One Minute Brief of the Day: Campaign to #Connect2Earth with @WWF on May 22nd #BiodiversityDay

Following some amazing briefs for #EarthHour and #WearItWildDay with WWF UK, we are thrilled to be doing today’s brief with WWF International and we’re looking forward to seeing what all of the InternationOMBLES come up with!


We’ve got brilliant prizes to be won and your work could feature on WWF social channels to millions of followers!!

Remember to tweet your entries to @OneMinuteBriefs @WWF with the hashtags #BiodiversityDay and #Connect2Earth

We share our planet with millions of different species. This huge variety of animals and plants, and the places they live, is called biodiversity. And, together, they provide us with essentials like food, drinking water, clean air, medicines and shelter.

This International Day for Biodiversity we’re asking people to #Connect2Earth by creating a poster that creatively uses the wifi logo to show us:

  • How diverse the environment/natural world around you is

  • What you love about nature

  • Your favourite species and habitats

  • How you benefit from everything nature has to provide or

  • How you connect with the birds, the bees and anything wild that you please.


While doing it for mother nature is reward in itself, we will also pick:

1 winner who will win £200 cash and WWF merchandise

1 runner-up who will win WWF merchandise from our

Let’s fill those timelines with how beautiful this one planet we call home is.

Web link:
Twitter: @WWF  

Below are some examples of previous creative posters using the wi-fi symbol. And, a little film to show what one of the WWF designers came up with. Beautiful stuff.

We’re excited to see what the OMBLES come up with!

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Why Every Business, Big or Small, Should Run a One Minute Briefs Campaign - Guest Blog Post by Chris Bruno

A few years ago I received a message from a friend saying, “can you re-tweet my OMB entry today?” I didn’t really know what was going on, but I’m always up for supporting my friends when it comes to their efforts online. I mean, if we don’t support each other, who will, right? That’s what started this whole journey. Just a simple message.

That friend now happens to be our Head of Content here at Social INK. Gareth Alvarez, or as you might know him, @alvo_muses on Twitter, was helping us with some freelance content writing for our clients at the time. He’d been involved in OMB for some time and wouldn’t stop ranting and raving about it.

I was curious, but back then I was busy running my business and building an online TV channel. I didn’t make the time to get more involved and understand what it was really all about.

Fast forward to 2019. Gareth is now part of the team full time. We came off the back of a crazily busy 2018, and as we started the new year we decided it was time for us, as an agency, to do things differently. We had ideas, lots of ideas, but OMB was the one that stood out to us, and the one we decided to move forward with first.

After talking with Nick, and coming up with a suitable brief for ourselves as a social media marketing & content marketing agency, we set to work getting ourselves ready to run our very own One Minute Brief.

Advertise the benefits of Social Media Marketing for Businesses and SMEs

To say we were blown away by the response would be an understatement. We received over 120 entries from the incredible OMBles and the community at large on Twitter. It was outstanding. Conversations were happening all over the place and we had an awesome time simply engaging with this creative group of idea machines!

Picking a winner proved harder than we could have imagined. It took us hours to narrow it down, get to a final 3, and finally choose the winner. To be honest, we thought all the entries were worthy of being winners.

After the buzz died down a little, and we had recovered from a Twitter day that saw us post hundreds of tweets and replies, I decided to break down some of the numbers. This is when we realised just how powerful an OMB campaign can be for businesses. Any business.

Let’s just take a look at the overview from the stats:

  • Website traffic spiked 5X our usual daily traffic

  • The 120+ entries on Twitter had 158,000+ Impressions and more than 10,000 engagements

  • Twitter following increased by nearly 15% on the day

You can find the full stats on the Social INK blog: OMB: A Twitter Campaign Worth One Minute of Your Time

Suffice to say, we couldn’t get enough of OMB as a team, and as such, we did a couple of things:

  1. We agreed internally that, as an agency, Social INK would take part in OMB every day going forward!

    This is a great way for us to showcase our own creativity, and at the same time, flex and train our creative muscles. As an agency, being creative is imperative, but we often focus so much on our clients’ work, that we don’t often think about ourselves or our own skill set. I would say all agencies and freelancers should strongly consider doing this internally. After all, it only takes a minute.

  2. We reached out to Nick at OMB and asked if we could take over OMB for a couple of days. It ended up being 3, and we loved every second of it.

The OMBle community is made of truly great people, from all over the world, who all come together to have some fun and get creative. During our 3-day takeover, we ran a brief for Yachts, Muscle Cars and even Japan on national haiku day.

After seeing the incredible results, first hand, and after running 3 briefs for completely different products, we were left in no doubt that we needed to share this. Not just with other people to help them with their creativity, but also with our clients, to help them generate incredible content.

In May, we helped to organise the Eden Blue Sparkling Wine brief for our clients, as part of a week-long social media takeover. The results, once again, were spectacular. You can see all the Eden OMB Entries here.

We’re now more engaged with OMB than ever before. Since March, we’ve entered every day, and I’m so proud of the team. Together, we’ve had 11 OMB wins (so far) and now we’ve got our tickets booked to come and meet all the incredible OMBles in person at the OMB Live 6 event up in Manchester in October.

Needless to say, we’re sold on the idea. Our clients love the concept, and ultimately, we think every business, big or small, should run an OMB campaign, at least once. You’ll be amazed where it could all lead.

Chris Bruno

CEO & Founder of Social INK


One Minute Brief of the Day: Campaign to promote @BoltonMarkets during the Love Your Local Market fortnight 17th-31st May 2019 #LYLM2019

Today we’ve got a great brief with a brilliant local neighbours in Bolton.

We’re looking for all the OMBLES to share their fun, creative ideas to promote Bolton Market During the Love Your Local Market fortnight 17th May to 31st May 2019 and can’t wait to see what you come up with for the chance to win a great prize!

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Remember to tweet your entries (you can also share on Instagram) to @OneMinuteBriefs and @BoltonMarkets with the hashtag #LYLM2019.

Prize: £100 cash prize (Hopefully to spend at your local market!)


How do you fit two hundred stalls, a bustling food court, an award winning micro bar and coffee shop in a 60 second brief? Do you focus on fresh fish, meat and game? Or the local and exotic fruit and veg? Maybe you focus on specialist Deli meats or cheese? With stalls selling everything from flowers to furniture; bedding to broomsticks and bags of bargains Bolton’s Award winning market has it all. Bolton Market, Ashburner Street, Bolton. Open every Tuesday, Thursday, Friday and Saturday from 9am until 5pm.

For more info please go to:


Insta: @BoltonMarkets

FB: @BoltonMarkets

Twitter: @BoltonMarkets


One Minute Brief of the Day: Create posters for #OMBLive6

Today the brief is to promote our 6th annual One Minute Briefs event. We’ve launched this event early this year so no one misses out on the fun.

With bigger and better prizes than ever before and our 3rd book to be launched on the night with giveaways for the best tweets on our Twitter Wall, this one promises to be the best one yet!! It's also the OMB founder's birthday on the same day so we'll be having an extra special OMBirthday party theme this year. Don't miss out on this one!!!


Prize for the winning idea: You will receive first ever copy of our upcoming 3rd book. #OMBook3

Remember to tweet your entries to @OneMinuteBriefs @BOC_ATM with the hashtag #OMBLive6

Please include the sentence below in your tweets too!

Get 10% off your tickets to #OMBLive6. Enter code OMBLE at


Here's what's happening on the night:

  • Talks by Creative Industry Leaders

  • Quickfire One Minute Talks from the OMBLES

  • 'Live' One Minute Briefs tournament with finals performed on stage

  • OMB Awards Presentation

  • Twitter Wall Competitions

  • JagerOMB drinking game (aka downing your Free JagerOMBS)

  • Talk by One Minute Briefs founder - Nick Entwistle

  • Party games, Ping Pong, Beer Pong & More JagerOMBs.

Full itinerary and Afterparty TBC.

Check out a video from one of our previous events here:

About One Minute Briefs:

One Rule. One Minute. Create an Ad.

We promote brands & causes via social media by challenging our creative community on Twitter to respond with instinctive ideas to daily advertising briefs & reward the best entries. All submissions are retweeted to our 19.5k+ followers, which generates millions in potential reach every single day, enabling brands to interact with huge audiences in an engaging, cost-effective way whilst creating quality content. OMB serves as a popular, diverse & inclusive social network for the creative industry across the world and we host regular workshops, talks & events for our followers, otherwise known as the OMBLES.


If you have any questions please get in touch at

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One Minute Brief of the Day: Create posters for #MPAThrive with @MPAweareyou

Today we’ve got a brilliant brief and a great prize to be won with our friends at the MPA. With just over a week to go until Thrive, we’re partnering with the MPA on a collaborative brief to encourage people to get everyone in Media, Digital and Creative along to the event in order to help them Thrive in all sorts of ways.


Prize for the winning idea: 1 x free ticket to the Thrive event.

For the chance to win a free place at the event for you or a friend, tweet your scribbles, headlines, designs over to @OneMinuteBriefs and @MPAweareyou with the hashtag #MPAThrive and please include the following sentence in your tweet.

OMBLES get 15% off a ticket. Just enter code PARTNER15OFF at


Thrive is happening in Manchester on Thursday 23rd May.

It’s a unique and powerful day full of keynote speakers, workshops, breakout sessions and much more.

Thrive is for anyone looking for inspiring ways to contribute to their own business or the business they work within and practical ways to motivate themselves or the people they work with.

Thrive is about growth and development, helping you to push the boundaries and will share practical insights you can use everyday.

It’s about a world-class line up of entrepreneurs, business leaders and health and well-being experts all with a common goal to help everyone Thrive.

In a nutshell

Improve your professional performance, productivity and personal well-being at Thrive!

More info: 

Thrive is back this month and it is bigger and better than ever.

Thrive, organised by the Manchester Publicity Association (MPA), is a unique and powerful day full of keynote speakers, workshops, breakout sessions and much more. 

Hosted by Liane Grimshaw, MD of Supareal, Andy Johnson, MD of Andy Johnson Media and Christian James, Chair of the MPA and MD of the IF agency, this year’s Thrive event features talks by a host of acclaimed experts including Nikki Gatenby, MD and Owner of Propellernet, Martin Murphy, International Coach at Elite Leadership Global, Claire Sanderson, Editor of Women's Health Magazine and Peter Czapp, Co-Founder of The Wow Company.

Thrive is organised by the MPA, the leading not for profit association that represents the entire Media, Digital and Creative community in Greater Manchester.  The MPA’s vision is for Manchester to be recognised as the best place on the planet to work in this sector.

MPA Chair Christian James said: “This year’s Thrive really will be absolutely first class in every sense. We’re so excited by the stellar line up of speakers, panellists and experts in productivity, positivity, profitability and well-being.

“Looking for growth – either personal, commercial, or both? Want to bring your whole self to work? Trying to inspire your team to do the best work of their lives? Need practical advice on developing a culture of profitability?  Thrive will address these challenges in one unique day. It’s an event not to be missed for the region’s businesses and business leaders.”

See the full agenda here.


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One Minute Brief of the Day: Advertise EDEN Blue Sparkling Wine by @EdenSparkling

Today we’ve got an amazing brief with an exclusive brand, EDEN Sparkling Wine, and a great prize to be won for creating posters to promote this brilliant and unique product.


Tweet your posters to @OneMinuteBriefs and @EdenSparkling with the hashtag #EdenizeYourself AND post your entries to Instagram tagging @edensparklingwine and the same hashtag. Remember to include the Eden logo & site on your posters if you can and don’t forget to give them a follow too!

Please include the following in your tweets:

Experience 20% off paradise using ENCHANTEE20 at

Prize: A case of 6 bottles of EDEN Blue Sparkling Wine for the Winner to enjoy!!

We’d like to see all entries shared to Instagram too, however, the Twitter entries will be the ones entered into the competition.


Rare are the occasions where we indulge all our senses simultaneously. Eden’s effervescence dazzles and enchants, capturing paradise in a bottle. Escape to a yacht in the French Riviera, surrounded by a blissful blue sea, with each sparkling glass. Feel the sunshine kiss your skin with each exquisite taste. Sweet. Luxurious. Alluring. Elegant. Delight. Experience Paradise. Enjoy Eden.

Born out of inspiration and 5 years of unwavering perseverance, Eden was created to serve the palate of successful individuals and life enthusiasts.

Founder, Aymeric V Bruneau, has drawn on four generations of winemaking expertise to produce a truly unique and sensual drinking experience.

His great grandfather, Gaston, founded the Mareau-aux-Pres winery close to Orleans, France in 1931. Aymeric’s grandfather, Valere, followed in his footsteps and became a locally renowned vintner. In his spare time, Valere also produced pear brandy “eau de vie”. However, despite this historic winemaking pedigree, Aymeric’s father decided to follow a different path, and break away from the family business and tradition.

Thirty years later, upon discovering weathered photographs of his grandfather working in the vineyards, Aymeric determined to revive his family heritage and return to his roots. He resolved to create something that would stand out and be outstanding at the same time. Aymeric knew a marriage of rich tradition with a modern twist would be the key ingredients for a unique wine. A wine that would bring the family legacy back to life. In Eden.


Colour: Bright Turquoise Blue | Flavour: Notes of Stone fruits with hints of Passion fruit

Country: France (Provence) | Grape: Chardonnay | ABV: 12% | Dosage: 38 g/l

Eden Blue Sparkling Wine is available to buy as a single 75CL bottle or as a case of 6 bottles

We’re very excited to see what the OMBLES come up with!

Facebook - @EdenSparklingWine

Instagram - @edensparklingwine

Twitter - @EdenSparkling

Website -

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One Minute Brief of the Day: Advertise @GasIsMusic #ThePowerofMusic

Today we’ve got a great brief with our friends at GAS Music who helped to create Father Critmas’ music video in his most recent #MerryCritmas campaign. We are also working together on another exciting new music video for an upcoming project. To thank them for all their amazing support, I thought that GAS Music would make an amazing subject for an OMB and I’m sure all the OMBLES will have a lot of fun with this one!

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Tweet your entries to @OneMinuteBriefs and @GasIsMusic with the hashtag #ThePowerOfMusic

Prize: Agency or freelancer studio time or services to the value of £1000 at GAS Music.


Every event in our lives (good, bad and the ugly) - from social gatherings, school, holidays and travel right through to purchasing decisions and lifestyles, has a soundtrack!

So, how do you advertise the power of sound, audio, music on the moving image with GAS Music.

Don't judge a book by the cover, but do judge a person/brand on their record collection / choice of music!

An example of how important music and sound is to film is the brilliant GAS parody of the Elton John John Lewis advert below.

About GAS Music:

We love music, we're efficient, flexible, cost effective - producing bespoke and production / library music for TV, film, advertising, gaming and B2B our musical arrangements covering full orchestral to sound design. With the added benefit of a record label we're also a functioning studio so we can mix and master (on-line, tv ) and set and certificate to broadcast levels (R128), Voice Overs, ADR, dubbing, foley - we can compose to edit and also edit picture which helps demos, supply chain and saves time and money.

GAS reel for TV, film & advertising below:

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One Minute Brief of the Day: Create Tribute Posters #InMemoryOfIsabella @LyttleFight

We are very sad to be running today’s brief but feel that, together, we can create a beautiful tribute to someone who has inspired many of us as we followed her story.

We received the sad news last week that Isabella Lyttle has passed away on Sunday 28th April. Having got to know Isabella and her family, we were of course very upset and we want to do something to celebrate what a fighter she was and how she has been so inspirational to us all.

That’s why we want the OMBLES to create positive tribute posters to Isabella. These could feature at an event in her memory in the future.

We’d like you to tweet your posters to @OneMinuteBriefs and @LyttleFight with the hashtag #InMemoryOfIsabella

We first heard of Isabella’s story when Louise Chorley got in touch for us to run a One Minute Brief to raise awareness and donations. With over £100k to raise it was going to be difficult but we did what we could. Together with the family, we developed a script for a film based on one of the ideas by @ZedTrafficker that at only 10 years old, Isabella shouldn’t know the ‘C’ word. A film was then made and edited by Trunk and sent out via the charity Facebook feed. Within hours it had 1 million views and hit 10 million views on Unilad, as well as featuring on The Hook, Daily Mirror, Daily Mail and BBC National News. We ran further One Minute Briefs campaigns and asked for people to send in their own videos to ‘the C-word’ and nominate others to do the same. This helped make the campaign go even more viral and has helped the family to raise more than £100,000 towards getting Isabella the life-saving treatment in America she needed.

Unfortunately, despite having the funds to do so, Isabella never became well enough to be able to receive the treatment as here health deteriorated. The family received the bad news that the cancer had spread and they were told to go and make some memories. They headed straight to Disneyland Paris for an amazing trip but upon their return Isabella’s health took a turn for the worse and she passed away peacefully on Sunday 28th April.

I was very sad to hear the news. Isabella was inspirational to myself and lots of our followers. When directing the film, I had to make her shout the word ‘Cancer’ over and over, which is difficult enough itself but her performance was unlike anything I have ever seen. She was battling to save her own life and I will never forget the moment of the final scene in the film which was so real and powerful. I am proud to have seen how the OMB community tried to help Isabella and she has touched all of our hearts.
— Nick Entwistle

One Minute Brief of the Day: Promote the re-launch of @MahikiMCR_ #MAHIKIisBACK

Today we’ve got a very special Good Friday brief with our friends at Mahiki Manchester and there are some great prizes to be won!

We’re looking for fun, positive and clever ideas to promote the re-launch of this great club. And, with the guestlist for Saturday already full, we would like to see posters to promote the guestlist for Easter Sunday!!


Tweet your posters to @OneMinuteBriefs and @MahikiMCR_ with the hashtag #MAHIKIisBACK

Please include the following in your tweets:

‘DM for Guestlist at

We also encourage you to post your entries to Instagram using the same handles and hashtag above, however the Twitter entries will be the ones entered into the competition.

Don’t forget to follow @MahikiMCR_ on Insta and Twitter too!


  • £50 cash prize

  • VIP booth at Mahiki Manchester with a free bottle of Prosecco upon arrival (this can be redeemed this weekend or at a later date & can also be sent as a gift to a friend if you wish)


Mahiki is BACK

The London based brand is back in Manchester with new owners and a new motive!!

On Saturday & Sunday this weekend we’ll also be giving the first 100 girls on the guestlist two drinks on us! 

The club is launching on the 20th April bringing in the bank holiday weekend with a bang with guestlist invites and VIP parties on the Saturday and the Sunday. Located on Central Street next to the town hall, Mahiki will welcome guests – including all of the Miss Manchester finalists – with booths, bottles and big-name resident DJ’s including DJ Russke and Ronin.

The rebirth comes from the team behind Don Giovanni, Manchester's oldest independently owned Italian restaurant established in 1984.

They saw an opportunity to bring the global brand back to the city with the full support of the Mahiki London team who want the bar to succeed in our city. With a wealth of hospitality experience and a carefully selected management team from some of the best bars and restaurants in Manchester, we’re excited about the future of Mahiki.


Mahiki will be giving out drinks tokens on the door Saturday and Sunday from 10pm, the lucky recipients of which will be able to exchange them for one of the bar’s famous cocktails or a house spirit. But guestlist will be limited, so people are encouraged to follow @MahikiMCR_ on Instagram and send names to secure a place on it.

With its 5am licence Mahiki is set to be the go-to late night venue in the city. And this time, it’s here to stay. Girls get free entry for the first month when on guestlist.

The re-launch has also been featured in this article in the Manchester Evening News





One Minute Brief of the Day: Create posters to #AdvertiseYourself with @AdobeUK



In our third brief with Adobe, we are looking forward to seeing how creative you will be to promote yourself! As creatives, we work so hard to think of inventive ways to advertise brands and products but often forget that we need to be creative to promote ourselves too! Adobe Creative Cloud helps you do that by giving you the tools to create showreels, websites, business cards, logos and much more.

But today, we are looking for you to create posters to #AdvertiseYourself. It’s all about the idea, so it can be a scribble, a scamp, a note, a design mock-up...whatever you want as long as it’s all about you. Show us how you would promote yourself to the creative world and beyond. The idea for the Bank of Creativity itself came from a One Minute Brief to create a business card for ourselves a few years ago. So who knows where today’s ideas could take you.

As with our previous briefs, Adobe are hoping to empower and inspire as many people as possible to be creative and give them the tools to express their creativity by making their Creative Cloud even more accessible.

That’s why they are offering 20% off the entire collection of apps with the Creative Cloud All Apps plan!!

We’d like you to include the link in your tweets to help spread the word to other creatives so they can take up this great offer which ends tomorrow, Friday 19th April. Don’t miss out!!

Please include the following in your tweets for the chance to win the great prize on offer:

‘Get 20% off Creative Cloud:

Tweet your posters to @OneMinuteBriefs & @AdobeUK with the hashtag #AdvertiseYourself


Winner receives the £100 cash prize!.

What is Creative Cloud?

Creative Cloud gives you the world’s best apps and services for video, design, photography and the web. It’s easy to get started with built-in tutorials and templates. Whether you’re a beginner or a pro, you have everything you need to go from dreaming to doing, wherever you’re inspired.

The Adobe Creative Cloud app is your central location for managing the dozens of apps and services that are included in your Creative Cloud membership. You can sync and share files from your computer to Creative Cloud and access them from anywhere. Files are instantly available on all your connected devices.

As well as this, you can manage thousands of fonts, access libraries of stock photography and design assets, and showcase and discover creative work in the community. The Creative Cloud app is your window into it all.

Find out more here:


One Minute Brief of the Day: Create posters to advertise #Photoshop with @AdobeUK



Following last week’s amazing brief for #CelebratingCreativity, we’re back again collaborating with Adobe and their amazing Photoshop app.

For this brief, we want to see positive messages of how #Photoshop can help unleash your creativity.

It’s an open brief and we want to see sketches, scamps, designs, Photoshop mock-ups and more to communicate what Photoshop can do and all of it’s benefits. We want to see posters that inspire people to be creative and how Photoshop gives you the tools to create amazing things.

As with our previous brief, Adobe are hoping to empower and inspire as many people as possible to be creative and give them the tools to express their creativity by making their Creative Cloud even more accessible.

That’s why they are offering 20% off the entire collection of apps, including Photoshop, with the Creative Cloud All Apps plan!!

We’d like you to include the link in your tweets to help spread the word to other creatives so they can take up this great offer which has been extended until Friday 19th April.

Please include the following in your tweets for the chance to win the great prize on offer:

‘Get 20% off Creative Cloud:

Tweet your posters to @OneMinuteBriefs & @AdobeUK with the hashtag #Photoshop


Winner receives the £100 cash prize!.

About Photoshop:

If you can think it, you can make it with Photoshop, the world’s best imaging and graphic design software. Create and enhance photographs, illustrations and 3D artwork. Design websites and mobile apps. Edit videos, simulate real-life paintings and more. It’s everything you need to make any idea real.

From posters to packaging, basic banners to beautiful websites, unforgettable logos to eye-catching icons, Photoshop keeps the creative world moving. With intuitive tools and easy-to-use templates, even beginners can make something amazing.

Whether you’re looking for everyday edits or total transformations, our graphic design software offers a complete set of professional photography tools to turn your snapshots into works of art. Adjust, crop, remove objects, retouch and repair old photos. Play with colour, effects and more to turn the ordinary into something extraordinary.

Find out more here.

What is Creative Cloud?

Creative Cloud gives you the world’s best apps and services for video, design, photography and the web. It’s easy to get started with built-in tutorials and templates. Whether you’re a beginner or a pro, you have everything you need to go from dreaming to doing, wherever you’re inspired.

The Adobe Creative Cloud app is your central location for managing the dozens of apps and services that are included in your Creative Cloud membership. You can sync and share files from your computer to Creative Cloud and access them from anywhere. Files are instantly available on all your connected devices.

As well as this, you can manage thousands of fonts, access libraries of stock photography and design assets, and showcase and discover creative work in the community. The Creative Cloud app is your window into it all.

Find out more here:


One Minute Brief of the Day: Advertise the range of #CerealIPAs from @SEVENBRO7HERS

Today we’ve got an amazing brief with our Manchester neighbours Seven Bro7hers, with a great prize to be won for creating quick posters to promote this brilliant new range of products.

Tweet your posters to @OneMinuteBriefs and @SevenBro7hers with the hashtag #CerealIPAs and we will feature your entries at

Prize: Create of Throwaway IPA Beer

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Late last year we were delighted to announce a new eco-friendly way of making exceptional Craft Beers. Up-cycling Kellogg’s Cornflakes, as part of their sustainability programme, we created ‘Throwaway IPA’

Throw Away IPA’ is made from waste Kellogg’s Cornflakes, from the Manchester cereal factory. These flakes are perhaps too big, small or crunchy - and therefore have not passed Kellogg’s strict quality control, so we have upcycled the cereal to create a hoppy IPA. 

Speaking at the beer launch in December, corporate social responsibility manager for Kellogg’s UK, Kate Prince said: “Kellogg’s is always exploring different and sustainable ways to reduce food waste in its factories. So it is great to be involved in such a fun initiative with a local business.”

This delicious Craft Beer generated worldwide headlines and resulted in a number of TV features on the likes of CNN in the States & Canada. We have worked very closely with the team at Kellogg’s UK and we are excited to announce that we are ready to go to market with 2 further delicious craft beers alongside new stocks of Throwaway IPA. 'Sling it Out Stout' is a Chocolate Stout utilising up-cycled Kellogg’s Coco Pops and 'Cast-Off DDH Pale' is a Pale Ale using up-cycled Kellogg’s Rice Krispies. Our brewers have been working hard as always to deliver delicious tasting products and these 3 really hit the spot. The label designs have been developed to deliver great shelf stand-out whilst focusing on the product’s environmental credentials. The range is available in kegs and 12X440ml cans.

We can’t wait to see what the OMBLES come up with!!



Instagram - sevenbro7hersbrew 

Our website address is


One Minute Brief of the Day: Create posters #CelebratingCreativity with @AdobeUK



Today, we’re very excited to announce the first of three One Minute Briefs with the awesome Adobe and we can’t wait to see everyone expressing their creativity on this one!!

For our first brief, we want to see everyone #CelebratingCreativity with your amazing ideas and posters.

It’s an open brief where we want to see sketches, scamps, designs and more to communicate what creativity means to you and how it makes the world a better place. This isn’t about ads for software. We want to see posters that inspire people to be creative in any way they want.

With this in mind, Adobe are hoping to empower and inspire as many people as possible to be creative and give them the tools to express their creativity by making their Creative Cloud even more accessible.

That’s why they are offering 20% off the entire collection of apps with the Creative Cloud All Apps plan!!

We’d like you to include the link in your tweets to help spread the word to other creatives so they can take up this great offer which runs until 11th April.

Please include the following in your tweets:

‘Get 20% off Creative Cloud:

Tweet your posters to @OneMinuteBriefs & @AdobeUK with the hashtag #CelebratingCreativity


Winner receives £100 Amazon Vouchers.

What is Creative Cloud?

Creative Cloud gives you the world’s best apps and services for video, design, photography and the web. It’s easy to get started with built-in tutorials and templates. Whether you’re a beginner or a pro, you have everything you need to go from dreaming to doing, wherever you’re inspired.

The Adobe Creative Cloud app is your central location for managing the dozens of apps and services that are included in your Creative Cloud membership. You can sync and share files from your computer to Creative Cloud and access them from anywhere. Files are instantly available on all your connected devices.

As well as this, you can manage thousands of fonts, access libraries of stock photography and design assets, and showcase and discover creative work in the community. The Creative Cloud app is your window into it all.

Find out more here:


Welcome to OMB School - Guest Blog Post by David Felton.

It’s a mild Tuesday afternoon and a young man is having a panic attack in an neglected office stairwell. His breath comes in short sharp gasps as if a great weight is upon him. He grabs the banister for support, but the crushing feeling increases - it’s getting worse. Sweat is dripping off his nose steadily, and a sweaty puddle behinds to form. To any onlooker it looks bad. ‘Phone an ambulance right now’ bad. His hands are shaking, and it takes a force of will just to stand.

But we’ll come back to him later.

I’m writing this piece because my good friend Nick has asked me to say a few words about what being an OMBLE means to me. And I’ve got some in mind.

When you lose a pitch you feel devastated, don’t you? People walk around frowning, worrying about the security of their jobs. Weeks of work feel wasted. You froth with anger, burn with frustration and say every curse word under the sun. Then you pick yourself up, dust yourself off and do it all again. Perhaps you’ll win the next one and it’ll be a big juicy six figure account. Perhaps not. But that’s the nature of this business. You put aside your resentments and feelings and you sit down to work, to create - afresh, anew, better.

After over 5 years of being an OMBLE it only recently occurred to me that that’s the most enduring and powerful benefit of this community. Every single day you get the opportunity to pitch your ideas and receive feedback. Like clockwork, unflinchingly, you can put your ideas out there in whatever form they come in - a scrawl on a post-it note, a Photoshop mock-up, an origami crane, and anything in between. This lets you learn fast. Three years of creative advertising becomes condensed into one year of daily challenges. Easy. Job done.

That’s only half the truth though. Because there’s another side.

In a pitch, you only ever see the work you made. The one single person who sees all the work is the client. You get a small facet of the story - a slither of truth. What if you could see all the creative work that was presented? What if you could compare yourself to others but not through the prism of resentment but that of understanding - learning what makes their ideas good.

One Minute Briefs gives you the opportunity to do just this, 5 times a week, 52 weeks a year (occasionally with a week off at Critmas). You get to pull back the curtain and compare your thinking with dozens of other successful and aspiring creatives. What made their entry so clever? Was it an inventive visual pun? A brilliant twist of language? An original insight shining out like a diamond in the rough?

That’s why I truly believe OMB is the best ad school out there. And the more that it grows, the more people who are welcomed with open arms - the better the experience of comparing, contrasting and learning from others becomes. Where else could you get real briefs from worthy charities, fast food brands and abstract objects in the same week? It’s an education. It’s formative.

And that doesn’t even touch in the community spirit of togetherness that shines through, as people encourage, collaborate and try to help each other crack the tough nut that is ads.

OMB doesn’t cost money to enter.

You don’t need to go through a gruelling series of challenges. Just jump in and get involved. Whenever you can. And no worries if you’re too busy, or you went on holiday or you just can’t be arsed that day. There will be an OMB waiting tomorrow. No pressure.

Now - who’s forgotten about the guy at the beginning, seemingly dying in the stairwell? Let’s revisit him, or me - I should say. Yep, that was me having the extreme panic attack - one that came out of nowhere and shook me up for several hours… and it was only last month. I’m mentioning it, not because I have some innate desire to show my vulnerable side, or to engender your pity, but because I want you to understand that OMB is a community that will rally to support you no matter what. Whether you’ve got health problems. Mental illness. Bereavement. Joblessness. Homelessness. There’s no one right way to answer a brief, and there’s no one right way to be an OMBLE.

In all my years of advertising, I’ve rarely found as supportive or consistently helpful bunch of people as I have here. But I’ve also discovered there’s an ugly side of advertising - one fraught with creatives battling against every woe in the book from chronic conditions to depression, anxiety, even suicidal thoughts - who receive little help.

There’s a dirty tribalism in our “Adland” where we only look out for “the people like us”. For some that means the ones who went to the same ad school as you and got the same lessons, producing a new batch of cookie-cutter creatives. For others it’s the tribalism of race, of gender, of wanting the person who is ‘the right fit’ in a world where we know difference and originality works. We need to fight against these impulses, not to champion one school, or even one gender, but to celebrate and champion everyone - that’s what it means to be inclusive.

Industry navel gazing is rife. Conferences of like-minded people talking to more like-minded people, while all around us the world contracts, and advertising becomes more insular. More difficult to break in.

One Minute Briefs bucks this trend in a way I see rarely recognised and even less rewarded. But that doesn’t matter. They’re not in it for the awards.

One rule. One minute. Create an ad.

To quote M&C Saatchi’s often quite useful tagline, if that isn’t “brutal simplicity”, then I don’t know what is.

David Felton is a Creative Copywriter at Kindred Agency in Westminster where he produces work for brands, charities and - unsurprisingly - the government.

Follow David on Twitter.


One Minute Brief of the Day: Campaign to promote World #AutismAwarenessWeek with the National Autistic Society @Autism

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Today we've got a great brief for an amazing cause - the National Autistic Society's World #AutismAwarenessWeek and we are looking for the OMBLES to help us spread the word!! We want positive ideas to raise awareness of what autism is and what you can do to help the cause and get involved using the examples below.


What is World Autism Awareness Week?

In the week of 1 - 7 April, we encourage the public to take part in World Autism Awareness Week – a full seven days where people across the UK take part in activities to raise money and awareness for the National Autistic Society.

What is autism?

Autism is a lifelong, developmental disability that affects how a person communicates with and relates to other people, and how they experience the world around them. Autism is a spectrum condition, and every autistic person has different strengths and challenges.

So, avoid stereotyping (no jigsaw puzzle pieces, no Sheldon Cooper and no bluewashing)! Please be sensitive with your ideas to raise awareness and make sure communication is about 'autistic people' not 'people with autism'. To find out more about how to talk about autism, have a look here.



The winner will receive £50 Amazon vouchers and a NAS T-shirt, mug & other goodies.

Tweet your posters to @OneMinuteBriefs and @Autism with the hashtag #AutismAwarenessWeek and your entries will be featured at

How can I get involved?

There are plenty of ways to raise awareness of autism and fundraise during World Autism Awareness Week. Click on the links below to get your awareness and fundraising resources. 

Why we need your support

We’ve come a long way in raising awareness about autism but there's still more to be done. We need the public’s support to raise vital funds to continue running campaigns and influencing government decision making, training and sharing knowledge with professionals working with autistic people, and so much more – and that’s where you come in.

  • £5 could pay for a recently diagnosed adult to call our helpline for support and advice

  • £40 could pay for a parent of an autistic child to have an hour long telephone consultation with our Education Rights Service

  • £200 could fund our Parent to Parent service for a day.


There’s More Than One Way to Skin a Cat - Guest blog by Gareth Alvarez

Gareth has gone on a big journey from Gibraltar as a teacher to working in the creative industry. I’m really pleased to have met him at various points on the journey and seen such amazing progression since our first introduction via One Minute Briefs. This is a very inspirational story.
— Bank of Creativity

You’ll be a doctor. An accountant. A lawyer. A teacher.

Human dissection? Spreadsheets? Money vs. Ethics?

Teacher it is then.

These were the ‘realistic’ career paths available to me at school. You see, in Gibraltar, there were only two secondary schools — the boys’ school and the girls’ school. (Coeducation in a staunchly Catholic country? Behave.)

Choices were pretty limited and the economy was hardly diverse and booming. If you wanted to go to university and return to The Rock there was a very small career pool to dive into. Doctor. Lawyer. Accountant. Teacher.

If you chose not to go to uni, a public sector job was the jewel in the crown. A government job offered security, a great pension, and very comfortable working hours. These opportunities were few and hard to come by. Kind of a “job for life” deal.

My parents were both teachers, so the illusion of choice was quickly lost. Teaching was the (only) pathway for me.

But it didn’t feel right.

The Write Stuff

I’ve always been a fan of writing and wordplay, but never really thought it could take me anywhere. Too many images of down-and-out novelists desperately trying to forge a living, staring blankly at a typewriter, whisky in one hand, cigarette dangling between pursed lips.

Copywriting and advertising were so far out of my sphere of reference, they were non-existent. As for content marketing? It actually didn’t exist!

After several years as a teacher (English and Media), I found myself between jobs. And that’s when things started to change.

In 2010, I started doing some freelance work for a boutique marketing agency, Just Consulting Ltd. (later rebranded to Social INK), run by Chris Bruno; some web content for clients, blogs for his news site, Your Gibraltar TV, articles for his print magazines, and general copy-editing work. This marketing lark was actually not bad.

Some reading and research later and I was sold.

I learned what a copywriter was. It was me.

I began exploring the possibility of a career change. From teaching to marketing and advertising.

Cue lots more research and reading.

An OMBelievable Find

And that’s when I discovered One Minute Briefs!

It quickly became the only reason to have a Twitter profile. A whole community of ad creatives, designers, copywriters, students, award-winners, happy to share ideas, share knowledge and feedback, and share a laugh.

One Minute Briefs was (and still remains) an absolute goldmine for someone looking to:

  1. Learn about advertising

  2. Practise the creative process and gain valuable, constructive feedback

  3. Build a portfolio

  4. Network with some seriously talented, friendly, and creative people

It opened a whole world of possibilities.

70% of what I’ve learned about advertising, copywriting and design has been as a direct result of my involvement with One Minute Briefs. I learnt a lot from the OMBLES.

It took me a while before winning my first OMB. But the learning curve was so steep that once I bagged my first win, the floodgates opened. I was quickly building up a collection of advertising concepts that people rated.

With points a), b) and d) covered, all I had to do was throw together a portfolio and start looking for opportunities.

I set up a website to showcase my work and started a blog — mostly exploring advertising. The original version of my site is no longer active, but you can find my current blog here (it needs sprucing up a bit).

The Third Act Twist

Now feel free to break out the world’s smallest violin.

A bit long in the tooth, somewhat educationally institutionalised, with a young family to support, getting actual industry experience to break into advertising proved more than difficult. It was impossible.

Portfolios are great, but there’s no substitute for actual agency experience and personal networking to help you crack into the industry. Placements are the expected route. Working for free.

But I got bills. I got mouths I gotta feed. There’s no way I can work for free. Especially when there isn’t even the promise of a job at the end of it.

Dream over. Back to the classroom. Back to the drawing board.

Realisation (In a Todorovian Sense)

Fast forward to January 2018 and a renewed sense of purpose.

I’d been looking at the problem all wrong.

It only took me five years to realise.

I was casting my net too wide. And into the wrong expanse of water. Up against younger, more malleable, and more ‘experienced’ fishermen/women.

I needed to switch my focus to something with lower barriers to entry, where the playing field is more level, and the opportunities are not geographically confined.

Enter digital marketing.

More specifically, content marketing and social media marketing.

I hit up Chris Bruno again. I needed to update my website, relaunch my blog, and start getting my head around the subtle nuances of the various social media platforms. Start gaining practical ‘experience’. More doing.

So I did. I started writing a weekly blog on creativity and creative thinking. Things I observed that interested me. I dusted off my Hootsuite account and got into the habit of planning and scheduling regular content across my Twitter, Facebook, and LinkedIn. Lots of practice, and at the same time, raising my online profile.

It soon turned out Chris needed some blogs written for his company website — now Social INK.

And then some social media posts.

And then some proofreading for clients.


Fancy doing Social INK’s content?

Well, What Do You Know!

One thing quickly led to another and just over a year on I found myself as Head of Content for Social INK, writing for some really cool clients, devising content marketing and social media strategies, and loving life working from home as part of a larger distributed team.

You see, whilst there are established routes into certain industries, they’re not the only ones you can follow. When everyone zigs, try to zag.

Don’t accept there’s only one entrance. And even if there is, there are other buildings that might have something similar to what you’re looking for. Go knock on those doors.

But if it’s inspiration you’re looking for, or a platform to help build you up, then OMB is it.

Mine may not be the greatest OMBLE story ever told, but OMB has seen some amazing successes — check out William Baxter’s story and Ze Anwar's, perhaps the highest profile of the lot. And there are a lot!

But, all things aside. Whatever you end up doing. Wherever you plan on going. Just always keep in mind, there’s more than one way to skin a cat.

Follow Gareth on Twitter at: @alvo_muses

One Minute Brief of the Day: Campaign to promote the #Find50Films game.

Today we’ve got a fun brief combining films and casinos. A great combination to inspire some OMB ideas. There are lots of great prizes to be won for getting involved so make sure you play the game and share to family and friends too!

Tweet your posters to @OneMinuteBriefs with the hashtag #Find50Films and include the link


About the game:

Film fans are going crazy over this movie quiz!

Movie fans...there's really no excuse not to get full marks on this quiz!

Caesars Entertainment has created a say-what-you see game in which players have to find and guess the names of 50 movies which all feature a casino in them!

So if you think you know your James Bond from your Rusty Ryan, you can have a go at playing here.

Don’t worry if you’re not into movies - even if you only dabble in the odd film here and there, you can still do well. All you have to do is say what you see and, odds are you may guess the film correctly!

There are also some great prizes up for grabs for those who complete the challenge!

DISCLAIMER: This movie quiz will most definitely consume your whole afternoon, day or even your week, so play at your own risk!

About Caesars Casinos:

 In 2006, Caesars Entertainment, the world’s largest casino entertainment company and best known for properties such as Caesars Palace, Planet Hollywood and Harrahs acquired 8 casinos across the UK. Being part of this global gaming giant provides unrivalled networks and benefits for customers such as an advanced VIP offering and the opportunity to participate in transatlantic experiences in Las Vegas and Atlantic City. Within the community, we are a corporate supporter of SportsAid, accredited through ACE for responsible gambling policy, winner of Green Apple environmental awards, as well as making regular contributions to the Gambling Trust which funds research and education programmes to support problem gamblers. Individual casino brands are also active in their local communities with grass roots initiatives. As an organisation we are passionate about delivering exceptional gaming entertainment; inspiring grown-ups to play throughout the world. And we pride ourselves on service, the highest standards of customer care and commitment to the environment.

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One Minute Brief of the Day: Advertise 70-year old rap duo @PeteandBas

We’re very excited to collaborate on today’s brief with two guys we are huge fans of!! We’ve got some great prizes to be won too! Can’t wait to see what the OMBLES come up with for this!


Advertise 70-year old rap duo @PeteandBas

Tweet your posters to @OneMinuteBriefs and @PeteandBas with the hashtag #DentsInAPeugeot


  • Signed Pete and Bas T-shirt

  • Signed #DentsInAPeugeot CD or free download.

  • Chance to be an extra in their next music video.

  • Free tickets to the next ‘live’ show.

  • Meet and Greet with Pete and Bas

About Pete and Bas:

70 year old rap artists Pete & Bas are two of the most elusive figures in music. Debuting their first single in January 2018, they have already amassed a cult underground following. Now only 5 songs down, the duo are selling out shows all across the UK and are rumoured to have collaborations with huge UK artists on the way. Pete & Bas are nothing like any other music act worldwide, a quick look at their instagram will shed a bit of light on the two. They also had an interesting interview with Noisey in which they drove around delivering mysterious packages while vaguely answering questions but still very little is known of the two. So we’re looking to the OMBLES to help tell the world about Pete and Bas in their typical style using their amazing instinctive ideas.

Having featured in GrimeReportTv's The Five Pound Munch, and being co-signed by artists such as Dave, Giggs, Octavian and more, the duo seem to be rolling into the UK music scene very quickly. Their latest music video is currently trending on youtube music and is being described as their best work yet with artists such as Mike skinner from the streets saying "It keeps getting better".

As for what we do know about the pair, Bas is 72 years old and Pete is 68. They have been rapping for about a year now and although the stories as to how they started are debated online, they have said in previous interviews that the two met in a corner shop as Bas was teaching piano. According to Pete he was called to the shop for a health inspection and ended up talking to Bas about music and this somehow lead to their new career. Check out their latest track #DentsInAPeugeot here.

More of Pete and Bas’ music music:

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One Minute Brief of the Day: Advertise #TheDrumArms with @TheDrum @TheDrumAwards #AWEurope

Today we’ve got an amazing opportunity to win a Chip Shop Award for a fun brief with our friends at The Drum. Last year we ran the #ChipShopChallenge to advertise your ‘local fast food joint’ and this year the brief is to advertise #TheDrumArms which starts today and runs throughout Advertising Week!!

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Advertise #TheDrumArms

Tweet your posters to @OneMinuteBriefs @TheDrum @TheDrumAwards with the hashtag #TheDrumArms & #AWEurope


Want to take a breather from the chaos of Advertising Week Europe and experience something a little different?

The Drum wants you to do just that by inviting you to an 'off-Broadway' version of the week just around the corner that will be filled with content, debate and a good dose of fun.

Hosted at our very own pop-up pub The Drum Arms, you can find us minutes away from all the buzzing activity at Piccadilly Circus.

We will be there all week and we will be hosting a ton of events including informal panel discussions, quizzes, pub lunches, debates - as well as good old-fashioned drinking sessions for some quality networking. We may even get a karaoke machine out …

Find out more and discover the sessions you can sign up to at:


Entries will be shortlisted by the judging panel and the winner will receive a coveted Chip trophy presented at the awards night this Summer.

One Minute Brief of the Day: Create posters capturing what comes to mind when you hear the word ‘influencer' Brief ran in partnership with @TheFifthAgency #WhatTheF

Today we’ve got a brilliant brief with great prizes to be won too. The theme of the brief is 'What the F is an influencer anyway?'


Create posters capturing what comes to mind when you hear the word ‘influencer’

Today’s brief is ran in partnership with @TheFifthAgency


We want to explore what people think an influencer is and what they do. We want to know all your associations/assumptions linked to the term influencer.

Positive and negative xamples welcome!! We would like entries to be humorous but not insulting, and fun but not offensive.


  • £150 cash to the winner.

  • The chance to have your posters featured in something exciting happening next week.

Remember to tweet your posters to @OneMinuteBriefs and @TheFifthAgency with the hashtag #WhatTheF

About The Fifth Agency:

An influencer marketing agency doing things differently. Born in a storyteller's world. We live by the culture of storytelling and value the voices that influence culture.

We believe that true influence goes beyond reach and lands in the heart of authentic storytelling and creative expression.