One Minute Brief of the Day:
Encourage people to pay for the fonts they use
Today's brief is a collaboration with our old friend Bruno Maag, who we met at Liverpool Creative Festival a few years back. His company are the creators of some beautiful typefaces that you see in the communications of very famous brands. It makes a big difference what font you use and today we are looking to highlight this.
Remember to include their Twitter handle in your tweets too. @daltonmaag
Great prizes available today.
2 free fonts from the Dalton Maag Library which you can view below.
Website: www.daltonmaag.com
Company blog can be found here: http://blog.daltonmaag.com/
Here's a quote from a famous typeface:
"You love my type, you love my shapes, the way I fit together. My kerning turns you on. I give you immense pleasure, yet you want all I have for free. Just show me a little respect and pay for a licence to use me. Who knows, you may find that one day I can give you even more than you expected."
Below is some info about Dalton Maag and Bruno Maag. The logo is above for you to use too.
About Dalton Maag:
Dalton Maag designs high quality fonts and logos, helping brands to find their voice. With bases in London, Vienna, Hong Kong and Brazil, the company employs over 50 people from ten countries, and handles a wide variety of projects, many of them large and high profile. Dalton Maag’s international clients have included such big names as Nokia, Ubuntu, the FA Cup, Petrobras and BMW. A speciality of the company is our expertise in non-Latin scripts, including Devanagari, Arabic, Cyrillic and Hebrew.
About Bruno Maag:
Bruno Maag is Chairman of Dalton Maag, International Typeface Designers. He began his path to becoming a type designer with an apprenticeship as a typesetter for the Tages Anzeiger, Switzerland's largest daily paper. He fell in love with the smell of ink and the clatter of printing machinery. His passion for letterforms led him to study typography at Basel School of Design. Bruno then cut his professional teeth designing type at Monotype, both in the UK and in the States, where he designed fonts for the New Yorker magazine.
Bruno established Dalton Maag in 1991 and it has become one of the world’s leading type design studios, designing fonts and logotypes for well known international brands. Bruno’s background and experience make him a valuable addition to a brand team. As an external resource with a very specific skillset, he is able to offer impartial advice to ensure the best possible result for the client. Bruno also lectures frequently on the subject of typography and its implementation within a brand environment.