One Minute Brief of the Day: Create a NABS Thank You Ad and/or Christmas Card
One Minute Brief of the Day:
Create a NABS Thank You Ad and/or Christmas Card
After the success of last year's NABS Christmas briefs we are collaborating again this year and giving away 2 x £50 Gift Vouchers to the winning ideas. Your name/twitter handle will appear on the Christmas card and go into all of the major agencies and the same goes for the print ad where you can get your name and work into Campaign Magazine!
Remember to include @oneminutebriefs and @nabs_uk in your tweets.
See brief and info below:
PROJECT BACKGROUND:
Each year NABS sends a Christmas card to industry supporters to thank them for their support throughout the year. We also run an ad in Campaign magazine, which is our opportunity to thank all those whose support we so heavily rely on across the year and wish them a merry Christmas. We are looking for ideas for both a thank you press ad and a Christmas card.
OBJECTIVES:
Primary:
To wish the industry a happy Christmas
Secondary:
To thank people for their continued support throughout 2014
NABS is here to help improve life for those working in the world of advertising and media via the provision of advice, support and career guidance.
NABS believes that by supporting people in our industry through good times and bad, we can make working life a bit easier in such a dynamic and volatile industry.
Alongside financial grants NABS also offers a wide range of everyday services including career coaching, the NABS Advice Line and workshops covering a range of topics from pressure, confidence and gravitas, to parenting and work/life balance.
NABS is funded entirely by voluntary donations from the media and advertising industry it supports.
http://www.nabs.org.uk/
Create a NABS Thank You Ad and/or Christmas Card
After the success of last year's NABS Christmas briefs we are collaborating again this year and giving away 2 x £50 Gift Vouchers to the winning ideas. Your name/twitter handle will appear on the Christmas card and go into all of the major agencies and the same goes for the print ad where you can get your name and work into Campaign Magazine!
Remember to include @oneminutebriefs and @nabs_uk in your tweets.
See brief and info below:
PROJECT BACKGROUND:
Each year NABS sends a Christmas card to industry supporters to thank them for their support throughout the year. We also run an ad in Campaign magazine, which is our opportunity to thank all those whose support we so heavily rely on across the year and wish them a merry Christmas. We are looking for ideas for both a thank you press ad and a Christmas card.
OBJECTIVES:
Primary:
To wish the industry a happy Christmas
Secondary:
To thank people for their continued support throughout 2014
TARGET AUDIENCE:
The entire NABS database: NABS Partner Card holders, event attendees, supporters across the advertising and media world, from CEOs to Account Executives, from Media Owner companies to creative and media agencies; both NABS engaged/aware and not.
PROPOSITION:
Happy Christmas from NABS, it’s thanks to your support, that we are able to continue helping the industry.
The entire NABS database: NABS Partner Card holders, event attendees, supporters across the advertising and media world, from CEOs to Account Executives, from Media Owner companies to creative and media agencies; both NABS engaged/aware and not.
PROPOSITION:
Happy Christmas from NABS, it’s thanks to your support, that we are able to continue helping the industry.
NABS is here to help improve life for those working in the world of advertising and media via the provision of advice, support and career guidance.
NABS believes that by supporting people in our industry through good times and bad, we can make working life a bit easier in such a dynamic and volatile industry.
Alongside financial grants NABS also offers a wide range of everyday services including career coaching, the NABS Advice Line and workshops covering a range of topics from pressure, confidence and gravitas, to parenting and work/life balance.
NABS is funded entirely by voluntary donations from the media and advertising industry it supports.
http://www.nabs.org.uk/
MANDATORIES:
NABS logo
NABS line: Supporting life in advertising and media
NABS logo
NABS line: Supporting life in advertising and media
One Minute Brief WINNERS: Advertise Air Freshener
One Minute Brief WINNERS:
Advertise Air Freshener
Another brilliant amount of fantastic entries reflected by these great winners that you can see below:
@iainthorley with 'life doesn't always smell like rose' A play on the famous saying. Nice work.
@jmccarthy92 with 'Stay inside and get some fresh air.' Love this line.
@richbayley80 with 'cover up something fishy' Could be a big campaign idea in this.
@lauratude with a bed outdoors. Possible ambient idea here.
@skgraphic with 'in case of emergency' Nice humorous take on the brief.
@paperjamcreate with the brilliant 'Out of Odour'
Thanks OMBLES.
One Minute Brief ENTRIES: Advertise Air Freshener
One Minute Brief ENTRIES:
Advertise Air Freshener
One Minute Brief WINNERS: Advertise Telescopes
One Minute Brief WINNERS:
Advertise Telescopes
Another amazing response this week from the OMBLES. Huge amount of entries and the quality of ideas just keeps getting better. The more OMB's you do, the more wins you get. And that's not just because you have more chance in terms of numbers, it's because you can really improve your thinking.
Winners here:
@paperjamcreate for a nice ambient poster/mag/press ad that you roll up into shape.
@stewallan with this brilliant visual. Very eye-catching...I'll get my coat.
@skgraphic with this hilarious visual. Very topical with the #cometlanding news recently.
@supercoolkp with 'So far yet so near' Brilliant bit of copy.
@sianellenj with 'if you don't own a telescope it's something you should look into' Another cleverly written piece.
@little_scamp85 with 'Look forward into the past' Great insight and copy.
Well done all.
One Minute Brief ENTRIES: Advertise Telescopes
One Minute Brief ENTRIES:
Advertise Telescopes
Advertise Telescopes
One Minute Brief WINNERS: Advertise #FilmsWithOneLetterMissing
One Minute Brief WINNERS:
Advertise #FilmsWithOneLetterMissing
This brief really caught everyone's imagination and is probably the most difficult one we have had to judge due to the sheer amount and quality of entries. It was a bit of fun and some of the entries are hilarious. Below are a selection of winners taken from amount of faves, retweets, votes and our own choices. One entry was retweeted over 70 times. That means in one way or another that tweet has reached a HUGE amount of people. Make sure you use it to your advantage.
Our tips are to:
1. Include your twitter name on your image. This helps us to judge the winners and will get you recognition when ideas are shared.
2. Mention people and brands (within reason). Get the recognition you deserve.
3. Include info in your tweet to get people to click on the photo.
4. Don't mention @oneminutebriefs at the start of the tweet...include it somewhere in the middle or at the end. Otherwise it will only come to us.
Load of winners below:
@stephenhunter21 with 'Raveheart' An interesting twist.
@alflynn91 with 'ion King' One for the geeks!
@richbayley80 & @drbadger with 'West Side Story' Great minds...
@bengalpinuk with 'Toy Tory' Funny visuals.
@placey80 with 'Intersellar' :O
@Dissential with 'NAH' Hilarious.
@thenickryder with 'Les Miserable' Can;t wait to see this!
@joe_from_essex with 'Taxi Diver' Actual LOL. & '28 Days Late' Too funny.
@stutecopy with 'mad ad world' Nice way of featuring the OMBLES.
@alison_norden with 'Finding Emo' Brilliant scamp.
@hollieanderson1 with 'Fight Cub' Quality!
@gazzamatazzzz with 'Bing John Malkovich' Top stuff
@matthew__wyatt with 'Froze' including a buffering visual. Lovely and was shared massively.
@junaidaliansar with 'Inter Stella' An alcoholic version of the original.
@jamie_hurst with 'Dive' Brilliant photoshopping!
@richbayley80 with 'Sven' He should star in the next film.
@mr_sarto with 'The Walking Dad' A dad who walks around aimlessly. Great storyline and mass shares for this ad.
@thomashyde3 with 'Harry Otter' Simple but effective.
@nosloppycopy with 'Ill Bill' Great visual.
Amazing day well done to all.
One Minute Brief ENTRIES: Advertise #FilmsWithOneLetterMissing
One Minute Brief ENTRIES:
Advertise #FilmsWithOneLetterMissing
One Minute Brief WINNERS: Advertise #NicksMumsCarForSale
One Minute Brief WINNERS:
Advertise #NicksMumsCarForSale
Some brilliant entries for today's brief. I knew I'd get some cheeky ads coming through with the nature of the subject of the brief but most were respectable haha. Below are the winners:
@sharpstuffbits with this brilliantly re-write of the original ad. Although it obviously took longer than a minute the simple thought is clear to see. Superb.
@BMMarketer with the difference between Nick Mum's Car and Nick's Mum's Car. Lovely copy.
@leaworthington is in top form at the moment with her reference to the popular Vine at the minute.
@leebenecke with 'Go Faster Stripes as standard' Brilliant way of turning negative to positive.
@gazzamatazzzz with 'One Careful Lady Owner' with a little bit of small print.
@alvo_muses with the mother of all ads. Nice personal touch.
@sianellenj with a cars Trust idea. Taking it out of category is a nice thought.
Well done all! I might buy it myself!
Advertise #NicksMumsCarForSale
Some brilliant entries for today's brief. I knew I'd get some cheeky ads coming through with the nature of the subject of the brief but most were respectable haha. Below are the winners:
@sharpstuffbits with this brilliantly re-write of the original ad. Although it obviously took longer than a minute the simple thought is clear to see. Superb.
@BMMarketer with the difference between Nick Mum's Car and Nick's Mum's Car. Lovely copy.
@leaworthington is in top form at the moment with her reference to the popular Vine at the minute.
@leebenecke with 'Go Faster Stripes as standard' Brilliant way of turning negative to positive.
@gazzamatazzzz with 'One Careful Lady Owner' with a little bit of small print.
@alvo_muses with the mother of all ads. Nice personal touch.
@sianellenj with a cars Trust idea. Taking it out of category is a nice thought.
Well done all! I might buy it myself!
One Minute Brief ENTRIES: Advertise #NicksMumsCarForSale
One Minute Brief ENTRIES:
Advertise #NicksMumsCarForSale
One Minute Brief of the Day: Advertise Nick's Mums Car For Sale
One Minute Brief of the Day:
Advertise Nick's Mums Car For Sale
Bit of a fun brief today. My mother has decided to sell her old car on Ebay as she's got another one and we wanted to see how you would creatively advertise it. Link here: http://www.ebay.co.uk/itm/Toyota-MR2-Roadster-/111505681504?pt=Automobiles_UK&hash=item19f641ac60
The winning entry will receive an OMB prize too.
See info below:
Unfortunately i have to sell my MR2 as I have bought another car.
Advertise Nick's Mums Car For Sale
Bit of a fun brief today. My mother has decided to sell her old car on Ebay as she's got another one and we wanted to see how you would creatively advertise it. Link here: http://www.ebay.co.uk/itm/Toyota-MR2-Roadster-/111505681504?pt=Automobiles_UK&hash=item19f641ac60
The winning entry will receive an OMB prize too.
See info below:
Item specifics
| Condition: |
Used
|
Year: | 2002 |
| MOT Expiry: | 01/2015 |
Manufacturer: | Toyota |
| Transmission: | Manual |
Model: | MR2 |
| Fuel: | Petrol |
Type: | Sports/Convertible |
| Seats: | 2 |
Doors: | 2 |
| Previous Owners: | 5 |
Colour: | Silver |
| Exterior: | Alloy Wheels |
Reg. Date: | 12/07/2002 |
| Interior/Comfort Options: | Air Conditioning, Power-assisted Steering (PAS), Power Locks, Power Windows, Tilt Steering Wheel |
Mileage: | 75,325 |
| In-Car Audio: | AM/FM Stereo, CD Player |
Engine Size: | 1,800 |
Unfortunately i have to sell my MR2 as I have bought another car.
This is a great little sports car and is mechanically great.
Radio CD player
Electric mirrors
Electric windows
Tyres all fine and well above legal limits
Owners manual included
Soft top roof works fine no leakage, i have only had this down once or twice
Alloy wheels are an addition and were on the car when i bought it
Mileage 75,325
MOT until Jan 2015
11/02/2013 - 62,021
25/01/2012 - 56,202
11/07/2011 - 54,014
05/07/2010 - 49,972
Bad points
There is one dent on the front wheel arm will pop out (Pic)
There is a scratch over the rear wheel arch which is cosmetic (Pic)
Small rust patch bottom line of the driver door, it was like this when i bought it and hasn't changed
Bodywork overall is average for the age as you would expect for a car of this age
One Minute Brief WINNERS: Advertise Catflaps
One Minute Brief WINNERS:
Advertise Catflaps
Loads of entries for this great brief for a very bland product. Great to see how imaginations work for a piece of swinging plastic!
Winners here:
@reverendpixel with a brutally straight to the point message to cat owners!
@munchkin_amb with 'the struggle is real' Hilarious.
@ailismullins with 'furry superstars' Great visual.
@hairy_hand with a tiny change to a classic book. Love it.
Well done all.
One Minute Brief WINNERS: Advertise the GBBO Final
One Minute Brief WINNERS:
Advertise the GBBO Final
@stewallan with this great hybrid visual.
@pwcfreelance with 'squeaky bun time' Nice use of humour.
@chorles with 'Creme de la Creme' Nice line.
@creativebrummie with a brilliant visual using the oven gloves as boxing gloves. Someone else also did a similar idea but didn't put their Twitter name in the corner. Remember to always do this!!
Cheers all!
One Minute Brief ENTRIES: Advertise Australia
One Minute Brief ENTRIES:
Advertise Australia
With a few of the OMBLES being from Australia we thought it would be good to use as a brief and the entries were great. Hopefully we can all meet up soon at OMB LIVE INTERNATIONAL.
Here are the winners:
@katesteeth with what could make a brilliant illustration.
@robynjcreative with an upside down ad. interesting and makes you look.
@downatheel with 'keep coming back' Nice thought.
@_johnford with 'make every day a g'day' Strong copy.
@leaworthington with 'think again' which does the unexpected and gives another reason to go. Good work
One Minute Brief WINNERS: Advertise Umbrellas
One Minute Brief WINNERS:
Advertise Umbrellas
Loads of great ideas sent in to us on this brief and here are the winners. Some brat thinking on show.
@little_scamp85 with a tactical idea for Martini Extra Day. Nice as a giveaway.
@gazzamatazzzz with a very branded idea for Totes. Brilliant.
@matthew__wyatt with 'under the weather' Could make a great campaign.
@phoeberees1 with 'British Icon' Great brand ambassador!
@reverendpixel with 'Raining champion' Puntastic!
and also @leaworthington Nice idea of linking OMB into it. Might have to get some made to keep the OMBLES dry over winter! #OMBrella
Well done peoples!
Advertise Umbrellas
Loads of great ideas sent in to us on this brief and here are the winners. Some brat thinking on show.
@little_scamp85 with a tactical idea for Martini Extra Day. Nice as a giveaway.
@gazzamatazzzz with a very branded idea for Totes. Brilliant.
@matthew__wyatt with 'under the weather' Could make a great campaign.
@phoeberees1 with 'British Icon' Great brand ambassador!
@reverendpixel with 'Raining champion' Puntastic!
and also @leaworthington Nice idea of linking OMB into it. Might have to get some made to keep the OMBLES dry over winter! #OMBrella
Well done peoples!
One Minute Brief WINNERS: Advertise Anti-Snoring Strips
One Minute Brief WINNERS:
Advertise Anti-Snoring Strips
Loads of fun ideas were shared with this great brief. Snoring is one of the worst things in the world! And this is a great product and we've got some great winners.
@leaworthington with 'wife saver' Simple but effective.
@paperjamcreate with these brilliant visuals. Very eye-catching.
@_johnford with 'one tool for the job' Great observation.
@matthew__wyatt with a lovely visual metaphor for the product.
Well done all.
One Minute Brief WINNERS: Advertise National Poetry Day
One Minute Brief WINNERS:
Advertise National Poetry Day
Really interesting to see the different ways people took this brief. Some great thinking on show and here are the winners:
@gazzamatazzzz with #Twoem a great idea to engage people with new technology and get them involved
@matthew__wyatt and @alison_norden with 'Try' Nice CTA. Simple way of pushing people to give it a go.
@hollieanderson1 @lauratude with 'Roses are Red' Encouraging people to complete the poster. Nice work.
@stewallan with a nice ambient quill idea.
@simonmaye with a brilliantly written idea for Bic pens.
Well done all.
Advertise National Poetry Day
Really interesting to see the different ways people took this brief. Some great thinking on show and here are the winners:
@gazzamatazzzz with #Twoem a great idea to engage people with new technology and get them involved
@matthew__wyatt and @alison_norden with 'Try' Nice CTA. Simple way of pushing people to give it a go.
@hollieanderson1 @lauratude with 'Roses are Red' Encouraging people to complete the poster. Nice work.
@stewallan with a nice ambient quill idea.
@simonmaye with a brilliantly written idea for Bic pens.
Well done all.
One Minute Brief WINNERS: Advertise Plastic Cutlery
One Minute Brief WINNERS:
Advertise Plastic Cutlery
Huge amount of entries for this brief with lots of great ideas too. Below are the deserved winners.
@dissential with a twist on feeding a family of four. Brilliant bit of copy.
@limitedition_ts with a very simple Marigold visual that says it all.
@_HHCreative with this great visual campaign for emergency cutlery. Nice insight.
@thebigcreative with another great thought for plastic 'Accepted Worldwide'
Great stuff everyone.
One Minute Brief WINNERS: Advertise Sperm Banks
One Minute Brief WINNERS:
Advertise Sperm Banks
Looks like people had a lot of fun with this brief. People often try and go really serious on this type of brief. But why? If the ads can raise a smile then we're onto a winner.
@hairy_hand with #donationface Nice use of politicians!
@lauratude with 'donating never felt so good' Great thought.
@little_scamp85 with a cheeky interactive press ad. He's on fire at the moment.
@sharpstuffbits with 'Wank Bank' Would love to see a huge billboard with this on.
@gazzamatazzzz with 'Come inside' Simple yet effective.
@chorles with a brilliant parody of 'the bank that likes to say YES' Would be great to see a worked up version done in the same style.
@hellofellowtwit with a funny line about the bank's customer service. 'Go fuck yourself'. Could be a campaign in this.
Well done all.
One Minute Brief WINNER: Campaign to support @OrchardTweets in their 10k run for @makeawishuk
One Minute Brief WINNER:
Campaign to support @OrchardTweets in their 10k run for @makeawishuk
Overwhelming response today by the OMBLES. Really proud to be part of such an amazing creative community. Lots of quality ideas and raising around £100 to go to a great cause is superb. You're all a credit to OMB. Thank you.
Everyone deserves the win today but the entry that stood out most was @little_scamp85 with 'for some life's a sprint not a marathon' Stunning piece of copy that relates to the charity and what Orchard are doing to help. He was also one of the guys who donated. Fair play to everyone who did. E-mail us at interest@bankofcreativity.co.uk and we'll send you your prize.
Thanks everyone who entered and donated. Enjoy your weekend.
Campaign to support @OrchardTweets in their 10k run for @makeawishuk
Overwhelming response today by the OMBLES. Really proud to be part of such an amazing creative community. Lots of quality ideas and raising around £100 to go to a great cause is superb. You're all a credit to OMB. Thank you.
Everyone deserves the win today but the entry that stood out most was @little_scamp85 with 'for some life's a sprint not a marathon' Stunning piece of copy that relates to the charity and what Orchard are doing to help. He was also one of the guys who donated. Fair play to everyone who did. E-mail us at interest@bankofcreativity.co.uk and we'll send you your prize.
Thanks everyone who entered and donated. Enjoy your weekend.
One Minute Brief ENTRIES: Campaign to support @OrchardTweets in their 10k run for @makeawishuk
One Minute Brief ENTRIES:
Campaign to support @OrchardTweets in their 10k run for @makeawishuk
Well done to all who have entered so far. The OMBLES have raised around £100 towards Orchard's £500 target. You should all be very proud. Thank you all. If anyone else wishes to donate you can here: https://www.justgiving.com/orchardsurvival
Vote for your fave idea below and we will send the winner a brilliant Pentagram Marks book as a prize.
Campaign to support @OrchardTweets in their 10k run for @makeawishuk
Well done to all who have entered so far. The OMBLES have raised around £100 towards Orchard's £500 target. You should all be very proud. Thank you all. If anyone else wishes to donate you can here: https://www.justgiving.com/orchardsurvival
Vote for your fave idea below and we will send the winner a brilliant Pentagram Marks book as a prize.