One Minute Brief of the Day: Campaign against the Virgin Trains railcard policy change.

One Minute Brief of the Day:

Campaign against the Virgin Trains railcard policy change. 

Today we've got an interesting brief with some great prizes on offer. After reading the open letter by @hannahwrote last week, we have decided to run a brief to show our support. 

You can see the letter below. 

Remember to sign the petition and include a link to it in your ads/tweets here: bit.ly/virginrailcard

Background

On 6 September, Virgin Trains will scrap their off-peak prices for peak-time trains discount for railcard holders. For many, their commute will triple in price with just two weeks’ notice.

The deal has existed for years with no indication it could be revoked. Many have made big life decisions based on the price of travel with their railcards.

People affected include students, interns and graduates with a 16-25 railcard. But disabled people and over-60s will also have to reconsider their work and home-lives.

The policy change means people on a junior salary (or even no salary if they’re doing placements) will find getting to work difficult, or even impossible.

Prizes

£50 Amazon voucher

An hour’s book crit with Alistair Ross, Creative Partner at The Gate London.