One Minute Brief WINNERS:
Advertise Dishwasher Tablets
Huge amount of entries for a brief that seems to have caught everyone's imagination. The dullest products often do.
Lots of winners today with some very different ideas.
@misterDJC with the brilliant visual of a dishwasher tablet. Could be nice for an app or online retailer ad.
@tobyandnaomi with the great photo of a Finish cleaned glass.
@thinkbig_ideas with 'removes all traces of elbow grease' Nice line about product benefit.
@paperjamcreate with a great use of awards and copy.
@richbayley80 with the lovely wrinkly finger visual. Nice insight.
@markemoon with a lovely reference to Fairy's past campaigns.
@little_scamp85 with 2 wins today. So clean you could eat your dinner off it. Beautifully simple line with subtle humour and 'Everything but the kitchen sink'
@glasgogs with 'immediate relief' Quality tablet reference.
Amazing stuff today.