UK Agency Awards Shortlist:
Delighted to share the news that we have been shortlisted for Best Content Marketing and Best Social Media Campaign in the UK Agency Awards. Looking forward to the awards evening on September 10th at the Emirates Stadium
OMB FANTASY LEAGUE:
Congratulations to Phil Waddicor on winning our Sky Sports Fantasy Football League this year!!
NOMB,NOMB:
This fantastic ad was created by @Matthew__Wyatt to represent the 8 nominations that our followers received for the Chip Shop Awards. It just goes to show that OMB ads are real work and can be rewarded. Well done to @Chorles for winning a Chip! It was great to go down to Camden to show my support and was even better when my family and the OMBLES were together for a few beers beforehand as you can see in the pics below.
OMB Finalists in MPA Football Challenge:
In our very first OMB F.C. football tournament we played some great football on our way to the final and beat some great agencies in the process. Thanks to all the players for a great effort. See Max below modelling the OMB tee and runners-up medal! Unfortunately, I think I put a bit too much effort in and had a heart attack! Unlucky Friday the 13th for me! I wrote a blog about it here: http://creative-account.blogspot.co.uk/2015/05/what-it-feels-like-tohave-heart-attack.html
OMB Pitch UK Finalists:
Out of over 1000 entries we made it to the final 30 of The Pitch UK. Considering all of the fantastic businesses we were up against during the process of pitches and presentations in Manchester and Bristol, it is a great achievement and we are really pleased to have made it so far. Hopefully, we'll go one better next year.
OZ OMBLE:
One of our first ever followers and OMB legend was over from Australia in June and it was great to finally meet him over a beer at #CopywritersUnite. Great to see people meeting from all over the world as a result of One Minute Briefs.
Fave Tweets & Comments:
Every now and again, I save some of the amazing tweets and comments we receive from people we collaborate with and our followers. Here are of few of them...
Credit to the OMBLES:
Check out these ads that went viral after being sent from the mighty accounts of these big brands and check who had the ideas first. OMB allows us to do response advertising and the ideas being shared deserve a lot of credit. Imitation is the sincerest form of flattery too.
OMBattles:
Great to see OMB being used to it's full potential. Dan Scott battling in One Minute here to get himself into the School of Communication Arts. Very impressed with the pro-active attitude and want to see more students doing things like this.
Getting involved each day will earn it's rewards, not only in prizes but in exposure of your work to a wider audience and if organisations like The Drum pick it up then you're on to a winner. This fantastic ad by the @mac_daddies got the recognition it deserved.
With the hard work being put in and the brilliant community being built on Twitter, I'm always pleased when it receives recognition. We won a few awards for One Minute Briefs on the night and it was a brilliant event as ever. It doesn't just go to us either, this is for everyone who gets involved each day.
OMBmeet Birmingham:
Look how pretty we all are. Another great turn out for our Twitter meet-ups and I love this pic of the ones that were still left at the end of the night. Maybe that shows with the questionable poses! Not long before Trev fell in the canal. Can't wait til the next meet.
Meeting Theo Paphitis:
As we were chosen by Theo Paphitis as one of his #SBS winners, we were invited to a special event in Birmingham where the winners were awarded and got to see some very inspiring talks by successful entrepreneurs. I took along one of our loyal followers @katesteeth, who, unfortunately, fell asleep during photographs haha!
Filming for a Beautiful Constraint:
Thanks to @SSPTweeting for filming a video of me for A Beautiful Constraint. After a great social collab I answered some of their questions on social media and One Minute Briefs. You can see the video here: https://www.youtube.com/watch?v=tBzRVc40mVQ
OMBmeet Edinburgh:
As I freelance and travel around the UK I'm organising more and more meet-ups for followers of OMB. It's great to get people together in real life and meet the friends and contacts we've made online. Lots of people are now in a jobs and have found new opportunities from getting involved and it's a big part of One Minute Briefs. This particular one was in Scotland and we had a great turn-out!
OMB hits China:
Not content with being our star striker for OMB F.C., Max Gordon has been reppin' OMB in China!! Here he is at the Great Wall. Great pic!
Illustration:
Want Some Studio sent me this great illustration after asking me for my advice on social media at a recent OMB meet-up in Edinburgh. My advice was 'Share shit' and I was really pleased to receive this drawing. Love it.
D&AD New Blood 2015:
It was always going to be difficult to top the stands we've run at the past 2 D&AD New Blood exhibitions but we were busier than ever! In sweltering heat at Old Spitalfields and with the help of Aga, we filled the walls with ideas and met some amazing creative talent. Let's hope we'll be there again next year!
OMBMascot:
For something so fast-paced you'd think we'd have a hare as a mascot, but no...our official mascot is Blue the tortoise! He helps me to judge the winners each day as you can see below so make sure your ideas are appealing to tortoises too!
Anti-Fur Campaign:
We were approached by Peta UK who support the ethical treatment of animals. They proposed that we use the One Minute Briefs platform to Campaign against wearing Fur and the response was amazing. We were featured on all sorts of blogs and on the Peta site and Facebook. We enjoy putting OMB to good use for causes like this so if any of you have any ideas on future briefs then please let us know.
The Best Job in the World:
The recruitment company Orchard got in touch with us about working together on a brief and it was an unusual one as our followers had to make up the brief as it was to advertise the best job in the world. It was a fantastic experiment and a good opportunity to make a good connection with Orchard.
Manchester Talent Day:
We attended the Manchester Talent Day and held workshops throughout the day. It was great to help out some of the students and meet some of the local industry talent. We were also able to network and plan some future Manchester based collaborations to help nurture young talent. Great stuff!
Fresh Awards Collaboration:
The Fresh Awards are now collaborating with us on an OMB every month up until their awards. We appreciate how they are working with us to create brilliant competitions that offer people the chance to win free Fresh Award entries and Ad Pads. We have a good relationship with the Fresh Team and look forward to the next brief!
Campaign for sponsors of Winter Olympics to support LGBT rights:
Recently we collaborated with The Drum and Chip Shop Awards for our OMB of the Day and the OMBLES responded fantastically with hundreds of entries. The ads created were featured across the world and we even featured in the New York Times. The winner was Carolyn Lonsdale with her brilliant Visa advert. The Drum and Chip Shop were that pleased with the results that off the back of this successful campaign they created their own version of OMB and even called it 'Tight Briefs'!!
OMB Dictionary:
The OMB has become such a tight community that we have all started to speak our own language and now @Dr_Draper has written an OMB dictionary for us all to use. We love it and can't wait until some of the words make it into the Oxford Dictionary.
Cedar Mount High School Talk:
We had the privilege of meeting some very respectful and talented children at a high school in Gorton Manchester. We did a talk about One Minute Briefs and the vast opportunities available in the creative industries. They gained a lot from the experience and we did a Live One Minute Brief at the end of the talk to advertise sausages. You can guess some of the results. They featured us in a nice article in their newsletter.
OMB inspired Christmas presents:
We had this fantastic image sent to us from @PWCFreelance of gifts inspired by OMB that were given to him by his daughter. What a brilliant idea. It's the thought that counts as we all know! Love it!
Manchester Twestival:
We were invited to be a part of the Manchester Twestival this year and it was a top event. Our stand was a big success and the level of interaction was brilliant. The live tweet wall was full of OMB which is what we like to see. Great to see the quality of live One Minute Briefs after a few pints. Was also great to see some of our followers taking over the stand for us when we were chatting to people. Got to meet a lot of followers from Twitter so it was a good night all round. It inspired us to create a devoted OMB event. Watch this space!
Promax UK Event:
Recently we were invited to be part of the fantastic Promax UK event. This took place in Kensington and we were honoured to be part of a line-up that included industry legends Tony Kaye and Sir John Hegarty. Our talk went really well and the workshop we ran all day was a big success. Hopefully we will be invited back to do it again. Because the afterparty was quality! ;)
Freshtival Window Display:
As part of the Freshtival event, we were invited to take over a shop window in the Lowry Outlet Mall alongside other agencies such as McCann Birmingham, BJL and BIG Communications. We ended up receiving award for it from Fresh so it was well worth it. Wanted to keep the mannequins!
Freshtival Talk:
The Fresh Awards invited us to do a talk at their Freshtival event this year and we we happy to be a part of it. We spoke about how OMB works and a few case studies etc and it went really well. Plus, we got to meet a few of our followers for a beer too. Bonus! Thanks to Rob Gorton and Shane Bryan for helping us with our talk.
Borderline Genius:
We collaborated with our friends 'The Ad Pad' as we put a brief out to create their ad to go into Campaign Magazine. Gareth Alvarez came up with a fantastic line and had his work published. It is great to be able to provide a platform for people to be able to build their portfolio and encourage live work being published where possible. Below are the Ad Pad prizes being sent across the world!
Advark Magazine:
We had a great piece written about us by Advark Magazine recently. We also set a brief to their readers to win a prize. Read the article here: http://issuu.com/advarkmagazine/docs/advark_magazine_issue__003
4000 Followers:
Reached the brilliant milestone of 4000 followers recently. But it's not all about quantity. We feel that we have a fantastic Twitter community that is more interactive than anything else we see. That is down to us all working together to try and achieve something great.
Reached the brilliant milestone of 4000 followers recently. But it's not all about quantity. We feel that we have a fantastic Twitter community that is more interactive than anything else we see. That is down to us all working together to try and achieve something great.
Lucozade Brief:
Always nice when brands recognise the good work that OMB produces and an exciting collaboration gave us our second highest amount of entries. Hope you enjoyed your Lucozade prizes and it gave you the energy to do lots more OMBs!
OMB Reg Plate:
MPA Awards Specially Commended:
It was fantastic to have even been nominated for such a brilliant category 'Next Big Thing' so to be the only people to receive a special commendation was amazing. Unfortunately we couldn't attend the event but we received our award. Thanks to everyone who has helped us to achieve it.
NABS Thank You Ad:
NABS asked us to collaborate with them to create a Thank You ad that has just appeared in Campaign and Marketing Magazine. We had a fantastic response and the winner was Robert Gorton. Not many people can say they have had their work published in such high profile mags so this is a great story for OMB and we are pleased to work with such a good cause.
Fave Tweets 2:
We've had lots more stand-out tweets lately. Here are a few more of our faves. Thanks to you all for your kind words.
The Ad Wizard of Oz:
We are lucky enough to have followers all over the world, one of which is Ryan Wallman aka. Dr Draper who wouldn't be able to attend when we have our OMB event soon. But @ryancreatescopy has decided that we should all club together to ship him over! Here is his poster. Just another thing to show how great the OMB community is!
OMB Fantasy Football League:
As if we weren't competitive enough over Twitter, we decided to create an OMB Fantasy Football League off the back of a brief we ran and the response has been fantastic with 32 players so far and some great ads as you can see below! I'm sat in 12 but will be top soon! If you would like to join the league please follow this link: http://fantasy.premierleague.com/my-leagues/401387/join/?autojoin-code=1256340-401387
OMB Enthusiasts:
We were looking over Twitter the other day and were pleasantly surprised by the amount of people who had OMB in their Twitter bios! It's an amazing compliment that One Minute Briefs is important enough to them to mention. Thanks so much! Below are a few examples.
Highly Commended - Next Big Thing - MPA Awards 2013:
On Thursday 12th September 2013 we received a nomination in Rising Star and Highly Commended in the Next Big Thing category at the MPA Awards at Gorton Monastery. Unfortunately, we couldn't be at the event but it looked amazing from the photos. It is brilliant to be recognised for the work we put in on OMBs and, of course, from you our talented OMBLES.
See link here: http://www.mpa.org.uk/53-degrees-of-inspiration-and-mpa-awards/the-winners
See link here: http://www.mpa.org.uk/53-degrees-of-inspiration-and-mpa-awards/the-winners
Fave Tweets:
We get lots of brilliant tweets mentioning One Minute Briefs so we thought we would pick out a selection of them and feature them. Thanks to everyone who gets involved each day over Twitter.
Test-Tube Burger Adverts:
Another great collaboration with The Drum to create what must be the first adverts for test-tube burgers! We set the brief this week and it was noticed by people across the world. It's great to be able to produce response advertising like this that has never been done before and our followers produced some fantastic ideas which were featured by The Drum, BuzzFeed and FastCoExist who altogether have over 500,000 followers. Great stuff!
MPA Awards Finalists:
Another great bit of news was that we are finalists in the MPA awards for two categories. 'Rising Star' and 'Next Best Thing'. It is amazing to be up against such strong opposition which includes some well established agencies. Again, big credit to our followers and we hope to win it for you all!
FRESH News:
Had an amazing bit of news the other day when we found out that we had been nominated for FRESH Breakthrough. We'd like to thank all of our followers for helping to make this happen. We are actually hosting workshops and a talk at the FRESHtival in September and are taking over a store in the Lowry with OMBs so it would be great if you can attend and with a bit of luck we might even bring home an award!
We like to call our fantastic followers the OMBLES as we have such a great team spirit. Every so often, when we do a brief, a brand picks up on our OMBLES fantastic ideas. In this case, Owen Evans was sent some goodies by Ben and Jerrys in appreciation for his efforts. It goes to show that a great idea is never wasted and best shared. The collaborative community we now have will always try and get each other's work recognised in some sort of way and we love that. Here is a pic of Owen's obvious delight!
D&AD New Blood Stand:
We recently hosted a stand at D&AD New Blood after being asked a while back. We found it to be a great experience as we had a huge amount of interaction on our stand. We literally filled the stand with people's One Minute Briefs. The whole thing was filmed and we are in the process of creating a video to share with you soon. It was good to see education engaging with OMBs and we are working on how to integrate it further as an educational tool. Thanks to everyone who got involved. Below are a few pics of the stand etc.
Chip Shop Awards:
We attended the Chip Shop Awards as guests due to the One Minute Briefs Microchips brief that we ran a little while back. It was a fantastic event at the Ministry of Sound in London and it was great to meet the winner and runners up. Having not attended Chip Shop before it was refreshing to see that the event was as entertaining as the type of work entered. Here we are below with the award and the winner of the OMB Microchip award.
Coincedence or Not?:
Always nice to see when people actually class themselves as a @OneMinuteBriefs enthusiast! Cheers Chris Millar!
Brand Flakes:
Brilliant blog post by Brand Flakes here. http://www.brandflakesforbreakfast.com/search?updated-max=2013-04-12T08:10:00-04:00&max-results=10 This has helped push traffic to our site so we appreciate the time in writing the article about us. If anyone else would like to do an article please let us know so we can promote it. Thanks.
Influence and Outreach:
We have been measured on our influence on creativity and outreach for the interaction and creative output we have with our followers. As you can see we are up around the top. This is a fantastic achievement that wouldn't be able to happen without you all. Thank you.
The Denver Egotist:
Campaign Turkey:
Was great to see Campaign Turkey mentioned us! Good to see we are inspiring people across the world and not just the UK!
Blue Bus Brazil Blog:
Was a nice surprise to see such an influential blog in brazil talking about One Minute Briefs!! We hope they are saying good things as our translating skills aren't the best! Thanks so much for the mention.
TAXI:
Great blog post written about us by TAXI This has got us talked about in Australia, California, Brazil and Brighton! Thanks so much to all our followers for helping us to make this happen.
Thank you note:
We have just received this brilliant thank you note from Jay Sangha. Great idea that we really appreciate. It's amazing to hear that we are positively affecting the way people work in the advertising industry. Hopefully we can inspire many more people in the future.
Thanks for being involved Jay! Look forward to more of your One Minute Briefs.
AdLand Feature:
LBi London Talk:
We had the privilege of talking about One Minute Briefs as a new way of pitching at the Art of New Business Event at LBI, London. Thanks to Karla and Sarah for arranging a brilliant event.
The Drum:
We had a successful collaboration with The Drum to create a One Minute Brief competition to advertise 'Britain is Shit'. The partnership went well and we hope to work together on these current affairs briefs much more in future.
Mentions:
We've recently appeared in PR Week, Brand Republic and Campaign.
Cheers for the mentions guys.
One of our fans has sent us a brilliant gift. Some One Minute Briefs!
Great Idea. Not worn them yet though. Thank you!
Thank you for all the great mentions on the following blogs and websites. Really appreciate it!
Glad to Help:
We were approached for help with naming a new blog. Had a nice little thank you here.
You're welcome. Anytime.