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Bank of Creativity

Statement
Work
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One Minute Briefs
OMBlog
THE SOCIALS
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Interest
Shop
The Vault
Contact
Creative Account
July 26, 2013

One Minute Brief: Advertise Fancy Dress

Creative Account
July 26, 2013

One Minute Brief:
Advertise Fancy Dress




































































Comment
Creative Account
July 25, 2013

One Minute Brief WINNERS: Advertise Toothpaste

Creative Account
July 25, 2013

One Minute Brief WINNERS:
Advertise Toothpaste

Hello everybody, we've had a very hectic couple of days and will be posting Tuesday's and Wednesday's winners tomorrow. For now, we have today's winners. In no particular order:

@AndyKRobb with 'Don't put your money where your mouth is' a great line that shows how toothpaste will save you from big dentist bills.

@RonanandSteele with 'Whiter for longer' Could be a stunning visual representation.

@tonysimmons with the camera flash ad. Could be highly campaignable.

Great work today. Amazing ideas and involvement. Fun Friday brief tomorrow. Get involved!






Comment
Creative Account
July 25, 2013

One Minute Brief: Advertise Toothpaste

Creative Account
July 25, 2013

One Minute Brief:
Advertise Toothpaste




















































Comment
Creative Account
July 23, 2013

One Minute Brief: Advertise Sweets

Creative Account
July 23, 2013

























































Comment
Creative Account
July 22, 2013

One Minute Brief WINNER: Promote the birth of the Royal Baby

Creative Account
July 22, 2013

One Minute Brief WINNER:
Promote the birth of the Royal Baby

Enjoyed seeing the entries to today's topical brief.

Really liked 'Maybe she's born with it' but we decided to wait to see if it was a boy or girl and with it all over the news it's definitely a boy!!

Thanks for all of your great work everyone but today's win goes to the prolific @dognbonesjones What a fantastically simple idea. Immense.




Comment
Creative Account
July 22, 2013

One Minute Brief: Promote the birth of the Royal Baby

Creative Account
July 22, 2013

One Minute Brief:
Promote the birth of the Royal Baby





















































Comment
Creative Account
July 19, 2013

One Minute Brief WINNERS: Advertise Vasectomies

Creative Account
July 19, 2013

One Minute Brief WINNERS:
Advertise Vasectomies

Lovely topic for our fun Friday brief today and some great ideas too. Very difficult to choose between but the following 2 seem to have edged it. Well done to everyone. See you back here next week.

Our first winner is 'Seedless' by @PWCFreelance a very simple metaphor. Simple really is better. You cannot fail to get this.

Second winner by @stephenhunter21 is an ad very similar to a multi award winning ad by our very own McCann Manchester a few years ago. If you stick true to one minute thinking then something that's been done before is always going to happen. However, that does not discount the fact that it is a fantastic idea.


Well done to all. Tweet us your thoughts.





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Creative Account
July 19, 2013

One Minute Brief: Advertise Vasectomies

Creative Account
July 19, 2013

One Minute Brief:
Advertise Vasectomies































































Comment
Creative Account
July 18, 2013

One Minute Brief WINNERS: Advertise Knives

Creative Account
July 18, 2013

One Minute Brief WINNERS:
Advertise Knives

Astonishing amount of entries today. People love knives!

Great to see the collaborative spirit and even school work placement's getting involved. If you've got people in mind who you feel would benefit from getting involved in OMB's then please tweet them or let them know because the more the merrier!

Today's two winners are @christinazsori with the crying onion ad! Loved this different thinking...

and... @wavey_gravy with 'Chop, Chop' an extremely simple ad but we love simple. 

Well done to all. Let us know your thoughts on the winners!

See you tomorrow for the Fun Friday Brief.







Comment
Creative Account
July 18, 2013

One Minute Brief: Advertise Knives

Creative Account
July 18, 2013
One Minute Brief:
Advertise Knives
























































































Comment
Creative Account
July 18, 2013

One Minute Brief WINNER: Advertise Skips

Creative Account
July 18, 2013

One Minute Brief WINNER:
Advertise Skips


Very interesting entries today. Divided between Skips crisps and waste Skips. But, after all, we only have one rule so you can take the brief exactly how you want to.

Brilliant entries for both!

However we have got winner. We love simple thinking and @tomstorrer wins it hands down here.

What do you all think? Let us know. Tweet us!

See you tomorrow. 


Comment
Creative Account
July 17, 2013

One Minute Brief: Advertise Skips

Creative Account
July 17, 2013
One Minute Brief:
Advertise Skips






























































Comment
Creative Account
July 16, 2013

One Minute Brief WINNERS: Advertise EarPeace HD Ear Plugs

Creative Account
July 16, 2013

One Minute Brief WINNERS:
Advertise EarPeace HD Ear Plugs

Winner of this brief will be sent out a poster print of their entry. 
Overall winner wins an OMB T-Shirt too.
A pack of EarPeace HD Ear Plugs will be sent to the top 5 entries to try out for themselves.

Can you all e-mail your address details to interest@bankofcreativity.co.uk

In first place below we have: @ryancreatescopy
Hear Today, Hear Tomorrow.
A fantastic yet simple thought that is extremely effective in communicating the product benefits.




The runners-up, in no particular order are:

@shaunmchugh with 'Come in Peace' This ad could look visually stunning and is a very different approach to what others took.




@stephenhunter21 and @owenjevans collaboration with some brilliant copywriting that truly gets you thinking of the product benefit.


@keviniho79 with a fantastic use of the logo.




@dognbonesjones with 'Listen Carefully' What an amazingly simple line.





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Creative Account
July 16, 2013

One Minute Brief WINNERS: Advertise Stamps

Creative Account
July 16, 2013

One Minute Brief WINNERS:
Advertise Stamps

Wow! The stamps briefs seems to have really inspired everybody. Some fantastic entries. Higher standard than other briefs lately. Let's keep this great thinking up!

Winners today in no particular order are:

@BOC_ATM with 'Go First Class' Simple, subtle and effective.

@TonySimmons with 'spit on the back of the head of a celeb' which is a totally different take on stamps but we like it.

@keviniho79 with 'Stick with me' a great, emotive line' nice ad!

@stephenhunter21 with 'Can I lick it?' Great response to the fact they don't need to be licked anymore.

@dognbonesjones with 'London to Edinburgh' a fantastic parody of a travel advert. Great thinking.

@MaxMalham with a fantastic ad using a great drawing of Prince Charles!!

Brilliant all round today! See you all tomorrow.








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Creative Account
July 16, 2013

One Minute Brief: Advertise Stamps

Creative Account
July 16, 2013

One Minute Brief:
Advertise Stamps

















































































Comment
Creative Account
July 15, 2013

One Minute Brief WINNERS: Advertise Banks

Creative Account
July 15, 2013
One Minute Brief WINNERS:
Advertise Banks

Great selection of ads today. After a slow start we had around 70 entries. Some quality ideas including some from Shane Jones for our very own Bank of Creativity 

However, our 3 winners are:

@christinazsori with 'Retire the Pigs' this could be a brilliantly art directed campaign. Great ad.

@flimmin_idiot with 'Laugh all the way to work' Great play on words and nice scamp'


@wrighty00 with 'How well would you sleep'? Simple image, effective copywriting. Great ad.

Thanks to everyone that got involved. See you all tomorrow :D

p.s. Apologies on delay of the Earpeace brief winner. Will be announced asap.






Comment
Creative Account
July 15, 2013

One Minute Brief: Advertise Banks

Creative Account
July 15, 2013

One Minute Brief:
Advertise Banks

































































Comment
Creative Account
July 12, 2013

One Minute Brief: Advertise EarPeace Ear Plugs

Creative Account
July 12, 2013

One Minute Brief:
Advertise EarPeace Ear Plugs





























































































































Comment
Creative Account
July 12, 2013

One Minute Brief: Advertise EarPeace HD Ear Plugs

Creative Account
July 12, 2013
One Minute Brief:
Advertise EarPeace HD Ear Plugs

THESE EARPLUGS DO NOT BLOCK OUT SOUND. THEY PROTECT THE EARS BUT STILL MAINTAIN SOUND QUALITY.

Winners of today's brief will be sent out a poster print of their brief and also a pack of EarPeace HD Ear Plugs to try out for themselves, to the top 5 winners. Below is some info about the product. Feel free to save the logos and images above to use in your print ads.
Overall winner wins an OMB T-Shirt.

See below for more info: Website here http://uk.earpeace.com/





Ear Plugs for Protection & Concerts


EarPeace will improve your live music or nightlife experience. You'll hear clearly, feel better, and play longer. These are the perfect ear plugs for concerts and nightclubs. EarPeace is comfortable, reusable and stylish. No more ringing ears!
EarPeace are the best ear plugs for any fan who wants high quality sound and great hearing protection. The high fidelity design delivers crisp, clear sound - perfect musician or DJ ear plugs. EarPeace also delivers comparable protection to custom ear plugs at a fraction of the cost. EarPeace are the concert ear plugs.
EarPeace is comfortable and stylish. They are skin toned and very low profile. EarPeace are discreet, invisible ear plugs. The patented tab design allows you to control exactly how they fit in your ear and remove them easily. The sleek, stylish aluminum case is laser etched, anodized aluminum and comes with a caribiner to click onto your keychain. EarPeace fits your lifestyle.
EarPeace is ear protection innovated. Professional quality performance at a fraction of the cost. These ear plugs are valuable. Throw out those foam ear plugs! Don't buy another pair of pricey custom ear plugs! We are so confident that you'll love EarPeace they're 100% guaranteed. If they aren't the best earplugs you've tried, send them back for a full refund.


EarPeace Launches in Europe - ‘Music to your Ears’
London/June 17th, 2013 - EarPeace, the #1 high fidelity earplug for live entertainment in the USA and
Japan, has launched in Europe and the UK, opening an office in London.
EarPeace features the latest in-ear technology, and are engineered to deliver the superior sound-quality
and the ultra-low profile of custom ear plugs, at a fraction of the price. “We wanted to deliver 90% of the
performance at 10% of the cost of £150-200 custom earplugs” says Jay Clark, founder of EarPeace.
“EarPeace enhances any loud entertainment experience. It lowers the volume while keeping the sound
clear, is very comfortable and virtually invisible – all for less than £13.00. Music to your ears. The response
from DJ’s, musicians and fans has been tremendous.”
“I've been using EarPeace for the past five weeks” says Patrick Dierson, lighting director of Jay-Z's Blueprint
3 tour “and have been very impressed with both the performance and ease of use. They've been
working really well [and the] filtering gives a nice level of protection without feeling like you're missing the
live sound experience of the show.”
KC of the Fatback DJs says: “I use Ear Peace everywhere, from small bars with loud acoustics to nationally
renowned venues with $100,000 line array systems; they make every loud environment sound better.”
Great Sound, No More Headaches
The attenuation filters allow a small, precise amount of unobstructed sound to enter the ear; giving you
great sound at a lower volume, with the background noise filtered out. Musicians can hear instructions on
stage and fans can talk to each other in the crowd during the show – and still leave without their ears ringing.
As it only takes a 3db volume drop to double the safe amount of time you can stay listening to music,
EarPeace’s 10 – 20 db of protection provides a safe listening environment without compromising sound
quality.
For image conscious users, EarPeace ear plugs are designed to be low profile and discrete – even coming
in three different skin tones. The patented tab design allows you to control exactly how they fit in your ear
and remove them easily. The sleek stylish case is something that people actually want to clip to their keychain.
EarPeace ear plugs are resuable and made out of a soft, strong, hypoallergenic silicone, providing a
comfortable, yet snug fit that can also be worn under headphones by DJs.
“We are working with top artists, DJ’s and brands in the global music world to fundamentally change the
way people think about hearing protection. You can control the volume and improve your experience. You
don’t have to compromise any more. These are ear plugs you’ll actually want to wear.” says founder Jay.
Visit us at www.uk.earpeace.com for more information, contact details, or to order a pair today

4 Comments
Creative Account
July 11, 2013

One Minute Brief WINNERS: Advertise The Apprentice

Creative Account
July 11, 2013

One Minute Brief WINNERS:
Advertise The Apprentice

A bit of a niche brief today but the response was brilliant with loads of entries! 

In no particular order we have @writeygentleman with '16 mugs, 1 sugar' great eyecatching and clever headline.

@go_robgreen with 'Lord, have mercy' another great line alongside the iconic hand image. Very religious effort.

@keviniho79 with the efficiency ad great use of copy!

Well done to everyone involved. Fun Friday brief tomorrow ;)





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