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Creative Account
August 14, 2018

One Minute Brief of the Day: Campaign to encourage the public to #LoveYourBrownLawn with @AnglianWater

Creative Account
August 14, 2018
One Minute Brief of the Day:
Campaign to encourage the public to #LoveYourBrownLawn with @AnglianWater 



Today we've got a fun brief with a very important message as well as a great prize to be won! Can't wait to see what the OMBLES come up with for this one!

Remember to tweet @oneminutebriefs and @anglianwater with the hashtag #LoveYourBrownLawn

Prize: £100 for the winner!!! 

We've had a little bit of rain over the weekend but we've had one of the hottest, driest summers in recent memory and lawns everywhere have been going brown. But contrary to what many proud lawn owners believe, a brown lawn isn’t dying, the roots underneath are still alive and healthy. When it’s hot and dry grass goes dormant to preserve nutrients and as soon as it rains it will quickly bounce back to green. So we’re asking people to put away the sprinkler and the hosepipe and learn to love their brown lawn! Saving water is vital to ensure there’s enough water to go around for people and the environment – and it’s one less garden job to do in the summer!

Our channels are @anglianwater on Twitter, Facebook and Instagram


More info here: https://www.anglianwater.co.uk/environment/how-you-can-help/using-water-wisely/summer-waterwise-tips.aspx
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