One Minute Brief of the Day:
Campaign to raise awareness of the importance of HIV testing on #WorldAidsDay
Today is #WorldAidsDay and we are collaborating with BioSure to raise awareness on a very important issue. Not only is this a chance to help a great cause but there is a great prize for the winning idea of Amazon vouchers.
Remember to include @biosureuk and @oneminutebriefs in your tweets and include your Twitter handle in the corner of your entries.
Brief -
For this WAD we would like to raise awareness of the importance of HIV testing, let people know for the first time there is an additional testing option that provides your result in 15 minutes, educate around treatments making the virus ‘undetectable’ in a persons blood so their own health is not damaged and onward transmission is extremely unlikely and let people know that if you take risks (unprotected sex) anyone is at risk – not just the high risk groups that are always concentrated upon.
About BioSure -
BioSure is a diagnostics business, established in 2011, working with the professional sector (NHS etc) and have specialised in sexual health. Due to an increase in prevalence, the number of undiagnosed and people diagnosed late and huge advances in treatments, the law in the UK changed in 2014 to permit the sale and marketing and sale of specifically CE marked HIV self tests. We worked with the British Standards Institute, the NHS and University College Hospital and have produced a test that fitted all of the criteria and is suitable for lay user use – we had to prove an untrained lay user could perform the test and read the result as accurately as a trained healthcare professional. In April this year we gained this CE mark and launched Europe’s first and the world’s most accurate HIV self test. It is extremely east to use, needs only a tiny drop of blood, is very accurate >99.7% and provides easy to read results in 15 minutes
With the lessons we have learned dealing directly with consumers, we understood that there is a massive gap in education and awareness around HIV and sexual health so we have just launched a new platform Last Taboo (www.lasttaboo.co.uk) designed to generate and normalise conversation around these topics, raise awareness and smash the stigma that still exists.
With the lessons we have learned dealing directly with consumers, we understood that there is a massive gap in education and awareness around HIV and sexual health so we have just launched a new platform Last Taboo (www.lasttaboo.co.uk) designed to generate and normalise conversation around these topics, raise awareness and smash the stigma that still exists.
