One Minute Brief WINNERS:

Advertise Dishwasher Tablets

Huge amount of entries for a brief that seems to have caught everyone's imagination. The dullest products often do.

Lots of winners today with some very different ideas.

@misterDJC with the brilliant visual of a dishwasher tablet. Could be nice for an app or online retailer ad.

@tobyandnaomi with the great photo of a Finish cleaned glass.

@thinkbig_ideas with 'removes all traces of elbow grease' Nice line about product benefit.

@paperjamcreate with a great use of awards and copy.

@richbayley80 with the lovely wrinkly finger visual. Nice insight.

@markemoon with a lovely reference to Fairy's past campaigns.

@little_scamp85 with 2 wins today. So clean you could eat your dinner off it. Beautifully simple line with subtle humour and 'Everything but the kitchen sink'

@glasgogs with 'immediate relief' Quality tablet reference.

Amazing stuff today.