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One Minute Briefs
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Creative Account
September 26, 2013

One Minute Brief WINNER: Advertise the Creative Cup

Creative Account
September 26, 2013

One Minute Brief WINNER:
Advertise the Creative Cup

Level was high on this brief to advertise something that McCann Manchester are entering and the winner really worked well and even used us as part of it in a clever way. 

A great campaign by @sharpstuffbits who really is on form at the moment!

Thanks to everyone who got involved. Brilliant stuff as ever.








Comment
Creative Account
September 26, 2013

One Minute Brief WINNERS: Advertise Flat-pack Furniture

Creative Account
September 26, 2013

One Minute Brief WINNERS:
Advertise Flat-pack Furniture

Very high number of responses for this brief and a great amount of quality too.

But we have 2 winners that stood out.

The first being @stephenhunter21 with 'Let's get the Part-A started. Injecting a bit of fun into what is a pretty boring thing and also true because you can have a party at the end of your decorating perhaps?

The second is James @BOC_ATM with 'Pack Flat' A very simple call to action that flips the product with a nice image.

Hope you agree on the two winners.




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Creative Account
September 25, 2013

One Minute Brief entries: Advertise Mannequins

Creative Account
September 25, 2013
One Minute Brief entries:
Advertise Mannequins





























































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Creative Account
September 24, 2013

One Minute Brief entries: Advertise the Creative Cup

Creative Account
September 24, 2013

One Minute Brief entries:
Advertise the Creative Cup
















































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Creative Account
September 23, 2013

One Minute Brief entries: Advertise Flat-pack Furniture

Creative Account
September 23, 2013
One Minute Brief entries:
Advertise Flat-pack Furniture























































































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Creative Account
September 21, 2013

One Minute Brief WINNERS: Advertise the Return of the Teletubbies

Creative Account
September 21, 2013

One Minute Brief WINNERS:
Advertise the return of the Teletubbies

So the Teletubbies aren't really coming back but wouldn't it be great if they did!

Great fun response to the brief. Lot's of Eh-Ohs and Uh Ohs! Here are the winners.

@thescampfactory with a great image based ad. 

@mrowainthomas with 'what's that coming over the hill?' Great line and image. 

@BOC_ATM Definitely the riskiest ad of the day and sometimes silly is good. We'd like to see some crazy ideas like these in future briefs.

@Matthew__wyatt with They've made the switch. Great idea. Subtle use of image and line. Quality.

See you all on Monday. Plus, if you've not liked us already on Facebook here it is: https://www.facebook.com/OneMinuteBriefs





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Creative Account
September 20, 2013

One Minute Brief entries: Advertise the Return of the Teletubbies

Creative Account
September 20, 2013
One Minute Brief entries:
Advertise the Return of the Teletubbies




























































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Creative Account
September 20, 2013

One Minute Brief WINNERS: Advertise Snapchat

Creative Account
September 20, 2013

One Minute Brief WINNERS:
Advertise Snapchat

We were talking this morning about boring snap chatters who send pictures of a cup of tea etc. So we thought it would be a good brief to advertise. If you want to add me and James you can on nikibwana or clancy_man. No bores though!

Brilliant quality of entries. It's been a fantastic week!


Here are the winners:

@dr_draper with 'photos that won't come back to haunt you' nice reference to the logo.

@thescampfactory with 'Sees the moment' Nice play on words and says exactly what the service does.


@atAlexGoddard with 'Bang and the dirt is gone' Brilliant parody ad. I want to see this win an award.


@lpbiesty with a nice use of celeb which we don't see often! Cheeky ad.

@WorldofOlly with 'Catch it before it's' gets the idea across nicely.

@writeygentleman with 'A flash. And it's gone.' Great copy ad and funny.

@Joe_from_CP with another parody ad but 10 times better than Gone in 60 seconds! Nice idea.

Top stuff. Thanks everyone. See you tomorrow.









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Creative Account
September 19, 2013

One Minute Brief entries: Advertise Snapchat

Creative Account
September 19, 2013

One Minute Brief entries:
Advertise Snapchat

Tweet your votes @oneminutebriefs or even Snapchat them to us on nikibwana or clancy_man.










































































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Creative Account
September 18, 2013

One Minute Brief WINNERS: Advertise Freshers Week

Creative Account
September 18, 2013

One Minute Brief WINNERS:
Advertise Freshers Week

Topical brief today and some great entries and winners!

Makes me want to go!

The winners in no particular order are:

@linda_naro with this amazing image based ad. Good to see a very strong image based ad without copy to rely on.


@MollyDenmark with a debut win with 'All you need is 40%' Brilliant!

@sharpstuffbits with the brilliant campaign using University courses and Freshers images. Superb. Can't stop him winning at the moment!

@jmharcourt with 'wasted youth' Great line.

Quality stuff! See you all tomorrow.









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Creative Account
September 18, 2013

One Minute Brief entries: Advertise Freshers Week

Creative Account
September 18, 2013

One Minute Brief entries:
Advertise Freshers Week















































































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Creative Account
September 17, 2013

One Minute Brief WINNERS: Advertise Freshtival

Creative Account
September 17, 2013

One Minute Brief WINNERS:
Advertise Freshtival 

We hope to see you next Friday 27th September at our talk/workshop at the Freshtival organised by the Fresh Awards. We are at the Greenhouse in Media City from 1-2pm. Will be good to meet some OMBLES.

We will be featuring today's entries in our window at Brand Fusion in the Lowry Shopping Centre. Hope you manage to get down to see it.

See info about the Freshtival on the link below.
http://www.freshawards.co.uk/Freshtival/TheEvent
We've also been for Fresh Breakthrough in the Fresh Awards. Once more, thanks for your continued support http://www.freshawards.co.uk/Freshtival/Home/Category/Specialist

We have to have some winners today even though the standard was brilliant throughout.

Today, as voted by Fresh themselves and you, we have:

@dognbonesjones with 'Ideas out of Fresh' Had the same idea myself but he beat me too it. Love the line!

@sarahlong_xx with 'Freshly made ideas' which captured OMBs and Fresh really well.

@worldofOlly with 'Be an orange' Love this due to it's humour and confidence.

@bshryane with 'Best Before' Nice idea using the dates of the event in a clever way.

@sharpstuffbits with 'the smell of freshly cut glass' Brilliant copy based ad.

See you all tomorrow and thanks for all entries.










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Creative Account
September 17, 2013

One Minute Brief entries: Advertise Freshtival

Creative Account
September 17, 2013

One Minute Brief entries:
Advertise Freshtival































































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Creative Account
September 17, 2013

One Minute Brief: Advertise the Freshtival

Creative Account
September 17, 2013

One Minute Brief:
Advertise the Freshtival



Next Friday 27th September we are doing a talk/workshop at the Freshtival organised by the Fresh Awards. We are at the Greenhouse in Media City from 1-2pm. Please do come and see us. Would be good to meet some of you! It's free to come.

As part of the Freshtival, we also have a window display, we will be taking over a window at Brand Fusion in the Lowry Shopping Centre and we want your work to feature in it.

Therefore, what better brief than to advertise the Freshtival itself? Entries will all be displayed and winners featured. So make sure you put your Twitter name in the corner.

See info about the Freshtival on the link below.


http://www.freshawards.co.uk/Freshtival/TheEvent

We've also been for Fresh Breakthrough in the Fresh Awards. Once again, thanks to all our followers who help to make things like this happen. See here: http://www.freshawards.co.uk/Freshtival/Home/Category/Specialist

Let's hope we can win this one!

Happy OMBing!
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Creative Account
September 16, 2013

One Minute Brief WINNERS: Advertise The Haunt

Creative Account
September 16, 2013

One Minute Brief WINNERS:
Advertise The Haunt (McCann Manchester's in-house pub)

Nearly 100 entries today on a brief to advertise something very close to us. Thanks to every single one of you who got involved.

We will be featuring the winners along with various others on the walls of The Haunt. We will then tweet the images and feature them on our website.

Amazing level of entries in quantity and quality but we have to have winners.

In no particular order we have:

@skynewsman with 'Happy. Ours.' Very personal ad for members of McCann Manchester.

@ryancreatescopy with 'Let your hair down' Funny visual and line and 'Chilling' which speaks for itself.


@sebhill74 with 'we binge think' brilliant copy based ad.


@bshryane with 'I see ad people' Brilliant line.

@jmharcourt with 'you'll never go home' excellent double meaning.

@stephenhunter21 with 'ideas on tap' simple yet effective.

@sharpstuffbits with 'Employees only. Passed and present.'

@thescampfactory with the non-joke which made us laugh!

@dognbonesjones with 'if Carlsberg did ad agencies' a big compliment to McCann Mcr with it's pool, gym and now pub!

@wavey_gravy with a great idea for beermats. Advertising the pub with different media. Like it.

Amazing stuff! See you tomorrow.















1 Comment
Creative Account
September 16, 2013

One Minute Brief entries: Advertise The Haunt

Creative Account
September 16, 2013

One Minute Brief entries:
Advertise The Haunt (McCann Manchester's in-house pub)


































































































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Creative Account
September 16, 2013

One Minute Brief: Advertise The Haunt

Creative Account
September 16, 2013

One Minute Brief:
Advertise The Haunt

As some of you already know, we had an idea a couple of months ago to do something for our agency McCann Manchester with the prize money we received for being voted global agency of the year across McCann Worldgroup.

We wanted to do something for everyone in the agency and make the place even more social. So why not create our very own pub for our staff?!

And here we are a couple of months later with 'The Haunt' (there's a ghost in there and we've seen UFO's!!)

We want you to advertise it.

Remember it is an in-house pub at an advertising agency. Not open to the public.

The best ones will be featured on the walls of our pub and myself and James will get the drinks in for the winners at our OMB event.

See here for more info on the pub: http://www.mccannmanchester.com/latest-news/cheers-mccann-manchester-launches-its-own-pub-2/

Here are some pictures of the pub and the Friday 13th Opening Night.
















































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Creative Account
September 15, 2013

One Minute Brief WINNERS: Advertise Kama Sutra

Creative Account
September 15, 2013
One Minute Brief WINNERS:
Advertise Kama Sutra

A 'very' fun Friday brief. Apologies for the late winners. We were opening our very own pub at McCann Manchester. We have been working on this for a couple of months and will share more details with you shortly.

Some great entries. Enjoyed going through them.

Interesting how, when the brief is a bit naughty, the entries are quite reserved. Then when we advertise normal products like chocolate the entries are often risky!

As ever, thanks for everyone getting involved.

Below are the winners.

@sharpstuffbits with 'read a f**cking book' Very direct and true message. Quality.

@matthew__wyatt with 'go to bed with a good book' Possibly the plainest bit of copy you could have for a book ad but superb in context.


@alvo_muses with 'a rousing read' Fantastic line. All it needs.

@skynewsman with 'Cowgirls and Indians' Brilliant play on words.

@lpbiesty with the different approach of a drinking game. Nice thinking.

@dr_draper with a population based ad. Good different thinking.

@dognbonesjones with 'sex from a whole new angle' Great copy. Proof that design isn't everything with OMBs. An idea in note form works just as well.

Some familiar names amongst the winners. Going to show that the more OMBs you do, the better you become at simple, creative thinking.

Hopefully we can all continue to learn from each other and get more and more people into the OMB thinking. Brilliant stuff from everyone.

See you all Monday.










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Creative Account
September 15, 2013

One Minute Brief WINNERS: Advertise Royal Mail

Creative Account
September 15, 2013

One Minute Brief WINNERS:
Advertise Royal Mail

With the news of the Royal Mail going up for sale to the public, we thought it would be a great OMB brief and the response was brilliant.

Here are the winners in no particular order.

@sharpstuffbits with 'TLC to PLC' Nice, emotive ad.

@tonysimmons with the message in a bottle ad. Nice visual to make people aware of Royal Mail going public.

@lpbiesty with 'remember that heartfelt e-mail?' Everything is so easy to lose in this digital age and this ad questions it which we like.

@writeygentleman with 'off with her head' referencing how the royal aspect won't be there any more when it becomes a public company.

@dognbonesjones with 'soon to be posting huge profits' Simple, hard hitting copy to make people buy shares.

@linda_naro with this great campaign replacing the crown in the logo to raise awareness of the privatisation.

Thanks to everyone who got involved in this one.










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Creative Account
September 14, 2013

One Minute Brief entries: Advertise Kama Sutra

Creative Account
September 14, 2013

One Minute Brief entries:
Advertise Kama Sutra






















































































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