One Minute Brief WINNER:
Campaign to Make Cycling Sexy with @DoTheGreenThing
Yesterday was a brilliantly successful collaboration between OMB and our friends at @DoTheGreenThing @Pentagram and @EasyArtUK.
Impressed with the fantastic level of ideas and show and the quantity that came through was amazing. Therefore, it was very difficult to choose from and we have lots of very close runners-up.
THE PRIZE
The winner gets to spend a day in Pentagram’s studio in
West London to make their one minute ad into a poster, which will be
published by Do The Green Thing. They also win some cycling
prints, courtesy of EasyArt, and some great books on branding and
design, courtesy of Pentagram.
The overall winner to get these prizes is @PaperJamCreate who has entered lots of fantastic ideas lately and his efforts have been rewarded here. These landscape/body images make you do a double take and will make fantastic posters. E-mail us for your prize.
@owenjevans nearly in the prizes again with 'Ding Dong' A lovely simple thought.
@seeligo with a nice idea based an a dating site. Brilliant.
@sharpstuffbits with these ads focussed on the cyclists themselves. Brilliant ads and also the chain/sweat visual. Lovely style to it.
@little_scamp85 with 'I'm too sexy for my car' and 'grips and chains excite me' Great lines.
@chellybro with 'get your leg over' Funny line and nice visual.
@kat_loveday with 'Nice rack' Cheeky line done in a tasteful stylish way.
@katesteeth with this fantastic visual and logo 'Wonderbars'. Always thinking differently.
@dognbonesjones with the lovely saddle visual. Can you guess what it represents?
@iainthorley with 'SEXCY' Could be a brilliant campaign branding idea.
@alanbingle with 'batteries not included. Could work with lots of different saddles as a campaign set.
@markemoon with 'backy' bit naughty. This could even work by taking the bike out of the shot completely.
@boc_atm with 'Fancy a threesome'? Eye-catching cheeky line.
@matthew__wyatt with 'Love Handles' Really nice thought and CTA.
@rulavam with 'view like this' Could be really eye-catching if well shot.
Well done everybody!! Everyone remember to include your twitter names in the corner of your ads next time though! ;)
