One Minute Brief of the Day:ADVERTISE: Landmine Detection @HeroRats
Today we've got a very interesting brief for a great cause. Looking forward to seeing what the OMBLES come up with!
Tweet your posters to @oneminutebriefs and @HeroRats with the hashtag #HeroRats
£50 Amazon Vouchers.
APOPO is non-profit organization that saves lives by training African giant pouched rats, nicknamed ‘HeroRATs’, to quickly and safely sniff out landmines and tuberculosis using their extraordinary sense of smell. Too light to set the landmines off themselves, the HeroRATs have helped APOPO find and destroy more than 100,000 explosive devices and have also identified over 10,000 additional cases of tuberculosis.