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Creative Account
January 26, 2018

One Minute Brief of the Day: Advertise @JumpGiants

Creative Account
January 26, 2018
One Minute Brief of the Day:
Advertise @JumpGiants

Remember to tweet to @JumpGiants and @OneMinuteBriefs
Prize: £500 overall to be won; £300 for 1st, £150 for 2nd, £50 for 3rd






Brief:

Jump Giants has dominated the trampoline park industry since opening its first park in 2015. Now it is expanding its indoor entertainment, fitness and sports facilities offering and exploring new advertising outlets with it. OMBLES, we want you to push the boundaries of traditional advertising while emphasizing the sports-inspired Jump Giants brand.


Considerations:
·    Jump Giants is inspired by the national sporting leagues in America – NBA, NFL and MLB – Jump Giants is BIG and BOLD. The tone and language should be in your face, (like Patches O’Houlihan or Judge Judy), but inclusive, like fans of the same team. The logo is our team badge, imagine it emblazoned on the front of a basketball jersey.
·    Jay Gee, our fan-favourite mascot (and the 1st mascot in the industry), is the spokesman of our videos and in the park, he’s chased after for that coveted photo and he turns the park into a pep rally!
·    Activities are developing with demand while the branding remains consistent. It was one of the first trampoline parks in the UK (launched as the biggest in Europe) and is now expanding to a wider indoor entertainment experience, offering activities like Wipe Out, Ninja Court, and housing traditional favourites like Dodgems and Soft Play. Fun for all the family!
·    Defenders of safety, Jump Giants is a leading member of the IATP (Internal Association of Trampoline Parks). They set the standard in health and safety helping hold the entire industry accountable.

About Jump Giants:
Jump Giants opened its first UK indoor trampoline park over three years ago and has remained at the top of the board as an industry leader. Champions of fun, each park includes a range of activities on state of the art equipment. From perfecting flips on interconnected trampolines to challenging friends in a game of Dodgeball or reigning champion on the interactive Wipe Out game, Jump Giants has something for everyone and is open to all ages.

Find out more:
www.jumpgiants.com
www.facebook.com/JumpGiantsUK
www.twitter.com/JumpGiants
www.instagram.com/JumpGiants

Extra Links:
Jump Giants YouTube Channel - www.youtube.com/channel/UCRK7rzyYyuGekoFYvzNXMhg/feed
Wipe Out - https://www.youtube.com/watch?v=nQaK7Wa7o6c
Ninja Court - https://www.youtube.com/watch?v=GEuf9RROUy0


Jump Giants (Jay Gee) Tour - https://www.youtube.com/watch?v=lAw4azLJp-E


Newer PostOMBmeet: 29/01/18 7pm, Soho.
Older PostOne Minute Brief of the Day: Advertise the Creative Industry in the North with @YCC
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