One Minute Brief of the Day:

Create posters to communicate what it must be like for refugees fleeing with just one possession.
#OneMoreThing #doitday @TheDrum @thedrumdoitday

Today we've got an amazing opportunity to get a powerful message out across the world via social media.

Hoping for all of the OMBLES to get involved and take the opportunity for the chance to win a great prize.

Prizes:

On Do it Day The Drum has been offered use of Clear Channel's digital billboards in Times Square New York and Piccadilly Circus London, if your creative is chosen there is the potential for it to run them on these iconic screens, as well as featuring on The Drum.

This is a great opportunity to have your work seen by a huge amount of people!

Brief:

Refugees are people like us. Create ad that reminds people with so much what it must be like to flee with just one possession using the hashtag #OneMoreThing and #doitday

Tweet entries to @oneminutebriefs @thedrum & @thedrumdoitday

Background:

The Drum and One Minute Briefs are today inviting our communities to take part in a quick-fire creative challenge ahead of Do It Day, with the potential to have their creative displayed on some of the world's most iconic billboards.

On 10 November brands, marketers and tech talent from both the UK and US will come together to prove that marketing can change the world in just 24 hours.

However, before the main event we’re appealing to creatives to share their ideas on how best to respond some of the toughest briefs, and what better way to honour achieving extraordinary feats in an short timeframe then setting a One Minute Briefs challenge?

We are calling on creatives to design an ad that helps people empathise with refugees leaving their homes, and remind people what it must be like to flee with just one possession.

To enter, simply tweet your idea to @OneMinuteBriefs and @TheDrum using the hashtag #OneMoreThing.

Your creative should encourage people to put themselves in the place of somebody having to quickly leave their home, and put across the enormity of the painstaking choices they must face when choosing what to leave behind.

http://doitday.thedrum.com/
#OneMoreThing

#doitday

@TheDrum

@thedrumdoitday