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Bank of Creativity
About Our Founder
What We Do
Interest
@OneMinuteBriefs
OMBlog
Events
The Vault
Contact
About Our Founder
What We Do
Interest
@OneMinuteBriefs
OMBlog
Events
The Vault
Contact
Creative Account 11/2/13 Creative Account 11/2/13

One Minute Brief WINNER: Advertise Microwaves


One Minute Brief WINNER:
Advertise Microwaves

Not the best day for entries to advertise microwaves with lots of puns flying around everywhere but Mr. Consistent wins with this effort. Very simple line and nice image.

Prizes to be won on Monday so let's up our game !!

Winner @dognbonesjones


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Creative Account 11/1/13 Creative Account 11/1/13

One Minute Brief entries: Advertise Microwaves


One Minute Brief entries:
Advertise Microwaves











































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Creative Account 10/31/13 Creative Account 10/31/13

One Minute Brief entries: Anti-Halloween Campaign


One Minute Brief entries:
Anti-Halloween Campaign































































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Creative Account 10/30/13 Creative Account 10/30/13

One Minute Brief WINNERS: Advertise Pumpkins


One Minute Brief WINNERS:
Advertise Pumpkins

A topical brief today with some nice results. Above all, everyone is having fun with their ideas which is extremely important.

Also liking the pumpkin head versions of myself and James sent to us by David Webb and Stephen Hunter. Love it!

Winners of the brief below:

@wavey_gravy with 'not just for halloween' like this as it's purely about the product and not just halloween.

@skynewsman with 'big kids' Nice ad for the adult market ;)

@atAlexGoddard with 'the only time it's acceptable to have an orange face' Hilarious.

@chrisod1993 with a nice product benefit about decorating your house as well as your recipes. 

@sharpstuffbits with the brilliant line and image 'light up their faces'.

Quality stuff. Thank you.








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Creative Account 10/30/13 Creative Account 10/30/13

One Minute Brief entries: Advertise Pumpkins


One Minute Brief entries:
Advertise Pumpkins
















































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Creative Account 10/29/13 Creative Account 10/29/13

One Minute Brief WINNERS: Advertise Limos


One Minute Brief WINNERS:
Advertise Limos

Lots of extremely puntastic entries today! Best one goes to it's a Limotional Affair! 

A few ideas stood out from the rest from what was a fun brief. Here they are below...

@thescampfactory with this window ad idea. Very nice. 

@JustJoel_ with a nice line 'Extending the evening's entertainment'.

@HELLONAOMI_ with visuals that don't fit in typical ad space. Top work.

@sheisapenguin with a nice idea to advertise limos as an occupation. 

Well done all involved. Who's up for the OMB event being in January? Tweet us your thoughts.







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Creative Account 10/29/13 Creative Account 10/29/13

One Minute Brief entries: Advertise Limos

One Minute Brief entries:
Advertise Limos































































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Creative Account 10/28/13 Creative Account 10/28/13

The Haunt

A few months ago we were enjoying the Summer around our pool at McCann Manchester and discussing the grounds of Bonis Hall with fellow staff members.

We soon discovered that the old gatekeeper's house at the front of the drive was empty. It was then that lightbulbs started flashing above our heads. Just a few days prior to this discovery, McCann Manchester had been given a prize fund by McCann Worldgroup for winning McCann agency of the year, so what could we possibly do with the money?

Yes...you guessed it. Make a pub for us all. It was the obvious choice.

One thing about McCann Mcr being based in the country setting of Prestbury is that we can't just nip round the corner to the pub for a quick drink after work. So we thought...let's bring the pub to us! We think that social is very important to a good working environment and felt that this would be a great way to impact on this positively.

After pitching our idea, we were given permission the very next day to make it happen and it was no easy task but the facilities team and the gardeners did an amazing job in collaboration with us. 3 months later and we have a fully functional pub complete with Games Room, pool table, open wood burner and Chill Room. Why 'Chill' room? Well that's where we like to chill and play on the PlayStation. Oh..and it's where the ghost lives. Our pub is also haunted. Hence it's name 'The Haunt'.

Since opening on Friday the 13th September, we have used the pub for meetings, briefings, Fifa and pool tournaments and parties. Not bad for a place of work!

Very grateful to McCann for allowing us to make this happen as it is definitely one of our proudest achievements. One that we hope people can enjoy for years to come.

Below are a few pictures. Tweet us your thoughts :) @BOC_ATM

















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Creative Account 10/28/13 Creative Account 10/28/13

One Minute Brief entries: Campaign against Guns.


One Minute Brief entries:
Campaign against Guns.





















































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Creative Account 10/26/13 Creative Account 10/26/13

One Minute Brief WINNERS: Advertise Extension Leads


One Minute Brief WINNERS:
Advertise Extension Leads

One thing we think is important at OMB is that you should never pick and choose what briefs you work on as it is upto you to make a product/service interesting.

And this is what you did for the fantastic product that is an extension lead.
Some very clever ideas with fun and product benefit on display. A quick reminder...please put your Twitter names on your ads before you send them so we can credit you.

Great stuff. Here are the winners:

@lpbiesty with 'an extension to your home' nice big idea that could be very campaignable.

@Joe_From_CP 'Christmas wouldn't be the same without them' great line, visual and big idea.

@steveshanyaski with a dark image mated with a brilliant line 'power where you want it'.

@dognbonesjones with the fantastic line 'don't get caught short' with a really nice graphic style.

@millydacosta with the ad that resolves the standing on a plug pain. Great insight and very funny.

@thescampfactory with 'Unwind.' Could be a whole campaign to be made here. Love the double meaning.

Quality stuff. See you Monday.







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Creative Account 10/26/13 Creative Account 10/26/13

One Minute Brief WINNERS: Advertise Lube


One Minute Brief WINNERS:
Advertise Lube

Friday's Fun brief was Lube which resulted in a lot of entries coming in.

Lots of humour but also some clever/subtle ads too which we love.

Well done to all involved. Also, a quick note about entries that don't win. We value these ads just as much as the winners. It's very important to not be too precious with your ideas. Whether it's bad or good...it's only taken a minute. We feel ALL ideas should be shared as what you think is rubbish someone else could see something in and make it great.

Below are the winners:

@SUPERSUPERSUPER with the x-ray ad. Amazing visual.

@LarnerC with boat in a bottle. Lovely visual representation.

@billodavies with a cheeky visual of the tiny woman and huge man. No copy needed.

@dognbonesjones with 'voted #1' a clever yet hilarious ad.

@skynewsman with 'conquer new territories' epic thought and a very different way to advertise such a product.

@PWCFreelance with 'no time for foreplay' can be seen as a fun ad although I see it having a much deeper meaning.


@linda_naro with 'ouch to oooh' really nice line.


Please can you all try to remember to include your twitter names on your ads so we can see who has created what.











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Creative Account 10/25/13 Creative Account 10/25/13

One Minute Brief entries: Advertise Lube


One Minute Brief entries:
Advertise Lube
































































































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Creative Account 10/24/13 Creative Account 10/24/13

One Minute Brief entries: Advertise Extension Leads


One Minute Brief entries:
Advertise Extension Leads












































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Creative Account 10/23/13 Creative Account 10/23/13

One Minute Brief WINNERS: Advertise Hell


One Minute Brief WINNERS:
Advertise Hell

A nice positive brief today with a very positive response. Great number of entries. Lots of comedy in there for a not so serious brief.

The winners all reflect this humour with:

@owenjevans with 'Welcome to Hell' although it might piss off our account handler OMBLES haha.

@drdraper 'people kill to get in here' a quite familiar line but it works really well here.

@sheisapenguin with 'condemn Grandma to Hell' quite a frightening idea but it made us piss.

Cheers everyone.




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Creative Account 10/23/13 Creative Account 10/23/13

One Minute Brief entries: Advertise Hell


One Minute Brief entries:
Advertise Hell














































































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Creative Account 10/23/13 Creative Account 10/23/13

One Minute Brief WINNERS: Advertise Onesies


One Minute Brief WINNERS:
Advertise Onesies

I'm a huge fan of my onesie. Those who hate on them are seriously missing out. Don't knock it til you've tried it.

A slow start that gained pace towards the end with lots of nice entries. A lot of them had a comedy feel to reflect the fun nature of the product which we liked.

The overall winner is below:

@dognbonesjones with 'like son, like father' lovely emotive line that makes you think of the product in a totally different way.

We also liked the celebrity endorsements on show today.

@BOC_ATM with One-Z. Wonder if he will start a new range?

@PWCFreelance with 'Gok Onesie' Hilarious.

Also on show today were some great ideas for an OMB Onesie range!

@wavey_gravy with a delightful fresh white onesie for Nick

Twitter has decided to start glitching so I can't find the other entrants. Please let us know who they are so we can credit them! Please put your Twitter name on all your entries so this problem cannot happen in future.

Thanks,
OMB.











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Creative Account 10/22/13 Creative Account 10/22/13

One Minute Brief entries: Advertise Onesies


One Minute Brief entries:
Advertise Onesies

















































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Creative Account 10/21/13 Creative Account 10/21/13

One Minute Brief WINNERS: Advertise Mobile Hairdressers


One Minute Brief WINNERS:
Advertise Mobile Hairdressers

This morning over a coffee we started thinking about our next haircuts. We want matching mohicans. However, we were at work and need them to come to us. This is why we chose this brief and the entries were of a high standard.

Also, we have had some good news today so hopefully we will be sharing a big prize with you all very soon.

The winners today are:

@jimbobaggins75 with this brilliant campaign using road signs. Love it.

and

a collaboration between @BOC_ATM and @matthew__wyatt with 'just got out of bed look' brilliant line and visual.

Keep up the good work. It is being noticed.

ps. We have had our Bank of Creativity robbed. A shit creative team are stealing all of our ideas and passing them off as their own. See here and stop it happening!
http://cargocollective.com/robandbrendan/BOC-Robbery







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Creative Account 10/21/13 Creative Account 10/21/13

One Minute Brief entries: Advertise Mobile Hairdressers

One Minute Brief entries:
Advertise Mobile Hairdressers
































































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Creative Account 10/19/13 Creative Account 10/19/13

One Minute Brief WINNERS: Advertise The Lad Bible


One Minute Brief WINNERS:
Advertise The Lad Bible

After playing against the Lad Bible with my McCann Manchester football team last week and beating them 7-1. We thought it would be great to use them as the OMB of the day.

Their website is brilliant if you're into that sort of thing and the mix of lad and bible was interesting to see in the entries.

We feel the 2 that got that across best are the creative team @bshryane and @robertgorton

Two LADS who did 200 One Minute Briefs before a book crit with us. The practice is obviously coming off.

Well done everyone who was involved.




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