One Minute Brief of the day: Campaign to promote WWF-UK’s Wear it Wild Day
One Minute Brief of the day:
Campaign to promote WWF-UK’s Wear it Wild Day
Brief:
Encourage
people to Wear it Wild on Friday 27th May and raise funds for WWF-UK’s vital work to
protect wildlife. Design a poster for social media (landscape
orientation preferred) to spread the message and inspire people to register for
their fundraising pack and raise funds.
Tweet your poster to @OneMinuteBriefs and @wwf_uk with hashtag #WearItWild.
Prize:
The winner
will receive £250 cash and a Wear it Wild goody bag. Their design will be
featured on WWF-UK’s social media – Facebook, Twitter and Instagram.
Key messages:
Wear it Wild
for a day. Love wildlife forever.
Sign up,
dress up and donate to protect our world’s wildlife.
Background:
Since 1970,
populations of wild species have fallen by half. Among these are iconic species
like rhinos, polar bears, lions, elephants and tigers.
This year,
though tiger numbers rose for the first time in conservation history, WWF needs
help to answer the overwhelming challenge of species decline and create more
success stories for other animals under threat.
In
workplaces, schools and homes up and down the country on Friday 27th
May, people will be donning wildlife-inspired fancy dress to help protect precious
wildlife.
From
cocktails with tails at home, tiger stripes in the classroom to rampaging
rhinos in the office, taking part in Wear it Wild is a way to stand out from
the herd whilst raising vital funds and awareness of the threats facing animals
and their habitats.
About WWF:
WWF is one
of the world’s largest independent conservation organisations, with more than
five million supporters and a global network active in more than one hundred
countries. Through our engagement with the public, businesses and government,
we focus on safeguarding the natural world, creating solutions to the most
serious environmental issues facing our planet, so that people and nature
thrive.
Find out
more about our work, past and present at wwf.org.uk.
Social/web
links: