One Minute Brief of the Day: Advertise the range of #CerealIPAs from @SEVENBRO7HERS

Today we’ve got an amazing brief with our Manchester neighbours Seven Bro7hers, with a great prize to be won for creating quick posters to promote this brilliant new range of products.

Tweet your posters to @OneMinuteBriefs and @SevenBro7hers with the hashtag #CerealIPAs and we will feature your entries at

Prize: Create of Throwaway IPA Beer

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Late last year we were delighted to announce a new eco-friendly way of making exceptional Craft Beers. Up-cycling Kellogg’s Cornflakes, as part of their sustainability programme, we created ‘Throwaway IPA’

Throw Away IPA’ is made from waste Kellogg’s Cornflakes, from the Manchester cereal factory. These flakes are perhaps too big, small or crunchy - and therefore have not passed Kellogg’s strict quality control, so we have upcycled the cereal to create a hoppy IPA. 

Speaking at the beer launch in December, corporate social responsibility manager for Kellogg’s UK, Kate Prince said: “Kellogg’s is always exploring different and sustainable ways to reduce food waste in its factories. So it is great to be involved in such a fun initiative with a local business.”

This delicious Craft Beer generated worldwide headlines and resulted in a number of TV features on the likes of CNN in the States & Canada. We have worked very closely with the team at Kellogg’s UK and we are excited to announce that we are ready to go to market with 2 further delicious craft beers alongside new stocks of Throwaway IPA. 'Sling it Out Stout' is a Chocolate Stout utilising up-cycled Kellogg’s Coco Pops and 'Cast-Off DDH Pale' is a Pale Ale using up-cycled Kellogg’s Rice Krispies. Our brewers have been working hard as always to deliver delicious tasting products and these 3 really hit the spot. The label designs have been developed to deliver great shelf stand-out whilst focusing on the product’s environmental credentials. The range is available in kegs and 12X440ml cans.

We can’t wait to see what the OMBLES come up with!!



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