One Minute Brief of the Day: Create posters to advertise your local #ChipShops to celebrate the return of @TheDrum's Chip Shop Awards

After a two-year hiatus, The Drum is bringing back its infamously irreverent and boundary-pushing Chip Shop Awards this September. The relaunch comes at a pivotal moment for the advertising industry, which has recently faced controversies over authenticity and the growing presence of AI in awards submissions.

The tipping point for many came at the 2025 Cannes Lions, where the Creative Data Grand Prix was revoked after it was revealed that the case study films had been manipulated using AI. The incident has sparked intense debate across the industry, with Cannes Lions now moving to implement stricter rules to enforce truth, fairness, and transparency in award entries.

But these new boundaries could potentially come at a cost. While they aim to safeguard credibility, they risk stifling the more provocative, speculative and satirical ideas that don’t conform to traditional commissioning or client approval processes. As some creatives see it, the industry may be playing it too safe.

So we’re teaming up with the OMBLES for a special brief today to celebrate the return of the Chip Shop Awards.

And we’re taking it right back to the start. The reason it’s called the Chip Shop Awards is because of a poster for a local Chip Shop. It was brilliant. But it didn’t have a big brand, a big budget or a big audience.

Does that mean it’s not a big idea that deserves recognition though? That’s where the Chips come in…

Drum-ChipShop-RGB.png

The inspiration behind today’s brief and the Awards:

The Drum’s Chip Shop Awards origins come from a true fish tale. Barnacles Fish & Chip Shop in Llandudno, Wales, was once the talk of London’s Soho when its ad campaign scooped a heap of awards. That campaign was the work of an advertising nobody. The client was his mother. His budget? Beer money. Get to know the whole story here and check out the video below.

We can’t wait to see what the OMBLES come up with today.

One Minute Brief of the Day:

Create posters to advertise your local #ChipShops - in partnership with @TheDrum's Chip Shop Awards

Tweet your entries to @OneMinuteBriefs & @TheDrum with the hashtag #ChipShops and link to chipshopawards.com

Get as creative as you like and enter as many times as you wish. You might have several local chip shops!

Remember your X and/or Linkedin handle/name in the top-left corner of your entries.

Deadline 6pm BST.

You can also enter on Linkedin via the comments on our pinned post.

We’d also love to see share posts and stories to Instagram too!

Tag in @OneMinuteBriefs & @TheDrum

Prize:

The winner will be awarded a special Chip Shop Award at this year’s event ceremony.

Entering the Chip Shop Awards

Originally launched to celebrate the kind of ideas that other awards can’t (or won’t) touch, the Chip Shop Awards have always embraced fake ads and spec work, and the creative mischief that doesn’t get past legal or client sign-off.

“The industry is in danger of disappearing up its own guidelines,” explained The Drum’s editor-in-chief Gordon Young. “While others are tightening their rules, we’re loosening our collars. This is a show that celebrates the kind of brilliant, twisted ideas that would never make it past legal, let alone a nervous client. But that’s the point. It gives young creatives a space to be bold, be stupid, be brilliant, and maybe even get noticed. And it gives us all a chance to find fresh talent and fresh ways of thinking.”

Find out more about the awards here:

chipshopawards.com

Deadline to enter is 5th September 2025!!

Below is the original poster that started it all off!

Barnacles-chip shop ad (1).jpg

One Minute Brief of the Day: Create posters that capture the essence of Ideas Fest 2025 – the Glastonbury of the business world – where the buzz of a festival collides with the ambition of business.

One Minute Brief of the Day:

Create posters that capture the essence of Ideas Fest 2025 – the Glastonbury of the business world – where the buzz of a festival collides with the ambition of business. Show how Ideas Fest is the place where big ideas, bold founders and brilliant connections come to life.

Prizes:
WINNER: Four tickets to Ideas Fest 2025 plus £100 cash!!
Runner Up Prize: A pair of tickets to Ideas Fest 2025

Bonus: Winning and standout posters may be featured on Ideas Fest’s social channels.

Winning and standout entries may also be highlighted on Ideas Fest's social media platforms.

Tweet your designs to @OneMinuteBriefs & @ideas_fest

  • Use the hashtag #IdeasFest2025

  • Include the link ideasfest.uk in your entry

  • Submit as many ideas as you like – the wilder, the better!

About:

Ideas Fest is not your typical business event. Picture the rolling hills of Hertfordshire, less than an hour from London, alive with entrepreneurs, investors, business leaders and creative thinkers – all swapping ideas under open skies. It’s two unforgettable days of inspiration, learning, live music, food, drink and fun.

It’s where networking feels natural, collaborations are sparked in every corner, and deals are struck on hay bales. From the first-timers to the industry icons, everyone leaves with fresh energy, new opportunities and connections that last long after the tents come down.

Think festival vibes meets boardroom ambition.

See the schedule here.

Winning Criteria:

We’re looking for work that captures the soul of Ideas Fest, its energy, creativity and community and makes people think: I need to be there.

Tip: Think big, bold and shareable.

Headlines that stop people mid-scroll. Visuals that make them feel the sun on their face, the music in their ears, and the energy of being surrounded by the UK’s most exciting entrepreneurs.

Useful Links:

Website: ideasfest.uk

Instagram: @ideas_fest

Twitter: @ideas_fest

Facebook: Ideas Fest

Feel free to use logos and images below in your entries if you wish.

One Minute Brief of the Day: Create posters that encourage entries to the SAY FANKS ART COLLECTIVE - “WIN A BANKSY" project capturing the idea of “ART OWNERSHIP FOR ALL”.

One Minute Brief of the Day:

Create posters that encourage entries to the SAY FANKS ART COLLECTIVE - “WIN A BANKSY" project capturing the idea of “ART OWNERSHIP FOR ALL”.

Make us a poster, a protest, a punchline.

No velvet ropes. No auction houses. No gatekeepers.

We’re giving away a real original Banksy, because art should be shared.

No visual design brief. You take the lead and stick a SAY FANKS logo somewhere in there.

Please tweet your entries to @OneMinuteBriefs with the hashtag #SayFanksBanksy along with the message ‘WIN A BANKSY at giftshop.sayfanks.com’

Get as creative as you like and enter as many times as you wish.

Remember your X and/or Linkedin handle/name in the top-left corner of your entries.

Deadline 6pm BST.

You can also enter on Linkedin via the comments on our pinned post.

We’d also love to see share posts and stories to Instagram too!

Tag in @OneMinuteBriefs & @SAY.FANKS

PRIZES

    • £100 cash

    • exclusive SAY FANKS drip t-shirt

    • the chance (for real) to win a rare original mystery Banksy canvas (purchased from Santa’s Ghetto in 2003) in our draw

Think:

  • Disrupt the art market

  • A heist in plain sight

  • Secure your entry for a Bargain Banksy

  • The art world is watching. Don’t flinch.

The prize draw is to win an original Signed and numbered Banksy canvas, acquired directly from Santa’s Ghetto, London 2003 (the Prize). This canvas has never before been offered at auction. The canvas comes complete with a signed and dated Certificate of Authenticity (COA). The actual canvas? That secret stays under wraps until the drop. But if you’re sharp enough you will find the clues are in the content.

LINKS:

WIN A BANKSY at giftshop.sayfanks.com

SAY FANKS at instagram.com/say.fanks

One Minute Brief of the Day: Create posters that bring to life famous song lyrics to promote the Moving/Painting/Cleaning/Mounting/Home Improvement categories available on the @Taskrabbit platform.

Our previous collab with Taskrabbit was hugely successful, with OMB winners featured on the Tube, buses, adshels, billboards and even the second biggest digital OOH site in Europe!

The feedback has been incredible with the campaign regularly shared across social media as it has huge standout and puts a smile on people’s faces.

So now we’re back for another lovely lyrical brief to expand the campaign even further!

Same theme. With a new focus on the following sectors…

MOVING:

https://www.taskrabbit.co.uk/services/help-moving/man-with-van

PAINTING:

https://www.taskrabbit.co.uk/services/handyman/painting

CLEANING:

https://www.taskrabbit.co.uk/services/cleaning/cleaning-on-demand

MOUNTING:

https://www.taskrabbit.co.uk/services/mounting-uk

GENERAL HOME IMPROVEMENTS (include DIY, electrical, plumbing)

https://www.taskrabbit.co.uk/services/handyman/general-handyman

We’re excited to see what the OMBLES come up with.

Put your headphones in, music on and get creative!

One Minute Brief of the Day:

Create posters that bring to life famous song lyrics to promote the Moving/Painting/Cleaning/Mounting/Home Improvement categories available on the @Taskrabbit platform.

  • + We also want to know who they are by.

    As you’ll see in the poster examples at the bottom of the page… ‘Rake Me Up before you Go Go’ shows a gardener called George and ‘I fixed the lights and I liked it’ shows an electrician called Katy!

Please tweet your entries to @OneMinuteBriefs & @Taskrabbit with the hashtag #TaskTunes & link to taskrabbit.co.uk/services

Get as creative as you like and enter as many times as you wish.

Remember your X and/or Linkedin handle/name in the top-left corner of your entries.

Deadline 6pm BST.

You can also enter on Linkedin via the comments on our pinned post.

Feel free to share posts and stories to Instagram too!

Tag in @OneMinuteBriefs & @Taskrabbit

Prizes:

WINNER: £300 CASH!!!

Runner-Up: £200 CASH!!

3rd Place: £100 CASH!

About Taskrabbit

Taskrabbit is a global platform that connects people seeking help with household tasks to skilled, reliable Taskers in their local communities. Taskers can help with any job around the home, from furniture assembly and wall mounting to minor home repairs, cleaning and painting. 

Find out more here:

https://www.taskrabbit.co.uk/

https://www.taskrabbit.co.uk/services


Considerations:

  • Use our logo and stick to our graphic style where you can.

  • Fonts/colours/logos available here.

As well as entering by tagging OMB & https://twitter.com/taskrabbit… we’d also love you to share your submissions via posts/stories to @OneMinuteBriefs and the channels below…

https://www.instagram.com/taskrabbit/

https://www.facebook.com/taskrabbit/

https://www.linkedin.com/company/taskrabbit/

One Minute Brief of the Day : Create posters to get offices hooked on Overnight Oats & join the #OatCult

OFFICE BREAKFAST IS BROKEN.

Sad cereal dispensers. Bananas no one eats.
Pastries that spike sugar and crash productivity. Breakfast is the most important meal of the day, so why is it always the worst?

We’re Oat Cult.
We make overnight oats that offices actually want to eat, with 1 billion live probiotic cultures, zero added sugar, no artificial sweeteners, and absolutely no faff.
Just cold, creamy, gut-friendly oats in three actually-good flavours:

  • 🍓 Strawberry

  • 🍫 Cacao Chip

  • 🌰 Cinnamon Mix

Stock them in your office fridge and suddenly breakfast isn’t boring.
Teams aren’t hangry. Your gut biome is thriving.
Everyone’s happy, productive, and probably a bit smug.

OMBLES can you help us get the word out there?!

One Minute Brief of the Day:

Create posters to get offices hooked on Overnight Oats & join the #OatCult

Convince offices that cereal sacrilege is a crime.
Show them why Oat Cult is the office breakfast saviour.
Make it weird. Make it bold. Make office managers ask:
"Why don’t we already stock this?"

You can borrow our lines or create your own:

  • BLESSED BE BREAKFAST

  • THE PATH TO PRODUCTIVITY IS PAVED WITH PROBIOTICS

  • OATS WITH GUTS. 1 BILLION OF THEM.

  • OVERNIGHT OATS WITHOUT THE SACRIFICE

Tweet your entries to @OneMinuteBriefs with the hashtag #OatCult & link to oatcult.com

Get as creative as you like and enter as many times as you wish.

Remember your X and/or Linkedin handle/name in the top-left corner of your entries.

Deadline 6pm BST.

You can also enter on Linkedin via the comments on our pinned post.

Feel free to share posts and stories to Instagram too!

Tag in @OneMinuteBriefs & @OatCult

PRIZES:

🥇 1st Place – Four boxes of mixed oats
 A literal shit load of oats. Your colleagues will bow down.

🥈 2nd Place – Two boxes of mixed oats
 Still loads. Office fridge supremacy unlocked.

🥉 3rd Place – One box of mixed oats
 Enough for the office, more than enough to make your gut extremely regular.

BACKGROUND INFO (FOR THE FACT-CURIOUS)

Why overnight oats?

They’re a ridiculously easy, genuinely nutritious breakfast:

  • Better digestion (soaked oats = less bloating, better nutrient absorption)

  • Rich in beta-glucan fibre (lowers cholesterol, boosts gut health)

  • High-protein, slow-release carbs (keeps you full, productive, and less grumpy)

Why Oat Cult?

Oat + Cultures. Because people want overnight oats but don’t have time or patience for elaborate TikTok recipes and multiple jars. We made it simple:

  • Single-serve pouches: Just add milk or yoghurt, leave overnight (or eat straight away, we’re not the oat police).

  • Gut-friendly bacteria: Each pouch has 1 billion CFUs of probiotic Bacillus subtilis, proven to survive stomach acid and actually reach your gut.

  • Clean, natural ingredients: No added sugars, artificial sweeteners, or weird additives pretending to be healthy. Just oats, nuts, seeds, fruits, spices.

  • Better taste: No cardboard flavour. Just cold, creamy, satisfying oats that taste genuinely great (confirmed by actual humans).

  • About us:

We’ve built a legit cult following, despite being 4 months old:

Made a film featuring someone nearly sacrificed (100k+ views across all media)

Filmed oats literally milking themselves into a bowl https://www.instagram.com/p/DJljgQUiKyj/

We’re not cereal. We’re not granola. We’re better breakfast, made simple.

Find out more and join the Oat Cult here:

https://oatcult.com/

https://www.instagram.com/oatcult/

https://www.linkedin.com/company/oatcult/

Fonts available here:

https://we.tl/t-NqT8kFiG3b

One Minute Brief of the Day: Create posters that show why LOVE CORN is the ultimate lunchbox upgrade — the crunchy, delicious, better-for-you snack that kids love...

School’s nearly back. Lunchboxes at the ready.

Time to pack the snack that passes every test — LOVE CORN Multipacks.

One Minute Brief of the Day:

Create posters/ social media posts that show why LOVE CORN is the ultimate lunchbox upgrade — the crunchy, delicious, better-for-you snack that kids love, parents feel-good about, and teachers probably hear from across the room.

Your mission? Make LOVE CORN the Back to School snack everyone’s talking about (and crunching on). Make them feel it. Hear it. Crave it.

Tweet your entries to @OneMinuteBriefs and @LoveCorn_Snacks with the hashtag #LoveCorn & link to lovecorn.co.uk

Get as creative as you like and enter as many times as you wish.

Remember your X and/or Linkedin handle/name in the top-left corner of your entries.

Deadline 6pm BST.

You can also enter on Linkedin via the comments here:

Feel free to share posts and stories to Instagram too!

PRIZES:
WINNER: £300 cash & Love Corn Goodie Box
Runner-Up: £200 cash & Love Corn Goodie Box
3rd Place: £100 cash & Love Corn Goodie Box

LOVE CORN Brand Bio

In life and in snacks, it’s all about finding love in the simple things! 

LOVE CORN’s Delicious Crunchy Corn snacks are made with simple ingredients, bold flavours and a perfect crunch.  A fan favourite amongst busy adults, always-hungry teens and picky little eaters that make lunchtimes more exciting, road trips go quicker, the party more fun and life a little bit better, one kernel at a time.  

A popular snack in the Mediterranean diet, LOVE CORN is made with whole crunchy corn kernels (right off the cob) and are 50% less fat than crisps, low sugar, kosher, gluten free & vegan certified.

LOVE CORN’s mission is to become the family favourite “feel good” crunchy snack. 

Find them in your local store. Buy them online. Give them a crunch. They’re a little bit life changing.

https://lovecorn.co.uk/

CONTEXT:
In a world full of snack options, consumers are becoming more mindful of what they’re eating — looking for snacks that taste great, feel better, and fit into their everyday lives.

While traditional crisps & nuts still dominate shelf space, shoppers are turning to Better-For-You, more exciting alternatives that don’t compromise on flavour or crunch. LOVE CORN stands out by delivering a snack that’s bold, fun, and full of personality — all with simple ingredients, 50% less fat than crisps, and that signature satisfying crunch.

It’s a snack that surprises people — not just because it’s delicious, but because it’s different. It’s not a crisp. It’s not a nut. It’s something new — and people LOVE it.

This is your opportunity to show the world why LOVE CORN is the new king of snacks. Make them hear the crunch. Feel the joy. And crave that bold, delicious crunch of LOVE CORN.



Key Product Benefits:

LOVE CORN Multipacks = The perfect packed lunch snack

Slogans:

  • World’s Best Crunch!

  • “If a crisp and a nut had a baby, you’d call it LOVE CORN”

  • Your Family’s New Favourite Snack

  • Find love in the simple things! 

DO’s

  • Make the Multipack the hero

  • Hone in on the CRUNCH!

  • Use school themes: backpacks, packed lunches, lunch halls, lockers, etc.

  • Be cheeky, creative and family-friendly

  • Use LOVE CORN colours, fonts, and brand assets

  • Use the LOVE CORN colour palette and font where possible

  • Keep it family friendly & humorous 

DONT’s…

  • We can call out types of snacks (e.g. crisps, nuts, popcorn) but no direct comparison with competitors brands / competitors’ packaging

Social Links:

TikTok

https://www.tiktok.com/@lovecornuk

Instagram

https://www.instagram.com/lovecorn_snacks

Twitter

https://x.com/lovecorn_snacks

One Minute Brief of the Day: Create posters that encourage people to speak up for the almost two million older people in financial hardship. #MakeAgeingFair

One Minute Brief of the Day:

Create posters that encourage people to speak up for the almost two million older people in financial hardship. #MakeAgeingFair

Let’s ensure that all of us can experience our later years without fear of making ends meet each day. Poverty doesn’t impact all older people equally, and it’s time to change that. 

Together we can make ageing fair. 

#MakeAgeingFair

To enter…post your entries to @OneMinuteBriefs and @IndependentAge on X and include the hashtag #MakeAgeingFair & link to independentage.org

Get as creative as you like and enter as many times as you wish. Remember your X &/or Linkedin handle in the top-left corner of your entries. Deadline 6pm BST.

You can also enter on Linkedin via the comments on our pinned brief here: linkedin.com/company/oneminutebriefs

Feel free to share posts and stories to Instagram too. Tag in @IndependentAge.

Prizes:

WINNER: £200

RUNNER UP: £100

About Independent Age

Independent Age is the national charity focused on improving the lives of people facing financial hardship in later life. Our helpline and expert advisers offer free, practical support to older people without enough money to live on. Through our grants programme, we support hundreds of local organisations working directly with older people across the UK. 

We use the knowledge and insight gained from our support services and partnerships to highlight the issues experienced by older people in poverty and campaign for change.

We believe no one should face financial hardship in later life.

independentage.org

About our Make Ageing Fair campaign

The 2025 Autumn Budget is a crucial opportunity for the UK Government to enact changes to the social security system to support older people in financial hardship. 

At Independent Age, we’re calling on the Chancellor to instigate solutions for older people in financial hardship in the Autumn Budget. We want to make ageing fair so that no older person faces financial hardship anymore. 

Right now, there are almost two million older people living in poverty across the UK. For many in this situation, every day is a struggle just to pay for the basics and survive. Many do not have a safety net, and it can feel like the systems they rely on are unfairly rigged against them. 

Spending later life in financial hardship isn’t inevitable, but too many older people have been dealt a bad hand. Whether from poor health, bereavement, or living on our own, some of us will encounter precarious finances. Who you are, how your health is and who you live with shouldn’t impact your prosperity in later life, but for too many, it does.

Things aren't getting any easier. Older people across England and Wales face a postcode lottery on their water bills, and these costs are continuing to rise. Up to 970,000 older people across the UK, who are entitled to Pension Credit, don't currently receive it and many are unaware of other financial support they’re entitled to. There are older people in our communities right now who struggle to afford even the cheapest private rents, fuelling constant worry. Pensioners in these difficult financial situations tell us they feel hidden and need a voice at the heart of policy decision making.

It's time to change that and make ageing fair, to ensure that all of us can experience our later years without feeling anxiety and fear of making ends meet each day. Our research projects the number of older people in poverty will double by 2040 if policies impacting older people on a low income stay as they are now. We need to act before that happens. 

It doesn't have to be this way. The UK Government can tackle poverty in later life before it gets even worse. We are therefore calling on them to:

  • Develop a take-up strategy for all financial entitlements that older people are entitled to, so they get the financial support they’re eligible for

  • Support older people in financial hardship by rolling out a national social tariff for water and significantly improving energy bill support

  • Uprate Local Housing Allowance so renters of all ages aren’t made to make up ever increasing shortfalls in their rent 

  • Introduce a Commissioner for Older People and Ageing 

We know that poverty doesn’t impact all older people equally and it’s time to change that. Together we can make ageing fair.

Find out more: independentage.org

Links:

X https://x.com/IndependentAge 

Facebook Independent Age (@IndependentAge) / X 

LinkedIn https://www.linkedin.com/company/independent-age

Instagram https://www.instagram.com/independentage/ 

Images you can use in your submissions if you wish:

This library of images of older people by the Centre for Ageing Better is also a good resource for inspiration about how to portray older people in a more age-positive way: Image library | Age without limits 

Our brand guidelines are also available here. https://we.tl/t-us0Opt4deX

One Minute Brief of the Day: Create posters to promote #TheBigster, the latest and biggest SUV from Dacia.

One Minute Brief of the Day:

Create posters to promote #TheBigster, the latest and biggest SUV from Dacia.

Tweet your entries to @OneMinuteBriefs and @DaciaUK with the hashtag #TheBigster & link to dacia.co.uk/hybrid-and-electric-range/bigster-suv

Get as creative as you like and enter as many times as you wish. Social posts, billboards, print ads or any other ideas you may have are all welcome.

Think BIG!!

Just remember your X handle & Linkedin name in the top-left corner of your entries. Deadline 6pm BST.

You can also enter on Linkedin via the comments on our pinned post.

Feel free to tag OMB and Dacia in your posts and stories to Instagram too!

PRIZES:

Winner: £250 cash!!!

Runner-Up: £150 cash!!

3rd Place: £100 cash!!

About the Bigster:

The Dacia Bigster was dubbed one of the most hotly anticipated cars of 2025.

The arrival of Bigster marks the start of Dacia officially shaking up the C-SUV segment, offering buyers of larger, family-friendly cars the robust, well-equipped, great value for money that they are longing for.

It’s designed to go straight to the essentials. It’s sturdy and spacious, with a range of features that meet the high expectations in the segment it sells in.

More info on the Bigster here: All-New Bigster hybrid SUV – Dacia

And check out the Bigster Reveal film below:

THINK BIG, TRAVEL IN THE BIGSTER

Experience the city and adventure in full with Dacia Bigster. An SUV with a powerful design and bold graphic lines, it features a generous boot and an exceptionally spacious interior: up to five people can travel! Its electric engine range suits all uses: hybrid and 4x4. Bigster, better than a new SUV, an unprecedented offer the likes of which only Dacia can develop.

ASSERTIVE SUV CHARACTER

Dacia Bigster boasts modern lines and volumes for maximum robustness and interior space. The dynamic front end stands out with its sculpted bonnet and lighting signature, including the iconic Dacia Link logo. On the exterior, the Starkle® wheel arches and side protectors underline the SUV’s outdoor capability.

HYBRID ENGINES

Dacia Bigster offers you something new with mild hybrid or full hybrid engines such as the new hybrid 155 engine derived from Renault Group research and development: to provide instant acceleration when in EV mode. The mild hybrid 140 petrol engine or mild hybrid 130 for the 4x4 version reduce fuel consumption and boost performance at all times.

MORE SPACE, MORE BIGSTER

Enjoy the generous welcome of Bigster's five seats. Set the height that works for you and tilt it forwards or backwards to your favourite seating position. Lumbar adjustment optimises comfort in both seats. With the hybrid 155 engine, the Journey and Extreme versions feature a high centre console with a refrigerated storage compartment. In the rear, passengers can enjoy best-in-class knee and head room. The 40/20/40 split-folding bench seat with a centre seat that folds down into an armrest reinvents comfort and increases loading possibilities.

ALWAYS THE RIGHT EQUIPMENT

YouClip optimises your comfort and storage space with its clever multi-purpose attachment system for hanging the wide variety of accessories available in the range. These clip onto the mountings provided in the passenger compartment and boot: up to five mountings as standard. Two additional attachment points behind the headrests are available as an accessory to extend the possibilities to seven YouClip points.

ABOUT DACIA:

Hello! We’re Dacia! 

We’re a car brand that likes to do things differently. 

Our secret lies in taking a pragmatic approach. In an increasingly complex world, we keep sight on what is essential, and that includes making new cars affordable and accessible to as many people as possible.  We start with what matters to car buyers, that is to own a car over a long period of time that you can count on day and night.  

Our cars are famed for being spacious, robust and practical. They are built for the outdoors and are fitted with proven, reliable technology. They are built to last. They’re built tough. 

Whether it’s being the only brand factory fitting LPG solutions to our cars or using Starkle®, our recyclable automotive-grade material that contains 20% recycled content (around four times that in a typical plastic bumper), we care about people’s wallets and the planet. We’re built resourceful. 

We keep everything we do clear and simple so consumers can select and enjoy their car with peace of mind. Connecting with real people, in our evolving modern lives. We’re built in-touch. 

Fundamentally, we offer the best value for money on the market. We take this into consideration from the outset. From design to manufacturing, we optimise the costs every step of the way, so our customers pay only for what they need.  

We are on an incredible journey, and our success story shows no signs of slowing down. Our path is guided by three clear brand markers. These are: ‘Essential but Cool’, ‘Robust and Outdoor’, ‘Eco-Smart’. All our work feeds into these. 

Check out the website here: https://www.dacia.co.uk


Social Links:

https://x.com/daciauk

https://www.youtube.com/user/DaciaUK

https://www.instagram.com/dacia_uk

https://www.facebook.com/Dacia

One Minute Brief of the Day: Create impactful posters that encourage the public to rethink the way they drink with #SipGood Natural Infusion Drops

One Minute Brief of the Day:

Create impactful posters that encourage the public to rethink the way they drink with #SipGood Natural Infusion Drops

To enter…post your entries on X to @OneMinuteBriefs with the hashtag #SipGood & link to drinksipgood.com

Get creative and enter as many times as you wish. Remember your name/handle in the top-left corner of your entries. Deadline 6pm BST

You can also enter by sharing your entries in the comments on our pinned Linkedin post.

Prizes:

WINNER: £150 cash + a year’s supply of Sipgood Infusion Drops!!!

Runner-Up: £100 cash + a month’s bundle of Sipgood goodies!!

3rd place: £50 cash + a month’s bundle of Sipgood goodies!

Background

We're a nation of water bottle collectors who forget to actually use them. 45% of Brits drink one glass of water or less a day, yet we own an average of 3 water bottles each. Make it make sense.

Here's the thing: water’s pretty boring. That's why people reach for the fizzy stuff instead, leaving themselves properly dehydrated. In fact, the average Brit consumes 3 soft drinks a day, making it the 2nd biggest source of added sugar in British diets. Enter SipGood, the tiny drop that gives your water a tasty personality upgrade. 

One drop turns plain water into something you'll actually want to drink. No sugar, artificial sweeteners, or calories, just real fruit & plant extracts, blended with vitamins, electrolytes and flavour that tastes like it wants to be there. Plus SipGood donates water for every drop sold. Transforming your daily water into moments of wonder. 

We’ve teamed up with OMBLES today to spread the word to encourage the public to make a conscious effort to drink up. Time to make your water bottle feel useful again. Sip more, sip better, SipGood.

About Sipgood

Drinking water is one of the simplest things you can do for your health. But nothing really makes water fun… Which is why SipGood was born.

We blend and compress real fruit and plant extracts into little drops of joy. No plastic bottles, no shipping water around the world, no added sugar, no weird additives that you can’t even pronounce. 

Just pure, delicious hydration that’s good for you. Plus, for every drop sold, we donate water via our charity partner Just a Drop. (Fits so perfectly, right?)

It took two years of research, taste testing, and perfecting, until, in 2024, our flavour-packed drops finally arrived to transform the way you hydrate for good. A year in, we’ve donated almost half a million litres of water and created a community of water drinkers ready to rethink the way you drink.

3 reasons to hydrate with Sipgood

1. You're probably dehydrated

80% of Brits are dehydrated every single day. Busy lives. Boring water. It's not just feeling thirsty – headaches, fatigue, and muscle cramps can all be signs of dehydration. 

2. 82% of people drink more water with Sipgood

The biggest reason people don’t drink more water? The taste. SipGood makes it easy with 5 delicious all-natural flavours, packed with real fruit & plant extracts and a blend of essential vitamins and electrolytes. No added sugar, artificial sweeteners, or calories. So you know you’re getting all of the good stuff, without any of the bad stuff. Just drop it into water, let it infuse, and sip away. Hydration never tasted this good before. 

3. What makes Sipgood different?

Whether you’re struggling to drink water or trying to cut out sugary soft drinks, SipGood is here for you. We’re not rehydration and electrolytes for gym bros, we’re about everyday delicious sipping. Made of all-natural fruit flavours and real plant extracts, blended & pressed into miniature infusion drops, SipGood transforms your water from ordinary to extraordinary. No messy powders, added sugar, artificial sweeteners or nasty preservatives we can’t even pronounce. With 5 delicious flavours, a carbon footprint 95% less than a bottled or canned drink, and water donated for every drop sold, what's not to like?

Find out more about Sipgood here: https://drinksipgood.com/pages/blog

Links:

https://drinksipgood.com/

https://www.instagram.com/drinksipgood/

https://www.tiktok.com/@drinksipgood

https://www.linkedin.com/company/sipgood/

Shop here with Sipgood:

https://drinksipgood.com/collections/shop-all

One Minute Brief of the Day: Create impactful posters using #OurBlueRing within your designs to symbolise how our climate protects nature and nurtures all that we care about.

Today’s brief has got a ring to it. No seriously!…

We are celebrating nature and we want to tell the world (just like Beyonce did) that if you like it then you shoulda put a ring on it. A blue ring to be exact.

To help spread the word, we’re calling on all OMBLES to create posters to showcase #OurBlueRing as a universal symbol for our climate, all it does for us, and what we can do to protect it. Use it in copy, use it in a poster, use it as a frame, play with the ring design, use it however you like!

It’s a symbol to inspire change, and that change starts today!

One Minute Brief of the Day:

Create impactful posters using #OurBlueRing within your designs to symbolise how our climate protects nature and nurtures all that we care about.

Your entries should celebrate how our climate has made every beautiful moment on earth possible and encourage us all to care and fight for what we have as part of a global climate movement.

To enter…post your entries on X to @OneMinuteBriefs & @OurBlueRing with the hashtag #OurBlueRing & link to https://climatemovement.net/ 

Get creative and enter as many times as you wish. Remember your name/handle in the top-left corner of your entries. Deadline 6pm BST

You can also enter by sharing your entries in the comments on our pinned Linkedin post.

Prizes:

Winner: £100 cash!!!

Runner-Up: £50 cash!!

About the Blue Ring campaign

The blue ring is a symbol of our climate – the thin blue ring that protects all life on the planet.

We want you to bring that idea to life in the form of impactful messages and visuals using the blue ring.

The blue ring assets and other design inspo can be found at https://climatemovement.net/gallery/

We want individuals, groups, organisations, companies and governments to use the free symbol to unite everyone who loves and cares for our beautiful and precious climate as part of a global climate movement.

Let’s pull our fingers out and make some noise!!

Links:

https://climatemovement.net/ 

https://x.com/ourbluering 

https://www.instagram.com/ourbluering/ 

 

A word from the Blue Ring’s creator - Chris Winter:

“Our climate is amazing! Just freaking amazing! There is no other planet as far as we can see that has anything like what we have. We are the envy of the universe.  Our climate has nurtured and sustained us for as far back as we can tell. Our very existence, and everything we care about, is because our climate has been there to protect us. And now it’s our turn. All of us, together. Our turn to care for, and protect, that beautiful blue ring that has made life on Earth so special, and precious.

With so much negative news and images about climate change, we all need reasons to care, and to have hope. Remind us why the climate matters, and why we should all be part of a global movement to protect the climate – every person, every business, every government.”

One Minute Brief of the Day: Create posters that promote the #SoilSamples music album whilst highlighting the importance of how healthy soil leads to healthy food and healthy people…

Today we’re asking the OMBLES to get their hands dirty with a brief based on SOIL!

Yes… you did read that right.

Our friends at GAS Music recently created a music album called ‘Soil Samples’ using sounds made entirely from soil.

We’ve teamed up with GAS and the Soil Association, who are helping to spread the word today, to bring you a brief that combines the benefits of soil, and the sound it makes, in perfect harmony.

Check out the video below to see what the project is all about and how healthy soil is important for healthy food and healthy people.

One Minute Brief of the Day:

Create impactful posters that promote the ‘Soil Samples’ music album whilst highlighting the importance of how healthy soil leads to healthy food and healthy people…

To enter…post your entries to @OneMinuteBriefs, @GasIsMusic & @SoilAssociation with the hashtag #SoilSamples + a link to https://open.spotify.com/album/2Av6GNkiDCpCBfuetxUHnK

Get creative and enter as many times as you wish. Remember your name/handle in the top-left corner of your entries. Deadline 6pm BST

You can also enter by sharing your entries in the comments on our pinned Linkedin post.

PRIZE:

The winner will receive a copy of the EP, with a bespoke design featuring soil pressed into the vinyl itself and a value of £250, hence a real collector's item.

About the Album:

Healthy soil is a busy, noisy place. All the micro-organisms, worms, moles, even the fungi down there, are all moving to a beat of their very own. We recorded them, shared the sounds with some talented musicians and producers, and the result is in your hands. The original underground music.

The underground album offers a literal interpretation of the genre. Called “Soil Samples,” the extended play vinyl record features four musicians who created music from soil microbiome recordings.

Sound engineers from GAS Music in the UK spent weeks recording the lively vibrations made by organic soil, initially on a farm in Manchester. Too much ambient noise in the fields caused them to move tanks of soil and plants to the BBC Philharmonic’s recording studio where they could use an anechoic chamber specially designed to absorb sound waves.

They captured the soil sounds – which noisily ramped up sometimes like when the vegetation was watered – and then changed the frequency so it could be heard by people.

But what does soil and its “music” have to do with health? Soil microbiomes are connected to human gut biomes via the food grown in the ground and then eaten by people. The quality and diversity of the soil matters because “Noisy soil is healthy soil.”

The four-track “Soil Sample” promo album is launching soon with four artists including producer Mark Reeder of MFS Records and Derrick McKenzie who’s part of the popular band Jamiroquai. The clear vinyl EP was pressed with some of the actual organic soil from the research pressed into the vinyl. The tracks are also available on streaming audio channels including Spotify, Apple Music and YouTube Music.

The EP is available on all major DSPs including Apple and Spotify:

Apple Music: ‎Soil Samples - EP - Album by Nehemiah, Derrick Mckenzie, Mark Reeder & The Family Baloo - Apple Music

Spotify: https://open.spotify.com/album/2Av6GNkiDCpCBfuetxUHnK

One Minute Brief of the Day: Create posters that bring to life the partnership between Positive Planet & Polestar & show that choosing electric is choosing progress​.

Collaboration is crucial, especially when driving change​.

So today, we’re joining forces with the brilliant OMBLES to help bring to life the collaboration between Polestar and Positive Planet in creative ways that will appeal to their followers and contribute to brand awareness and credibility.​

About the partnership:

On the path to climate neutrality, Polestar’s ambition to become a fully climate-neutral car manufacturer resonates with Positive Planet’s core objective: enabling individuals and organizations to contribute to a low-carbon economy. Both brands envision a future where environmental responsibility is not optional, but essential.​

Circularity further links the two brands, as Polestar emphasizes durability and the use of recycled materials in vehicle design, while Positive Planet advocates for resource efficiency and closed-loop systems to minimize environmental impact.​

In terms of innovation and risk-taking, Polestar pushes boundaries by prioritizing innovation over commercial success and encouraging bold ideas. Positive Planet fosters similar thinking by supporting forward-thinking solutions and scalable climate innovations that challenge the status quo.​

Together, Polestar’s sleek, minimalist, and modern identity and Positive Planet’s forward-looking ethos create a complementary aesthetic and mindset—both rooted in progress, performance, and purpose.​

How would you bring that to life?

Enter as many different submissions as you like. The more the merrier!

What we’re looking for:

We want BIG, BOLD, MODERN IDEAS that:​

Get business buyers talking about Polestar cars​ and…

  • Show that choosing electric is choosing progress​

  • Position Positive Planet as the go-to partner for making net zero easy​

  • Make the partnership feel authentic, exciting …unexpected (but credible) and action-worthy​

One Minute Brief of the Day:

Create big, bold posters that bring to life the partnership between Positive Planet & Polestar, get business buyers talking about Polestar cars​ and show that choosing electric is choosing progress​.

To enter…post your entries to @OneMinuteBriefs & @PolestarCars with the hashtag #PolestarPositivePlanetPartnership + a link to polestar.com

Get creative and enter as many times as you wish. Remember your name/handle in the corner of your entries. Deadline 6pm BST

You can also enter by sharing your entries in the comments on Linkedin here.

We’d also love to see you sharing your entries as posts and stories on Instagram to @OneMinuteBriefs & @PositivePlanetHQ

Prizes:

Winner: £750 cash!!!

Runner-Up: £500 cash!!

3rd Place: £250 cash!

The Context:

Polestar
– the electric performance car brand
– is all about innovation, cutting-edge design, and serious sustainability.​

Positive Planet
– boutique sustainability consultants
– help medium-sized businesses reach net zero in a way that’s pragmatic,    ….credible, impactful and drives business benefit​

Now they’re teaming up.​

Together, they want to spark meaningful conversations around sustainability, innovation, and clean business choices. ​

Synergy in Brand Values:

Transparency

Transparency is a cornerstone for both Polestar and Positive Planet. Polestar is committed to improving sustainable practices by being transparent about its processes, materials, and impact, empowering customers to make informed decisions. This aligns seamlessly with Positive Planet’s mission to drive systemic change through accountability and openness, ensuring that the path to sustainability is clear and verifiable for all stakeholders.​

Integrity

Integrity is another shared pillar. Polestar’s adherence to high ethical standards in both product and practice creates a foundation of trust—mirrored by Positive Planet’s commitment to honest, impact-driven initiatives that aim to build a better future without compromise.​


About Polestar:

Polestar is a Swedish automotive brand that specializes in high-performance electric vehicles (EVs) with a strong emphasis on minimalist design, cutting-edge technology, and sustainability.

Originally a performance division of Volvo Cars, Polestar was spun off into its own standalone brand in 2017. It’s co-owned by Volvo and its parent company, Geely, giving it access to global resources while retaining a distinctly Scandinavian identity.​

Polestar doesn’t just make EVs—it aims to be a transparent and ethical company. They publish life cycle assessments for their cars, openly share data on emissions and materials, and have set ambitious climate goals, including producing a completely climate-neutral car by 2030 (the "Polestar 0 Project").​

https://www.polestar.com/

About Positive Planet:

Positive Planet is leading the charge to support companies and organisations to move from intent to positive impact; helping them to integrate sustainability into their business strategy. We help our clients to take advantage of the green revolution, future-proof their business models and meet the expectations of their stakeholders in this new age of responsible business.​

Our services include sustainable business strategy, carbon emission measurement, net zero planning, regulatory compliance, stakeholder communication plus training and engagement services. ​

Links:

https://positiveplanet.uk/

https://www.instagram.com/positiveplanethq/

https://www.linkedin.com/company/positiveplanethq/

https://www.facebook.com/PositivePlanetHQ

If you wish, you can use the images below in your submissions. Or you can find plenty more here:

https://media.polestar.com/

One Minute Brief of the Day: Create billboard-style posters celebrate the 90th birthday of KRAFT Paints and show how they’re evolving with the times to become much more than just paint.

KRAFT Paints is celebrating 90 years and is repositioning itself in the market from a paint company to the first Greek paint company with its own production in building materials as well!

Previously, they’ve been famous for primarily architectural paints but now the brand has transformed to align with all construction needs and produces and distributes building materials such as tile adhesives, repairing mortars etc. And, we’re hoping to see the OMBLES bring that message along with celebrating our 90th birthday!!

One Minute Brief of the Day:

Create billboard-style posters celebrate the 90th birthday of KRAFT Paints and show how they’re evolving with the times to become much more than just paint.

To enter…post your entries to @OneMinuteBriefs with the hashtag #KRAFTPAINTS90 + a link to kraftpaints.com/en

Get creative and enter as many times as you wish. Remember your Twitter/X handle in the corner of your entries. Deadline 6pm BST

You can also enter by sharing your entries in the comments on Linkedin here:

We’d also love to see you sharing your entries as posts and stories on Instagram to @OneMinuteBriefs & @KraftPaintsOfficial

Winner receives a £100 cash prize!!

About:
Let’s celebrate 90 vibrant years of KRAFT Paints — a proudly 100% Greek company that’s been bringing color and quality to homes and buildings . They’ve been pros in architectural paint and have developed to also produce building essentials such as tile adhesives, repairing mortars and more.

Today's rise in the construction industry finds KRAFT Paints, a Greek company with over 90 years of presence in the Greek market, already a step ahead in designing and developing a comprehensive range of high quality products and solutions that includes, among others:

  • Paints and primers for interior & exterior surfaces

  • Paints, substrates and metal & wood protection products

  • Integrated applications in modern architectural projects

  • Contribution to a Healthy Indoor Atmosphere (Eurofins Certification)

  • Recycled plastic packaging

  • TSR (Total Solar Reflectance) shades with a measured solar reflectance value from the National Technical University of Athens

  • Special products for stone, marble, anti-graffiti, swimming pools, courts, etc.

  • Waterproofing products

  • Repair mortars

  • Low Carbon Footprint (REDCert2 Certification)

  • Products with green certifications (Ecolabel, V-Label/Vegan)

  • Low VOC emissions

  • Color tools: Inspired Collection, Reflective Collection & Colors of Greece Collection

The Group’s focus is on the production of innovative solutions in the field of coatings, including paints, enamels, varnishes and mortars. KRAFT Paints meets the needs of both professionals and consumers, always making the production of superior quality building products a priority. Innovation that adds value is a driver in what the company stands for.  From the way it operates, the tinting system and products, but also with additional brands that involve certified thermal insulation systems, the Group offers a sophisticated product portfolio and services to become a customers first choice.

Links:

Website: https://kraftpaints.com/en

IG: https://www.instagram.com/kraftpaintsofficial/

FB: https://www.facebook.com/KraftPaintsGreece

Linkedin: https://www.linkedin.com/showcase/kraft-paints/ 

Get some creative/colour inspo here: https://kraftpaints.com/en/fandecks/inspired-collection 

One Minute Brief of the Day: Create billboard-style posters to encourage people to download the #BallChecker app & promote regular testicular self-exams.

It’s Testicular Cancer Awareness Month…and today is the second brief we are running with our friends at the Testicular Cancer Society following our recent ‘Balls for Brands’ collab.

But today’s brief is all about promoting their #BallChecker App!!

We're calling on the OMBLES to get creative to encourage people to download the app and CHECK THEIR BALLS!

Testicular cancer is highly treatable especially if caught early. Most of the time a lump or swelling on the testicle is the first symptom. Most testicular cancers are found by men themselves or their partner, very few are found by a physician. So it’s recommend that all men examine their testicles monthly.

One Minute Brief of the Day:

Create billboard-style posters to encourage people to download the #BallChecker app & promote regular testicular self-exams.

To enter…post your entries to @OneMinuteBriefs and @TCSociety with the hashtag #BallChecker & #TesticularCancerAwarenessMonth + a link to ballchecker.com

Get creative and enter as many times as you wish. Remember your Twitter/X handle in the corner of your entries. Deadline 6pm BST

We’d also love to see you sharing your entries as posts and stories on Instagram to @OneMinuteBriefs & @TCSociety

Prizes:

WINNER: £150 cash!!
RUNNER-UP: £100 cash!


About the BallChecker App

Our Ball Checker mobile app provides a few facts every guy and girl should know about testicular cancer as well as how to do a testicular self exam.

If you examine your testicles regularly, you will get to know what's normal and what's different. Always report any changes to your doctor without delay.

Why do self-exams

Testicular self-exams are important to notice changes in one’s testicles. By doing monthly testicular self-exams, you should become familiar with your testicles, thus making it easier to notice any changes.

Most testicular cancers are found by men themselves or their partner, very few are found by a physician. This is why it is so important to be familiar with what is normal and if you do notice any changes then see a doctor immediately.

Since there is no way to prevent testicular cancer, they key is catching it early and self-exams can be your best tool for early detection.

How to

It is best to do the testicular self-exam during or right after a warm shower or bath. The warmth relaxes the scrotum making the exam easier.

Don't be alarmed if one testicle seems slightly larger than the other, or if one testicle hangs lower than the other - that's normal.

You should also be aware that each normal testicle has a small, coiled tube called the epididymis that can feel like a small bump on the upper or middle outer side of the testis.

Normal testicles also contain blood vessels, supporting tissues, and tubes that carry sperm. Some men may confuse these with abnormal lumps at first. If you have any concerns, ask your doctor.

A testicle can get larger for many reasons other than cancer. For example, fluid can collect around the testicle to form a hydrocele. Or, the veins in the testicle can dilate and cause enlargement and lumpiness around the testicle. If your testicle seems different, have a doctor examine you to be sure you have one of these conditions and not a tumor. If anything finding a benign cause of your symptoms will bring peace of mind.

Remember to examine your testicles regularly - it’s recommended that you do it once a month, this way you will get to know what's normal and there is enough time in-between self-exams to notice any differences. Always report any changes to your doctor without delay.

Download the app here:

ballchecker.com

https://apps.apple.com/us/app/ball-checker/id931282140

https://play.google.com/store/apps/details?id=org.testicularcancersociety.android&pli=1


About the Testicular Cancer Society 

We are a nonprofit, public charity that is committed to raise awareness and education for the most common form of cancer in men ages 15-35 and provide support for fighters, survivors, and caregivers.

Through our omni-channel, award-winning campaigns and award-winning partnerships we are not just increasing awareness but creating a culture of self-examination to increase the chances of early stage diagnosis, when testicular cancer is almost 100% curable. 

Our support programs are designed to help those affected by testicular cancer navigate the best path forward and unite via community. Whether it is connecting those newly diagnosed to testicular cancer experts or to peer survivors our goal is to assure each individual has the most positive outcomes for decades of their survivorship. 

Our goal is to be the resource on testicular cancer, to raise awareness and save lives.

When testicular cancer is no longer taking the lives of those affected, way too early, our mission will be complete.

Web Links:

https://testicularcancersociety.org/

Socials

Twitter: https://x.com/tcsociety

Facebook: https://www.facebook.com/testicularcancersociety

Instagram: https://www.instagram.com/tcsociety/

YouTube: https://www.youtube.com/user/testicularcancersoci

LinkedIn: https://www.linkedin.com/company/testicular-cancer-society/

OMB Stories: Heather Moore - "Everyone is creative. And everyone has a minute."

Well, it took quite a few years of me peeking from the shadows before I did my first OMB. There was just this minor issue of crippling self-doubt getting in my way. That and my proper full-time job. But now I am here, I am hooked.

Writing ads was my childhood dream job. It still is! Being creative (and winning) brings me joy like nothing else. I had an incredible 20 years in FMCG and hospitality, but the best bits were 100% spreadsheet-free. I took any chance to be creative, from research ideation to video scripts, email newsletters and naming giant cakes.

A few years ago, I was trying to help my son learn to ride his bike. It was not the warm and fuzzy experience you see in films. Anyway, I was talking to him (again) about being brave. Explaining that you still get scared as a grown-up, but sometimes you have to get on and do it anyway. So, he throws back, “Well, what are you too scared to do?” And it was this: jacking in my job, starting my own business, and doing what I now do and love every day.

A lightbulb moment, I realised I had been playing it safe for a long time, and my stabilisers needed to come off. I got a haircut (yes, actually, that was a big deal). I resigned from my sensible job and started my freelance copywriting business. And yes, my son can now ride a bike. And double yes, I am far too slow for him. And triple yes, I have more time for bike rides. That might be quadruple yes, but who’s counting?

I wanted to enter One Minute Briefs a bunch of times. But OMB was full of proper designers and established copywriters. And I couldn’t do much with Canva. And I am sh*t at drawing. So yeah, I felt intimidated. 

Five months after setting up my freelance copywriting business, I was eyeballs deep in website copy with a dollop of writer’s block. I decided to be brave again and thought, d’you know what? It doesn’t matter! It's not work. One Minute Briefs are just for me.

My First Entry

I finally took the leap and did my first OMB for UPAC! Not my best work, but it was a start. 4 (?) entries later, I won my first daily brief with an ad for roller skates. I was giddy!  Anyone who knows me will confirm I am competitive, and it meant a lot to me.

I have been OMBLING for about a year and a half, and I recommend it to everyone. I did every brief in 2024, even when I was on holiday, busy, or not a fan (I am looking at you, sprouts).

My favourite briefs?

My favourite briefs are the ones that feel personal or those that let me be really silly. I have won over 100 daily briefs and been on prize brief shortlists nearly 50 times. I even won two prize briefs, including getting my ad on the largest billboard in Europe 🙌.

It turns out winning isn't quite everything (IKR?!). The absolute cream on the top is more confidence, creativity and willingness to play.

Which briefs would I like to see on OMB?

Some of my favourite things are clients who pay on time, skittles, Bananagrams, murder mysteries, escape rooms, Green Day, Wagamama, Derbyshire, Queen, Softball Cricket, Taskmaster and Daniel Kitson. But maybe you get more out of the unusual suspects like estate agents, bagpipes or wigs.

One Minute Briefs isn’t about creating the most polished ads or ideas inspired by weeks of research and brand immersion. And it's not about knocking that either. It is about your own spontaneous, silly, emotional, punny, only-have-a-minute ideas for products or brands you wouldn’t usually get to work on.

I mean, everyone is creative. And everyone has a minute.

Heather x

Heather’s website: https://copythat-midlands.co.uk/ 

Heather’s portfolio (including some of her OMBling wins): https://copythat-midlands.co.uk/copywriting-portfolio/

One Minute Brief of the Day: Create posters to raise awareness of the brand-new #SoberLoveApp and encourage people to pre-register ahead of launch in 2 weeks time at soberlove.app

SoberLove.app is launching in the next few weeks in the UK and US, it is a dating site for the sober community and the sober-curious.

We want to raise awareness of this new site and encourage people to pre-register ahead of launch in 2 weeks time at www.soberlove.app to pre register.

The site is free to join and anyone who joins ahead of launch (early April) will receive 8 weeks free premium access from launch date.

We are looking for bold and innovative ideas that bring to life what we’re all about.

That’s why we’re teaming up with the OMBLES and can’t wait to see all the brilliant, instinctive ideas!

One Minute Brief of the Day:

Create posters to raise awareness of the brand-new #SoberLoveApp and encourage people to pre-register ahead of launch in 2 weeks time at www.soberlove.app

To enter…post your entries to @OneMinuteBriefs and with the hashtag #SoberLoveApp & link to soberlove.app

Get creative and enter as many times as you wish. Remember your Twitter/X handle in the corner of your entries. Deadline 6pm GMT

We’d also love to see you sharing your entries as posts and stories on Instagram to @OneMinuteBriefs & @SoberLove.App

WINNER PRIZE: £100 cash!!

ABOUT:

After launching her groundbreaking widow dating service worldwide, dating entrepreneur Nicky Wake is calling on her experience to help sober singles in the UK and USA find that special someone.

A dating entrepreneur that set up the world’s first dating service specifically for widows has called on her personal experience with alcohol to launch a brand-new dating app for the sober and sober curious.

Sober Love is an all-new service launching in the UK & US that will offer a safe space for those that chose not to or cannot drink alcohol who want to find like minded singles.

Sobriety is surprisingly becoming the dominant drinking trend of the 2020s, with the younger generations leading the way toward an alcohol-free future. One in four 18-24 year olds is completely teetotal, sobriety levels that are almost double that of their parents' generation.

Binge drinking is also at its lowest level since the first time it was measured, according to charity DrinkAware, and 2024 saw a record low in the number of adults that drank to excess at least once a week, with just 11% saying they regularly went out on a binge.

Nicky has an intimate knowledge of the impact that alcohol can have. The event that inspired her to set up her first dating service, Chapter Two, was the loss of her husband Andy. Andy, who passed away during the Covid pandemic in 2020, left Nicky and their 12-year-old son in what she describes as a ‘black hole of grief’. 

This tragic loss also had another heartbreaking effect, as the stress of Andy’s death also plunged her into a 4 year long battle with alcoholism…

“Ever since the loss of my husband, I’ve always been terrified of the idea of sober love. I couldn’t face the idea of talking to someone for the first time without having a glass of wine to calm my nerves and help me approach the date without taking in any of my past trauma.

If the idea of a sober date was scary, the thought of sober sex was downright frightening. With the loss of Andy, I have such a complex relationship with love and attraction, and for years the only way that I could manage it effectively was through drinking and alcohol.

Being at the Priory and realising the importance of my sober journey also helped me see how real the difficulties of being sober in a drink-and-date world are. It’s exceptionally tough for anyone who has struggled with their sobriety to even go for a date in a bar, let alone spend their time with someone that is drinking.

So I decided to create a solution. I wanted to pull out the ideas that worked so successfully for Chapter Two, specifically how it was more than just a dating service but a true support system and community, because it has such direct parallels with the sobriety journey.

Whether you’ve suffered a loss or you’re dealing with alcoholism, the most important thing you need is support from people that know what you’re going through. Sober Love will be a place that you don’t just go to find the one, but to find the ones that will help you through the tough times too.

For me, it’s the route into dating that I know that I need. A place that I can come to for love & friendship, for the hard times and the good ones, and it’s something that I know will resonate with anyone who is worrying about what their love life will look like once they’re on the sober journey.

I wanted it to be a community that is accessible to anyone, no matter where they are in their sober journey. If you’re just starting out, or you’ve been sober for years, it will be open to you, and by bringing people together in the real world through our events and in person meetings as well, we’re creating a space that builds long-term friendships, long-term relationships and helps people to tackle sober love without judgement or worry.”
— Nicky Wake - Founder

Anyone that signs up to the service before the launch date will enjoy 8 weeks of premium benefits, including unlimited messaging with potential matches, access to profile views, priority access to exclusive sober events, full access to the site’s sober community features and personal profile optimisation.

Links:


To find out more information and sign up, visit https://soberlove.app/

https://www.facebook.com/soberlove.dating

https://www.instagram.com/soberlove.app

Photos available can be used in your entries but are not essential.


One Minute Brief of the Day: Create billboard-style posters to engage brands in creative ways to support the Testicular Cancer Society & encourage testicular self-exams.

Imagine if brands got behind testicular cancer awareness…

We're calling on the OMBLES to get creative with well-known brands and 'tweak' their brand messages, straplines and logos to raise awareness of this important cause and gain their support. Tag them in your entries too!

One Minute Brief of the Day:

Create billboard-style posters to engage brands in creative ways to support the Testicular Cancer Society & encourage testicular self-exams.

To enter…post your entries to @OneMinuteBriefs and @TCSociety with the hashtag #BrandsForBalls & link to testicularcancersociety.org/pages/self-exam-how-to

Get creative and enter as many times as you wish. Remember your Twitter/X handle in the corner of your entries. Deadline 6pm GMT

We’d also love to see you sharing your entries as posts and stories on Instagram to @OneMinuteBriefs & @TCSociety

Prizes:

WINNER: £150 cash!!
RUNNER-UP: £100 cash!

About the Testicular Cancer Society 

We are a nonprofit, public charity that is committed to raise awareness and education for the most common form of cancer in men ages 15-35 and provide support for fighters, survivors, and caregivers.

Through our omni-channel, award-winning campaigns and award-winning partnerships we are not just increasing awareness but creating a culture of self-examination to increase the chances of early stage diagnosis, when testicular cancer is almost 100% curable. 

Our support programs are designed to help those affected by testicular cancer navigate the best path forward and unite via community. Whether it is connecting those newly diagnosed to testicular cancer experts or to peer survivors our goal is to assure each individual has the most positive outcomes for decades of their survivorship. 

Our goal is to be the resource on testicular cancer, to raise awareness and save lives.

When testicular cancer is no longer taking the lives of those affected, way too early, our mission will be complete.

WE AREN'T JUST RAISING AWARENESS.

WE'RE SAVING LIVES.

A message from our founder:

When I was diagnosed with testicular cancer in June 2006, I was shocked to find that there were not many resources available for young men when it came to testicular cancer. As a clinical pharmacist and now a testicular cancer survivor, I felt that I had the unique ability to help make that change. I spent a tremendous amount of time contacting as many other testicular cancer survivors as I could to see what their needs were during their ordeal and then formed the Testicular Cancer Society to help meet those needs for the young men facing testicular cancer in the future.

My dream is to make the world of testicular cancer and young adult cancer in general a better place than it was when I entered it. Your support and donations mean a tremendous amount to me and with your help we will directly affect thousands of other young men.

I believe that testicular cancer survivors are one of the best resources that we have in helping pave the road for future young men battling the disease and I welcome your input/suggestions to help make the Testicular Cancer Society even more successful and meaningful. Please feel free to contact me at any time.

I hope that you can join us on our journey of changing the future when it comes to testicular cancer and thank you so much for your support.

P.S. I hope other young men don't make the same mistakes I made during my battle with testicular cancer. I waited over 7 months from when I first felt a lump in my left testicle until I went to the doctor. During that time, I convinced myself that I was going to die from metastatic testicular cancer when in fact the diagnosis was just the beginning of a new appreciation of life.

Web Links:

https://testicularcancersociety.org/

https://testicularcancersociety.org/pages/self-exam-how-to

Socials

Twitter: https://x.com/tcsociety

Facebook: https://www.facebook.com/testicularcancersociety

Instagram: https://www.instagram.com/tcsociety/

YouTube: https://www.youtube.com/user/testicularcancersoci

LinkedIn: https://www.linkedin.com/company/testicular-cancer-society/

One Minute Brief of the Day: Create impactful ‘Summer-focused’ posters/campaign ideas to encourage people to donate to St John Ambulance & raise awareness of their mission.

How would you get people to donate to St John Ambulance?

Bleeding. Panic attack. Chest pain. Shock. Burns. Choking. Emergencies happen every day and first aid can be the difference between life, death, or serious injury.  

St John Ambulance’s mission as England’s first aid charity is to put the power of first aid in everyone’s hands, training communities, responding to emergencies, and inspiring young people - so that everyone can be a lifesaver.  

This July, we want to run a high impact campaign to raise awareness of first aid and drive online donations to fund our charitable works. We’re looking for ideas that would be relevant to people in summer. Think heat illness, holidays, summer sporting events, festivals etc to get you started. We need your help OMBLES!!

For first aid information, we’ve got you covered – check out our website: https://www.sja.org.uk/get-advice/

One Minute Brief of the Day:

Create impactful ‘Summer-focused’ posters/campaign ideas to encourage people to donate to St John Ambulance & raise awareness of their mission to put the power of first aid in everyone’s hands.

To enter…post your entries to @OneMinuteBriefs and @stjohnambulance with the hashtag #StJohnAmbulance and include a link to sja.org.uk

Get creative and enter as many times as you wish. Remember your Twitter/X handle in the corner of your entries. Deadline 6pm GMT

We’d also love to see you sharing your entries as posts and stories on Instagram to @OneMinuteBriefs & @stjohn_ambulance


Prizes:

1st place: £600 cash!!!!

2nd place: £400 cash!!!

3rd place: £300 cash!!

4th place: £200 cash!

About St. John Ambulance

Nobody should die because first aid wasn’t nearby, so St John Ambulance is putting the power of first aid into everyone’s hands.

Our community of volunteers, first aiders at events, free first aid guides, our inspiring youth programmes, and expert training and supplies

means that everyone can be closer to help in an emergency.​

Every person. Every place. Every time.

Youth programmes

Our youth programmes offer young people a chance to learn first aid alongside other important life skills.

Our ambulance operations

We are a leading not-for-profit provider of specialist ambulance services across England.

Get Advice

First aid saves lives and knowing what to do in an emergency can make all the difference. Get first aid advice on a range of common conditions and first aid techniques.

Our work in the community

As well as our first aid activities and services, we also run a range of community support programmes which focus on health and social care in the community.

How we work

Volunteering

Volunteers are at the heart of how we deliver our work in communities to preserve and protect life.

Fundraising

We fundraise in a range of different ways to help support our work in communities across the country.

Website: sja.org.uk

Some real-life stories can be seen in the video below and via this link:

https://www.sja.org.uk/real-life-stories/

Brief of the Day: Create billboard-style posters that represent what @DrinkWellUK stands for and brings to life the feeling of choosing a 'better for you' drink without sacrificing on enjoyment.

One Minute Brief of the Day: 

Create billboard-style posters that represent what @DrinkWellUK stands for and brings to life the feeling of choosing a 'better for you' drink without sacrificing on enjoyment.

Less calories. No compromises. Just winning.

We’re looking for impactful, engaging ideas that could be translated across multiple platforms such as web banners, social, email. It’s all about the idea! That’s why we’re excited to team up with the OMBLES today.

Post your entries to @OneMinuteBriefs & @drinkwelluk with the hashtag #DrinkWell & link to drinkwelluk.com

Remember to include your Twitter/X handle in the top left-hand corner of your submissions. Enter as many times as you like. Deadline 6pm GMT.

We’d also love you to share your entries via stories and posts to @OneMinuteBriefs and @drinkwell on Instagram and LinkedIn!

Prizes:

1st place: £150 cash!!

2nd & 3rd place: £50 cash!

ABOUT DRINKWELL

DrinkWell is the home of ‘Better for You’ alcohol in the UK.

Their main audience is women aged 50-60. For midlife women who want to have fun with no fear, DrinkWell is the only brand that gives them the triumphant feeling of choosing a better drink that is all the enjoyment with none of the guilt. This demographic feel overlooked and underserved currently in marketing from all brands.

The retailer offers customers a range of wines and beers that are naturally crafted to be lighter in calories, sugars and carbs. Their range is all about simple swaps. Have a pinot that you know and love? They’ll have something similar but without the sugar, calories and carbs but keeping the alcohol. Making you feel better without giving up what you love. No compromises. Just winning.

Please note: They do not stock no/low alcohol products.

The customer truth:

“I am more aware of my health than ever before, but I do not want that to get in the way of having all the fun.”

They give them a way to have it all.

They drink lower calorie wine because it makes them feel a sense of pride. They feel smug and triumphant knowing they have made and enjoyable choice that is better for them. They experience a deep satisfaction from something as ‘simple’ as inputting a glass of wine into a fitness tracking app that does not mess up their goals.

They feel free.

Important:

The team at DrinkWell are working hard to build the ‘Better for You’ category in the UK and are striving to move away from being USP led and want assets that evoke a feeling. 

Create an asset that they can use in their marketing that will resonate with target consumer that isn’t USP led but portrays the lifestyle.

They are content and creative light and striving towards a new brand identity so feel free to tear up current branding and make something completely different.

Find out more:

drinkwelluk.com

drinkwelluk.com/pages/about-us

Find DrinkWell UK on social:

https://www.facebook.com/DrinkWellShop

https://www.instagram.com/drinkwell_uk/

https://x.com/DrinkwellUk