Today we've got a great collaborative brief with a brilliant prize. The brief is a bit of a different one so have fun with it and get involved! Remember to include @OneMinuteBriefs @TheDrumCon and @TheDrum in your tweets.
We’ve all been in that meeting; the brainstorm, the thought shower or whatever PG name the creative process now needs to be called where ideas from all extremes are flung onto the table like packets of sweets. There are ideas that could work at a push and there are those that are damn right ridiculous. Our brief is to sell us an idea that could never work. Could you sell us invisible paint?
Show us your inner Del Boy. Make sure that you include the Content Awards logo.
- A FREE entry into the Drum Content Awards for you/your agency.
-All the best entries will be retweeted by the account with a summary of the best being featured on The Drum.
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