Below is a guest blog post from our friend Vikki Ross who we created @AgencyQuotes with. But there's just one thing...we haven't ever met her in real life. So "Let's take things offline" #thingsyouhearinagencies
“That’s what the internet’s for”
It’s funny the
things you hear in agencies isn’t it? That’s what I thought when I created the
hashtag. It came from #thingsyouhearinmeetings, which I created client-side. Seriously,
some business jargon needs a translator. Then during a quiet moment agency-side,
I listened to conversations between the account team and the creatives, the
planners and the studio managers, and I thought, “I’m tweeting that,” and
that’s when I started the hashtag #thingsyouhearinagencies.
“It’s a good start”
The hashtag’s
popularity grew fast and my followers joined in. We were all hearing the same
things and sharing quotes that made us laugh, commiserate and celebrate our
industry together. Little did I know, Nick Entwistle and James Clancy were
doing a similar thing and they took the initiative to get in touch and suggest
we push the idea further together. They’re the successful creative team behind
@BOC_ATM and the hugely popular @OneMinuteBriefs, and their smart thinking and
hungry ambition are probably two of the factors that got them shortlisted for
Cannes Young Lions in 2013 and 2014.
“Make it pop”
Nick and James set
up our @AgencyQuotes account – a place for everyone to tweet and retweet all
the brilliant things we hear in agencies. As a freelance copywriter, I work in
a number of agencies and it’s so exciting when I hear someone say something
that a colleague responds to with “I’m tweeting that!”
“Do it in post production”
@AgencyQuotes
started two years ago, and almost 15,000 tweets to over 4,000 followers around
the world later, Nick, James and I have still never met. We’ve shared emails
and Direct Messages on Twitter since our partnership began but never spoken and
never met. How’s that for a successful remote relationship?
“It just works”
Twitter is a
great way of communicating to people you may never meet in your day-to-day
life. But that doesn't mean you can’t create something together. Connecting is
easy and conversations are welcome. Online friendships and even collaborative partnerships
are made – with successful results. With @AgencyQuotes, it took three people
with a similar idea to work together and make it grow.
“Have fun with it”
With your
support, @AgencyQuotes will keep growing. There’s always an iteration that
fits. I tweeted the #thingsyouhearatNewBloodjudging while judging the D&AD
New Blood Awards copywriting brief entries earlier this week, and now we’re
introducing #thingsyouhearatNewBlood for people to use at the upcoming Festival
and Awards Ceremony.
“Let’s take it offline”
Nick and James
will be at the D&AD New Blood Festival from 1-3 July challenging visitors
to respond to their One Minute Briefs. And I’ll be there on the last day.
That’s right folks, on 3 July, the people behind @AgencyQuotes are finally
going to meet in person! Join in online or come and meet us too. Nick and James
will be talking about the importance of social media, and there’ll be live @OneMinuteBriefs
for remote working and successful collaborations on the day. There’ll be prizes
for some of the new @AgencyQuotes followers at the event, the best #thingsyouhearatNewBlood
tweet and @OneMinuteBriefs entries.
Follow us on
Twitter if you aren’t already:
@AgencyQuotes
@OneMinuteBriefs
@VikkiRossWrites
@BOC_ATM
D&AD
New Blood
Festival 1-3 July 2014
Old Spitalfields
Market
Homer Square
London
E1 6EW
dandad.org
@DandADNewBlood
@dandad