Today we’ve got a fun brief with our friends at ResponseTap. They’ve created a handy toolkit for digital marketers. And, we want the OMBLES to help us spread the word about it.
We want your brilliant ideas, examples, experiences, funny posters and anything else that comes to mind when it comes to #WingingIt.
Tweet your posters to @OneMinuteBriefs and @ResponseTap with the hashtag #WingingIt
Please include the howtowingit.com link in your tweets.
Prize: £100 cash prize for the winner!!
About the campaign:
IF YOU'VE EVER SAID "LET ME GET BACK TO YOU ON THAT ONE" AND THEN HID BEHIND THE PHOTOCOPIER FOR THE REST OF THE WEEK, THIS IS FOR YOU.
The #WingingIt toolkit launches today and is built with the insight in mind that marketers are overwhelmed, they are expected to know everything from digital to creative to analytics and tech. It’s an impossible task. And, if they’re honest, sometimes they are left sweaty palmed, stumbling over their words and making their best attempt at an answer. So, we wanted to offer a solution – just wing it. We hired a comedian (Alistair Green) and filmed some satirical videos on how to wing it. It’s a bit of fun that we want to share to marketers across social media whilst delivering an ‘anti-winging it with ResponseTap’ message.
About Response Tap:
Leaders in Call Intelligence
Connecting and powering calls, from campaign to conversion. Call Intelligence provides real-time, actionable insight into what makes the phone ring, for marketers to optimise campaigns and call centres to maximise the value of sales. If the phone is an integral part of your customer's buying journey, make every call count.