One Minute Brief of the Day:
Campaign to promote the happiness people get from helping out at a local sports club.
Today we've got an amazing opportunity to collaborate with Join In UK for a fantastic cause. Don't miss out on this one! There's also a brilliant prize to be won so it's well worth getting involved.
Today we've got an amazing opportunity to collaborate with Join In UK for a fantastic cause. Don't miss out on this one! There's also a brilliant prize to be won so it's well worth getting involved.
We're looking for posters, scripts, scribbles and 'most importantly' a branding device that could become the 'Red Nose' of sport volunteering.
Tweet us at @OneMinuteBriefs & @JoininUK with your ideas!
Prize: £200 Amazon Vouchers
Tweet us at @OneMinuteBriefs & @JoininUK with your ideas!
Prize: £200 Amazon Vouchers
See below for more info on what's needed.
WHO: The audience is adults involved in sport at any level.
WHAT: A simple, selfie-friendly, branding device to symbolise the happiness and wellbeing benefits of helping out at your local sports club.
HOW: Sports people will do, buy, photograph and post this action to show appreciation for those who already give their time and encourage more to do so. The Paddy Power Rainbow laces campaign is a good example. We want something that could, ideally work with a retail partner (supermarket, sports stores).
Join In’s pioneering research shows volunteering in sport makes you happier.
"In October 2014, Join In presented pioneering research into volunteering in sport and it’s immense value to the economy. The value comes from the fact that volunteering in sport makes you happier and healthier. One volunteer also creates the capacity for 8.5 people to play sport, with all the health, wellbeing and productivity benefits that result.
BBC Sports Personality of The Year
Building on the original research, Join In ran the #BigThankYou to volunteers in sport with BBC Sports Personality of the Year 2014. This campaign trended globally on Twitter, beating the X Factor final.
This year, Join In and Get Inspired have built the #BigThankYou into the #BigHelpOut, with a target of 10,000 new volunteers into community sport. We launched on the 7th July with Eddie Izzard and Dame Tanni Grey-Thompson on BBC Breakfast and The One Show. So again at BBC Sports Personality in December 2015, Join In will have access to loads of sports stars on the red carpet...
Can we get some of the talent to do, say or wear something symbolic of our campaign around happiness and wellbeing through helping out? Could we make 2016 'The Year of Happiness Through Helping Out in Sport'...?
