Today is World Suicide Prevention Day and we’ve been working on a campaign, sparked by our last collaboration with Papyrus, to promote their emergency appeal and encourage donations so that they can ALWAYS be there for young people who need them. Because suicide doesn’t wait until morning.

We have directed and produced four films and a nationwide billboard campaign featuring brave volunteers and a powerful dramatisation of what could happen if PAPYRUS HOPELINE247 wasn’t able to stay open through the night, to answer calls, texts, emails and webchat messages. The campaign is also being supported by radio stations including BBC Manchester.

We’re calling on all the OMBLES to help spread this important message today.

We’ve all got a minute to help.

One Minute Brief of the Day:

Create posters to bring to life how the Papyrus #HOPELINE247 is ALWAYS there 24/7 for young people who need support, because suicidal thoughts don’t wait until morning. #WorldSuicidePreventionDay

Our last OMB was to appeal to the public to keep us operational through the night. Today, we want to promote that we ARE operational 24/7 and are ALWAYS there for young people who need us. We’re here for life.

And, we’ll do everything we can for that to continue.

To enter… tweet your entries to @OneMinuteBriefs and @PAPYRUS_Charity with the hashtags #WSPD2025, #WorldSuicidePreventionDay and #HOPELINE247 and include a link to papyrus-uk.org

Get creative and enter as many times as you wish. Remember your X handle in the corner of your entries. Deadline 6pm BST.

You can also enter via our pinned Linkedin post and we’d love you to share your entries as posts and stories on Instagram to @OneMinuteBriefs & @Papyrus_UK

Prize: Winner receives a big Papyrus ‘goodie bag’ full of merch!!

Mission Vision Values

Our mission

PAPYRUS exists to reduce the number of young people who take their own lives, by shattering the stigma surrounding suicide and equipping young people and their communities with the skills to recognise and respond to emotional distress. We believe that no young person should have to struggle alone with thoughts of suicide.

Our vision

PAPYRUS envisions a society which speaks openly about suicide and has the resources to help young people who have suicidal thoughts.

Our values and beliefs

PREVENTION: Many young suicides are preventable.
PASSION: Those who are touched personally by a young suicide have a unique contribution to make to our work.
HOPE: No young person should have to suffer alone with thoughts or feelings of hopelessness, and nobody should have to go through the heartbreak of losing a young person to suicide.
LEARNING: Everyone can play a role in preventing young suicide

About HOPELINE247

Full info: https://www.papyrus-uk.org/papyrus-HOPELINE247/

HOPELINE247 is a free, confidential, and anonymous support service available via telephone, email, text, and webchat. It provides crucial assistance to young people under 35 experiencing suicidal thoughts, as well as giving help and advice to their concerned parents, carers, teachers, and friends. Key features of the helpline include:

BSL and Multi-Language Support – No other mental health helpline in the UK offers British Sign Language services alongside extensive language interpretation options.
HOPELINE Safety Plan – This innovative feature allows allows a young person to collaborate with an adviser and work out their own reasons for staying safe and techniques particular to them that work. They can access their safety plan any time after their initial conversation.
Debrief Support – This is a vital service for those who have encountered suicide first-hand, giving them a safe space to process their experience and receive guidance.

HOPELINE247 advisers want to work with people to understand why thoughts of suicide might be present. They also want to provide young people and concerned others with a safe space to talk through anything happening in their life that could be impacting on their or anyone else’s ability to stay safe.

For children and young people under the age of 35 who are experiencing thoughts of suicide.
For anyone concerned that a young person could be thinking about suicide.

Young people

Our advisers are all trained to help you focus on staying safe from suicide. Their training enables them to provide advice and support that may help you to move forward and stay alive.

Concerned others

If you are concerned that a young person is feeling suicidal, advisers can support you to start a conversation about suicide and explore options of how best to support them.

Contact HOPELINE247

If you are having thoughts of suicide or are concerned for a young person who might be you can contact HOPELINE247 for confidential support and practical advice.

Call: 0800 068 4141
Text: 88247
Email: pat@papyrus-uk.org
Webchat: papyrus-uk.org
Opening hours: Lines are open 24 hours every day of the year (Weekends and Bank Holidays included)

KEY FACTS:

In 2024…

66% increase in the number of young people reaching out for help through our webchat service in 2024.
In 2024 we spent 237 days on calls which equals 341,280 minutes.
Every day in 2024, our team spent an average of 15.6 hours on calls, offering critical support and care.
The night-time shift had over 12,000 lifesaving interactions in 2024.
Average age of contact during night-time shift is 25-year-old.
1518 safety plans created in 2024 and are viewed an average of 6 times. A third of these are created by people under the age of 19. Most Safety Plans are viewed between 10pm and 11pm.
20% of all contacts are concerned others.
50 debriefs provided in 2024.
Supported 74 police officers, ambulance workers, doctors and nurses who were experiencing thoughts of suicide and listed their profession as contributing factor to their thoughts of suicide.

Suicide is not a criminal act

When reporting suicide we urge you not to use the term ‘committed suicide’.

Changes made in the Suicide Act of 1961 decriminalised the act of suicide in the UK. The word ‘commit’ treats it as if it were still a crime, which perpetuates the stigma around suicide and is offensive to families and friends.

Reporting suicide

When reporting suicide please consider, not only the grief of family and friends of the deceased, but other vulnerable young people who may be feeling worthless and not coping with life at that time and for whom explicit descriptions of suicide method could offer a life escape route. It is well known that insensitive media reporting of suicide can prompt imitative behaviour. Evidence about the potential for imitative behaviour is strong.

Make sure you take a look at our TONE OF VOICE GUIDELINES before entering.

Website: https://www.papyrus-uk.org/papyrus-HOPELINE247/

Socials:

Twitter: https://x.com/PAPYRUS_Charity

Facebook: https://www.facebook.com/PAPYRUSCharity

Instagram: https://www.instagram.com/papyrus_uk

LinkedIn: https://www.linkedin.com/company/papyruscharity/

Brief of the Day: Create posters to bring to life how the Papyrus #HOPELINE247 is ALWAYS there 24/7 for young people who need support, because suicidal thoughts don’t wait until morning.