One Minute Brief WINNERS:

Advertise Nappies

So many great ideas today. With a topic like nappies it would have been easy to see some horrible ads but there has been a genuine humour and cleverness throughout the ideas.

Votes were tight and there wasn't a clear winner but there is a definite top 5. All great ideas in their own right.

In no particular order the winners are:

Shireen Dew - Clever copywriting and nicely art directed fact based ad.

Becci Tyrell - Nice line. Nice scamp. Wonder if we could get this copywriting past the account team?

Rob Green - As ever, great scamp. Great product benefit and a brilliant line.

Stephen Hunter - Genius line. Very very true. Hilarious ad.

James Clancy (Bank of Creativity) - We don't tend to mention our own work in the One Minute Brief's winners section but this is a very subtle but great ad that we just had to feature.

As you can see, the standard is getting better and better. Long may this continue as our friendly community grows together. See you all tomorrow and thank you.