One Minute Brief of the Day:
Campaign to promote WWF's Earth Hour
Today we've got an amazing brief with a brilliant prize. Looking forward to seeing lots of you involved!
Create a poster to tell the world about WWF’s Earth Hour
Tweet it to @OneMinuteBriefs & @wwf_uk with hashtag #EarthHourUK
Top-line message: Celebrate WWF’s Earth Hour with us on 19 March at 8.30pm to show you care about the future of our brilliant planet.
Background: At 8.30pm on Saturday 19th March, millions of people across the world will switch off their lights for one hour to show they care about the future of our brilliant planet.
Globally, from Samoa to Tahiti, a record 172 countries and territories took part in the world’s biggest Earth Hour yet. The Sydney Harbour Bridge and Opera House, the world’s tallest building Burj Khalifa in Dubai, South Africa’s Table Mountain, The Acropolis in Athens, The Eiffel Tower in Paris, The Empire State Building and Times Square in New York City, and the Las Vegas Strip were just a few of the world-famous landmarks that joined in.
Year on year, millions of people unite for Earth Hour to show they care about the future of our planet, but switching off the lights is just the beginning. The choices we make and actions we take past that hour can help reduce the impacts of climate change on our planet, its wildlife and future generations.
Few paragraphs about the company:
WWF is one of the world’s largest independent conservation organisations, with more than five million supporters and a global network active in more than one hundred countries. Through our engagement with the public, businesses and government, we focus on safeguarding the natural world, creating solutions to the most serious environmental issues facing our planet, so that people and nature thrive. Find out more about our work, past and present at wwf.org.uk