One Minute Brief of the Day:
Campaign to get people to consume/buy/use more consciously with @ccchangemakers @designmuseum
Today we have the chance to support Creative Conscience - a creative charity with global reach - that encourages, rewards and supports the next generation of creative thinkers to use and build projects to build a better, fairer and more sustainable world.
Top line brief:
Creative Conscience are holding an event at the Design Museum in London on the 25.09.18. the second in the series ‘DESIGN CHANGE MAKERS’ this event is focused on CONSCIOUS CONSUMPTION. It's aim is to inspire and show great things around the way we all ‘consume’.
How we can choose, design and creative ideas that will better serve us and the planet? What can we do to choose better more ethical brands when buying food/products/fashion? How can we change to new positive behaviours? Circular economic models, less waste, biodegradable materials and have more fun.
We’ll be exploring creative solutions to some of our consumption issues and ideas in an active, inspiring and inclusive way.
EXAMPLE: brands like Patagonia & Fairphone look at putting people and planet first in the way their materials are sourced and the way they treat their employees.
The campaign is in support of Creative Conscience and a need to change peoples perceptions around how we ‘consume’ ie: buy stuff and that there is a better way and better choices.
At the event we also plan to gather data on the positive outcomes and mental well being of those attending.
Blog on past event, this one was on Mental Health:
An interview blog post with the winner to be published on our global platform and social media channels.
A Creative Conscience goodie bag.
Two free tickets to next years Creative Conscience Awards in London July 2019