One Minute Brief WINNER:
Advertise the CBB Furniture For Sale on Gumtree
Absolutely overwhelmed by the response to this brief. On behalf of ourselves and Gumtree, we'd like to thank every single one of you who entered for making this such a success. A lot of the entries also gave a nod to the Crisis charity and the campaign reached a huge audience so we're sure the awareness raised will have a great effect.
The winner receives a £250 prize for their ad out of over 100 entries and our final shortlist of 4.
The overall winner is @doritosyndrome with 'Share your bed with a celebrity'
When else could you say such a headline!? Yet it's true, eye-catching and makes you look which is what a good ad should. It's also in keeping with the cheeky fun dents that Gumtree are using and has the fun feel of the brand as well as linking well to the Celebrity Big Brother part of the brief.
We had 3 very close runners up that narrowly missed out on a prize but we wanted to give them a mention on the blog for their fantastic ideas.
@charl_banks with a superb ambient idea using the Big Brother voice and furniture.
@aliciacliffe with 'help those who have already been evicted' Lovely copywriting and double meaning here. Gets the charity part of the brief in too. Nice work.
@matthew__wyatt with 'Double Eviction' Again a nice simple copy ad in relation to the product and the show. Great stuff.
Thanks so much to all involved. Well done to @doritosyndrome. E-mail us at interest@bankofcreativity.co.uk to claim your £250 and spend it wisely.
Maybe on JagerOMBs at OMBLIVE2? Venue and date have been confirmed today. Details released very soon!! :D:D
Absolutely overwhelmed by the response to this brief. On behalf of ourselves and Gumtree, we'd like to thank every single one of you who entered for making this such a success. A lot of the entries also gave a nod to the Crisis charity and the campaign reached a huge audience so we're sure the awareness raised will have a great effect.
The winner receives a £250 prize for their ad out of over 100 entries and our final shortlist of 4.
The overall winner is @doritosyndrome with 'Share your bed with a celebrity'
When else could you say such a headline!? Yet it's true, eye-catching and makes you look which is what a good ad should. It's also in keeping with the cheeky fun dents that Gumtree are using and has the fun feel of the brand as well as linking well to the Celebrity Big Brother part of the brief.
We had 3 very close runners up that narrowly missed out on a prize but we wanted to give them a mention on the blog for their fantastic ideas.
@charl_banks with a superb ambient idea using the Big Brother voice and furniture.
@aliciacliffe with 'help those who have already been evicted' Lovely copywriting and double meaning here. Gets the charity part of the brief in too. Nice work.
@matthew__wyatt with 'Double Eviction' Again a nice simple copy ad in relation to the product and the show. Great stuff.
Thanks so much to all involved. Well done to @doritosyndrome. E-mail us at interest@bankofcreativity.co.uk to claim your £250 and spend it wisely.
Maybe on JagerOMBs at OMBLIVE2? Venue and date have been confirmed today. Details released very soon!! :D:D