One Minute Brief of the Day:
Campaign to Raise Awareness of #InvisibleIllnesses for the @Channel4 Diversity in Advertising Award@4SalesUK
Today we've got an exciting brief where we can all collaborate to create something amazing.
We want the OMBLES to share their ideas, scribbles, posters, scripts, sketches etc to raise awareness of invisible illnesses... You can do as many as you like for as many different illnesses as you like.
This could include mental health disorders, chronic illnesses, debilitating pain, brain disorders, learning difficulties, visual and auditary impairments.
Here is a list to help you: https://www.disabled-world.com/disability/types/invisible/
This way we can all work together to get powerful messages out across social media and all the OMBLES can be part of a collaborative entry to the inaugural Channel 4 Annual Diversity in Advertising Award.
The last time we did a similar campaign, we helped the NHS Choir to beat Justin Bieber to Xmas Number 1 in the Official Charts. Who knows what we could do next?
Tweet your entries to @Channel4 @4SalesUK and @OneMinuteBriefs
The judges will look for campaign ideas that not only prominently feature non-visible disability, but that also integrate that disability into the fabric of the campaign itself. Judges are keen to see campaigns that normalise disability, challenge misconceptions or make positive statements about non-visible disability. Campaigns which surprise or challenge the audience, and engage them in positive discussion and debate about disability are welcomed. Full criteria here: https://www.4sales.com/advertising/diversityaward/the-criteria/
Prize:
Should the OMBLES efforts be recognised, we will work together with the winner to produce a film/s to bring their idea to life for FREE!!
As well as this, the overall winning campaign of the wider competition will be awarded £1 million worth of commercial airtime by C4 so it's well worth getting involved.
About:
Each year the prize will focus on a different area of diversity to encourage the advertising industry to embrace inclusive creative campaigns – and extend Channel 4’s leadership in diversity beyond its editorial content and into the ad breaks. The 2017 £1million competition focusses on the particularly challenging brief of invisible disability.
We recognised that non-visible disabilities and mental health issues need to be addressed more publicly and through this year’s award we have invited the British advertising industry to tackle this challenge. Brands and agencies are invited to pitch creative campaign ideas which focus on issues surrounding non-visible disabilities and the winning campaign will be awarded £1 million worth of commercial airtime.
Channel 4 has received numerous awards and changed public perceptions of disability through our marketing strategy and coverage of the London and Rio Paralympics, and our efforts to address the lack of disabled talent on and off-screen - with much of this focus on physical disabilities. Now we have turned our attention to the next taboo – non-visible disability – and we are encouraging the advertising industry to focus its attention on this issue by staking this significant prize.
In addition to the £1million award, we are offering up to four runners-up match-funded commercial airtime.
Jonathan Allan, Sales Director at Channel 4 said: “Following the huge impact of our We’re The Superhumans campaign globally and Superhumans Wanted winning Maltesers ads, it’s important that we continue to lead the charge of championing diversity in advertising.
“Non-visible disabilities, in particular mental health, remain taboo subjects and we need to change this – both in our content and between our programmes.
“Diversity is the lifeblood of Channel 4 so by creating this annual £1m prize to inspire the best creative brains, we’re hopeful that the industry will rise to the challenges we set them to help encourage a real and lasting change to marketing strategies in the future.”
Campaign to Raise Awareness of #InvisibleIllnesses for the @Channel4 Diversity in Advertising Award
Today we've got an exciting brief where we can all collaborate to create something amazing.
We want the OMBLES to share their ideas, scribbles, posters, scripts, sketches etc to raise awareness of invisible illnesses... You can do as many as you like for as many different illnesses as you like.
This could include mental health disorders, chronic illnesses, debilitating pain, brain disorders, learning difficulties, visual and auditary impairments.
Here is a list to help you: https://www.disabled-world.com/disability/types/invisible/
This way we can all work together to get powerful messages out across social media and all the OMBLES can be part of a collaborative entry to the inaugural Channel 4 Annual Diversity in Advertising Award.
The last time we did a similar campaign, we helped the NHS Choir to beat Justin Bieber to Xmas Number 1 in the Official Charts. Who knows what we could do next?
Tweet your entries to @Channel4 @4SalesUK and @OneMinuteBriefs
The judges will look for campaign ideas that not only prominently feature non-visible disability, but that also integrate that disability into the fabric of the campaign itself. Judges are keen to see campaigns that normalise disability, challenge misconceptions or make positive statements about non-visible disability. Campaigns which surprise or challenge the audience, and engage them in positive discussion and debate about disability are welcomed. Full criteria here: https://www.4sales.com/advertising/diversityaward/the-criteria/
Prize:
Should the OMBLES efforts be recognised, we will work together with the winner to produce a film/s to bring their idea to life for FREE!!
As well as this, the overall winning campaign of the wider competition will be awarded £1 million worth of commercial airtime by C4 so it's well worth getting involved.
About:
Each year the prize will focus on a different area of diversity to encourage the advertising industry to embrace inclusive creative campaigns – and extend Channel 4’s leadership in diversity beyond its editorial content and into the ad breaks. The 2017 £1million competition focusses on the particularly challenging brief of invisible disability.
We recognised that non-visible disabilities and mental health issues need to be addressed more publicly and through this year’s award we have invited the British advertising industry to tackle this challenge. Brands and agencies are invited to pitch creative campaign ideas which focus on issues surrounding non-visible disabilities and the winning campaign will be awarded £1 million worth of commercial airtime.
Channel 4 has received numerous awards and changed public perceptions of disability through our marketing strategy and coverage of the London and Rio Paralympics, and our efforts to address the lack of disabled talent on and off-screen - with much of this focus on physical disabilities. Now we have turned our attention to the next taboo – non-visible disability – and we are encouraging the advertising industry to focus its attention on this issue by staking this significant prize.
In addition to the £1million award, we are offering up to four runners-up match-funded commercial airtime.
Jonathan Allan, Sales Director at Channel 4 said: “Following the huge impact of our We’re The Superhumans campaign globally and Superhumans Wanted winning Maltesers ads, it’s important that we continue to lead the charge of championing diversity in advertising.
“Non-visible disabilities, in particular mental health, remain taboo subjects and we need to change this – both in our content and between our programmes.
“Diversity is the lifeblood of Channel 4 so by creating this annual £1m prize to inspire the best creative brains, we’re hopeful that the industry will rise to the challenges we set them to help encourage a real and lasting change to marketing strategies in the future.”