Working with our friends at Cybersmile, we created & starred in a video with Trunk containing messages of support for #STOPCYBERBULLYINGDAY from celebrities across the world.
Several edits of the film were produced to be optimised for the influencers’ social feeds. Rather than them sharing the video from our feed, we sent the film directly to them to upload on their own channels, resulting in much more engagement with hundreds of thousands of views overall. To make the campaign even stronger, we ran a One Minute Brief to coincide with the trending hashtag and create lots of shareable content to spark conversation around cyber-bullying on the day. This was then used in articles and blogs to amplify the campaign further.