One Minute Brief WINNERS: Advertise Hump Day
One Minute Brief WINNERS:
Advertise Hump Day
After learning what Hump Day was this morning, it just had to be today's brief! We like setting briefs for things that would never get advertised as it produces such interesting and unique results.
Winners today are:
@chorles with a fun Crunchie in sight visual.
@supercoolkp with 'all downhill from here' Not often you hear that as a positive!
@garrickmidd with a nice typographic idea. What's that coming over the hill?
@pennyjanex with 'Mount the week' Bit of a cheeky one but we liked it.
@gazzamatazzzz with a great visual with the light at the end of the tunnel. It looks like a pint of beer at the end. Was that intentional? Tweet us.
@doritosyndrome with a nice recruitment idea building up on the current 'Love Mondays' concept. Great thought.
Well done all.
One Minute Brief WINNERS: Advertise Passwords
One Minute Brief WINNERS:
Advertise Passwords
After talking about passwords and Password1 being the most popular we thought it would make a great brief. Hopefully it has helped people to rethink their password policies and you all use strong passwords!
Some great ideas on show today.
@jtotheb123_ with 'pasSWORD' Could be an interesting campaign in this.
@gulzarrrr with 'what gets harder when it gets longer' Fantastic advert for Pornhub
@chrisod1993 with a brilliant FB logo/key hybrid.
@GarrickMidd with a nice campaign about password strength. Great visuals.
@phoeberees1 with 'geek proof' Another campaignable though and different to the rest.
@matthew__wyatt with a great simple line 'Safety in Numbers'
@stewallan with the typing bar in a no entry sign. Stunning visual.
Well done all!!
One Minute Brief entries: Advertise Passwords
One Minute Brief entries:
Advertise Passwords
One Minute Brief WINNERS: Advertise @BBCDragonsDen
One Minute Brief WINNERS:
Advertise @BBCDragonsDen
Fresh Awards Judging:
Fresh Awards Judging:
In the past week we have been in Warwick judging the Fresh Awards alongside some major figures in the creative industry. This was our first time on a creative jury and it was a brilliant experience to be involved and have our say on some fantastic entries.
The standard was high and there were lots of interesting debates and discussions about the work. We were pleased to have been invited onto the jury by the organiser Paula Kelsey and would welcome the opportunity in the future.
Below are some pictures of Fresh Judging, our creative excursion to Ten Pin and even our games of Cards against Humanity with the illustrious company listed below...it was brilliant to meet everyone. See you all at the awards!!
The Fresh Judges 2014
Creative, Digital & Ad Jury
- Ben Bateson, Propaganda
- Garry Blackburn, Rose
- Dylan Bogg, Big
- Richard Brim, Adam & Eve
- Spencer Buck, Taxi
- Bil Bungay, BMB
- Ben Casey, The Chase
- Craig Castell, Creative Example
- James Clancy, McCann Manchester
- Jeff Coghlan, Matmi
- Dan Cresta, Exterion Media
- Pete Davis, getmemedia
- Christian Eager, Designers Anonymous
- Simon Elliott, Rose
- Nick Entwistle, McCann Manchester
- Gerry Farrell, Leith
- Dan Fisher, Adam & Eve
- Rob Howsman, Purpose
- Jack Kramer, Oakwood
- Simon Price, MediaCom
- Stuart Radford, The Partners
- Jim Sutherland, Hattrick
- Jim Thornton, VCCP
- Wini Tse, Code Computer Love
- Charlie Varley, Carat
- Adam Whitehurst, News UK
- Jeremy Willmott, BMB
Fresh Awards Judging:
Fresh Awards Judging:
In the past week we have been in Warwick judging the Fresh Awards alongside some major figures in the creative industry. This was our first time on a creative jury and it was a brilliant experience to be involved and have our say on some fantastic entries.
The standard was high and there were lots of interesting debates and discussions about the work. We were pleased to have been invited onto the jury by the organiser Paula Kelsey and would welcome the opportunity in the future.
Below are some pictures of Fresh Judging, our creative excursion to Ten Pin and even our games of Cards against Humanity with the illustrious company listed below...it was brilliant to meet everyone. See you all at the awards!!
The Fresh Judges 2014
Creative, Digital & Ad Jury
- Ben Bateson, Propaganda
- Garry Blackburn, Rose
- Dylan Bogg, Big
- Richard Brim, Adam & Eve
- Spencer Buck, Taxi
- Bil Bungay, BMB
- Ben Casey, The Chase
- Craig Castell, Creative Example
- James Clancy, McCann Manchester
- Jeff Coghlan, Matmi
- Dan Cresta, Exterion Media
- Pete Davis, getmemedia
- Christian Eager, Designers Anonymous
- Simon Elliott, Rose
- Nick Entwistle, McCann Manchester
- Gerry Farrell, Leith
- Dan Fisher, Adam & Eve
- Rob Howsman, Purpose
- Jack Kramer, Oakwood
- Simon Price, MediaCom
- Stuart Radford, The Partners
- Jim Sutherland, Hattrick
- Jim Thornton, VCCP
- Wini Tse, Code Computer Love
- Charlie Varley, Carat
- Adam Whitehurst, News UK
- Jeremy Willmott, BMB
One Minute Brief EVENTS: Ideas Foundation
One Minute Brief EVENTS:
Ideas Foundation
The Ideas Foundation brought Year 11 students from 3 Manchester schools in to see us at our agency McCann Manchester and we put on a workshop, talk, OMB tournament and talent shows. Other members of the team hosted talks and presentation workshops etc.
Therefore, if you are a tutor, student or organisation (or you know people who might be interested in collaborating) then please e-mail us at interest@bankofcreativity.co.uk
Below are a few pictures of the day...
One Minute Brief WINNERS: Advertise Selfies
One Minute Brief WINNERS:
Advertise Selfies
Here are the winners:
@little_scamp85 with 'expression yourself' Looks like he had fun and his nice ambient idea using mirrors too.
@dognbonesjones with a promotional idea for DIY stores. Nice thought.
@binxy with a very blunt ad that made us laugh. 'Shoot Yourself'
@doritosyndrome with 'check your selfie' Not sure about the images this concept would create but the idea of checking your selfie is brilliant to raise awareness as a call to action.
@GarrickMidd with 'Take pride in your selfie' Really nice line for this product.
Well done all.
One Minute Brief WINNER: Advertise One Minute Briefs are on Facebook
One Minute Brief WINNER:
Advertise One Minute Briefs are on Facebook
We were very impressed by the entries to this brief. It showed the tremendous support you all give to One Minute Briefs and being able to do briefs like this means we can make the community even stronger by using OMB in different ways. Facebook is a place where content can be shared very quickly so if work is shared on there too you have a big chance of getting it seen by a lot of people. Especially if it is topical. Therefore, we'd like you to interact more and share more on Facebook aswell as Twitter. Who knows the opportunities it could bring for you...
Like us at https://www.facebook.com/OneMinuteBriefs and get commenting and sharing!
The ideas in response to the brief were fantastic and on any other day we'd have lots of winners. However, one really stood out to us as a stunning idea that captured what we are all about in a brilliantly simple way.
The winner is @pw_bond with 'Ad Friend'
One Minute Brief entries: Advertise Selfies with @freshawards
One Minute Brief entries:
Advertise Selfies with @freshawards
One Minute Brief entries: Advertise Thesauruses
One Minute Brief entries:
Advertise Thesauruses
One Minute Brief WINNER: RIP Robin Williams Posters
One Minute Brief WINNER:
RIP Robin Williams Posters
Another stunning tribute created by the OMB community today for a legendary actor and person. It was very sad news to hear and it is great that we can use our creativity to share our thoughts about Robin Williams.
Today is probably the first time this has ever happened, but the win has gone to us at @BOC_ATM. It's very rare we give ourselves a win...and even rarer that we are the only winner. However, the votes were heavily in this poster's favour. It's much appreciated. There were lots of fantastic ideas out there today. Well done to all!
One Minute Brief entries: Robin Williams Tribute Posters
One Minute Brief entries:
Robin Williams Tribute Posters
One Minute Brief WINNER: Advertise Binoculars
One Minute Brief WINNER:
Advertise Binoculars
Lots of amazing entries today with some worthy winners for a brilliant product. However, one stood out from the rest and the votes reflected this.
@paperjamcreate with a fantastic ambient media idea. Would love to see more of these in a campaign. It also shows that not every idea to win an OMB has to be a poster although it's usually the best place to start. It's all about the start of an idea.
Well done to everyone!
One Minute Brief entries: Advertise Binoculars
One Minute Brief entries:
Advertise Binoculars
One Minute Brief WINNERS: Advertise Sofabeds
One Minute Brief WINNERS:
Huge amount of entries for a product as exciting as a sofabed! Some really clever ads and well worthy winners which you can see below. Please remember to include twitter names in the corners of your ads so we can credit winners easily.
@dr_draper with 'now you sit...now you don't' Clever line. And 'coffee...or 'coffee' Great ad.
@everything1 with the brilliant changeable folded ad.
@erick_UO with 'Buy sofa...get bed free' Great campaignable thought.
@misterdjc with 'transfoamers' Another big idea that could extend to different medias.
@conorbyrne with a nice cheeky idea using arguments as a positive.
Thanks everyone for getting involved.
Advertise Sofabeds
@dr_draper with 'now you sit...now you don't' Clever line. And 'coffee...or 'coffee' Great ad.
@everything1 with the brilliant changeable folded ad.
@misterdjc with 'transfoamers' Another big idea that could extend to different medias.
@conorbyrne with a nice cheeky idea using arguments as a positive.
Thanks everyone for getting involved.
One Minute Brief WINNERS: Campaign for or against #BorisJohnson to be Prime Minister
One Minute Brief WINNERS:
Campaign for or against #BorisJohnson to be Prime Minister
We ran this brief in response to the news that Boris Johnson is considering running for Parliament and eventually wants to be considered for Prime Minister. So we opened it up for or against this happening and the results were brilliant and well divided.
@matthew__wyatt with 'on your bike Boris' Nice copy.
@cogdissdesign with 'this man wants to run our country' A clever idea as it leave the opinion up to the person looking at the ad and is stronger for it.
@suchand_such with 'Be More Boris' Great parody ad that could be a great campaign idea.
@misterdjc with 'unconservative' Brilliant sketch and line.
@chorles using what many used as a negative to say something positive. He did look very silly but you can't argue with how patriotic it was!
Well done everyone.
