One Minute Brief WINNERS: Advertise World Mental Health Day 2013

One Minute Brief WINNERS:

Raise Awareness of World Mental Health Day 2013 - Older People

Amazing response from the OMBLES on such an important brief to raise awareness of this issue. Really pleased that we could use OMB to make people think about it and learn a little bit.

Thanks for all your efforts.

Here are the winners:

@Robertgorton with this brilliant ambient media idea 'Mind your Head'

@billodavies with the definition of madness and insanity. Absolutely loved this clever thinking.

@dr_draper with 'time to make some old friends' brilliant copy as we expect from the Doc.

@sarahlong_xx with 'Out of sight, out of mind' a thought provoking message. Great stuff.

One Minute Brief WINNER: Advertise Rollabear by Matmi

One Minute Brief WINNER:

Advertise Rollabear by Matmi

We had an exciting collaboration with Matmi this week with the release of their game Rollabear being advertised by OMB.

Was great to work with these guys who produce some fantastic work and the response from the OMBLES was brilliant.

Thanks to all who got involved but the iTunes vouchers go to @dognbonesjones for his winning entry below.

A humorous idea that we love and reflects the playful nature of a game like this.

Great stuff. E-mail us your address and we'll get your prize sent to you.

One Minute Brief entries: Advertise Banksy

One Minute Brief entries:

Advertise Banksy

One Minute Brief WINNERS: Advertise Miley Cyrus

One Minute Brief WINNERS:

Advertise Miley Cyrus

Just got off the phone to Miley who really enjoyed seeing the entries come through. Although a lot of them didn't hit the brief as they advertised other things or were negative.

We liked them all but there have to be winners and here they are.

@robertgorton with 'she's unstoppable' No mention of the singer at all but we all know who to search for on Vevo. Like it.

@writeygentleman with 'nothing compares' hope you all get it. Brilliant thought.

@dambritton with 'Who's winning?' One of the few that showed her in a positive light amongst all the bad press she gets.

Last but not least, we were sent in this advert for the new Jurassic Park starring Miley Cyrus and we loved it!

One Minute Brief entries: Raise awareness of World Mental Health Day 2013 For Older People

One Minute Brief entries:

Raise awareness of World Mental Health Day 2013

For Older People

One Minute Brief of the Day: Raise Awareness of Mental Health Day 2013 Mental Health & Older Adults

One Minute Brief of the Day:

Raise Awareness of Mental Health Day 2013

Mental Health & Older Adults

World Mental Health Day 2013: Mental Health and Older Adults - It Concerns Us All

Today there are 800 million people aged 60 and over, all with an increased life expectancy, so, it shouldn't come as a shock to learn that soon there will be more older people on the planet than any other age group. Hence why understanding and improving the mental health of this generation is of significant importance to all of us.
There seems to be a common misconception that mental health issues affecting older people is somewhat normal, acceptable and to be expected. But this is simply untrue, and adhering to such a misunderstanding is only letting down the people who need us the most; the people who raised us, fought for our rights and worked hard for our futures.

One day, if we're lucky, we too will be 'older'. Therefore, it is in all our interests to wake up about this. Not just because we have parents and grandparents, but because we too will grow old; growing older is something we will all face sooner or later. So please, let's not think that this is something that we 'younger' people don't need to concern ourselves with.
We do, and we need to do it now!

As is widely known, a whole host of contributing factors combine to affect a person's mental health: social, demographic, psychological and biological. All of which are significant issues in the lives of older adults.

As we age, we are, unfortunately, more likely to experience the harder side of life, suffering more of the terrible things such as: bereavement, disability, loss of independence and meaningful activity, isolation, loneliness and poverty.

According to the World Federation for Mental Health (WFMH) report on this issue, the mental health of older adults rests on the promotion of active and healthy ageing, and at the core of this is fighting ageism.

Ageist attitudes assume that older people are 'past their sell-by date'. That they are weak, stupid, boring, irrelevant, smelly... all of which are disgustingly offensive, and only serve to undermine their strength and wisdom. Prejudice and discrimination isolates our older people, preventing them from contributing to society.

In addition to the factors already addressed, another serious issue in the lives of many older people is the abuse and neglect faced by those living within institutions, by health professionals, and even at the hands of family and friends. This week we saw the charity Leonard Cheshire Disability call for an end to 15-minute care and to, instead, offer older adults more personal, patient care. It's worth noting that abuse has many forms: financial, physical, emotional, sexual, neglect, not to mention serious loss of dignity and respect. Older people are vulnerable and we must do more to protect them.
One of the huge health concerns for older adults is dementia. Dementia is the deterioration of memory, thinking and the ability to perform everyday activities. The World Health Organisation (WHO) estimate that by 2030 over 65 million people will be living with dementia. Therefore, more funding is urgently required so that we can better understand the disease and the most effective ways of treating the condition.

The other major mental illness facing the older generation is depression. Depression is not a 'normal' part of ageing. It is, however, very common and The Mental Health Foundation (MHF) estimate that 10-16% of elderly people in the community have depression, rising to some 40% of older people in residential and nursing care homes.

Alcoholism, which is said to effect as much as 23% of older adults seen by medical staff (not taking in to account those that don't get diagnosed because of a reluctance to seek medical help, sometimes because of a generational attitude of not wanting to be of a nuisance), is also a huge concern.
It is up to all of us to help improve the wellbeing of older people. We must encourage older adults to be more physically active, to keep socially connected and their brains switched on. We must support them to visit the GP and make efforts to reduce body weight. We should remind them to stop smoking and limit their alcohol intake. We must offer better care, so that they can stay in their own homes for longer, and then, when the time comes, to ensure they all receive person-centred treatment in nursing homes.

This concerns all of us, and there is so much that we can each do to encourage this; pick up the phone and talk to an older relative; smile at a stranger and say 'hello'; help someone with the shopping or to cross the road; open up a conversation when sat next to someone on the bus; visit a local care home and offer to help make the tea; invite a lonely neighbour round for lunch; help someone by picking up a few things for them the next time you visit the supermarket; sign-up to volunteer at a local older person's befriending scheme.

The possibilities are endless, and if we all did one thing to reach out to an older person; encouraging them to lead healthier and more engaged lives, alongside us, we'd be doing a lot, not only for them, but for ourselves and our communities, too.

To find out more about World Mental Health Day 2013 and to download the WFMH report, which contains a wealth of information and tips on improving the mental wellbeing of older adults, please visit the website: wfmh.org/ppWorldMentalHealthDay

In addition, the following websites are also worth a look:
who.int
ageuk.org.uk
mentalhealth.org.uk
nice.org.uk

INFO COURTESY OF THE HUFFINGTON POST

One Minute Brief entries: Advertise Miley Cyrus

One Minute Brief entries:

Advertise Miley Cyrus

One Minute Brief entries: Advertise Rollabear by Matmi

One Minute Brief entries:

Advertise Rollabear by Matmi

One Minute Brief WINNERS: On Demand TV

Hello Ombles.

Just before we go through the winners of yesterday's brief - please can we ask you to include your Twitter @ names on your OMBs. Some of you already do it but it not only makes it easier for us to sort through and find the people behind the ads, but it will also benefit you guys when Sir John Hegarty notes down your name and offers you a company car. Thanks, Cheers, Nice One, Sound, Safe... etc

Anyway, ON DEMAND TV.

Some great entries, some pretty bad entries (you know who you are) but ultimately we have 3 winners.

First up is @lpbiesty with 'This Morning, tonight'.
You clever wotsit, who'd have thought you could watch Richard & Judy in the evening 10 years ago?

Next we have @joe_from_cp with 'OD'. Soon we will see people literally going to TV rehab. Great work.

And finally, a cracking line from @sharpstuffbits with 'thing of the past'. It was that good that the guys from Now TV/SKY picked up on it and gave him a bloody projector! You lucky git. Well done chap!

Here's what they had to say:
http://community.nowtv.com/t5/Movies-blog/What-a-difference-a-One-Minute-Brief-makes/ba-p/137276

One Minute Brief: Advertise Rollabear (by Matmi)

One Minute Brief:
Advertise Rollabear (by Matmi)

Today's One Minute Brief is an exciting collaboration between us and Matmi with iTunes vouchers to be won for the winner so get involved and check them out. They are doing some great work with some brilliant brands and their latest project is Rollabear.

For the last three years Matmi has been raising it’s little bundle of joy, Rollabear. They’ve nurtured it, stuck with it through hard times, but most importantly they have watched it grow into the game it is today. And now, the time has come, to pry Rollabear from their loving grasp, and release it into the big wide world for everyone to enjoy!


Set across 3 magical wonderlands, players can roll, bounce, dodge, fall and fly in this addictive and thrilling new 3D action game. Intertwining the skill of ten-pin bowling with some crazy-golf inspired courses, Rollabear has 3 modes of play (Campaign, Ten Round, and Survivor), all packed with humour and great animation, including the odd bit of punky bear dancing! See: http://rollabear.com/

And here’s a quote from Jeff the MD if you want it “We love what we do, but yeah, we’ve gone a bit wild on this one!” says Matmi’s CEO Coghlan. “We’re very proud to work with some of the world’s most amazing, internationally high-profile clients, and we’re really excited about making a game that is 100% our own IP… We’re totally stressed too, but mainly excited. It’s taken us a while, but the UK game development scene is buzzing with creativity right now and we’re chuffed to be able to finally share our game, even if there are some people who might not get the Macclesfield references.”

You can now watch the full trailer below and perhaps get some screenshots for your ads...and you can also download the game on iOS devices. (Android, Windows and Kindle to follow)!


Game Description below: 

And the game description: “Join Bubba Bear, Poppy, Angus, and friends as they fly, fall, dodge and roll through this totally original, action packed, 3D bowling adventure across three magical wonderlands.

Roll through The Rockies picking up fish and knocking down the hillbillies as you go. Embark on an adventure through mystical Asia, rolling down the great wall, shooting through bamboo forests and bouncing across giant lily ponds, or slip, roll and slide through an icy Arctic wonderland, encountering a host of characters and obstacles, pesky penguins, killer whales, and some pretty scary, pretty hairy mammoths.

Meet Lord Gillsworth, the dapper goldfish who is always ready to lend a helping hand to crazy Rollabears who veer off course. Scattered across the lands are golden boxes of his magical time-warping fish which allow you the chance to rewind time, correct your mistakes and get closer to the perfect strike.”

Hope you all enjoy the brief. Good luck!

One Minute Brief entries: On Demand TV

One Minute Brief WINNERS: Campaign against idea theft.

One Minute Brief WINNERS:

Campaign against idea theft.

@matthewgledhill for this cheeky ad created by stealing our tweets! We weren't expecting that and love the thinking. Different!

@KGcreativity with 'copycat' Been waiting a while for a winner using Grumpy Cat and this is a good one!

@sheisapenguin for 'Hands off Nick and James' lightbulbs!' We thought this was funny and loved the art direction.

@sharpstuffbits for this brilliant ad for Apple using the philosophy of imitation being the sincerest form of flattery. 

@lpbiesty with 'those who can't' nice twist on the well known phrase.

@alvo_muses with 'iDEATHeft' Simple as that.

Excellent ideas everybody who got involved. Has restored our faith in the creative industry!

One Minute Brief entries: Campaign against Idea Theft

One Minute Brief entries:

Campaign against Idea Theft

One Minute Brief WINNERS: Advertise National Poetry Day

One Minute Brief WINNERS:

Advertise National Poetry Day

Another trending brief today that resulted in some excellent entries. Poetic almost.

Had a few along the lines of our first winner but none were as simple as this one by @alvo_muses 'Know It' Love this line. 

Second winner is @BecciTyrrell with 'Have you heard about the 3rd?' Very cheeky line and reminds us of a great Family Guy scene!

Great stuff by everyone. See you tomorrow.

One Minute Brief entries: Advertise National Poetry Day

One Minute Brief entries:

Advertise National Poetry Day

One Minute Brief WINNERS: Advertise Scotland

One Minute Brief WINNERS:

Advertise Scotland

With Scotland trending on Twitter this morning and myself (Nick) being half-Scottish we thought it would be interesting to see how the OMBLES would advertise it.

Wasn't impressed with the negative entries ;) haha

Some great ideas as ever. We feel that these were the most interesting entries as did everyone who voted.

@dr_draper with 'There's more to Scotland than you can imagine'. Brilliant line with the Loch Ness visual.

@lpbiesty with 'purple curly wurly' made us laugh and works on a nice insight.

@mikeselby85 with this version of the flag. Purely graphic. Nice!

@dognbonesjones with a very visual idea. The Only way is Scotland!

Cheers everyone. We are working on a big reward for our followers too. If a meeting we have planned goes well it will be interesting!

See you tomorrow!

One Minute Brief entries: Advertise Scotland

One Minute Brief entries:

Advertise Scotland

One Minute Brief WINNERS: Advertise a campaign to help cure porn addiction.

One Minute Brief WINNERS:

Advertise a campaign to help cure porn addiction.

After watching the very interesting 'Porn on the Brain' TV show on channel 4 yesterday it felt like we should do our bit to raise awareness of the tissue...sorry issue*

We had lots of entries coming in and some great ideas.

However, the following entries beat off all the competition.

James from our own @BOC_ATM with 'XXX' fantastic visual.

Nick from our very own @BOC_ATM with 'Pawn Movies' nice play on words.

@chrismillar89 with 'Beat it' a cheeky line that catches the eye and has a fun double meaning. Light hearted look on a serious issue.

@_ghop_ with 'Porn. It's for wankers.' As blunt as you like. Absolutely true. Funny. Yet serious. Great ad.

@matthew__wyatt with 'Give it a rest' Lovely copy.

One Minute Brief WINNERS: Celebrate One Minute Briefs 1st Birthday

One Minute Brief WINNERS:

Celebrate One Minute Briefs 1st Birthday

Really enjoyed looking through the entries to this brief. It was a proud moment to have turned one and been lucky enough to get such an amazing creative following in the process.

The entries to the brief reflected this and we thank you for all of your birthday wishes, whether you won or not.

But we always have winners and here are they are:

@thescampfactory with 2 great scamps. 'a little birdie' & '1 today' we love this style and the ideas are brilliant.

@katesteeth with 'here's a jolly good follow' Love the idea or recreating the song lyrics.

@writeygentleman with 'Missy Elliott may not want you' not everyone would get this but it made us laugh. Love it.

@dognbonesjones with 2 ideas. We loved 'immaculate conception' for it's double meaning and 'haven't you grown' for it's cheekiness but using a bit of truth too.

@robertgorton with 'little scamps' very cute idea!

Once again thanks for all of your support. Let's make Year 2 even better for everyone! 

One Minute Brief entries: Advertise a Campaign for the Cure of Porn Addiction

One Minute Brief entries:

Advertise a Campaign for the Cure of Porn Addiction