One Minute Brief:
Advertise DIY
One Minute Brief: Advertise DIY
One Minute Brief WINNERS: Advertise Mondays
Advertise Mondays
We had a case of the Monday blues this morning so thought...let's turn Monday into something positive. Hence today's brief.
Some brilliant ideas but some were off brief and were negative towards Mondays!
The winners are as follows:
@skynewsman for his 10 entry campaign. 'It's what you make of it' very true and very campaignable idea.
@dognbonesjones with 'Sundays are so yesterday' very cheeky line but perfect for this brief.
@shireendew for 'I'm on day one' Like the idea of Monday being the start of something and this is a clever way of showing it.
@ariamyway with 'longest day of the week' very clever copy and love the style.
Great stuff. See you all tomorrow!
One Minute Brief: Advertise Mondays
One Minute Brief:
Advertise Mondays
OMB Folders:
OMB Folders:
Bit of a trend recently with people sending us screenshots of their OMB folders and we love them!! You would probably get arrested for having a 'Cannibalism' folder on your computer if it wasn't for OMB. And how do you explain the 'Sex' folder to your partner?
Haha thought we'd make a post about them anyway. Great stuff. Hope to see them grow even bigger!
One Minute Brief WINNERS: Advertise Anything (using the same picture)
One Minute Brief WINNERS:
Advertise Anything (using the same picture)
Amazing response to our brief yesterday. We had no idea how it would go but with almost 100 entries, it was definitely a success!
We will throw a few of these briefs in every so often now we know they work well.
Some of the ideas were hilarious and clever and the following winners have a bit of both.
@owenjevans with this fantastic piece of response advertising to O2's 'Be more Dog' campaign. Great idea that Vodafone themselves loved.
@stephenhunter21 with this 'Talk to Frank' idea. Eye-catching use of humour for a very serious subject. Why not?
@ChisMillar89 for 'Urban Lion King' totally original thinking that really made us laugh.
@Ullger_Art with 'Catrix' which really made us laugh and is an original use of the image.
Well done to all involved. The standard just keeps getting better!
See you all next week.
One Minute Brief: Advertise ANYTHING (using this picture)
One Minute Brief:
Advertise ANYTHING (using this picture)
One Minute Brief: Advertise any brand...any product...any service on this pic.
One Minute Brief:
Advertise any brand...any product...any service on this pic.
Today's One Minute Brief is a very different one to what we normally set.
Everyone has to use this image below.
Add any logo. Any headline. Do anything you want to it!!
Looking forward to see how the experiment works.
One Minute Brief WINNER: Anti-Bullying Campaign
One Minute Brief WINNER:
Anti-Bullying Campaign
Cheers to Stephen Hunter for the idea for today's brief. Another topical one which was noticeable in how people went in the direction of cyber bullying.
The winner is a very simple idea about the cowards behind their computer screen. Very powerful.
The winner is @BecciTyrell Great work!
Fun Friday Brief to come tomorrow!
One Minute Brief: Anti-Bullying Campaign
One Minute Brief:
Anti-Bullying Campaign
One Minute Brief WINNER: Campaign to Keep Gibraltar British
One Minute Brief WINNER:
Campaign to Keep Gibraltar British
Brilliant idea by one of our followers from Gibraltar to use OMB's to campaign to keep Gibraltar British. As ever, we didn't know how people would take the brief but time and time again our followers don't disappoint!!
Amazing ideas that have been featured at: http://www.yourgibraltartv.com/ygtv-news/written-news/entertainment/4759-aug-07-twitter-challenge-results-in-dozens-of-creative-responses-to-keep-gibraltar-british-brief
Love being part of briefs like these! Great to see the community pull together.
Also, yesterday's entries were featured on Buzzfeed and The Drum going out to thousands of people! Links here:
and
Hope you are all as happy as we are to be featured!
As for today's winner. One entry really stood out. The 'Little Britain' campaign by @Matthew__Wyatt Great use of copy and a very campaignable and humourous.
See you all tomorrow!
One Minute Brief: Campaign to Keep Gibraltar British
One Minute Brief:
Campaign to Keep Gibraltar British
One Minute Brief WINNERS: Advertise Test Tube Burgers
One Minute Brief WINNERS:
Advertise Test Tube Burgers
Topical brief today ran with The Drum. See article here: http://www.thedrum.com/news/2013/08/06/one-minute-brief-challenge-test-tube-burgers
Amazing stuff with a superb amount of entries. So what do we all think of Test Tube Burgers? For or against? Tweet your thoughts.
Of course, we have to have winners...
@garethbutters with the very simple 'I'm Lab'in it'
@_rago with 'spot the difference' speaks for itself really.
@shireendew with 'let them eat fake' very powerful line.
@larrysbrain with this cheeky ad using a sausage which is basically a tube shaped burger!
@stephenhunter21 with 'PHD' now it really is going to be hard to get a job!!
Great stuff!!!! See you tomorrow.
One Minute Brief: Advertise Test Tube Burgers
One Minute Brief:
Advertise Test Tube Burgers
Today's brief has been run alongside The Drum. Lots of great entries. Get voting!!
One Minute Brief: Advertise Test Tube Burgers
One Minute Brief:
Advertise Test Tube Burgers
Today's briefs is being run alongside the Drum. Winning entries will be featured by them too so get entering!! See below for more info on test tube burgers. (article courtesy of Bloomberg)
Professor Mark Post of Maastricht University holds the
burger made from Cultured Beef in London, Britain, on August 05, 2013.
Photographer: David Parry/EPA
The burger, fried in a public unveiling in London today, lacks the fattiness of regular meat and could be described as an “animal-protein cake,” according to Josh Schonwald, a Chicago-based author and one of two tasting volunteers.
The 5-ounce burger, which cost more than 250,000 euros ($332,000) to produce, was developed by Mark Post of Maastricht University with funding from Google co-founder Sergey Brin. Post is among scientists including those at Modern Meadow and New Harvest who are experimenting with ways to grow meat in labs as an alternative to raising livestock, which contributes 18 percent of greenhouse gas emissions and uses 30 percent of the world’s ice-free land, according to an Oxford University study.
“We are catering to beef eaters who want to eat beef in a sustainable way,” Post said at the event in London today. “This is a technology that can be transferred to other animals as long as they have stem cells in their skeletal muscle. So it can be transferred to animals like fish, chicken, and lamb.”
Schonwald, the author of a book called “The Taste of Tomorrow,” said the burger had a cake-like quality because of the lack of fat content and falls somewhere between a Boca veggie burger and a McDonald’s burger. Hanni Ruetzler, a food scientist and the other tasting volunteer, said the surface was crunchy and the inside was “very close to meat,” though lacking juiciness. Beet juice and saffron were added to the burger to enhance color.
Improving Taste
Post said he’s still working on the twin challenges of improving taste and growing fat. Commercial production could begin in a decade or two, according to Post, whose work on cultured beef began in 2008.The muscle stem cells, taken by harmless biopsy from living cows, are fed and nurtured so they multiply to create muscle tissue. The cells grow into strands, and 20,000 of them get combined to create one burger. One sample of cells is enough to create as much as 20,000 tons of meat in the lab, he said.
Post used fetal bovine serum, taken from the blood of calf fetuses, to multiply the cells after testing as many as 10 alternative nutrients that proved to be inferior. The cost of fetal bovine serum, the most expensive component of the process, is currently the main obstacle to mass production, said Neil Stephens, who studies developments in in-vitro meat research at Cardiff University’s Cesagen research center and School of Social Sciences.
Serum Cost
Fetal bovine serum, also used to make vaccines, costs about $250 per liter, with as many as three fetuses required to produce each liter, according to a recent paper published in the journal Regenerative Medicine.Any association with genetically modified foods is unwarranted, according to Post. “Cultured beef is normal beef,” he said. “It consists of cow cells.”
Lab-grown meat shouldn’t have any safety concerns and may actually be preferable to what’s available today, said Sandra Stringer, senior microbiologist at the Institute of Food Research in Norwich, England.
“We can see no reasons why this product would be less safe than conventional meat,” she said. “It is likely that it will be produced in sterile conditions and so could be much less prone to microbial contamination.”
‘More Cultured’
Scientists growing lab steaks say alternatives are needed to avoid depleting too much of the earth’s resources as the world population increases and meat consumption grows. Cultured meat production uses as much as 60 percent less energy, resulting in up to 95 percent lower greenhouse gas emissions and 98 percent lower land use compared with conventional production in Europe, according to a study conducted by Oxford University and University of Amsterdam researchers and funded by New Harvest, a non-profit cultured meat research group.In Columbia, Missouri, Andras Forgacs and his father Gabor are growing meat and leather using bioprinting, the 3-D assembly of tissues driven by computer-controlled processes.
“We’ve already been growing food with cultures to make beer, wine, yogurt,” the younger Forgacs said at a TED talk in Edinburgh in June. “It’s clean, efficient and humane. Perhaps we are ready for something literally and figuratively more cultured.”
It’s too early to know whether the public is ready to adopt meat that comes from the lab, though so far there hasn’t been much organized resistance from vegetarians or industrial producers. Acceptance of in-vitro fertilization could serve to gauge society’s response to cultured beef, according to Stephens of Cardiff University.
“What’s weirder?” he said. “Growing meat in a dish or growing people in a dish?”
One Minute Brief WINNERS: Advertise Washing Up Liquid
One Minute Brief WINNERS:
Advertise Washing Up Liquid
Possibly one of the best ever days for ads. Loved seeing the entries flow in today.
Also got to meet one of our OMBLES! @alvo_muses visited us at work armed with Sangria all the way from Gibraltar!! Great to meet you and hope to meet many more of you soon!
@sarahlong_xx for 'the morning after' nice wording and image.
@danniyelldesign with this very minimalist ad!
@dr_draper with his 'fairy tales' campaign and 'removing elbow grease' ad.
@lauracripps returns with a win with 'I'll wash you dry' great insight.
Tomorrow is a special brief let's make it a big one!
One Minute Brief: Advertise Washing Up Liquid
One Minute Brief:
Advertise Washing Up Liquid
One Minute Brief WINNERS: Advertise the Liam Fairhurst Foundation
One Minute Brief WINNERS:
Advertise the Liam Fairhurst Foundation
Hello everyone.
The Liam Fairhurst Foundation have decided on the winners of the brief and there were so many of great quality that it has been whittled down to a top 20!!
LFF want to use these entries in newspapers, voiceovers, posters etc so can you please send us hi-res images to interest@bankofcreativity.co.uk Some of these need a couple of amends which are listed below.
We think it has been a fantastic experience to use One Minute Briefs as a tool to raise awareness of such a fantastic cause and we hope you have enjoyed taking part. It would be great to continue our relationship and get some of these OMBs out into the real world.
Special mention to @atAlexGoddard for cancelling her Netflix account and donating what she would have spent to LFF!
Special mention to @atAlexGoddard for cancelling her Netflix account and donating what she would have spent to LFF!
The winners are:
@PWCFreelance
@matthew__wyatt
@shireendew
@thescampfactory
@owenjevans
@wavey_gravy
@dognbonesjones
@katebromage
@collect_studio
@sharpstuffbits
@flimmin_idiot
@jackwjolly
@j_acreative
@mr_blakes
@jimbobaggins75
@ryancreatescopy
@alvo_muses
Couple of you had more than one in the top 20. If we've missed anyone let me know.
Thanks to everyone who was involved. You have all made a difference to the awareness of the charity.
See you all Monday.
@PWCFreelance
@matthew__wyatt
@shireendew
@thescampfactory
@owenjevans
@wavey_gravy
@dognbonesjones
@katebromage
@collect_studio
@sharpstuffbits
@flimmin_idiot
@jackwjolly
@j_acreative
@mr_blakes
@jimbobaggins75
@ryancreatescopy
@alvo_muses
Couple of you had more than one in the top 20. If we've missed anyone let me know.
Thanks to everyone who was involved. You have all made a difference to the awareness of the charity.
See you all Monday.
One Minute Brief: Promote the Liam Fairhurst Foundation
One Minute Brief:
Promote the Liam Fairhurst Foundation
One Minute Brief: Promote the Liam Fairhurst Foundation
One Minute Brief:
Promote the Liam Fairhurst Foundation
We want everyone to be involved in today's brief in some sort of way. Looking forward to seeing all of your entries.
Rather simply, The Liam Fairhurst Foundation helps
any young person affected by cancer, disabilities and illness.
But in
more detail:
The
Liam Fairhurst Foundation helps young people affected by cancer,
disabilities and Illness' throughout the UK. With every penny of money
fundraised going directly to the incredible young people, with
incredibly low overheads the charity makes sure it can support hundreds
of young people.
From providing grants, that help families with a young
person going through this traumatic time be able to focus on the childs
health, not have to worry about where the next pound will be coming from
to pay the petrol costs to and from hospital, special dietry needs etc
etc (as many parents are made unemployed as they have to look after
their child).
We also fund last wishes and once in a life time
experiences, from wanting to be a princess for a day to wanting a drive
in a bugatti veyron we help make these wishes happen. We also have
teamed up with some holiday business to allow families to have short
breaks away - forgetting about the stresses and strains of being in
hospital whilst always being close to a fully equiped medical centre.
These holidays allow families to gain memories, some of which may be
there last ever memories as a family.
We also do so much more, from
paying for children bereavment counselling to paying for community
nurses and wheelchairs, theres so much! There is a video that can be
found here, http://www.youtube.com/w
Our website is: www.liamfairhurstfoundation.
Twitter: @liamffoundation
Any more questions then please let us know. Let's all get involved in this amazing cause.
One Minute Brief WINNERS: Advertise Snooker
One Minute Brief WINNERS:
Advertise Snooker
Phenomenal amount of entries for a sport not many people follow!
Brilliant entries too. Of course, we have pink or brown jokes which we love but we have ended up with 3 winners today.
@shireendew with 'luck vs. skill.' which could be an amazing art directional ad.
@dambritton with this anti-sex ad. Totally different thinking which we like.
@matthew__wyatt with 'every angle covered' amazing copy. Perfect for TV. coverage.
Quality ideas by everyone today. Tomorrow's OMB of the Day is a very special one. Please get as many people involved. We want it to break the record for the most entries as it's a very important one.
Tweet us your thoughts.
