One Minute Brief WINNERS:

Advertise Graduation Gowns

This brief was inspired by being around all of the graduates at D&AD New Blood. Graduation gowns are only worn once (usually) and the ideas sent in were really interesting.

I personally never went to my own graduation so I never had the delightful experience of wearing one. Maybe I didn't go because I didn't want to wear one though ;)

Winners below:

@supercoolkp with lots of winning ideas today. On form. Using wit and a bold style. Perfect for the target audience.

@limitedition_ts with an honest ad using something else you'll never wear again. Top stuff.

@dognbonesjones with 'cap it all off' Nice emotive idea.

@matthew__wyatt with the 2:1sie. New way of thinking about it. Fun and simple.

@matiktl with a great payment plan style ad over 3-4 years. Only 9 grand a year to be able to wear it for one day. Nice.

Well done all.