One Minute Brief of the Day:

Create an ad to support the launch of the newly-rebranded SoSmartMoney.

Today we have a great brief with a company that has recently rebranded and there is a brilliant prize up for grabs worth £250. That's equivalent to £15000 an hour for your One Minute idea!!! Get involved!

Tweet your entries @SoSmartMoney and @OneMinuteBriefs for the chance to win.

Please remember to include:

- The SoSmartMoney logo

- Create a new tagline that signifies the new brand (this is an important part of the brief!!)

- Your Twitter handle in the corner of your entry

SoSmartMoney Background

Price comparison site SoSwitch has rebranded to SoSmartMoney, reflecting its new focus towards a more personal, advice-focused customer service.

The new brand identity signals the change from directing customers to switch products to offering more guidance and education around their finances. It will help to connect our customers with the advice that is right for them, with a view to aiding the customer rather than pushing them to switch if they are already on the right tariffs.

For more info: https://www.sosmartmoney.co.uk