One Minute Brief of the Day:

Advertise #OktoberTest with @BioSureUK @BioSureZA

Today we've got a great brief for an amazing cause with a great prize to be won. Hoping to see lots of people involved!

Tweet your entries to @OneMinuteBriefs @BioSureUK @BiosureZA with the hashtag #OktoberTest. You can also use the hashtags #KnowYourStatus #HIVselftest

Prize: £100 Amazon vouchers

About:

#Oktobertest has been launched in the UK and South Africa as a movement to raise awareness about how important it is to test for HIV and that it is now possible to self test and get their own result in minutes, wherever and whenever they want to; no clinics, no waiting , no questions. South Africa has an estimated 7.1m people living with HIV, with a new infection occurring every two minutes. BioSURE is the only approved HIV self test in South Africa (there are lots of unregulated ones that give people false results) and we are striving to change the landscape and view of HIV, taking away the fear.
HIV is treatable IF you know you have it – and the only way to know is to test

Unbelievably, despite now being so treatable, HIV remains the biggest killer of women of child bearing age and the second biggest killer of adolescents globally. There is a plan from the UN to eradicate HIV by 2030 and the first step to achieving this is for 90% of people to #KnowYourStatus which means getting a lot more people testing. Once somebody is diagnosed and is on treatment, the virus can be surpressed to a level where it actually becomes undetectable, meaning their own health is protected and most importantly they cannot pass the virus on. Somebody with HIV and on treatment can live a long, healthy life of a normal expectancy and even have children.
Stigma plays a huge role in why people do not test for HIV. We have evidenced that with handing the responsibility of somebody’s health back to their ownership, we can generate and drive normal conversation about sex and HIV and consequently make everyone a lot more comfortable about testing and most importantly, staying negative.

Our campaign goals: Raise awareness about the BioSURE HIV Self Test being available, letting people know they have another choice of how to test and make people feel empowered to take ownership and responsibility for knowing their own status.

Websites:
www.hivselftest.co.uk
www.oktobertest.org