One Minute Brief of the Day: Raise awareness of Organ Donation UK and encourage people to #optin

One Minute Brief of the Day:

Raise awareness of Organ Donation UK and encourage people to #optin 

  

Today we are collaborating with the Pyramid agency, which was set up by four Glasgow based Advertising and Public Relations students. We liked their approach and their enthusiasm to collaborate with us on a brilliant brief and hope to see you all get involved.

Brief: 

Raise awareness of Organ Donation UK and encourage people to #optin 

@_wearepyramid and @NHSOrganDonor to be included in each response. 

The idea is to begin a movement within the UK where it becomes the norm to #optin to the organ donation register and save a life.

For information visit: organdonation.nhs.uk

Prizes:
The winner/s will receive an AdPad and the chance to have their creation used in a live future Organ Donation UK campaign.