One Minute Brief of the Day:
Campaign to #EndLoneliness with @Magnafication
Campaign to #EndLoneliness with @Magnafication
Today we've got an exciting opportunity to make a difference was a great cause. We are collaborating with kindness.org and @magnafication for today's brief and the winning idea will be turned into a film.
Last time we did a brief like this, we beat Justin Bieber to Xmas No.1 so don't miss out on the opportunity to get involved. Your idea has the potential to be huge!!
The aim is to get members of the public to ask for advice from the elderly who may be experiencing loneliness and, in turn, getting valuable advice from people who have so much experience of the world.
We are looking for ideas... whether it’s a scribble, a storyboard, a sentence, sketch or poster… we are looking for your ideas to help #EndLoneliness
Remember to tweet your ideas to @Magnafication and @OneMinuteBriefs with the hashtag #LessLoneliness You can sign up to receive updates at http://www.kindness.org too.
Prizes:
1. Have your idea turned into a film shot and directed by Magnafi.
2. Students/Grads could win a placement at Magnafi.
3. Copy of the OMBook
Kindness.org will launch at the start of September and is set to be one of the biggest social platforms across the globe and we are creating one of the ten campaigns they are launching with. See below for details:
In today’s modern world, Young people have never before been so isolated from wise counsel and advice and we think by connecting them with elder generations we can offer them a perspective on life that’s just not available to them in day to day life.
The problem
Loneliness is killing people every day. FACT.
Loneliness is spreading through society and is rapidly becoming an epidemic in the elderly. As a result, they are, quite literally, dying of loneliness. Surely this is one of the worst ways to die and it’s all because our culture deems them to be of little value, which they quickly begin to believe themselves.
3 quick facts...
- Estimated 800,000 elderly are chronically lonely.
- A fifth of older Britons feel lonely ALL the time
- Loneliness is as bad for one’s health as smoking fifteen cigarettes a day. It is actually worse for you than obesity because it increases the risk of heart disease, blood clots and dementia.
When vulnerable people are diagnosed with something like cancer, more often than not relatives and medical professionals surround them with support and care. Loneliness is a killer, but no one comes to help.
Unlike cancer it is easily within our power to solve it.
However, this is by no means simply a sympathetic cause. We actually need the help of the elderly at exactly the time they need ours.
It is easy to focus on the physical decline that occurs as we grow old and the media continually shout about the cost to us all of an ageing population. But, what we've forgotten is that the inevitable physical decline occurs as wisdom and experience continues to grow. And, with the human world evolving at a mind-boggling speed, we all really need to be able to access that.
Never before in human history have we all lived such separated lives with people geographically (and therefore often emotionally) removed from family and friends, as well as working longer hours than ever. We think technology keeps us closer, but our feelings tell us something very different.
Loneliness isn't simply a problem of the elderly. It manifests itself in the young, with record levels of anxiety, depression and other mental health problems being diagnosed. When a parent or relative isn't there, when a peer group is the problem, when social media can't be trusted... who can young people turn to for advice?
What If we could tap into lifetimes of accrued knowledge and experience in the elderly and give them a voice whilst bridging a generational gap to solve two big social problems in one.
This way we can give elderly people a sense of pride and self worth by actively creating connections and relationships for them with people who value their thoughts. Furthermore, this will give younger people access to confidential independent advice from someone with a very different perspective than they are typically used to and thereby help alleviate the stresses of modern life.
Last time we did a brief like this, we beat Justin Bieber to Xmas No.1 so don't miss out on the opportunity to get involved. Your idea has the potential to be huge!!
The aim is to get members of the public to ask for advice from the elderly who may be experiencing loneliness and, in turn, getting valuable advice from people who have so much experience of the world.
We are looking for ideas... whether it’s a scribble, a storyboard, a sentence, sketch or poster… we are looking for your ideas to help #EndLoneliness
Remember to tweet your ideas to @Magnafication and @OneMinuteBriefs with the hashtag #LessLoneliness You can sign up to receive updates at http://www.kindness.org too.
Prizes:
1. Have your idea turned into a film shot and directed by Magnafi.
2. Students/Grads could win a placement at Magnafi.
3. Copy of the OMBook
Kindness.org will launch at the start of September and is set to be one of the biggest social platforms across the globe and we are creating one of the ten campaigns they are launching with. See below for details:
In today’s modern world, Young people have never before been so isolated from wise counsel and advice and we think by connecting them with elder generations we can offer them a perspective on life that’s just not available to them in day to day life.
The problem
Loneliness is killing people every day. FACT.
Loneliness is spreading through society and is rapidly becoming an epidemic in the elderly. As a result, they are, quite literally, dying of loneliness. Surely this is one of the worst ways to die and it’s all because our culture deems them to be of little value, which they quickly begin to believe themselves.
3 quick facts...
- Estimated 800,000 elderly are chronically lonely.
- A fifth of older Britons feel lonely ALL the time
- Loneliness is as bad for one’s health as smoking fifteen cigarettes a day. It is actually worse for you than obesity because it increases the risk of heart disease, blood clots and dementia.
When vulnerable people are diagnosed with something like cancer, more often than not relatives and medical professionals surround them with support and care. Loneliness is a killer, but no one comes to help.
Unlike cancer it is easily within our power to solve it.
However, this is by no means simply a sympathetic cause. We actually need the help of the elderly at exactly the time they need ours.
It is easy to focus on the physical decline that occurs as we grow old and the media continually shout about the cost to us all of an ageing population. But, what we've forgotten is that the inevitable physical decline occurs as wisdom and experience continues to grow. And, with the human world evolving at a mind-boggling speed, we all really need to be able to access that.
Never before in human history have we all lived such separated lives with people geographically (and therefore often emotionally) removed from family and friends, as well as working longer hours than ever. We think technology keeps us closer, but our feelings tell us something very different.
Loneliness isn't simply a problem of the elderly. It manifests itself in the young, with record levels of anxiety, depression and other mental health problems being diagnosed. When a parent or relative isn't there, when a peer group is the problem, when social media can't be trusted... who can young people turn to for advice?
What If we could tap into lifetimes of accrued knowledge and experience in the elderly and give them a voice whilst bridging a generational gap to solve two big social problems in one.
This way we can give elderly people a sense of pride and self worth by actively creating connections and relationships for them with people who value their thoughts. Furthermore, this will give younger people access to confidential independent advice from someone with a very different perspective than they are typically used to and thereby help alleviate the stresses of modern life.
The mission
We'd like to connect millions of elderly people experiencing loneliness with younger generations searching for guidance and advice. That starts on kindness.org with a small project.
We’ve collaborated with Age UK to find 5 elderly people who have experienced feeling lonely and set them up with an email address and tablet.
The future
We'd like to create a platform where we can recruit as many elderly people who are feeling lonely as possible and connect them with a global audience of younger people searching for help. We aspire to create a web community where millions of people can easily send and receive help and support.
We'd like to connect millions of elderly people experiencing loneliness with younger generations searching for guidance and advice. That starts on kindness.org with a small project.
We’ve collaborated with Age UK to find 5 elderly people who have experienced feeling lonely and set them up with an email address and tablet.
The future
We'd like to create a platform where we can recruit as many elderly people who are feeling lonely as possible and connect them with a global audience of younger people searching for help. We aspire to create a web community where millions of people can easily send and receive help and support.