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Bank of Creativity

Statement
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One Minute Briefs
OMBlog
THE SOCIALS
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Interest
Shop
The Vault
Contact
Creative Account
September 9, 2014

One Minute Brief entries: Campaign to celebrate the 2nd Royal Baby

Creative Account
September 9, 2014

One Minute Brief entries:
Campaign to celebrate the 2nd Royal Baby



























Comment
Creative Account
September 8, 2014

One Minute Brief WINNERS: #RainbowLaces Poster Campaign

Creative Account
September 8, 2014

One Minute Brief WINNERS:
#RainbowLaces Poster Campaign

A brilliant campaign targeted at homophobia in football started today and we thought we'd do our bit to raise awareness. The response was amazing and here are the fantastic winners.

@GarrickMidd with 'Man, United' Superb copy.

@annalizemogford with 'we don't care which team you play for' Lovely line.

@little_scamp85 with 'Come out and play' Strong CTA.

@dissential with 'you can't win from the changing room'. Very emotive challenge.

@supercoolkp with 'pull together' Very clever thinking.

@doritosyndrome with 'many colours, one goal' Excellent visual.

Great stuff by all.








Comment
Creative Account
September 8, 2014

One Minute Brief entries: Advertise #RainbowLaces

Creative Account
September 8, 2014

One Minute Brief entries:
Advertise #RainbowLaces



















































Comment
Creative Account
September 7, 2014

One Minute Brief WINNERS: Advertise Saunas

Creative Account
September 7, 2014

One Minute Brief WINNERS:
Advertise Saunas

Huge amount of ideas for his one and some very strong and simple winners. Simplicity nearly always wins.

Below are the winners:

@alvo_muses with '1% inspiration and 99% perspiration' Stunning line for a place where you can gather your thoughts as you sweat!

@robynjcreative with a fantastice signage idea 'full steam ahead'

@chrisod1993 with an eye-catching line 'the only way a room full of sweating fat people can seem appealing' Made us laugh.

@markemoon with a cheeky line that we all say 'it's like a sauna in here'

@supercoolkp with a nice bit of copy. 'let off some steam'

Great ideas everyone who entered.






Comment
Creative Account
September 7, 2014

One Minute Brief WINNERS: Advertise Oranges

Creative Account
September 7, 2014

One Minute Brief WINNERS:
Advertise Oranges

Lots of great ideas as ever and the following stood out the most. Lots of puns on show on this brief!

Winners as follows:

@martycorcoran and @_thatladjack with ideas based on the fruit having it's own colour. Strong campaignable idea.

@iainthorley with a brilliant visual that could make a great poster.

@katesteeth with 'anti-virus' Could be a big campaign idea in this.

@thedeptofdesign with 'Fresh' Nice visual for pure orange juice.

Thanks everybody.








Comment
Creative Account
September 7, 2014

One Minute Brief WINNERS: Advertise Mouthwash

Creative Account
September 7, 2014

One Minute Brief WINNERS:
Advertise Mouthwash

Strong ideas in response to this brief and a big variety of concepts. Lots of swearing based ones and one of them is in the winning pack below:

@paperjamcreate with 'gargoyle' Brilliant typographic route.

@markemoon with 'was your f***ing mouth out' Very eye-catching.

@richbayley80 with 'kiss bad breath goodbye' Not sure about the visual but the line is brilliant.

@dissential with 'eat, sleep, rinse, repeat' Brilliant and current headline.

@katesteeth with 'Plax-Man' Could be a brilliant advert-game.

@chorles with 'supercalifragilisticexpelhalitosis' Superb.

Well done all.








Comment
Creative Account
September 7, 2014

One Minute Brief WINNERS: Advertise Anti-Cellulite Cream

Creative Account
September 7, 2014

One Minute Brief WINNERS:
Advertise Anti-Cellulite Cream

Great variety of ideas on show for this great product. Although it's just a cream it is interesting to see how it inspires a huge range of ideas and here are the winners:


3 ideas using the idea of 'orange peel' to great effect.

@jimbobaggins75 with 'eat more fruit'

@dissential with 'orange to peach' Nice thought.

@ashkinsella with a super smooth orange. Great visual.

2 ideas using the idea of 'dimples'

@chorles with 'nobody wants more than two dimples' Great use of a model and link to good looks.

@little_scamp85 with a great line 'not all dimples are cute'

@leaworthington with a cheeky take on the brief to advertise gyms with a miracle anti cellulite cream visual.

Nice work everyone.









Comment
Creative Account
September 6, 2014

One Minute Brief WINNERS: Advertise Penpals

Creative Account
September 6, 2014

One Minute Brief WINNERS:
Advertise Penpals

Some fantastic ideas in the mix here for Penpals. With social media taking over this is a dying art so it is good to remember that penpals can still exist and bring happiness to people.

Winners are:

@creativebrummie with the OMB themed 'paper and pen is all we need' Really nice idea.

@matthew__wyatt with a great visual using map pinpoints/penpoints

@pw_bond with 'friend in me' Brilliant piece of copy. Possible direct mail.

@supercoolkp with a different take on another famous line. Great work.







Comment
Creative Account
September 6, 2014

One Minute Brief entries: Advertise Penpals

Creative Account
September 6, 2014

One Minute Brief entries:
Advertise Penpals

























































Comment
Creative Account
September 6, 2014

One Minute Brief entries: Advertise Anti-Cellulite Cream

Creative Account
September 6, 2014

One Minute Brief entries:
Advertise Anti-Cellulite Cream












































Comment
Creative Account
September 6, 2014

One Minute Brief entries: Advertise Mouthwash

Creative Account
September 6, 2014

One Minute Brief entries:
Advertise Mouthwash































































Comment
Creative Account
September 2, 2014

One Minute Brief entries: Advertise Oranges

Creative Account
September 2, 2014

One Minute Brief entries:
Advertise Oranges



















































Comment
Creative Account
September 1, 2014

One Minute Brief WINNERS: Advertise Origami

Creative Account
September 1, 2014

One Minute Brief WINNERS:
Advertise Origami

Huge amount of entries as this brief seemed to really catch people's imagination. Some stunning ideas and well deserving winners below.

@sharpstuffbits with 'welcome to the fold' Lovely line and ad for the origami society.

@supercoolkp with 'This is a Boat' Very eye-catching ad.

@dissential and @alvo_muses with 'Make of this advert what you will' Brilliant and clever line.

Great work everyone






Comment
Creative Account
September 1, 2014

One Minute Brief WINNERS: Advertise Transfer Deadline Day

Creative Account
September 1, 2014

One Minute Brief WINNERS:
Advertise Transfer Deadline Day

Th topic on everyone's lips is Transfer Deadline Day so today's brief was easy to choose. Some excellent entries too with some brilliant insights.

Winners are:

@dognbonesjones with 'Ins and Outs' Great line.

@everything1 with a nice idea for lastminute.com they should run this!

@matthew__Wyatt with a window switch visual. Nod to Redknapp I think here.

@alvo_muses with a cheeky take on the creative process.

Great stuff everybody!





Comment
Creative Account
September 1, 2014

One Minute Brief entries: Advertise Transfer Deadline Day

Creative Account
September 1, 2014

One Minute Brief entries:
Advertise Transfer Deadline Day



























Comment
Creative Account
August 29, 2014

One Minute Brief WINNER: Advertise #NationalBurgerDay

Creative Account
August 29, 2014

One Minute Brief WINNER:
Advertise #NationalBurgerDay

Yet another brilliant topical brief with excellent results. The first of our collaborations with @ManifestLDN was for #NationalBurgerDay and the variety of ideas on show was amazing.

They and @Mr_Hyde liked the ideas so much that they have offered a brilliant prize of a free meal at @ByronHamburgers to the winner.

Our overall winner is @matthew__wyatt with 'Bun-ting' A fantastic and very British ambient idea that could and SHOULD be used for next year's celebrations. Enjoy your free meal. E-mail us to claim your prize!

Unlucky to miss out on the prize were the following runners-up.

@supercoolkp with a nice use of bold typography to get the message across.

@lpbiesty with 2 excellent ideas. The first, a superb visual turning the Union Jack into a burger and then second, turning the BT Tower into a BT Tower Burger. Great stuff.

@GarrickMidd with a nice bit of copy. 'Don't pass Byron' 

Well done to all who entered!








Comment
Creative Account
August 29, 2014

One Minute Brief entries: Advertise Nipple Tassels

Creative Account
August 29, 2014

One Minute Brief entries:
Advertise Nipple Tassels










































Comment
Creative Account
August 28, 2014

One Minute Brief entries: Advertise Origami

Creative Account
August 28, 2014

One Minute Brief entries:
Advertise Origami

































































Comment
Creative Account
August 27, 2014

One Minute Brief entries: Advertise #NationalBurgerDay with @Mr_Hyde @byronhamburgers

Creative Account
August 27, 2014

One Minute Brief entries:
Advertise #NationalBurgerDay with @Mr_Hyde @byronhamburgers 




























































Comment
Creative Account
August 27, 2014

One Minute Brief entries: Advertise Saunas

Creative Account
August 27, 2014

One Minute Brief entries:
Advertise Saunas



























































Comment
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