One Minute Brief of the Day:
Campaign to motivate youth to vote in the EU Referendum
Campaign to motivate youth to vote in the EU Referendum
Get: Young brits, those aged between 18 and 24 on June 23, 2016
Who: Are probably disenchanted with mainstream politics and one of the 52% of young people who didn’t vote in the last election and likely won’t vote in the the EU Referendum either.
To: Believe that participation in the upcoming EU referendum will have an immediate effect on their lives - whatever way they vote and whatever the outcome. Not for or against the EU, not scare or fear about what will/won’t happen if they don’t vote, but empowering young voters to have their say.
We’re not promoting either voting choice – just encouraging young people to come out the other side of the referendum feeling like they at least had a say in their future.
You must register by 7 June, 2016 if you want to vote in the EU referendum.
For more, see: http://www.aboutmyvote.co.uk/upcoming-elections-and-referendums/eu-referendum
Tweet your idea to @OneMinuteBriefs & @BiteTheBallot with the hashtag #YouthVoting
Key messages
Define who you are - don’t let them define you.
We need to convince youth that the referendum is an important event in their lives. That the result says something about who they are as a young British person - whether it is “in” or “out”. So they should be part of that decision and branding themselves - not letting someone else do it for them.
Give us ideas for emotionally arresting content (slogans, quotes, images, gifs, short films, UGC…) that gets the attention of young people and gives them pause to consider whether they should exercise their right to vote. It can’t be too pro or anti-EU, heavy or worthy - it should be fun and shareable but true.
Ideas can either encourage registration specifically, or generally voting – which by implication requires registration.
Background
For young people the result of the EU Referendum will, naturally, have the greatest impact on their lives. Yet older and more privileged voters are much more likely to vote. Whatever way they vote, and whatever the outcome – young people deserve to feel like they have had some say in their destiny to empower them to continue to take control of their lives in the future.
Many young people might know this intellectually, but that doesn’t result in registration or voting day turn outs. When it comes to voting, on the whole - young people have a short horizon of concern, respond to emotional over rational arguments, believe that generally no options reflect their interests, nor that one vote will make a difference, and are generally somewhat “relaxed” about getting to the polls. BUT if they are emotionally invested in what seems like an immediate concern they will turn out in droves, e.g. the Scottish referendum which saw 84% youth turn out.
About the Referendum:
On June 23, 2016 the UK will vote in its third ever national referendum. All eligible voters will be able to answer the question, “Should the United Kingdom remain a member of the European Union or leave the European Union?”
For more, see: http://www.aboutmyvote.co.uk/upcoming-elections-and-referendums/eu-referendum
Tweet your idea to @OneMinuteBriefs & @BiteTheBallot with the hashtag #YouthVoting
Prize
The winner, and any other ideas taken through to execution, will receive £125 cash.
The winner, and any other ideas taken through to execution, will receive £125 cash.
Key messages
Define who you are - don’t let them define you.
We need to convince youth that the referendum is an important event in their lives. That the result says something about who they are as a young British person - whether it is “in” or “out”. So they should be part of that decision and branding themselves - not letting someone else do it for them.
Give us ideas for emotionally arresting content (slogans, quotes, images, gifs, short films, UGC…) that gets the attention of young people and gives them pause to consider whether they should exercise their right to vote. It can’t be too pro or anti-EU, heavy or worthy - it should be fun and shareable but true.
Ideas can either encourage registration specifically, or generally voting – which by implication requires registration.
Background
For young people the result of the EU Referendum will, naturally, have the greatest impact on their lives. Yet older and more privileged voters are much more likely to vote. Whatever way they vote, and whatever the outcome – young people deserve to feel like they have had some say in their destiny to empower them to continue to take control of their lives in the future.
Many young people might know this intellectually, but that doesn’t result in registration or voting day turn outs. When it comes to voting, on the whole - young people have a short horizon of concern, respond to emotional over rational arguments, believe that generally no options reflect their interests, nor that one vote will make a difference, and are generally somewhat “relaxed” about getting to the polls. BUT if they are emotionally invested in what seems like an immediate concern they will turn out in droves, e.g. the Scottish referendum which saw 84% youth turn out.
About the Referendum:
On June 23, 2016 the UK will vote in its third ever national referendum. All eligible voters will be able to answer the question, “Should the United Kingdom remain a member of the European Union or leave the European Union?”