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Creative Account
May 23, 2014

One Minute Brief of the Day: Campaign to make Cycling Sexy with @DoTheGreenThing

Creative Account
May 23, 2014
One Minute Brief of the Day:
Campaign to make Cycling Sexy with @DoTheGreenThing




Today we have collaborated with our friends at @DoTheGreenThing on a fantastic brief with some great prizes to be won. Remember to include their Twitter handle in your tweets and you can also include @Pentagram and @EasyArtUK as they will also be sharing the ads.

ABOUT DO THE GREEN THING

Do The Green Thing is an environmental organisation co-founded by Pentagram partner Naresh Ramchandani. Their mission is to inspire a more sustainable and more imaginative way of life. Their motto is Creativity v Climate Change, and their product is a continuous stream of provocative poster designs by great creative talent around the world. To date they have hauled in contributions from the likes of Paul Smith, Neville Brody, Paula Scher, Michael Bierut, David Shrigley and Quentin Blake.

www.dothegreenthing.com / @dothegreenthing

THE BRIEF
Make cycling sexy (no nudity please)


THE PRIZE
Entrants are competing for the opportunity to spend a in Pentagram’s studio in West London to make their one minute ad into a poster, which will be published by Do The Green Thing. Also up for grabs are some cycling prints, courtesy of EasyArt, and some great books on branding and design, courtesy of Pentagram.

Examples of prints can be seen  here: http://www.easyart.com/prints/do-the-green-thing

You can see the black book here: http://new.pentagram.com/2008/04/introducing-the-black-book/


Enjoy the brief and win these fantastic prizes below.




Newer PostOne Minute Brief entries: Campaign to 'Make Cycling Sexy' with @DoTheGreenThing @Pentagram @EasyArtUK
Older PostOne Minute Brief WINNERS: Campaign For or Against UKIP
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