One Minute Brief of the Day:
Campaign to stop drivers running through red lights.
Today we've got a very important brief to help raise awareness of a serious issue. There is the opportunity to have your idea turned into a billboard to make a difference and potentially save lives. There is also a prize of £20 Cinema Vouchers to be won. So get involved!!
Story behind the campaign:
"At my child's school on Cavendish Road in West Didsbury, most of the 600 of the pupils have to go over a certain crossing on their way to school.
A few weeks ago a little girl was knocked over by a hit and run driver who went though a red light at the crossing. Thankfully she wasn't killed.
Even though nothing would have stopped this particular driver, every single morning I stand at the traffic lights with my daughter and car after car goes through the red lights. There's a general vibe of people just wanting to get where they're going - and screw everyone else who gets in their way.
I get it, it's rush hour, everyone just wants to get to work, but would it really kill them to wait another 60 seconds while the lights let the pedestrians cross? It won't kill the drivers but it could kill a child.
I honestly think it's only a matter of time before another kid gets knocked over.
The school have been talking to the local government and MP's about getting more signage in the area, but I'd love the OMBLES to come up with a poster campaign that we can put into action on signs in the area, as well as leaflet dropping which basically says - chill out - it's only 60 seconds mate."