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Bank of Creativity

Statement
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One Minute Briefs
OMBlog
THE SOCIALS
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Interest
Shop
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Creative Account
February 11, 2014

One Minute Brief entries: Help to get @TobyandNaomi into @WKLondon

Creative Account
February 11, 2014

One Minute Brief entries:
Help to get @TobyandNaomi into @WKLondon






























































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Creative Account
February 11, 2014

One Minute Brief: Get @tobyandnaomi into Wieden + Kennedy @W2Optimism

Creative Account
February 11, 2014

One Minute Brief:

Get @tobyandnaomi into Wieden + Kennedy @W2Optimism



Today we have the opportunity to help a couple of the OMBLES. So let's all club together to make some noise and make something happen. Can we do it? 

Last week we were spproached by Naomi for help to get their creative team into Wieden + Kennedy. We thought it was a great idea and being such a loyal follower we are happy to help. See below for the info they have sent:

Brief:
Wieden & Kennedy are a touch cookie to crack if you’re a graduate team. We want you to help us cause as much impact as we can to help us bag a placement. So we want you to create ads with the message: Give Toby & Naomi A Placement. Remember to include @W2Optimism and @wklondon in your tweets.


Obviously we don’t just want you to do the hard work for us so we’ll be joining in throughout the day and giving the best idea a framed custom drawing of whatever you wish by Naomi. Here’s her Etsy to show you what kind of style the art can be. https://www.etsy.com/uk/shop/NaomisKickAssArt?ref=pr_shop_more

Here are some useful twitter accounts you could include in your tweets:

W+K: @WiedenKennedy

Tim Vance: @Miami42
Paul Knott: @luapk
Dave Goss: @itsdavidgoss
Ollie Wolf: @OlliewolF

And here's our info.
Website: www.tobyandnaomi.co.uk
Email: tobyandnaomi@gmail.com
Twitter: @TobyandNaomi

Any questions email or tweet us.

Cheers.
T+N. 
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Creative Account
February 10, 2014

One Minute Brief entries: Create fun ads for the 6 Nations tournament

Creative Account
February 10, 2014
One Minute Brief entries:
Create fun ads for the 6 Nations tournament

















































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Creative Account
February 10, 2014

One Minute Brief: Create fun ads for the 6 Nations tournament.

Creative Account
February 10, 2014
One Minute Brief:
Create fun ads for the 6 Nations tournament.

Great brief today with great prizes. We have spoken to Brains Brewery who will be sharing some of the best ads today and you will go into their competition. See their info below.


The RBS 6 Nations are on the horizon and between brewing extra SA for all the thirsty fans in our pubs and the Stadium we’ve been chuckling over some of the great funny ads we’ve had over the years.
Remember this one from Chris Callow last year?



You’re all a witty bunch so get your thinking caps on and create your own funny ads for this year’s 6 Nations. We’ll award the funniest with a pair of tickets to the final Wales v Scotland match. We’ll also have 5 runner-up prizes of a case of Brains SA Gold to give away.
Tweet your entries to @OneMinuteBriefs and @BrainsBrewery

We’ll post them to our Facebook page/retweet the ones that make us laugh.

Few rules: The spoof ads must be witty and humorous but not offensive (we’ll be the judge of this!). You MUST include your name or nickname somewhere on the advert to be eligible to enter. The competition closes at 1pm on Thursday 13th March and the winner will be announced shortly afterwards. 


Twitter: @brainsbrewery
Facebook: Brains SA
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Creative Account
February 8, 2014

A Guide to #OMBLive: by @dognbonesjones

Creative Account
February 8, 2014

A Guide to #OMBLive:
by @dognbonesjones

Shane Jones has kindly put this guide together for our first ever event!

We love it and wanted to share it with you and would also like to feature it at the event itself.
Check it out! (Click to enlarge)


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Creative Account
February 7, 2014

One Minute Brief entries : Create ads to show how #WinterOlympics Sochi sponsors could promote LGBT cause in Russia.

Creative Account
February 7, 2014

One Minute Brief entries :
Create ads to show how #WinterOlympics Sochi sponsors could promote LGBT cause in Russia.

Amazing response today from everyone. Shortlist will be put up to a vote online on The Drum on Monday. Votes will count to the final 5 nominations and we will be voting with the Chip Shop judges too.



















































































































































































































































































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Creative Account
February 7, 2014

One Minute Brief: Create ads to show how #WinterOlympics Sochi sponsors could promote LGBT cause in Russia.

Creative Account
February 7, 2014

One Minute Brief:
Create ads to show how #WinterOlympics Sochi sponsors could promote LGBT cause in Russia.


After the amazing success of last year's collaboration with the Chip Shop Awards, we are back this year with another exciting brief! Remember to include @thedrum and @chipshopawards in tweets

We want people to create ads to show how #WinterOlympics Sochi sponsors could promote LGBT cause in Russia. See image of sponsors below and create eye-catching ads to catch their attention!


Win yourself a #Microchips Chip Shop Award in partnership with One Minute Briefs and The Drum. You can also win 2 free tickets to the Chip Shop Awards themselves.

Links below:

http://www.thedrum.com/news/2014/02/07/chip-shop-awardsone-minute-brief-challenge-creatives-briefed-create-ads-show-sochi

http://www.sochi2014.com/en

http://www.chipshopawards.com/

http://www.thedrum.com/


Enjoy the brief and remember it is all about Creativity with no limits!



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Creative Account
February 6, 2014

One Minute Brief entries: Advertise Yogurt for Men

Creative Account
February 6, 2014

One Minute Brief entries:
Advertise Yogurt for Men





































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Creative Account
February 5, 2014

One Minute Brief WINNERS: Advertise New York

Creative Account
February 5, 2014
One Minute Brief WINNERS:
Advertise New York

Return to a huge amount of entries today with lots of apples on show. Always good to see apples. Juicy!

Lots of nice work and winners as a result which you can see below.

@jay_pegg with 'it's worth the pain in the neck. Like this different thinking.

@iamjameskay with 'Bigger and Better' Nice insight.

@justjoel_ with Pause for thought. Certainly made us think.

@stephenhunter21 with 'Empire State of Mind' Lovely thought.

@see_low with Calling all insomniacs. Interesting thinking. Could be campaignable too.

@thinkbig_ideas with 'the capital city that never was' Great stuff.








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Creative Account
February 5, 2014

One Minute Brief entries: Advertise New York

Creative Account
February 5, 2014

One Minute Brief entries:
Advertise New York

























































































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Creative Account
February 4, 2014

One Minute Brief entries: Advertise Subwoofers

Creative Account
February 4, 2014

One Minute Brief entries:
Advertise Subwoofers

































































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Creative Account
February 4, 2014

One Minute Brief WINNERS: Advertise Account Handlers

Creative Account
February 4, 2014

One Minute Brief WINNERS:
Advertise Account Handlers

Threw in this brief to see what type of an audience we all are and we had lots of cheeky entries sent in. Lots of fantastic work on show.

The winners have a great level of humour and show different levels of what people think of account handlers. Really interesting to see people's different reactions to this brief.

Quick note. Can people remember to include their Twitter handle on their entries in the corner so we can quickly credit winners.

Winners today: 

@C21chitchat with 'forward thinking' Hilarious but beautifully simple. Excellent ad.

@sharpstuffbits with 'the lesser of two evils' Fantastic thinking.

@jay_pegg with this cleaning signage based ad. Good humour, style and benefit.

@snyggstyle with the 'artbag' Another funny ad that uses a great agency insight.

@matthew__wyatt Nice graphic style and is a nice way of showing what they have to do when dealing with volatile creatives!

Thanks to all who got involved!








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Creative Account
February 3, 2014

One Minute Brief entries: Advertise Account Handlers

Creative Account
February 3, 2014

One Minute Brief entries:
Advertise Account Handlers





































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Creative Account
February 2, 2014

OMB LIVE:

Creative Account
February 2, 2014
OMB LIVE:





As a lot of you already know, we are hosting an event in the Northern Quarter of Manchester  
on 28the Feb. We're pleased to say that over half of the tickets are gone already! We have lots of fun stuff planned as well as talks by some top members of the creative industry. It is a great opportunity to network with like-minded creatives and also get speaking to people in creative agencies. Find out more and buy tickets here or use the table below: http://www.eventbrite.co.uk/e/omb-live-tickets-10330309233



Online Ticketing for OMB LIVE powered by Eventbrite


Below is a list of things that will be going on. We have our own private One Minute Briefs room which joins directly to the public bar area which will have resident DJ's on from 9pm.
Free JagerOMB with each ticket!

OMB LIVE has finally arrived!

As we are One Minute Briefs...the theme is all about One Minute.
Still working on the plans but here are a few things that you can expect to see.
- Event hosted by Digital Lead of Matmi

- OMB Workshops/Battles/Challenges
 
- OMB Awards

- Guest Exhibits

- Talk by creators of OMB - Nick Entwistle and James Clancy

- Talks by a selection of OMBLES including Stephen Hunter

- One Minute Speed Dating

- One Minute Freestyle Rap Battles.

- One Minute Live Video Links

- Live Twitter Wall
 
- Games - Marker pen darts - Twister - etc..

- Public Bar - aka lots of JagerbOMBs.
 
- 2022NQ DJ from 9pm

- Prizes to be won on the night

- Lots of Bumting!!!

Plus lots more!


If you can’t make the event, make sure you add us on Skype as we hope to do some video links during the event! Skype: bankofcreativity and follow on Twitter @OneMinuteBriefs

If you don’t already know about One Minute Briefs there is a bit of info below about us.
One Minute Briefs is a concept brought to you by Nick Entwistle & James Clancy at The Bank of Creativity.

We want to change the way people think about advertising and believe that our One Minute Briefs concept can change the way we work which benefits the creative industry whilst also being great fun as it forces you to rely on your creative instinct.

One Minute Briefs produce some fantastic/funny ideas via interaction over Twitter throughout the creative industry and we have given numerous talks about OMB’s including one at the art of new business at LBi, London and we also hosted a stand at the 2013 D&AD New Blood event.

We have just won an MPA Award for ‘Next Big Thing’ and a Fresh Award for ‘innovation’ and hosted an OMB workshop/talk at Freshtival and Promax UK.

The beauty of One Minute Briefs is that the ideas that come out of them can be really really shit or really really good. But you’ve only spent one minute on it so it’s all good whatever happens. We often find that the first idea you have is the best.

Hope to see you all there!
If you need to contact us then e-mail us at interest@bankofcreativity.co.uk
Please bring paper ticket or save it to your phone.

Nick Entwistle & James Clancy

One Minute Briefs 

Eventbrite - OMB LIVE
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Creative Account
January 31, 2014

One Minute Brief entries: Advertise Countdown

Creative Account
January 31, 2014

One Minute Brief entries:
Advertise Countdown





















































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Creative Account
January 31, 2014

One Minute Brief WINNER: Advertise New Year, New You

Creative Account
January 31, 2014

One Minute Brief WINNER:
Advertise New Year, New You

The first of a selection of briefs we are collaborating with the Fresh Awards on this year went very well. Some brilliant entries and plenty of great ideas on show.

The judges selected by Fresh have chosen their winner and it is a humourous take on weight loss by @PaulAllGood E-mail us your address to interest@bankofcreativity.co.uk so we can send you your Ad Pad. You'll also be put into the mix for the chance of the  overall prize of free Fresh Awards entry's when all briefs are completed!

This one caught our eye too. Quality stuff. Well done everyone!


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Creative Account
January 30, 2014

One Minute Brief entries: Advertise Take Me Out

Creative Account
January 30, 2014

One Minute Brief entries:
Advertise Take Me Out

























































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Creative Account
January 29, 2014

One Minute Brief entries: Advertise #GetJoeAJob

Creative Account
January 29, 2014

One Minute Brief entries:
Advertise #GetJoeAJob
























































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Creative Account
January 29, 2014

One Minute Brief WINNERS: Advertise #GetJoeAJob

Creative Account
January 29, 2014

One Minute Brief WINNERS:
Advertise #GetJoeAJob



Recently our loyal OMBLE Joe has decided to move on in his career and as a valued member of the OMB community we'd like to rally the troops to #GetJoeAJob!!

Below is a blurb from Joe who can be found at @joe_from_cp Include this Twitter handle in your tweets. Winners to get a copy of Rory Sutherland's Book - The Wiki Man.

Essex born and raised, took myself as a bit of a technical drawer decided to take a route into Architecture. Having suffered 3 years I cut my losses and quit during my Year 3 dissertation.... Winner.

In a world of limbo, I tried Football Refereeing, Bar work and... *cough* Modelling *cough* before I landed my feet in the world of advertising sales. I found myself as a bit of a salesman, and moved on to what would be more familiar to you guys.. 'Creativepool' as one of their Account Managers.

It is here that I found you guys, One Minute Briefs and become absolutely besotted. Having spent roughly 6 years without touching the creative part of my brain, this was just what I needed. Seeing amazing advertising work from creatives around the country, as well as getting some great feedback (and some wins myself) on my own work. This is a huge part and reason as to why I'm taking 'My next step....'.

Now's the time I go into an agency. Advertising preferably. Do I try my trade in Account Management? Business Development? Or is there a slim chance that I have what it takes to be a Creative? Is it even possible...

Help me OMBles, and I will forever be in your debt.


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Creative Account
January 29, 2014

One Minute Brief WINNERS: Advertise Cotton Buds

Creative Account
January 29, 2014

One Minute Brief WINNERS:
Advertise Cotton Buds

A brief we previously ran in 2012 has shown us just how far OMB has come in a short space of time. The quality of ideas now is superb and the ideas vary. Great day for OMB with lots of ideas coming through.

Therefore, we have a few winners today. All deserved in their own way!

@ideafuelcreativ with 'always handy for something' Taking it onto a much bigger idea than just ears. Great work!

@markemoon with 'Best Buds' Simple but eye-catching image.

@dr_draper with a nice copy connection between friends and product benefit.

@MisterDJC with 'Aural Sex' Phenomenal line and diagram. Hilarious too.

@see_low with 'Hearing aid' Very plain ad turns the product into something else and is interesting and campaignable.

@jimbobaggins75 with 'give your ears a treat' Lovely thought and visual.

@matthew__wyatt with a thank you letter from your ears. What a brilliant idea and great copy.

@bshryane with 'wax lyrical' Very campaignable idea. Want to see it.

@thinkbig_ideas with 'Double ended pleasure' for it's sheer outrageousness!!!

Loved all of the entries. Thank you.













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