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Bank of Creativity

Statement
Work
Services
One Minute Briefs
OMBlog
THE SOCIALS
Events
Interest
Shop
The Vault
Contact
Creative Account
July 7, 2014

One Minute Brief entries: Lilos

Creative Account
July 7, 2014






























































Comment
Creative Account
July 4, 2014

One Minute Brief entries: Advertise Tour de France (Yorkshire)

Creative Account
July 4, 2014

One Minute Brief entries:
Advertise Tour de France (Yorkshire)





























































Comment
Creative Account
July 4, 2014

One Minute Brief entries: Advertise Graduation Gowns

Creative Account
July 4, 2014

One Minute Brief entries:
Advertise Graduation Gowns








































Comment
Creative Account
July 4, 2014

One Minute Brief entries: Campaign to put Rolf Harris in Jail

Creative Account
July 4, 2014

One Minute Brief entries:
Campaign to put Rolf Harris in Jail






































Comment
Creative Account
June 30, 2014

One Minute Brief entries: Advertise Stevie Wonder

Creative Account
June 30, 2014

One Minute Brief entries:
Advertise Stevie Wonder





















































Comment
Creative Account
June 27, 2014

One Minute Brief WINNERS: Advertise Yourself

Creative Account
June 27, 2014

One Minute Brief WINNERS:
Advertise Yourself

There were lots of fantastic submissions to go through today. It's a shame not everyone can win. We feel that there is merit and potential in lots of them so we hope to see them being taken further and sent to us at McCann whether you have won today or not. See below for info.


Remember, if you are interested in taking your one minute idea further then you could win a place on McCann Manchester's Summer School.
You can submit PDF's, videos, vines, posters.....ANYTHING. Have fun with it.

Win a place on the summer school of
one of the biggest agencies in Britain.
Answer the brief above in any way you like.

If we like what we see, you’ll be invited to spend an unforgettable day at
the legendary Bonis Hall on July 28th. We’ll treat you to a crash course in
advertising that includes live project work, One Minute Briefs workshops,
inspirational talks and a tour of the agency. You might even want to bring
your swimming costume and enjoy a dip in our pool or even grab a beer
down at our on-site pub.

On the day, we’ll choose the 6 people who impress us the most to be
part of our world famous 6 week Summer School.
The ultimate prize?
A permanent job at this amazing agency.

Send your entry to us at: summerschool@mccann.com
Entries close 13th July.

Winners of OMB today are:

@dognbonesjones with a big thought provoking idea 'imagine what I could do in a day' 

@richbayley80 with 'model employee' Would love to see this as a Direct Mail.

@creativebrummie with a reference to our Bank of Creativity. Not sure I'd like this as a Direct Mail though!

@idcircocreative with a nice sign idea. Winning awards is always good too.

@leaworthington with a foot in the door mailer. Simply brilliant. These need to happen for real.

@dambritton with 'the best picture in my house' Humorous and modest. Not. Clever idea.

@chrismillar89 Really like this idea as it goes against ally of the nicey nice stuff which we hate and wrote about here: 
http://creative-account.blogspot.co.uk/2013/04/no-one-cares-about-cups-of-tea.html

@sharpstuffbits with 'I'm a CUNT' That grabs our attention. Nice cheeky idea.

@alvo_muses with an ad taking on the system of education and experience head on. We like the attitude.

@iainthorley with 'bearded genius' The start of a nice campaign?

@little_scamp85 with a brilliant 'Ad' Campaign. Looking forward to seeing the full campaign. Brilliant.

@gibbon_f with a superb thought about brutal honesty making better work.

@samcarter27 with 'IDEA(L)' Lovely campaignable thought.

Thanks to everyone who entered. Can't wait to see the entries coming through on e-mail.
If you need any advice e-mail us at interest@bankofcreativity.co.uk























Comment
Creative Account
June 27, 2014

One Minute Brief entries: Advertise Yourself

Creative Account
June 27, 2014

One Minute Brief entries:
Advertise Yourself 













































































Comment
Creative Account
June 27, 2014

One Minute Brief of the Day: Advertise Yourself

Creative Account
June 27, 2014

One Minute Brief of the Day:
Advertise Yourself

We're calling all creative types to get involved in today's brief to advertise yourselves.

We are at D&AD New Blood next week and we would like to feature all of today's entries on our stand. If you're going we will be at Stand 18.

Details here: Come and say hello! http://www.dandad.org/en/new-blood/

Also, if you are interested in taking your one minute idea further...then check out the McCann Manchester Summer School poster and info below. You can submit PDF's, videos, vines, posters.....ANYTHING. Have fun with it.



Win a place on the summer school of
one of the biggest agencies in Britain.
Answer the brief above in any way you like.


If we like what we see, you’ll be invited to spend an unforgettable day at
the legendary Bonis Hall on July 28th. We’ll treat you to a crash course in
advertising that includes live project work, One Minute Briefs workshops,
inspirational talks and a tour of the agency. You might even want to bring
your swimming costume and enjoy a dip in our pool or even grab a beer
down at our on-site pub.

On the day, we’ll choose the 6 people who impress us the most to be
part of our world famous 6 week Summer School.
The ultimate prize?
A permanent job at this amazing agency.

Send your entry to us at: summerschool@mccann.com
Entries close 13th July.





Comment
Creative Account
June 26, 2014

One Minute Brief WINNERS: Advertise Mince

Creative Account
June 26, 2014

One Minute Brief WINNERS:
Advertise Mince

Huge response to today's brief with lots of mincing around going on! Had a great laugh looking through the entries and there are some well worthy winners!!

@shaunloynds with 'make of it what you will' Really nice line showing how adaptable it is and keeping it open to opinion.

@sarahlong_xx with 'enjoy them every month' Nice thought to encourage sales.

@iainthorley with 'brain food' Not very foody as an image but a great idea and visual.

@limitedition_ts with 'performs better than it looks' A fantastic campaign. We always like ads that go out of category or don't use the product explicitely.

@vella_jon with 'it's fucking goof for you' Nice and blunt. Love it.

@longsden with 'our mince is so good it's almost famous' Brilliant line. They should run this.

Well done all!













Comment
Creative Account
June 26, 2014

One Minute Brief entries: Advertise Mince

Creative Account
June 26, 2014
One Minute Brief entries:
Advertise Mince





































































Comment
Creative Account
June 25, 2014

One Minute Brief WINNERS: Campaign to #BanSuarez

Creative Account
June 25, 2014
One Minute Brief WINNERS:
Campaign to #BanSuarez

Immense response to today's rather topical brief. Lots of people got their teeth stuck in to the challenge and we've ended up with some brilliant ideas. Lots of them worked and are worthy winners in their own right. However, the brief was a campaign about banning him so the following ones touch upon the brief more than others.

@matthew__wyatt with 'Risk Everything' With Suarez being Adidas, Nike could have done something with this. Could have even been 'Sometimes you shouldn't risk everything' or something. Strong thought this.

@joe_from_essex with 'Bite Back' Simple yet effective line.

@luketonge with 'once, twice...' Funny line that shows how ridiculous what he did is.

@c21chitchat with a great 'Jaws' reference 'we're gonna need a bigger ban' Great thinking.

@thebigcreative with 'No more goal mouth action' Fantastic line.

@lavieencmyk with an apaology ad from Colgate. Nice way to make a positive from the negative.

@gavinporter with a nicely written letter from FIFA.

@adriandouble_r with a quality visual of next year's FIFA game cheat. Great stuff.

@stephenhunter21 with 2 entries. Great visual using the lines of the pitch and 'Unplayable' Sometimes one word is enough and this is simple brilliant.

Thanks everyone.












Comment
Creative Account
June 25, 2014

One Minute Brief entries: Campaign to #BanSuarez

Creative Account
June 25, 2014
One Minute Brief entries: 
Campaign to #BanSuarez




















































































Comment
Creative Account
June 24, 2014

One Minute Brief WINNERS: Advertise Nose Jobs

Creative Account
June 24, 2014
One Minute Brief WINNERS:
Advertise Nose Jobs

Lots of fun ideas today on a great brief! Huge amount of entries and a big day for the puns!

Today we've got 2 winners.

@supercoolkp is on a roll at the moment. 'Update your profile' is a great idea. Very campaignable and could do lots of stuff with digital and social here.

@robynmcc with 'Pick your nose' Very simple an humorous line and nice ad.

Thanks everyone!



Comment
Creative Account
June 24, 2014

One Minute Brief of the Day: Advertise Nose Jobs

Creative Account
June 24, 2014
One Minute Brief of the Day:
Advertise Nose Jobs
















































Comment
Creative Account
June 23, 2014

One Minute Brief WINNERS: Advertise Aftersun

Creative Account
June 23, 2014
One Minute Brief WINNERS:
Advertise Aftersun

Today's brief just HAD to be Aftersun after the stick myself and James for our sunburn this morning. After spending too much time in the sun this weekend we were in need of some aftersun and today's entries have been at a superb standard!

Winners as follows:

@markemoon with a 'peeling billboard' Simply brilliant.

@richbayley80 with the great visuals ofred things that aren't so red. Reminiscent of our Blood Drive campaign on our website...http://bankofcreativity.co.uk/2014/01/15/blood-drive/

@squaredsam with 'the morning after' Great humour and truth done in a clever way.

@matthew__wyatt with a topical England ad using our flag. Nice visual.

@supercoolkp with 'rub it in' Think this could make a brilliant social campaign for sharing holiday photos etc with people back home.

@r_bradshaw91 with 'pat on the back' nice positive and humorous take on the brief.

@chorles with 'lobster repellant' Love ideas that go out of category and this one does it well.

Thanks everyone!








 




Comment
Creative Account
June 23, 2014

One Minute Brief WINNER: Support Italy Campaign with @FreshAwards

Creative Account
June 23, 2014

One Minute Brief WINNER:
Support Italy Campaign with @FreshAwards

After England's second defeat we needed Italy to help us out so we started an English support for Italy campaign for a bit of fun. This made for an interesting brief and lots of brilliant ideas.

The prize for the winner is an Ad Pad and they go into the next round of voting for the winners of all the Fresh monthly briefs. The eventual winner will receive free Fresh Award entries.

Today's winner is @stephenhunter21 with 'England Expects' A brilliant line alongside a photo of Pirlo. Really nice idea.

Thanks to all who entered.



Comment
Creative Account
June 23, 2014

One Minute Brief entries: Advertise Aftersun

Creative Account
June 23, 2014
One Minute Brief entries:
Advertise Aftersun























































































Comment
Creative Account
June 23, 2014

We'll be at New Blood. Come and say hello.

Creative Account
June 23, 2014






Hello OMBLES,

For the second year running, One Minute Briefs have a stand at D&AD New Blood where we will be taking on advertising challenges, challenging students and going up against other members of industry 'One Minute Brief' style. You can also win a placement at McCann or get a place on the Summer School. See posters below. Any questions...give us a shout at interest@bankofcreativity.co.uk

If you're around in London at all next week, we'd love it if you could come along at some point and take part at Stand 18.

The event is at
Old Spitalfields Market
Brushfield Street
Spitalfields
E1 6AA

Date: Wednesday 2 July 2014 – Thursday 3 July 2014
Time: 09:30AM – 20:00PM 

See more here: http://www.dandad.org/

There is also a private view from 6-9pm on 1st July 2013...Let us know if you would prefer to come to this and we'll try and get you on the D&AD invite list.

We hope you can make it...if you've got a minute ;)

Cheers,
Nick and James
One Minute Briefs


Comment
Creative Account
June 21, 2014

One Minute Brief WINNER: #CheerRio

Creative Account
June 21, 2014

One Minute Brief WINNER:
#CheerRio

Really enjoyed this great collaboration with Cheerios UK. Using the hashtag #CheerRio, we invited you to show us your CHEERS using pics, videos and ads. The response was fantastic with lots of great content created. Much of which was featured on Cheerios FB during the England games. Unfortunately our CHEERS were in vain as we have gone out of the World Cup but it was good fun whilst it lasted.

We have two winners and lots of great runners-up.

The winners get the win for their creative cheers using Cheerios and showing their personality with their entries. Therefore we have split the prize.

Winning the OMB T-shirt is @markemoon with a great cheer with Cheerios on his face. Cos...why not!? Great family cheering pic too!

Winning the advertising creative book is @killedthehype for actually getting into a box of Cheerios to show us her cheer! Dedication!

Runners up are:

@katesteeth who seems to have picked up his TV during the Sturridge goal!

@matthew__wyatt with a great pic of a possible future England star??

@romglish with a brilliant cheerio tactic board.

@Alison_Norden with 'for winners' and a 'sterling start' Great visual and line in these two ideas.

@supercoolkp and @justjoel_ with nice typographic ideas using the Cheerios as the 'O's'

@dognbonesjones with a rather hopeful 5-0 to England scoreline.

@Paperjamcreate with a brilliant Vine of belly button cheering. 

Thanks to everyone who got involved. Hope you had fun with it. Only 4 years to wait til the next World Cup for us!



















Comment
Creative Account
June 21, 2014

One Minute Brief WINNERS: Advertise Restraining Orders

Creative Account
June 21, 2014

One Minute Brief WINNERS:
Advertise Restraining Orders

Recently been considering getting a restraining order on James. He keeps turning up at my work and sitting next to me every day. So I thought that it would make a great brief.

And it was, with a huge variety of different ideas.

Here are the winners:

@limitedition_ts with 'no more ex-factor' a humorous line to catch they eye about a serious issue.

@killedthehype with 'we'll be watching you' Using famous song lyrics to make it relate to people. Nice.

@dr_draper 'we'll help you draw it' As ever, a nice simple bit of copy from the doc.

@gavinporter with 'curb their enthusiasm' Simple, effective and nice take on a well known saying.

@richbayley with a Space Invaders theme. Strong campaignable idea. Could work into digital and apps etc.

@mcbruvin with 'fuck off' Loved the bluntness of this. Not sure this would get past the advertising authorities but it's OMB. Only one rule here.

@paperjamcreate with a brilliant typographic campaign cropping the bad stuff out.

@jayneperfect with an eye-catching iphone graphic ad.

@supercoolkp with 'draw the line under it' Great idea.
Well done to everyone.











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