One Minute Brief ENTRIES: Anti-Speeding Campaign

One Minute Brief ENTRIES:

Anti-Speeding Campaign

One Minute Brief ENTRIES: Advertise DJs

One Minute Brief ENTRIES: 
Advertise DJs

One Minute Brief ENTRIES: Create an ad to raise awareness of type 2 diabetes

One Minute Brief ENTRIES: 
Create an ad to raise awareness of type 2 diabetes

One Minute Brief WINNER: Promote @CloggsUK new store opening in York

One Minute Brief WINNER:
Promote @CloggsUK new store opening in York

On behalf of ourselves and Cloggs, we'd like to thank you for the amazing response we had on this brief. The quality of ideas was immense and it was difficult to choose a winner. There was a great variety of ideas from posters to ambient and TV.

The winning idea could work brilliantly ambiently as well as a great visual poster.

The winner is @owenjevans with this lovely image-led idea using laces instead of ribbon to represent the store opening. E-mail us at interest@bankofcreativity.co.uk to claim your prize of £150 vouchers to spend at Cloggs.

One Minute Brief of the Day: Campaign to get Nick a new creative partner

One Minute Brief of the Day:
Campaign to get Nick a new creative partner 

Today's brief is a personal one to us as the creators of One Minute Briefs and Bank of Creativity.

Brief: Campaign to get Nick a new creative partner 

The ads need to communicate some of the info below and that I am now available for freelance/permanent roles in the creative industry. Remember to include @BOC_ATM & @OneMinuteBriefs & any other relevant agencies/creatives Twitter names in your tweets.

We will be offering an OMB t-shirt and Pentagram book to the winner. More tees getting delivered this week. E-mail us if you'd like one to interest@bankofcreativity.co.uk

As some people already know, myself (Nick) and James have recently left McCann Manchester. James has decided to go off travelling America etc so we are 'splitting up' as a team. Although it is on good terms and fully support what each other does in the future.

For this reason, I am currently looking for a new creative partner to team up with. I am the copywriter usually so I am mainly looking to partner up with an art director. However, I do also do art direction so I am open to working with other copywriters and creatives if this would work.

See previous work and projects at www.bankofcreativity.co.uk

If you'd like to work with me please e-mail me here:
interest@bankofcreativity.co.uk

One Minute Brief of the Day: Create an ad to raise awareness of type 2 diabetes

One Minute Brief of the Day: Create an ad to raise awareness of type 2 diabetes

Today’s brief is being run in collaboration with Ryan Wallman (a.k.a. @dr_draper) – who is Head of Copy at Wellmark, a healthcare communications agency – and Advertising Health, an online hub for the healthcare advertising industry.

Brief

Campaign to raise awareness of Type 2 Diabetes & prompt people who may be at risk to ask their doctor for a diabetes test.

Entries

For regulatory reasons, please ensure that you do not include the names of any prescription-only products in your ads. 

Please include @wellmark_health and @adhealthmag in your tweets. 

Winners

The best entries from this brief will be featured on the Advertising Health website and the Wellmark blog.

The overall winner will also receive Dave Trott’s ‘Predatory Thinking’ book as a prize.

Background: about type 2 diabetes

Type 2 diabetes is the most common form of diabetes. It impairs the way the body uses glucose (sugar), which results in a build-up of sugar in the blood.

Type 2 diabetes is caused by a combination of genetic and environmental factors. Although there is a strong genetic predisposition, the risk of type 2 diabetes is greatly increased by lifestyle factors such as obesity, lack of physical activity, and poor diet.

Many people first diagnosed with Type 2 diabetes are unaware that they are even at risk, and most of them are only diagnosed ‘by accident’ (i.e. as part of routine tests or while they are being treated for other conditions).

The problem with this is that organ damage can occur before any symptoms are noticed, so delayed diagnosis of type 2 diabetes puts people at risk of serious complications, such as kidney disease, eye disease (including blindness), heart disease, stroke, and disease of the peripheral blood vessels (which can lead to amputation). About half of the people with type 2 diabetes have some evidence of complications at the time of their diagnosis.

For these reasons, type 2 diabetes is sometimes called ‘the silent killer’.

Good luck to everyone who gets involved.

Freelance Partnership Opportunities with the Bank of Creativity & One Minute Briefs

Freelance Partnership Opportunities:

Hello, as some people already know, myself (Nick) and James have now left McCann Manchester and are now working on freelance and project work.

James is taking some time out at the moment so I am looking to team up with someone for freelance opportunities over the next few weeks. I am the copywriter usually so I am mainly looking to partner up with an art director. However, I do also do art direction so I am open to working with other copywriters and creatives if this would work.

I can give you the details of the freelance creative team roles via e-mail. To see my work visit www.bankofcreativity.co.uk

If you feel we could work together I'd like to hear from you asap as one of the roles begins next week.

Please send me an e-mail if you are interested along with your portfolio to:
interest@bankofcreativity.co.uk

Creative Partner WANTED:

Creative Partner WANTED:

Hello, as some people already know, myself (Nick) and James have now left McCann Manchester and I'm now working freelance and on project work for One Minute Briefs and Agency Quotes.

James has gone travelling so I am looking for a new creative partner. I am the copywriter usually so I am mainly looking to partner up with an art director. However, I do also do art direction so I am open to working with other copywriters and creatives if this would work.

I can give you the details  via e-mail. To see my work visit www.bankofcreativity.co.uk

I've appreciate all of the interest I've received so far and will be looking to make a decisions on who I will be working within the next few weeks. If you feel we could work together I'd like to hear from you.

Please send me an e-mail if you are interested along with your portfolio to:
interest@bankofcreativity.co.uk

One Minute Brief ENTRIES: Promote @CloggsUK new store opening in York

One Minute Brief ENTRIES:
Promote @CloggsUK new store opening in York

One Minute Brief WINNER: Create a NABS Thank You Ad & Christmas Card

One Minute Brief WINNER:
Create a NABS Thank You Ad & Christmas Card

On behalf of ourselves and NABS, we'd like to thank everyone who entered. You have all helped to  raise awareness of NABS and what they do and the ideas were very strong throughout.

However, one really stood out as it was so unique. @richbayley80 used the distinctive N branding as part of a Christmas jumper pattern. NABS like this idea so much that they will be running it in their ad and on the card.

Richard can you e-mail us at interest@bankofcreativity.co.uk to claim your prize and discuss next steps.

Well done to everybody who entered!

One Minute Brief of the Day: Promote @CloggsUK new store opening in York

One Minute Brief of the Day:
Promote @CloggsUK new store opening in York

Today we have an exciting collaboration with a great brand along with a brilliant prize for the winner so make sure you get involved!! The brief and info is below but you can find out any info you need  including images and logo at www.cloggs.co.uk Make sure you mention @oneminutebriefs and @cloggsUK in your tweets.

The winning entry will receive £150 credit to spend on Cloggs' online store.

Brief

This Saturday 22^nd November, Cloggs Home of Footwear will be opening a brand-new store in the historic city of York.

We'd like to know how you'd go about advertising this new store. The brief is completely open to your interpretation. We look forward to seeing all of your creative ideas.

Good Luck!!!

OMBLIVE 1.5

Bit short notice but with the struggle to make OMBLIVE2 happen (we were quoted 8 grand to hire a room in London today!!) we have decided to do a meet-up tomorrow for any OMBLES who can make it for a catch-up and some drinks/OMBLIVE1.5. Myself and @worldofolly are going so far and would be great to meet up with a few more.

It's also the England vs Scotland match tomorrow night and I'm half Scottish so should be interesting!!

We will be meeting on Tuesday 18th November. I'll be there from 6pm onwards at:

Sports Bar & Grill Piccadilly Circus
36-40 Rupert Street, London, W1D 6DW

We are still looking for venues for OMBLIVE2 in London, Birmingham and Manchester and I'm trying to keep ticket prices down as much as possible so if you have any ideas for venues please let us know.

Let me know if you can make it by tweeting us @oneminutebriefs or email interest@bankofcreativity.co.uk

Be great to see a few of you there.

Cheers,
Nick
07590369321

One Minute Brief ENTRIES: Create a @NABS_UK Christmas Card and/or Thank You Ad

One Minute Brief ENTRIES:

Create a @NABS_UK Christmas Card and/or Thank You Ad

One Minute Brief of the Day: Create a NABS Thank You Ad and/or Christmas Card

One Minute Brief of the Day:
Create a NABS Thank You Ad and/or Christmas Card

After the success of last year's NABS Christmas briefs we are collaborating again this year and giving away 2 x £50 Gift Vouchers to the winning ideas. Your name/twitter handle will appear on the Christmas card and go into all of the major agencies and the same goes for the print ad where you can get your name and work into Campaign Magazine! 

Remember to include @oneminutebriefs and @nabs_uk in your tweets. 
See brief and info below:

PROJECT BACKGROUND: 
Each year NABS sends a Christmas card to industry supporters to thank them for their support throughout the year. We also run an ad in Campaign magazine, which is our opportunity to thank all those whose support we so heavily rely on across the year and wish them a merry Christmas. We are looking for ideas for both a thank you press ad and a Christmas card.


OBJECTIVES: 
Primary:
To wish the industry a happy Christmas

Secondary:
To thank people for their continued support throughout 2014 

TARGET AUDIENCE: 
The entire NABS database: NABS Partner Card holders, event attendees, supporters across the advertising and media world, from CEOs to Account Executives, from Media Owner companies to creative and media agencies; both NABS engaged/aware and not.


PROPOSITION: 
Happy Christmas from NABS, it’s thanks to your support, that we are able to continue helping the industry. 

NABS is here to help improve life for those working in the world of advertising and media via the provision of advice, support and career guidance.

NABS believes that by supporting people in our industry through good times and bad, we can make working life a bit easier in such a dynamic and volatile industry.

Alongside financial grants NABS also offers a wide range of everyday services including career coaching, the NABS Advice Line and workshops covering a range of topics from pressure, confidence and gravitas, to parenting and work/life balance.

NABS is funded entirely by voluntary donations from the media and advertising industry it supports.

http://www.nabs.org.uk/

MANDATORIES: 
NABS logo
NABS line: Supporting life in advertising and media 

One Minute Brief WINNERS: Advertise Air Freshener

One Minute Brief WINNERS:

Advertise Air Freshener

Another brilliant amount of fantastic entries reflected by these great winners that you can see below:

@iainthorley with 'life doesn't always smell like rose' A play on the famous saying. Nice work.

@jmccarthy92 with 'Stay inside and get some fresh air.' Love this line.

@richbayley80 with 'cover up something fishy' Could be a big campaign idea in this.

@lauratude with a bed outdoors. Possible ambient idea here.

@skgraphic with 'in case of emergency' Nice humorous take on the brief.

@paperjamcreate with the brilliant 'Out of Odour'

Thanks OMBLES.

One Minute Brief ENTRIES: Advertise Air Freshener

One Minute Brief ENTRIES:

Advertise Air Freshener

One Minute Brief WINNERS: Advertise Telescopes

One Minute Brief WINNERS:

Advertise Telescopes

Another amazing response this week from the OMBLES. Huge amount of entries and the quality of ideas just keeps getting better. The more OMB's you do, the more wins you get. And that's not just because you have more chance in terms of numbers, it's because you can really improve your thinking.

Winners here:

@paperjamcreate for a nice ambient poster/mag/press ad that you roll up into shape.

@stewallan with this brilliant visual. Very eye-catching...I'll get my coat.

@skgraphic with this hilarious visual. Very topical with the #cometlanding news recently.

@supercoolkp with 'So far yet so near' Brilliant bit of copy.

@sianellenj with 'if you don't own a telescope it's something you should look into' Another cleverly written piece.

@little_scamp85 with 'Look forward into the past' Great insight and copy.

@charl_banks with an ad you can only read with a telescope. Brilliant use of media.

Well done all.

One Minute Brief ENTRIES: Advertise Telescopes

One Minute Brief ENTRIES:
Advertise Telescopes

One Minute Brief WINNERS: Advertise #FilmsWithOneLetterMissing

One Minute Brief WINNERS:

Advertise #FilmsWithOneLetterMissing

This brief really caught everyone's imagination and is probably the most difficult one we have had to judge due to the sheer amount and quality of entries. It was a bit of fun and some of the entries are hilarious. Below are a selection of winners taken from amount of faves, retweets, votes and our own choices. One entry was retweeted over 70 times. That means in one way or another that tweet has reached a HUGE amount of people. Make sure you use it to your advantage. 

Our tips are to:

1. Include your twitter name on your image. This helps us to judge the winners and will get you recognition when ideas are shared.

2. Mention people and brands (within reason). Get the recognition you deserve.

3. Include info in your tweet to get people to click on the photo.

4. Don't mention @oneminutebriefs at the start of the tweet...include it somewhere in the middle or at the end. Otherwise it will only come to us.

Load of winners below:

@stephenhunter21 with 'Raveheart' An interesting twist.

@alflynn91 with 'ion King' One for the geeks!

@richbayley80 & @drbadger with 'West Side Story' Great minds...

@bengalpinuk with 'Toy Tory' Funny visuals.

@placey80 with 'Intersellar' :O

@Dissential with 'NAH' Hilarious.

@thenickryder with 'Les Miserable' Can;t wait to see this!

@joe_from_essex with 'Taxi Diver' Actual LOL. & '28 Days Late' Too funny.

@stutecopy with 'mad ad world' Nice way of featuring the OMBLES.

@alison_norden with 'Finding Emo' Brilliant scamp.

@hollieanderson1 with 'Fight Cub' Quality!

@gazzamatazzzz with 'Bing John Malkovich' Top stuff

@matthew__wyatt with 'Froze' including a buffering visual. Lovely and was shared massively.

@junaidaliansar with 'Inter Stella' An alcoholic version of the original.

@jamie_hurst with 'Dive' Brilliant photoshopping!

@richbayley80 with 'Sven' He should star in the next film.

@mr_sarto with 'The Walking Dad' A dad who walks around aimlessly. Great storyline and mass shares for this ad.

@thomashyde3 with 'Harry Otter' Simple but effective.

@nosloppycopy with 'Ill Bill' Great visual.

Amazing day well done to all.

One Minute Brief ENTRIES: Advertise #FilmsWithOneLetterMissing

One Minute Brief ENTRIES:

Advertise #FilmsWithOneLetterMissing