Social Ink approached us to collaborate on a brief to advertise the benefits of #SocialMediaMarketing for Businesses and SMEs with their brand. Despite us both being similar as agencies/collectives, it was refreshing to see their positive approach to collaboration and the results were amazing. Social Ink received hundreds of branded pieces of content and mass-reach to give them a big social spike and potential creative routes to explore in the future as they expand. They were so impressed with the results that they did their own case-study on it, which you can see here.
We have picked out some key figures from Social Ink’s case-study below to show you how it went.
In total, we received 125 entries to our OMB. 125 retweets to 19,500 followers equals a 2.5 million reach before we or anyone else has even interacted.
Our own tweets gained 168,000 impressions. That’s up by a staggering 1,260%. We’ve also gained nearly 100 new followers as a result.
OMB’s initial tweet received over 5,000 impressions and more than 400 engagements.
We tallied up all our own tweets from the day, 165 of them, and here’s the breakdown:
The Compounding Effect
What you need to remember is, it wasn’t just our Tweets that mattered. It wasn’t OMB’s Tweets either. What really makes an OMB work for a brand is the OMBLES themselves. Everyone that takes part in the OMB Twitter Campaign.
We generated figures from analytics to give an average reach of all 125 entries
OMB is mainly hosted on Twitter. They post the entries, shortlist, and winners on Facebook too. So, we decided to get equally involved across all our platforms to really engage with everyone that took part.
You can see the clear impact this had, with another 5X peak in engagement.
The Impact on Our Website
Our daily traffic on the website spiked nearly 5X the day of the OMB. We were thrilled to see people getting involved. But when it started to translate into website visitors and ultimately leads coming through, we were ecstatic.
So, What’s Next?
When we get asked by our clients how to go viral, we facepalm, hard. But we do get asked these sorts of questions. What we try to explain is there’s a need to keep a consistent, high-quality stream of content that brings value, engages with the audience and starts a conversation.
We think the stats speak for themselves:
To sum up, if you want to jumpstart your Twitter profile, why not run a One Minute Brief? You’re engaging with an incredible group of people, and you’ll find more creativity and different points of view than you could ever imagine.
Quote from Social Ink:
“We had an inkling that our experiment would generate some interesting results. But we had no idea what to expect. Suffice to say, we were blown away by the response that followed.”
Facebook Link to Shortlist: