One Minute Brief WINNERS: Advertise Creativepool
One Minute Brief WINNERS:
Advertise Creativepool
Really enjoyed yesterday's collaboration with @Creativepool
Amazing response with 115 entries!!! Not only that, it was brilliant work too.
Make sure you all get involved and get your work onto their website here: http://creativepool.com/
The winner of the book by Rory Sutherland and a CP speaker/amp is @owenjevans with this take on the 'Will Patrons Kindly' style. Very campaignable and could be used across all advertising.
The 4 runners up each win a CP amp/speaker.
We have @dognbonesjones with 'netWORKing' another win for Shane who is being very consistent at the moment!
@alvo_muses with this Connect 4 themed ad using the counter style logo. Nice image.
@harveydormer with '3.7 billion years ago' a very epic idea that is very different to the rest.
@abigailrhian with 'behind every story' another insightful thought. Great idea.
Please e-mail us your addresses for your prizes to interest@bankofcreativity.co.uk
Thanks everyone for being involved.
One Minute Brief: Advertise Creativepool
One Minute Brief:
Advertise Creativepool
Today's brief is an exciting one with prizes to be won. See pics below.
Winner receives a book 'The Wikiman - by Rory Sutherland and a Creativepool mini-amp/speaker.
4 runners up will receive Creativepool mini-amp/speakers. See below for more info and links to Creativepool.
Here's a short blurb about Creativepool:
Creativepool is a network of creative individuals, agencies and brands that connect through the work that they create.
Showcase your creative projects and campaigns, gain recognition for the part that you played in their creation and be inspired by the work of others.
You can use the platform to showcase your work; share your work with
the people involved in the projects you have created, follow and
connect with agencies, brands, freelancers and suppliers; find talented
people and collect inspirational work.
We recommend you check out this video to get a feel for what Creativepool do.
Take a look at their website here: http://creativepool.com/
...and follow them on Twitter here: @Creativepool
Good luck with the brief and get winning those prizes!
One Minute Brief WINNERS: Advertise DIY
One Minute Brief WINNERS:
Advertise DIY
Great response to today's brief. Quality ideas as ever.
Today's winners are as follows:
@christinazsori with 'Satisfaction' a brilliant image that shows the great achievements of putting up a shelf.
@dognbonesjones with 'It's got your name on it' Amazing response to Wickes' advertising.
@wavey_gravy with 'Just Do It Yourself' a refreshing style put onto a typically boring subject.
Great work everyone. Have a great Tuesday evening!
One Minute Brief WINNERS: Advertise Mondays
Advertise Mondays
We had a case of the Monday blues this morning so thought...let's turn Monday into something positive. Hence today's brief.
Some brilliant ideas but some were off brief and were negative towards Mondays!
The winners are as follows:
@skynewsman for his 10 entry campaign. 'It's what you make of it' very true and very campaignable idea.
@dognbonesjones with 'Sundays are so yesterday' very cheeky line but perfect for this brief.
@shireendew for 'I'm on day one' Like the idea of Monday being the start of something and this is a clever way of showing it.
@ariamyway with 'longest day of the week' very clever copy and love the style.
Great stuff. See you all tomorrow!
OMB Folders:
OMB Folders:
Bit of a trend recently with people sending us screenshots of their OMB folders and we love them!! You would probably get arrested for having a 'Cannibalism' folder on your computer if it wasn't for OMB. And how do you explain the 'Sex' folder to your partner?
Haha thought we'd make a post about them anyway. Great stuff. Hope to see them grow even bigger!
One Minute Brief WINNERS: Advertise Anything (using the same picture)
One Minute Brief WINNERS:
Advertise Anything (using the same picture)
Amazing response to our brief yesterday. We had no idea how it would go but with almost 100 entries, it was definitely a success!
We will throw a few of these briefs in every so often now we know they work well.
Some of the ideas were hilarious and clever and the following winners have a bit of both.
@owenjevans with this fantastic piece of response advertising to O2's 'Be more Dog' campaign. Great idea that Vodafone themselves loved.
@stephenhunter21 with this 'Talk to Frank' idea. Eye-catching use of humour for a very serious subject. Why not?
@ChisMillar89 for 'Urban Lion King' totally original thinking that really made us laugh.
@Ullger_Art with 'Catrix' which really made us laugh and is an original use of the image.
Well done to all involved. The standard just keeps getting better!
See you all next week.
One Minute Brief: Advertise ANYTHING (using this picture)
One Minute Brief:
Advertise ANYTHING (using this picture)
One Minute Brief: Advertise any brand...any product...any service on this pic.
One Minute Brief:
Advertise any brand...any product...any service on this pic.
Today's One Minute Brief is a very different one to what we normally set.
Everyone has to use this image below.
Add any logo. Any headline. Do anything you want to it!!
Looking forward to see how the experiment works.
One Minute Brief WINNER: Anti-Bullying Campaign
One Minute Brief WINNER:
Anti-Bullying Campaign
Cheers to Stephen Hunter for the idea for today's brief. Another topical one which was noticeable in how people went in the direction of cyber bullying.
The winner is a very simple idea about the cowards behind their computer screen. Very powerful.
The winner is @BecciTyrell Great work!
Fun Friday Brief to come tomorrow!
One Minute Brief WINNER: Campaign to Keep Gibraltar British
One Minute Brief WINNER:
Campaign to Keep Gibraltar British
Brilliant idea by one of our followers from Gibraltar to use OMB's to campaign to keep Gibraltar British. As ever, we didn't know how people would take the brief but time and time again our followers don't disappoint!!
Amazing ideas that have been featured at: http://www.yourgibraltartv.com/ygtv-news/written-news/entertainment/4759-aug-07-twitter-challenge-results-in-dozens-of-creative-responses-to-keep-gibraltar-british-brief
Love being part of briefs like these! Great to see the community pull together.
Also, yesterday's entries were featured on Buzzfeed and The Drum going out to thousands of people! Links here:
and
Hope you are all as happy as we are to be featured!
As for today's winner. One entry really stood out. The 'Little Britain' campaign by @Matthew__Wyatt Great use of copy and a very campaignable and humourous.
See you all tomorrow!
One Minute Brief: Campaign to Keep Gibraltar British
One Minute Brief:
Campaign to Keep Gibraltar British
One Minute Brief WINNERS: Advertise Test Tube Burgers
One Minute Brief WINNERS:
Advertise Test Tube Burgers
Topical brief today ran with The Drum. See article here: http://www.thedrum.com/news/2013/08/06/one-minute-brief-challenge-test-tube-burgers
Amazing stuff with a superb amount of entries. So what do we all think of Test Tube Burgers? For or against? Tweet your thoughts.
Of course, we have to have winners...
@garethbutters with the very simple 'I'm Lab'in it'
@_rago with 'spot the difference' speaks for itself really.
@shireendew with 'let them eat fake' very powerful line.
@larrysbrain with this cheeky ad using a sausage which is basically a tube shaped burger!
@stephenhunter21 with 'PHD' now it really is going to be hard to get a job!!
Great stuff!!!! See you tomorrow.
One Minute Brief: Advertise Test Tube Burgers
One Minute Brief:
Advertise Test Tube Burgers
Today's brief has been run alongside The Drum. Lots of great entries. Get voting!!
One Minute Brief: Advertise Test Tube Burgers
One Minute Brief:
Advertise Test Tube Burgers
Today's briefs is being run alongside the Drum. Winning entries will be featured by them too so get entering!! See below for more info on test tube burgers. (article courtesy of Bloomberg)
Professor Mark Post of Maastricht University holds the
burger made from Cultured Beef in London, Britain, on August 05, 2013.
Photographer: David Parry/EPA
The burger, fried in a public unveiling in London today, lacks the fattiness of regular meat and could be described as an “animal-protein cake,” according to Josh Schonwald, a Chicago-based author and one of two tasting volunteers.
The 5-ounce burger, which cost more than 250,000 euros ($332,000) to produce, was developed by Mark Post of Maastricht University with funding from Google co-founder Sergey Brin. Post is among scientists including those at Modern Meadow and New Harvest who are experimenting with ways to grow meat in labs as an alternative to raising livestock, which contributes 18 percent of greenhouse gas emissions and uses 30 percent of the world’s ice-free land, according to an Oxford University study.
“We are catering to beef eaters who want to eat beef in a sustainable way,” Post said at the event in London today. “This is a technology that can be transferred to other animals as long as they have stem cells in their skeletal muscle. So it can be transferred to animals like fish, chicken, and lamb.”
Schonwald, the author of a book called “The Taste of Tomorrow,” said the burger had a cake-like quality because of the lack of fat content and falls somewhere between a Boca veggie burger and a McDonald’s burger. Hanni Ruetzler, a food scientist and the other tasting volunteer, said the surface was crunchy and the inside was “very close to meat,” though lacking juiciness. Beet juice and saffron were added to the burger to enhance color.
Improving Taste
Post said he’s still working on the twin challenges of improving taste and growing fat. Commercial production could begin in a decade or two, according to Post, whose work on cultured beef began in 2008.The muscle stem cells, taken by harmless biopsy from living cows, are fed and nurtured so they multiply to create muscle tissue. The cells grow into strands, and 20,000 of them get combined to create one burger. One sample of cells is enough to create as much as 20,000 tons of meat in the lab, he said.
Post used fetal bovine serum, taken from the blood of calf fetuses, to multiply the cells after testing as many as 10 alternative nutrients that proved to be inferior. The cost of fetal bovine serum, the most expensive component of the process, is currently the main obstacle to mass production, said Neil Stephens, who studies developments in in-vitro meat research at Cardiff University’s Cesagen research center and School of Social Sciences.
Serum Cost
Fetal bovine serum, also used to make vaccines, costs about $250 per liter, with as many as three fetuses required to produce each liter, according to a recent paper published in the journal Regenerative Medicine.Any association with genetically modified foods is unwarranted, according to Post. “Cultured beef is normal beef,” he said. “It consists of cow cells.”
Lab-grown meat shouldn’t have any safety concerns and may actually be preferable to what’s available today, said Sandra Stringer, senior microbiologist at the Institute of Food Research in Norwich, England.
“We can see no reasons why this product would be less safe than conventional meat,” she said. “It is likely that it will be produced in sterile conditions and so could be much less prone to microbial contamination.”
‘More Cultured’
Scientists growing lab steaks say alternatives are needed to avoid depleting too much of the earth’s resources as the world population increases and meat consumption grows. Cultured meat production uses as much as 60 percent less energy, resulting in up to 95 percent lower greenhouse gas emissions and 98 percent lower land use compared with conventional production in Europe, according to a study conducted by Oxford University and University of Amsterdam researchers and funded by New Harvest, a non-profit cultured meat research group.In Columbia, Missouri, Andras Forgacs and his father Gabor are growing meat and leather using bioprinting, the 3-D assembly of tissues driven by computer-controlled processes.
“We’ve already been growing food with cultures to make beer, wine, yogurt,” the younger Forgacs said at a TED talk in Edinburgh in June. “It’s clean, efficient and humane. Perhaps we are ready for something literally and figuratively more cultured.”
It’s too early to know whether the public is ready to adopt meat that comes from the lab, though so far there hasn’t been much organized resistance from vegetarians or industrial producers. Acceptance of in-vitro fertilization could serve to gauge society’s response to cultured beef, according to Stephens of Cardiff University.
“What’s weirder?” he said. “Growing meat in a dish or growing people in a dish?”
One Minute Brief WINNERS: Advertise Washing Up Liquid
One Minute Brief WINNERS:
Advertise Washing Up Liquid
Possibly one of the best ever days for ads. Loved seeing the entries flow in today.
Also got to meet one of our OMBLES! @alvo_muses visited us at work armed with Sangria all the way from Gibraltar!! Great to meet you and hope to meet many more of you soon!
@sarahlong_xx for 'the morning after' nice wording and image.
@danniyelldesign with this very minimalist ad!
@dr_draper with his 'fairy tales' campaign and 'removing elbow grease' ad.
@lauracripps returns with a win with 'I'll wash you dry' great insight.
Tomorrow is a special brief let's make it a big one!
