One Minute Brief of the Day: Campaign to promote #PlasticFreeTravel with @CityToSea_

Today we’re running another brilliant brief with our friends at City To Sea and there’s a great prize to be won!

We’re running a consumer-focused travel campaign looking to inspire change. We’re asking members of the public going on holiday this summer to ditch single-use plastic when packing, travelling and holidaying.


Tweet your posters to @OneMinuteBriefs & @CityToSea_ with the hashtag #PlasticFreeTravel

Prize: £100 cash prize to the winner!!


  • One piece of research estimates 980 million tonnes of mini-plastic shampoo bottles are being dumped by British holiday makers abroad each year. For context, that’s the equivalent to two-and-a-half Boeing 747s.

  • Plastics account for 95 percent of the waste in the open sea, on the seabed and on beaches across the Mediterranean, said the new report.

  • Tourists to the region cause a 40 percent spike in the marine litter that ends up in the sea each summer.

  • As well as coming in plastic, most sunscreen CONTAINS plastic. Dow Chemical makes Sunspheres, particles of 0.0003 mm that are put in other brands’ sunscreen products. It can be between 10 and 100 trillion particles in one single product.


The campaign is asking people to: 

  1. Buy refillable toiletries instead of buying travel miniatures

  2. Take your own refillable water bottle and coffee cup and refill on the go (you can empty your bottle, take it through security and refill the other side!)

  3. Use plastic-free, reef-friendly sun-cream.




One Minute Brief of the Day: Create posters to encourage donations for @JubileeSailing's Emergency Appeal #JSTAppeal

Today we have an important brief for a great cause!!

We want the OMBLES to create posters to encourage donations for an emergency appeal by Jubilee Sailing in order to save them and all the great work they do for people.

JST logo for print - 5cm x 2cm @ 300dpi (1).jpg

Tweet your posters to @OneMinuteBriefs & @JubileeSailing with the link and hashtag #JSTAppeal

Prize for the winning idea to be announced soon.

JST’s mission

We have a unique mission, to give people of mixed abilities and circumstances the freedom to explore their ability, potential and place in the world through inclusive adventures at sea.

About the Appeal

Over the past 40 years, the JST has delivered nearly 50,000 transformative adventures. Throughout this time, our work has made a profound difference to the lives of people of all abilities, ages, backgrounds and circumstances. We have had a global reach and sailed our important mission to every continent on the planet. 

In recent years, we have been working hard to ensure this legacy can be enjoyed by many generations to come by making important changes to how we deliver our mission – for example, by widening the groups of beneficiaries we serve and putting charitable partnerships at the center of everything we do. 

These efforts have been designed to increase our impact and also our financial sustainability. Whilst they have achieved the former, we have been struggling to stabilise our financial situation for the past 12 months, following a number of substantial mechanical issues across both ships, poor uptake of our winter 2018 programme, and the deferral of some partner projects from this summer to next year. 

This has increased our short-term liabilities and we have not been able to raise the additional income, above that which we normally would expect, which is necessary to cover this shortfall.  

At a meeting on Thursday June 27th 2019, the Trustees resolved that we should launch an emergency rescue fundraising effort to address our very serious financial challenges and to provide the working capital now needed to continue our activities. Our objective is to urgently raise £1m (one million pounds) of unrestricted funds by Friday July 5th 2019 to ensure that this can happen. 

If we are unable to reach this target, then it is likely the JST’s activities will cease immediately, unless the Trustees can find another viable solution to our funding situation which allows us to continue operating responsibly. 

This would, of course, be a very sad conclusion to four amazing decades of such important and ground-breaking work and it is particularly disappointing given the strength of our plans for later this year and beyond, which include a pioneering youth development project in August, the continuation of important partnerships which impact all our beneficiary groups, and a very exciting Mediterranean programme in the spring of 2020. 

This decision has not been taken lightly and follows extensive consultation with restructuring professionals. It also considers the Trustees’ fiduciary responsibilities and the requirement for good governance of the charity, along with its duty to all stakeholders. 

If you would like to help, please send your donation using the Appeal Gift Form or donate via JustGiving (click here). 

All funds received will be placed in a ring-fenced account and will not be utilised until a final decision about the Trust’s viability is made by the Trustees at a meeting on Monday July 8th. All funds received by close of business on Friday July 5th will be considered in their decision making. 

If, at that meeting, the Trustees decide insufficient monies have been raised to continue operations, then they will be promptly returned to those who have contributed. 

We sincerely appreciate your consideration of our request and thank you, in advance, for any assistance you can provide at this critical time.


One Minute Brief of the Day: Campaign to promote #DublinConversations

Today, we’ve got a Brief - and it’s a campaign we hope will begin conversations to help many people in the creative industries now and in the future.

Plus there’s a £50 prize for the winner!

#DublinConversations logo.png

We want you to share your ideas, headlines, sketches, designs and posters to help spread the message as far as possible about the #DublinConversations - a grassroots drive to shape big change for the communications community through hundreds of small, intelligent conversations over the next 12 months and co-create a better future.

Tweet your ideas to @OneMinuteBriefs with the hashtag #DublinConversations


We work in a post-digital world that has disrupted what we knew as advertising or public relations and creating new ways of communicating to audiences through social media, content, influencer marketing and much more.

We now have the problem that old ways of doing are less reliable, relevant, or are now redundant.

That’s where the ‘Dublin Conversations’ offers help - with a year-long project providing five free services as listed below and, to kickstart the planned year of conversations ahead, we have a tour this month across Ireland, starting from Dublin and into Cork, Galway and Belfast. Further events are planned for the UK, Australia, the United States and elsewhere.

· An easy to use ‘5 Steps to Dublin’ online changemaker tool that’s offering support to develop new ideas.

· The ‘Journey from Dublin Toolkit’ - with a new helpful tool launched each month

· The ‘Dublin Conversations Sandpit’ - an offline space to share, co-create ideas, insights and inspirations

· ‘Dublin Conversations events’ - free open talks to share, listen and grow your thinking,

· A Green Paper end of year report on the progress of the Conversation, which will be reviewed by an expert panel of academics and practitioners curating the ideas, insights and inspirations from the input of you and others during the year-long project

Further info at

One Minute Brief of the Day: Campaign to promote #FootballFriday with @Tackle4MCR @HitsRadioUK & @HitsCash4Kids

Today we’ve got an incredible brief where we can all put our team allegiances aside and use our creativity to celebrate #FootballFriday and help make a difference in people’s lives! With some amazing prizes to be won, we’re really excited to see what the OMBLES come up with today!!


Vincent Kompany's Tackle4MCR and Hits Radio Cash for Kids have joined forces to create #FootballFriday. The fundraising day encourages you to show your colours today to help tackle homelessness. By getting involved you’ll be supporting young people in Greater Manchester who are at risk of or have become homeless.

We want you to share your ideas, headlines, sketches, designs and posters to help spread the message as far as possible about #FootballFriday. A day where we are encouraging all sorts of footy related fundraising, whether that’s you and your colleagues or classmates wearing their football shirts for the day or organising a charity football match, all the money raised on #FootballFriday will go towards Centrepoint who give homeless young people a future. Footy themed selfies are welcome too!!

Please tweet your entries to @OneMinuteBriefs @Tackle4MCR @HitsRadioUK @HitsCashForKids with the hashtag #FootballFriday and include the link below in tweets to encourage donations!

You can also tag/mention @VincentKompany and @AndyBurnhamGM in your tweets too!


  • £100 cash prize for the winner!!


Tackle4MCR is a combined effort of Manchester City captain, Vincent Kompany, and the Mayor of Greater Manchester, Andy Burnham, to address rough sleeping and homelessness on the streets of our city-region.

Tackle4MCR will catalyse, promote, organise and manage three fundraising initiatives following a considered approach spanning the full length of the football season, for the benefit of the Greater Manchester Mayor’s Homelessness Fund.

This city is a bigger, better place than the place I came to ten years ago.

Yet through it all, homelessness has become a growing concern. We must be honest about that. That’s why I came up with this idea.

I want to shine a spotlight, raise money and to work with partners so that people do not have to sleep rough. I want them to have the dignity they deserve. To do this, I am working with the Mayor, Andy Burnham, and with important partners. I am honoured to have these people alongside.

So, obviously this is not about being Blue, Red, any colour or no colour. It is about being a Manc.

I know it is not easy, but I think it is in the character of Manchester to get started on a problem and then work out all the issues and details as we go along. And the problem is urgent. That is why I am dedicating my testimonial year to the homeless of this city.

Please support Tackle4MCR
— Vincent Kompany
social-sizes_Insta Post-1.jpg

One Minute Brief of the Day: Create posters to encourage kindness & inclusion on #STOPCYBERBULLYINGDAY with @CybersmileHQ

We're delighted to once again be official partners with Cybersmile on Stop Cyberbullying Day alongside the likes of Intel, Claire's, Yoola, Twitter and WWE. And, this year we want to spread a positive message of kindness and inclusion online.

To help us do that, we're calling on the OMBLES to do what they do best, and share their ideas to make a difference and get people talking about #STOPCYBERBULLYINGDAY 

Scribbles, notes, designs, sketches etc welcome. Let's get this message out there!


The winning idea will receive a £125 cash prize.
Tweet your entries to @OneMinuteBriefs @CybersmileHQ with the hashtag #STOPCYBERBULLYINGDAY 

See the video our very own Bank of Creativity produced and directed this year, performed by Chessie King and written by Emma Sykes. The film was shot & edited by Radford Nicholls.

On Friday 21st June, Cybersmile celebrate Stop Cyberbullying Day, where everybody can get involved and make a difference both on and off-line. We are asking everybody who cares about cyberbullying and online hate campaigns to join our growing movement for action against online bullying and to help us create a diverse internet free from abuse. This year, our focus is on kindness and inclusion because, when we help each other, we can make the world a better place.

Find out more at:

What We Do
The Cybersmile Foundation is a multi award winning anti cyberbullying non-profit organization. Committed to tackling all forms of digital abuse and bullying online, we work to promote diversity and inclusion by building a safer, more positive digital community.

Through education and the promotion of positive digital citizenship we reduce incidents of cyberbullying and through our professional help and support services we enable victims and their families to regain control of their lives.

Social/Web Links

One Minute Brief of the Day: Campaign to promote @TheRunningBee during the @TourOfTameside #TOT19 #BeeActiveBeeHealthyBeeHappy

Today we’ve got another great brief with our friends at Sports Tours International to coincide with their amazing initiative the Running Bee Foundation taking part in the Tour of Tameside where the Running Bee is presenting 4 races!!

We’re looking for ideas that will help promote the Running Bee Foundation itself but you can include the Tour of Tameside in your ideas if you like. We’re sure the OMBLES will come up with some amazing posters to help us spread the word!!


Remember to tweet your posters to @OneMinuteBriefs and @TheRunningBee & @TourOfTameside with the hashtags #TOT19 #BeeActiveBeeHealthyBeeHappy

Prizes for the winner:

  • £50 cash prize

  • Running Bee Tee

About Running Bee

The Running Bee Foundation was founded and supported by Sports Tours International – the UK’s leading sports travel business.

Our Story:  For more than 10 years, Sports Tours International has been helping people to get active across the North West, by organising a series of high profile running events.

These events provide a real focus for their local communities, encouraging more people to get active and developing a sense of local pride.

Starting from 2019, ALL the profits from Sports Tours International’s 9 running events will go to The Running Bee Foundation to be invested back into the communities where these events take place.

The Running Bee Foundation aims to improve the health and well being of local residents and to help tackle the challenge of childhood obesity.

It will do this by making grants available to community groups and local charities in the towns and cities where our events take place.

So get involved, enter our races and help those charities and good causes in YOUR area.

You can apply for a grant here.

Volunteer to take part here.

For more info and a list of events click below:


One Minute Brief of the Day: Create posters in support of the @Lionesses for the #FIFAWWC #Lionesses

Today we’ve got an great brief and we’re hoping the OMBLES will join us to send positive and inspiring posters and messages to the @Lionesses as the Women’s World Cup begins today!

We want to wish them loads of luck in as many creative ways as possible…so remember to include @OneMinuteBriefs and @Lionesses in your tweets with the hashtag #Lionesses and #FIFWWC

Screen Shot 2019-06-03 at 21.49.32.png

About the Lionesses:

The England women's national football team have qualified for the FIFA Women's World Cup four times, reaching the quarter-finals on the first three occasions in 1995, 2007, and 2011, and finishing third in 2015. They reached the final of the UEFA Women's Championship in 1984 and 2009.

Now they are looking to go even further this year in 2019!!


"We want women's football to get bigger and bigger, but we have to make ourselves as visible as possible. We're so powerful right now. We're a steam train, we're not stopping..."

Arsenal and England defender Leah Williamson sends out her rallying cry to the female footballing world - not from behind a podium but from a chair on a film set, where she is the big star.

That is exactly what this summer is about for the Lionesses - being the big stars on the ultimate stage, performing to an audience of millions and hopefully lifting the golden trophy!

Find out more about the squad and all the latest news here:


One Minute Brief of the Day: Create honest ads for made-up brands with @TheDrum & @RankinPhoto #BDF2019

To coincide with our OMB talk at the ‘Truth themed’ Birmingham Design Festival today, we’ve got a great brief based around honesty in advertising in collaboration with The Drum and Rankin with an amazing prize to be won. You have the opportunity to have your ad chosen to be shot and brought to life by Rankin and featured in The Drum Magazine!!

Remember to tweet your ads to @OneMinuteBriefs @TheDrum and @RankinPhoto as well as tagging the hashtag of the Festival we’re attending today #BDF2019

Screen Shot 2019-06-06 at 09.40.05.png

About the brief:


For The Drum’s October issue – which will focus on the theme ‘Sell me the truth for a change’, guest edited by Rankin – we want to explore the idea of honesty in advertising. So we’re going to bring the best idea to life in a photo shoot, and run some fake ads in the magazine.

The problem

Brands of all stripes advertise their products based on the idea that they’ll make you feel different. That they’ll transform your life – or at least your afternoon.

The solution

We want you to write an ad for a product in one of the below sectors that tells consumers the truth about how they’ll feel using it.

Soft drinks

Fast food

Fast casual dining

Fast fashion

Dental care



Branded generic drugs/medicines

Create your own branded product for the category, using a made-up brand. Make it as funny – and as honest – as you can. We want to see un-aspirational, un-transformative, honest messaging with a sense of humour. Sell us the truth for a change!

One Minute Brief of the Day: Campaign to encourage the public to #DoSomethingDifferent with @WhereaboutsHols

In the second of our two briefs from our friends at Sports Tours International, we are looking to encourage the public to #DoSomethingDifferent with Whereabouts Holidays. With a great prize to be won, we are excited to see all the great ideas and headlines that the OMBLES come up with for these incredible adventure, walking and adventurous cycling holidays.

The aim is to encourage people who have never been on an adventure holiday to try one out, get previous customers interested in new routes and those who are not sure about adventure holidays in general to give it a try. It’s not just about the walking, cycling and adventure. It’s about the overall holiday experience.


Remember to tweet your posters to @OneMinuteBriefs and @WhereaboutsHols with the hashtag #DoSomethingDifferent

Prize for the winner:

  • £100 Amazon Vouchers.

About Us



It’s not about us, it’s about you, and our friendly team is here to offer you guidance when you need it and our number 1 priority is to find a holiday that suits you. With several years experience walking, cycling, paddling and having fun in the snow around the world we’re experts in putting together a good holiday for you. We’re keen to share our passion for the great outdoors with a range of active holidays operated by our trusted local partners allowing you to experience new places, new activities and enjoying your natural surroundings without worrying about how you and your bags are getting from A to B. Flights aren’t included, but that’s all part of the adventure – our team can offer carefully catered advice on the best method of reaching your desired location. Or you can choose your own path, giving you the freedom and independence to start your adventure however you see fit.

Many of our holidays also allow the option to travel as a group on a private departure or can be tailored to your needs. Take us up on our free holiday consulation service. Just contact us, tell us a little bit about your party and what you'll enjoy and we'll find the ideal adventure holiday for you. Whether travelling alone, as part of a group or with your friends and family we would be delighted to have you as part of our Active Lifestyle Family.

For an overview of some of our holidays please see our mini-brochure here.

Links for imagery and more info to use:

The Bank of Creativity Brand

You will have seen some changes to the Bank of Creativity brand in the last few months.

The One Minute Briefs website has now been rebranded and incorporated into the Bank of Creativity site, as well as Agency Quotes, Rapid Response Unit, Love Your NHS and our blog.

All of these will now be part of the Bank of Creativity so we can offer an integrated service to our followers and better content to our followers by minimising our amount of channels and websites.

We are looking to grow the Bank of Creativity brand further in the coming months and have started a Bank of Creativity Facebook Group which will be closely followed by our Bank of Creativity Page which will be changing from it’s current name of One Minute Briefs. This will allow us to share much more contEnt than OMB as we can also share events, work, meetups, advice and more via the feed and become an even bigger community.

We hope you will all continue to be a part of what we are doing as together, we can achieve even greater things.

Thank you,


One Minute Brief of the Day: Campaign to encourage the public to experience cycling holidays with @FreewheelHols #YourRouteYourWay

In the first of two briefs from our friends at Sports Tours International, we are today hoping for loads of fun, creative ideas and eye-catching headlines to promote their amazing Freewheel Holidays offering. With a great prize to be won, we can’t wait to see what the OMBLES come up with for these amazing cycling holidays.

The aim is to encourage people who have never been on a cycling holiday to try one out, get previous customers interested in new routes and those who are not sure about cycling generally to ride a bike on holiday. It’s not just about the cycling, it’s about the overall holiday experience.

Our customers are always looking for new places to go and different routes to try and we love the idea of joining up our different routes and experiences with a Tube Style Map. This is just one of our ideas to give you a bit of inspiration but you are free to share all of your great ideas!


Remember to tweet your posters to @OneMinuteBriefs and @FreewheelHols with the hashtag #YourRouteYourWay

Prize for the winner:

  • £100 Cash Prize

About Us

Freewheel Holidays is part of Sports Tours International which was established over 30 years ago and is today one of the UK’s largest specialist travel companies. We took over from the previous owners of Freewheel Holidays based in Leicester in 2015 and have built on their success ever since.

We have over 100 cycling holidays available throughout Europe along some of Europe's most popular and well known cycle routes. We cater for individuals, couples and groups and using local partners have access to a portfolio of quality cycling holiday providers that we work with on a daily basis.

We are ABTA and ATOL bonded for financial peace of mind and work with licensed operators throughout Europe to deliver the cycling holidays we sell.

Our team are passionate about pedalling in new places and seeing where the bike can take us. We have put together one of the best selections of cycling holidays available and are able to take bookings from UK based customers and around the world.

Links for imagery and more info:

One Minute Briefs of the Day: Create posters to encourage the world to sign #TrumpsEarthDay card.

Today we’ve got a fun brief with a serious message at the heart of it.

We’re looking to the OMBLES to make some noise in the way they know best, through brilliant creative ideas that communicate and encourage people to sign Trump’s EarthDay Card.

Trump new logo untiled.png

Remember to tweet your posters to @OneMinuteBriefs and @TrumpsEarthDay with the hashtag #TrumpsEarthDay Please give @TrumpsEarthDay a follow on Twitter too!

Don’t forget to sign the card and then include the sentence below in your tweeted entries.

Sign #TrumpsEarthDay card at

Prizes for the winner:

  • A tree planted in your honour as a symbol of your commitment to the planet.

  • £100 voucher with a sustainable shopping site

  • Listed as a creative partner on our website.

About the campaign:

On June 14th, Donald Trump’s own Birthday will be turned into a day of eco-action against his climate policies with a mass protest-switch to green energy. We’re asking for everyone to help him get the message by signing an ‘EarthDay’ card that we will be sending direct to the White House. Check out the film we made with GAS Music below, featuring Ronald Dump performing a parody of ‘Happy Birthday’ by Stevie Wonder. Please give the film and website a share to help spread this important message far and wide.

The Background

Donald Trump’s policies on climate change have dismayed people around the world as we all begin to understand the extent of the danger we face if we don’t act quickly to reduce carbon emissions. While much of the rest of the world has been making progress:

  • Trump has called climate change a hoax

  • He has pulled out of the Paris Climate Agreement

  • He cut funding for renewable energy by 72% last year

  • He has put great efforts to reviving what he calls “clean coal”

The Idea

The brainchild of green-business leader, Tara Button, she explains that “Trump is stealing the Earth’s future, so we’re going to steal his birthday and give it to the planet. On the 14th of June, we are calling on the world to take action into their own hands and pledge to switch to renewable energy.”

Button has brought together a coalition of green activists and legends of the creative industry to turn a day which should be all about Trump, to be all about what we can do to fight his agenda in a real and practical way.

The Website and Earthday Card

The public will be directed to TrumpsEarthday.Com where they get to sign Trump’s Earthday card to send him a message and at the same time pledge to switch to green energy. If someone already has green energy then they pledge to get a friend to switch. A giant card will then get delivered to the White House to make sure Trump gets the message

The website also has resources to help people switch. NB Trump’s Earthday is not affiliated with any green energy companies and receives no financial benefit from any green-energy choices the public make.

The Music Video

A parody of Stevie Wonder’s beloved “Happy Birthday” song has been rewritten for the occasion by Tara Button and performed by parady singer “Ronald Dump”. Produced by coalition partners, Bank of Creativity and Gas Music.

Why is this day about switching to green energy?

The team wanted to do more than march. They want to ignite something that directly undermines Trumps damaging policies and will have a lasting impact.

  1. Dirty energy use is the biggest cause of climate change, so a mass switch to green energy will have an extreme and lasting impact.

  2. People voting with their wallets is much more effective than petitions - it drives change faster.

  3. Many people who care about the environment haven’t switched yet.  

  4. It’s much quicker and easier to do than people imagine

  5. Trump can’t stop us from doing it

  6. It’s a practical way to undermine Trump’s dirty-energy doners.


Twitter: @TrumpsEarthDay


Trump earth day banner 4.jpg

One Minute Brief of the Day: Create posters to promote the courtesy of KFC’s #ILoveYouBaconBurger


Following the success of our Valentine’s Day collab with KFC, we’re teaming up again to celebrate their amazing ‘Limited Time Only’ #ILoveYouBaconBurger!!!

Tweet entries to @OneMinuteBriefs and @KFC_UKI with the hashtag #ILoveYouBaconBurger


Get a month’s worth of free buckets of finger lickin’ chicken courtesy of the Colonel and some VIP merch thrown in for good measure! You could even have the chance to work with KFC on social activations in the future!


We want you to create a poster to celebrate the UK’s love of bacon. Get everyone talking about how much they truly love and how they couldn’t live without bacon. Be it the smoky back bacon, Kevin Bacon or the I love you Bacon Burger… this task is all about the bacon!!

The winning design/s will encapsulate KFC’s tone of voice, distinctive style and be about nothing but bacon!

Social Link:


Screen Shot 2019-05-28 at 09.21.42.png
Screen Shot 2019-05-28 at 10.55.33.png

One Minute Brief of the Day: Campaign to #Connect2Earth with @WWF on May 22nd #BiodiversityDay

Following some amazing briefs for #EarthHour and #WearItWildDay with WWF UK, we are thrilled to be doing today’s brief with WWF International and we’re looking forward to seeing what all of the InternationOMBLES come up with!


We’ve got brilliant prizes to be won and your work could feature on WWF social channels to millions of followers!!

Remember to tweet your entries to @OneMinuteBriefs @WWF with the hashtags #BiodiversityDay and #Connect2Earth

We share our planet with millions of different species. This huge variety of animals and plants, and the places they live, is called biodiversity. And, together, they provide us with essentials like food, drinking water, clean air, medicines and shelter.

This International Day for Biodiversity we’re asking people to #Connect2Earth by creating a poster that creatively uses the wifi logo to show us:

  • How diverse the environment/natural world around you is

  • What you love about nature

  • Your favourite species and habitats

  • How you benefit from everything nature has to provide or

  • How you connect with the birds, the bees and anything wild that you please.


While doing it for mother nature is reward in itself, we will also pick:

1 winner who will win £200 cash and WWF merchandise

1 runner-up who will win WWF merchandise from our

Let’s fill those timelines with how beautiful this one planet we call home is.

Web link:
Twitter: @WWF  

Below are some examples of previous creative posters using the wi-fi symbol. And, a little film to show what one of the WWF designers came up with. Beautiful stuff.

We’re excited to see what the OMBLES come up with!

Best of #Connect2Earth wifi.png

Why Every Business, Big or Small, Should Run a One Minute Briefs Campaign - Guest Blog Post by Chris Bruno

A few years ago I received a message from a friend saying, “can you re-tweet my OMB entry today?” I didn’t really know what was going on, but I’m always up for supporting my friends when it comes to their efforts online. I mean, if we don’t support each other, who will, right? That’s what started this whole journey. Just a simple message.

That friend now happens to be our Head of Content here at Social INK. Gareth Alvarez, or as you might know him, @alvo_muses on Twitter, was helping us with some freelance content writing for our clients at the time. He’d been involved in OMB for some time and wouldn’t stop ranting and raving about it.

I was curious, but back then I was busy running my business and building an online TV channel. I didn’t make the time to get more involved and understand what it was really all about.

Fast forward to 2019. Gareth is now part of the team full time. We came off the back of a crazily busy 2018, and as we started the new year we decided it was time for us, as an agency, to do things differently. We had ideas, lots of ideas, but OMB was the one that stood out to us, and the one we decided to move forward with first.

After talking with Nick, and coming up with a suitable brief for ourselves as a social media marketing & content marketing agency, we set to work getting ourselves ready to run our very own One Minute Brief.

Advertise the benefits of Social Media Marketing for Businesses and SMEs

To say we were blown away by the response would be an understatement. We received over 120 entries from the incredible OMBles and the community at large on Twitter. It was outstanding. Conversations were happening all over the place and we had an awesome time simply engaging with this creative group of idea machines!

Picking a winner proved harder than we could have imagined. It took us hours to narrow it down, get to a final 3, and finally choose the winner. To be honest, we thought all the entries were worthy of being winners.

After the buzz died down a little, and we had recovered from a Twitter day that saw us post hundreds of tweets and replies, I decided to break down some of the numbers. This is when we realised just how powerful an OMB campaign can be for businesses. Any business.

Let’s just take a look at the overview from the stats:

  • Website traffic spiked 5X our usual daily traffic

  • The 120+ entries on Twitter had 158,000+ Impressions and more than 10,000 engagements

  • Twitter following increased by nearly 15% on the day

You can find the full stats on the Social INK blog: OMB: A Twitter Campaign Worth One Minute of Your Time

Suffice to say, we couldn’t get enough of OMB as a team, and as such, we did a couple of things:

  1. We agreed internally that, as an agency, Social INK would take part in OMB every day going forward!

    This is a great way for us to showcase our own creativity, and at the same time, flex and train our creative muscles. As an agency, being creative is imperative, but we often focus so much on our clients’ work, that we don’t often think about ourselves or our own skill set. I would say all agencies and freelancers should strongly consider doing this internally. After all, it only takes a minute.

  2. We reached out to Nick at OMB and asked if we could take over OMB for a couple of days. It ended up being 3, and we loved every second of it.

The OMBle community is made of truly great people, from all over the world, who all come together to have some fun and get creative. During our 3-day takeover, we ran a brief for Yachts, Muscle Cars and even Japan on national haiku day.

After seeing the incredible results, first hand, and after running 3 briefs for completely different products, we were left in no doubt that we needed to share this. Not just with other people to help them with their creativity, but also with our clients, to help them generate incredible content.

In May, we helped to organise the Eden Blue Sparkling Wine brief for our clients, as part of a week-long social media takeover. The results, once again, were spectacular. You can see all the Eden OMB Entries here.

We’re now more engaged with OMB than ever before. Since March, we’ve entered every day, and I’m so proud of the team. Together, we’ve had 11 OMB wins (so far) and now we’ve got our tickets booked to come and meet all the incredible OMBles in person at the OMB Live 6 event up in Manchester in October.

Needless to say, we’re sold on the idea. Our clients love the concept, and ultimately, we think every business, big or small, should run an OMB campaign, at least once. You’ll be amazed where it could all lead.

Chris Bruno

CEO & Founder of Social INK


One Minute Brief of the Day: Campaign to promote @BoltonMarkets during the Love Your Local Market fortnight 17th-31st May 2019 #LYLM2019

Today we’ve got a great brief with a brilliant local neighbours in Bolton.

We’re looking for all the OMBLES to share their fun, creative ideas to promote Bolton Market During the Love Your Local Market fortnight 17th May to 31st May 2019 and can’t wait to see what you come up with for the chance to win a great prize!

Screen Shot 2019-05-14 at 14.54.35.png

Remember to tweet your entries (you can also share on Instagram) to @OneMinuteBriefs and @BoltonMarkets with the hashtag #LYLM2019.

Prize: £100 cash prize (Hopefully to spend at your local market!)


How do you fit two hundred stalls, a bustling food court, an award winning micro bar and coffee shop in a 60 second brief? Do you focus on fresh fish, meat and game? Or the local and exotic fruit and veg? Maybe you focus on specialist Deli meats or cheese? With stalls selling everything from flowers to furniture; bedding to broomsticks and bags of bargains Bolton’s Award winning market has it all. Bolton Market, Ashburner Street, Bolton. Open every Tuesday, Thursday, Friday and Saturday from 9am until 5pm.

For more info please go to:


Insta: @BoltonMarkets

FB: @BoltonMarkets

Twitter: @BoltonMarkets


One Minute Brief of the Day: Create posters for #OMBLive6

Today the brief is to promote our 6th annual One Minute Briefs event. We’ve launched this event early this year so no one misses out on the fun.

With bigger and better prizes than ever before and our 3rd book to be launched on the night with giveaways for the best tweets on our Twitter Wall, this one promises to be the best one yet!! It's also the OMB founder's birthday on the same day so we'll be having an extra special OMBirthday party theme this year. Don't miss out on this one!!!


Prize for the winning idea: You will receive first ever copy of our upcoming 3rd book. #OMBook3

Remember to tweet your entries to @OneMinuteBriefs @BOC_ATM with the hashtag #OMBLive6

Please include the sentence below in your tweets too!

Get 10% off your tickets to #OMBLive6. Enter code OMBLE at


Here's what's happening on the night:

  • Talks by Creative Industry Leaders

  • Quickfire One Minute Talks from the OMBLES

  • 'Live' One Minute Briefs tournament with finals performed on stage

  • OMB Awards Presentation

  • Twitter Wall Competitions

  • JagerOMB drinking game (aka downing your Free JagerOMBS)

  • Talk by One Minute Briefs founder - Nick Entwistle

  • Party games, Ping Pong, Beer Pong & More JagerOMBs.

Full itinerary and Afterparty TBC.

Check out a video from one of our previous events here:

About One Minute Briefs:

One Rule. One Minute. Create an Ad.

We promote brands & causes via social media by challenging our creative community on Twitter to respond with instinctive ideas to daily advertising briefs & reward the best entries. All submissions are retweeted to our 19.5k+ followers, which generates millions in potential reach every single day, enabling brands to interact with huge audiences in an engaging, cost-effective way whilst creating quality content. OMB serves as a popular, diverse & inclusive social network for the creative industry across the world and we host regular workshops, talks & events for our followers, otherwise known as the OMBLES.


If you have any questions please get in touch at

Screen Shot 2019-05-10 at 16.36.59.png

One Minute Brief of the Day: Create posters for #MPAThrive with @MPAweareyou

Today we’ve got a brilliant brief and a great prize to be won with our friends at the MPA. With just over a week to go until Thrive, we’re partnering with the MPA on a collaborative brief to encourage people to get everyone in Media, Digital and Creative along to the event in order to help them Thrive in all sorts of ways.


Prize for the winning idea: 1 x free ticket to the Thrive event.

For the chance to win a free place at the event for you or a friend, tweet your scribbles, headlines, designs over to @OneMinuteBriefs and @MPAweareyou with the hashtag #MPAThrive and please include the following sentence in your tweet.

OMBLES get 15% off a ticket. Just enter code PARTNER15OFF at


Thrive is happening in Manchester on Thursday 23rd May.

It’s a unique and powerful day full of keynote speakers, workshops, breakout sessions and much more.

Thrive is for anyone looking for inspiring ways to contribute to their own business or the business they work within and practical ways to motivate themselves or the people they work with.

Thrive is about growth and development, helping you to push the boundaries and will share practical insights you can use everyday.

It’s about a world-class line up of entrepreneurs, business leaders and health and well-being experts all with a common goal to help everyone Thrive.

In a nutshell

Improve your professional performance, productivity and personal well-being at Thrive!

More info: 

Thrive is back this month and it is bigger and better than ever.

Thrive, organised by the Manchester Publicity Association (MPA), is a unique and powerful day full of keynote speakers, workshops, breakout sessions and much more. 

Hosted by Liane Grimshaw, MD of Supareal, Andy Johnson, MD of Andy Johnson Media and Christian James, Chair of the MPA and MD of the IF agency, this year’s Thrive event features talks by a host of acclaimed experts including Nikki Gatenby, MD and Owner of Propellernet, Martin Murphy, International Coach at Elite Leadership Global, Claire Sanderson, Editor of Women's Health Magazine and Peter Czapp, Co-Founder of The Wow Company.

Thrive is organised by the MPA, the leading not for profit association that represents the entire Media, Digital and Creative community in Greater Manchester.  The MPA’s vision is for Manchester to be recognised as the best place on the planet to work in this sector.

MPA Chair Christian James said: “This year’s Thrive really will be absolutely first class in every sense. We’re so excited by the stellar line up of speakers, panellists and experts in productivity, positivity, profitability and well-being.

“Looking for growth – either personal, commercial, or both? Want to bring your whole self to work? Trying to inspire your team to do the best work of their lives? Need practical advice on developing a culture of profitability?  Thrive will address these challenges in one unique day. It’s an event not to be missed for the region’s businesses and business leaders.”

See the full agenda here.


MPA Logo Media Digital Creative-Black.jpg

One Minute Brief of the Day: Advertise EDEN Blue Sparkling Wine by @EdenSparkling

Today we’ve got an amazing brief with an exclusive brand, EDEN Sparkling Wine, and a great prize to be won for creating posters to promote this brilliant and unique product.


Tweet your posters to @OneMinuteBriefs and @EdenSparkling with the hashtag #EdenizeYourself AND post your entries to Instagram tagging @edensparklingwine and the same hashtag. Remember to include the Eden logo & site on your posters if you can and don’t forget to give them a follow too!

Please include the following in your tweets:

Experience 20% off paradise using ENCHANTEE20 at

Prize: A case of 6 bottles of EDEN Blue Sparkling Wine for the Winner to enjoy!!

We’d like to see all entries shared to Instagram too, however, the Twitter entries will be the ones entered into the competition.


Rare are the occasions where we indulge all our senses simultaneously. Eden’s effervescence dazzles and enchants, capturing paradise in a bottle. Escape to a yacht in the French Riviera, surrounded by a blissful blue sea, with each sparkling glass. Feel the sunshine kiss your skin with each exquisite taste. Sweet. Luxurious. Alluring. Elegant. Delight. Experience Paradise. Enjoy Eden.

Born out of inspiration and 5 years of unwavering perseverance, Eden was created to serve the palate of successful individuals and life enthusiasts.

Founder, Aymeric V Bruneau, has drawn on four generations of winemaking expertise to produce a truly unique and sensual drinking experience.

His great grandfather, Gaston, founded the Mareau-aux-Pres winery close to Orleans, France in 1931. Aymeric’s grandfather, Valere, followed in his footsteps and became a locally renowned vintner. In his spare time, Valere also produced pear brandy “eau de vie”. However, despite this historic winemaking pedigree, Aymeric’s father decided to follow a different path, and break away from the family business and tradition.

Thirty years later, upon discovering weathered photographs of his grandfather working in the vineyards, Aymeric determined to revive his family heritage and return to his roots. He resolved to create something that would stand out and be outstanding at the same time. Aymeric knew a marriage of rich tradition with a modern twist would be the key ingredients for a unique wine. A wine that would bring the family legacy back to life. In Eden.


Colour: Bright Turquoise Blue | Flavour: Notes of Stone fruits with hints of Passion fruit

Country: France (Provence) | Grape: Chardonnay | ABV: 12% | Dosage: 38 g/l

Eden Blue Sparkling Wine is available to buy as a single 75CL bottle or as a case of 6 bottles

We’re very excited to see what the OMBLES come up with!

Facebook - @EdenSparklingWine

Instagram - @edensparklingwine

Twitter - @EdenSparkling

Website -

Eden Bottle.png

One Minute Brief of the Day: Advertise @GasIsMusic #ThePowerofMusic

Today we’ve got a great brief with our friends at GAS Music who helped to create Father Critmas’ music video in his most recent #MerryCritmas campaign. We are also working together on another exciting new music video for an upcoming project. To thank them for all their amazing support, I thought that GAS Music would make an amazing subject for an OMB and I’m sure all the OMBLES will have a lot of fun with this one!

Gas Logo mid3.JPG

Tweet your entries to @OneMinuteBriefs and @GasIsMusic with the hashtag #ThePowerOfMusic

Prize: Agency or freelancer studio time or services to the value of £1000 at GAS Music.


Every event in our lives (good, bad and the ugly) - from social gatherings, school, holidays and travel right through to purchasing decisions and lifestyles, has a soundtrack!

So, how do you advertise the power of sound, audio, music on the moving image with GAS Music.

Don't judge a book by the cover, but do judge a person/brand on their record collection / choice of music!

An example of how important music and sound is to film is the brilliant GAS parody of the Elton John John Lewis advert below.

About GAS Music:

We love music, we're efficient, flexible, cost effective - producing bespoke and production / library music for TV, film, advertising, gaming and B2B our musical arrangements covering full orchestral to sound design. With the added benefit of a record label we're also a functioning studio so we can mix and master (on-line, tv ) and set and certificate to broadcast levels (R128), Voice Overs, ADR, dubbing, foley - we can compose to edit and also edit picture which helps demos, supply chain and saves time and money.

GAS reel for TV, film & advertising below:

Screen Shot 2019-05-09 at 12.21.57.png