One Minute Brief of the Day: Create @BeatEpilepsy Launch Ads

One Minute Brief of the Day: Create @BeatEpilepsy Launch Ads

Today we have a great brief with our friends who are launching @BeatEpilepsy this evening in Edinburgh. Unfortunately I can't make it up for the launch but let's hope OMB can help raise awareness and be a great warm-up to tonight's event hosted by Christopher Biggins.

Remember to include @beatepilepsy and hashtag #beatepilepsy in your tweets and put your name in the corner of your ads. You could also include @OneBiggins @MuirMaxwell and @Blondi_SOS in your tweets.

Prize: Signed copy of Christopher Biggins book and a goody bag from the Beat Epilepsy launch.

What do we want to do?: Help #beatepilepsy and get people to sign up, share cupcakes and donate. Info and Links below:


The Cupcake Challenge
Tonight the Muir Maxwell Trust is launching a year-long charity cupcake challenge.

We’re inviting you to host a “get together” any time, anywhere for a cup of tea and a cupcake with friends, family, colleagues, or classmates – perhaps even a glass of fizz in celebration of a special occasion in the calendar.

This results in your guests being “cupcaked!”

Cupcaked guests are then expected to make a suggested donation of £5 each, but we will let each decide on the amount as every donation is a big help.

Donations can be made at our dedicated Muir Maxwell Trust JustGiving page for the Cupcake Challenge.

At the close of a ‘get together’ the host should nominate 3 guests (or more) and challenge them….”You’ve been Cupcaked!”.

Their challenge is then to host a similar event and challenge of their own.

As well as spreading the word about epilepsy and its impact on family life, the campaign will be a fun and exciting way to raise much needed funds for the Muir Maxwell Trust, to continue providing practical support to children with difficult epilepsy and their families.

www.charitycupcakechallenge.com
https://www.facebook.com/beatepilepsy

One Minute Brief of the Day: Advertise @TheProposers

One Minute Brief of the Day:

Advertise @TheProposers

Today's brief is in collaboration with our friends The Proposers. After meeting them at the SBS event in January we thought their concept would make a brilliant brief! And for today's winner there is a prize of a bottle of champagne up for grabs. Remember to include @oneminutebriefs and @theproposers in your tweets for the chance to win. See info and links below.

The Proposers are the first ever marriage proposal and romance planners in the UK.  They've planned over 500 unique proposals in just 3 years and have a 100% "She Said Yes!" success rate! The expert romance planners have created some truly spectacular proposals which are completely tailored to the couple. They've arranged flashmobs in Times Square, abseiled into caves to set up candlelit picnics, scuba dived with 'marry me' signs, dressed dogs up as Disney Princess' and even had cats delivering the ring..anything is possible!! 

Website: www.theproposers.co.uk

Blog: www.theproposers.co.uk/blog

Twitter: @theproposers

Instagram: @theproposers

Facebook: www.facebook.com/TheProposers

One Minute Brief of the Day: Create an ad to raise awareness of #SafeFood practices

One Minute Brief of the Day:

Create an ad to raise awareness of #SafeFood practices

Today’s brief is the second in a series of healthcare briefs being run in collaboration with Ryan Wallman (a.k.a. @dr_draper) – who is Head of Copy at Wellmark, a healthcare communications agency – and Advertising Health, an online hub for the healthcare advertising industry.

Brief

Campaign to raise awareness of food safety (the theme of this year’s World Health Day) and encourage practices that promote #SafeFood

Entries

For regulatory reasons, please ensure that you do not include the names of any prescription-only products in your ads. 

Please include @wellmark_health and @adhealthmag #SafeFood in your tweets. 

Winners

The best entries from this brief will be featured on the Advertising Health website and the Wellmark blog.

The overall winner will also receive a copy of Dave Trott’s new book ‘One Plus One Equals Three: A Masterclass in Creative Thinking’. 

Background: about food safety and the 2015 WHO World Health Day 

Unsafe food is a huge global problem, estimated to be responsible for the deaths of about 2 million people per year. Food containing harmful bacteria, viruses, parasites or chemical substances is responsible for more than 200 diseases, which range from diarrhoea right through to long-term diseases such as cancers. 

Because of the increasingly globalised nature of food trade, contamination in one place may affect the health of people living on the other side of the planet. This means that everyone along the production chain, from producer to consumer, must observe safe food-handling practices.

It is important for consumers to know about common food hazards and how to handle food safely, using the information provided in food labelling.

Accordingly, the message of this year’s World Health Day is to be informed to ensure that the food on your plate is safe to eat. 

More information is available at: http://www.who.int/campaigns/world-health-day/2015/en/

One Minute Brief of the Day: Create a cover design that encapsulates the meaning of creativity in 2015.

One Minute Brief of the Day:Create a cover design that encapsulates the meaning of creativity in 2015. 






I recently saw a great brief to design the cover of the Advertising Age Magazine and thought it would be amazing if all the OMBLES could combine to create a 'collage' cover.

The brief is to create a cover design that encapsulates the meaning of creativity in 2015. My idea is to turn social creativity into something physical by stitching the ideas together to make a collaborative collage cover and try and get all of the OMBLES on the cover of their Cannes issue as I believe this is what creativity is about in 2015. It will also appear on a huge billboard at Cannes.

Remember to include the Twitter handle @AdAge and the hashtags #creativitycover #OMBLES in your entries to let them know what we are doing.

Prize: Winner will receive an OMB tee and an Ad Pad.
Tips: Your creative cover design does NOT need to have a Cannes festival theme. It's all about pure creativity.

We're looking for your quick creative thoughts. But if you want to enter something else individually too and get yourself to Cannes you can find out how here: http://amiga.adage.com/covercompetition/

One Minute Brief of the Day: Advertise a change of career with CareerBuilder

One Minute Brief of the Day:
Advertise a change of career with CareerBuilder

Brief

Create an ad to encourage people to change career with Career Builder

The brief is completely open to your interpretation, and we can't wait to see all of your responses!

Please include the CareerBuilder logo and include your twitter handle on your images.

Remember to include @CareerBuilderUK @CareerBuilder and @OneMinuteBriefs in your tweets.

The winning entry will receive a £150 Amazon voucher!!

About CareerBuilder

CareerBuilder has the largest online job site in the UK, but is more than just a job board. 

It is a global leader in human capital solutions. Through constant innovation, unparalleled technology, and customer care delivered at every touch point, CareerBuilder helps match the right talent with the right opportunity more often than any other site.

Website: http://www.careerbuilder.co.uk

One Minute Brief of the Day: Advertise the NABS Centurions Award

One Minute Brief of the Day:
Advertise the NABS Centurions Award

After our previous successful brief collaborations with the guys at NABS, we have another one for you today. It's all about celebrating people in the creative industry so hopefully you all have a good insight to help with your ideas and hope to see some of you nominating people too!! The winner of today's brief will receive a £50 Love to Shop voucher and will have their ad featured in Campaign magazine! Remember to include @oneminutebriefs and @NABS_UK in your tweets.

Brief: Create posters to raise awareness of the NABS Centurion Award & encourage nominations.

http://www.nabs.org.uk/images/NABS_Centurions_Application_Form.pdf

Info below:

NABS wants to find and reward 10 NABS Centurions – and we need the ad industry’s help!

Now in its 3^rd year the NABS Centurions Award is still a fairly new/ unfamiliar initiative.

Not focused on the ‘work’ but purely on ‘people’. 

The award is designed to find, recognise and reward the unsung heroes of the creative industry, the people who constantly go above and beyond, within and outside their day jobs, making life that little bit more enjoyable for the people around them. Their enthusiasm is infectious and they love helping people. 

Centurions Award Prize – the 10 people chosen as our NABS Centurions will win:

Entry to NABS Stranger than Summer on Thursday June 11th worth £350+Vat

One-to-one mentoring with a NABS 100 Club member

NABS Partner Card with a host of benefits, including free admission to NABS Tuesday Club talks

Shortlisted applicants to appear in Campaign

Most deserving individual will receive a £2,000 career development grant kindly donated by dmg media

NABS Background.

NABS is here to help improve life for those working in the world of advertising and media via the provision of advice, support and career guidance.

NABS believes that by supporting people in our industry through good times and bad, we can make working life a bit easier in such a dynamic and volatile industry.

Alongside financial grants NABS also offers a wide range of everyday services including career coaching, the NABS Advice Line and workshops covering a range of topics from pressure, confidence and gravitas, to parenting and work/life balance.

NABS is funded entirely by voluntary donations from the media and advertising industry it supports.

One Minute Brief of the Day: Advertise the Digiday Content Marketing Awards (Deadline Today)

One Minute Brief of the Day:
Advertise the Digiday Content Marketing Awards (Deadline Today)

Today is a brilliant opportunity to connect with like minded people across the world in New York. One Minute Briefs is all about creating content so looking forward to seeing lots of great ideas for a very relevant brief. For the winner/s we have some brilliant prizes available. A tour of Sipsmith's Distillery and a free pass to WTF Programmatic an event by Digiday worth over £300. Well worth getting involved! It only takes a minute.

Brief description: 

Advertise the Digiday Content Marketing Awards (Deadline March 13th TODAY)

Awarding the content that connects brands to audiences. 

Remember to include @digiday events & @digiday in your tweets for your chance to win.

The Digiday Content Marketing Awards honour overall excellence and breakthrough achievement in content marketing in the last calendar year. We’ll award the brands, agencies, publishers and platforms that are pushing our industry forward in this increasingly important form of advertising. http://digiday.com

Categories: https://digiday.secure-platform.com/a/page/cma2015

Last Chance Deadline: TODAY Friday 13th March.

Website: https://digiday.secure-platform.com/a/organizations/main/home

Good luck!

One Minute Brief ENTRIES: Advertise #NoSmokingDay

One Minute Brief ENTRIES:
Advertise #NoSmokingDay

One Minute Brief WINNERS: Advertise the #iWatch

One Minute Brief WINNERS:

Advertise the #iWatch

With all the hype around about the iWatch it made sense to have it as a brief and the response was immense with a huge amount sent in. With more sent in the quality really improves and it's proven that the more you enter the better your ideas become. So if you don't submit ideas...why not? It only takes a minute. 

Winners:

@supercoolkp with 'watch out' Nice simple line and visual here.

@james_boyers with 'good for 18 hours' Hilarious.

@richbayley80 with 'Android? Not on my watch.' Nice dig at their rivals.

@paperjamcreate with a different take on the brief. An experiment to watch an apple. Hoping to see one pic a day until it is rotten. (The apple... not you lad)

@jay_pegg with a nice brand led ad. 'we finally have a streamline'

@dognbonesjones who isn't just a pretty face with 'not just a pretty face' Nice bit of copy.

@chorles with 'Tech Tock' I personally thought 'Stroke of Genius' was better but this received a lot of lover on Twitter!

@stemount with '10k for 10k' A funny thought for what it will be used for and the price.

Well done all!

One Minute Brief WINNERS: Advertise #CottonBuds

One Minute Brief WINNERS:

Advertise #CottonBuds

Another unsung hero product that really inspired the OMBLES to a brilliant response to at the brief. Some fantastic ideas and a number of winners that are all very different.

@mcragepage with a brilliant parody of the Budweiser adverts. Would like to see a video made for this.

@norwarican with 'hearing aid' As simple as it comes.

@alvo_muses with 'Here's a cleaning tip' So simple but so clever.

@sharpstuffbits with a fantastic Tesco value visual. 

@onayspatel with an anti-ad that works because everyone uses it for that. Nice thought.

@creativebrummie with 'let there be light' A big thought here as it's a truth and the visual could be really well shot.

@boc_atm with 'Dot Cotton' A headline using someone we all know and they could be used for painting and creating art too.

Well done all.

One Minute Brief of the Day: Advertise #NoSmokingDay

One Minute Brief of the Day:

Advertise #NoSmokingDay

Today we are collaborating with the British Heart Foundation, which, after recent events, is very important to me. We will be doing another collaboration in the near future that is even more personal to what happened to me. With this brief, I don't smoke but people I know have been affected and this cause is brilliant and can be the start of people giving up smoking for good. Prizes will be BHF T-shirts and there may be other prizes too so get involved!

See below for info and remember to include @TheBHF @nosmokingday & #NoSmokingDay in your tweets. 

Today is No Smoking Day, a campaign run by the British Heart Foundation. We want as many people as possible to give up the cigs today and our theme this year is ‘Proud to be a Quitter’, though you don’t have to stick to that on your briefs.’

Info: The first No Smoking Day was in 1983. Back then there were twice as many smokers in the UK as there are today, so something’s going right. But as you will know, there’s still some way to go before we are free from smoking completely.

Over 10 million people in the UK still smoke, and around 100,000 die every year from smoking-related causes. That’s 100,000 deaths too many.

The campaign is run by the British Heart Foundation, and helps smokers who want to quit by creative a supportive environment, and by highlighting the many sources of help and advice available. You can see all our previous posters here: https://nosmokingday.org.uk/about/past-posters/.

Links: 

website: www.nosmokingday.org.uk

Twitter: @nosmokingday

Facebook: https://www.facebook.com/NoSmokingDay

One Minute Brief ENTRIES: Advertise the #AppleWatch

 One Minute Brief ENTRIES:

Advertise the #AppleWatch

One Minute Brief ENTRIES: Advertise #CottonBuds

One Minute Brief ENTRIES:
Advertise #CottonBuds

One Minute Brief WINNER: Create posters to celebrate 10 years of the Unity Foundation

One Minute Brief WINNER: 
Create posters to celebrate 10 years of the Unity Foundation

After a great brief to support our friends at the Unity Foundation we have a winner with a very simple yet effective idea that uses a very strong line that includes the brand. '10 years of opportunity' The ad has been done in two ways but could be done in lots of different ways too. Even if the children all did their own poster in different ways using the same line.

Well done @SianEllenJ on your idea. E-mail us at interest@bankofcreativity.co.uk and we'll get your prize sorted of your t-shirt and get your winning idea printed onto a canvas.

One Minute Brief WINNERS: Campaign to #STOPTamponTax

One Minute Brief WINNERS:
Campaign to #STOPTamponTax

Truly overwhelmed by the response to this brief. A variety of serious, humour and clever ideas all got the point across brilliantly. We'd like to thank everyone for getting involved on behalf of ourselves and @bloodydisgrace. These ideas reached across the world and we'd like you all to share this post with relevant people to try and get this message out there even further!

With over 100 entries and quality of ideas that I feel is potentially the best ever for OMB, I have found it very difficult coming up with a shortlist and an overall winner.
I've looked through the votes and had the votes in from the guys at @fullsixlondon and still can't get the shortlist/longlist below 20. 

Therefore, all of the below are today's winners on #InternationalWomensDay but we have to give away the prizes to one person and the overall winner I feel was @HanaCrossley with 'Let's keep this clean shall we?' Very cheeky and confident line the leads to the call to action perfectly and combined with the visual has a superb double meaning.

Other winners are:

@oolailai with 'here I bleed' Great line and visual.

@boc_atm with 'Amp' removing the tax from the famous Tampax logo and also another ad with a different take on the famous government line 'Tampax doesn't have to be taxing'

@sharpstuffbits with 'Stop Taxing. Cunts.' Very hard hitting but also very clever and eye-catching! Let's get this seen!

@liambruce1 with 'TampTax' This would make a great billboard and is a very simple headline visual that leads you into the ad.

@ruandewit & @zakarydhoward with 'Imagine your wife without them' Clever bit of copy targeting naive.

@richbayley80 & @pw_bond with 'Blood money' Getting the idea of the brief down to two words isn't easy but this does it very powerfully.

@joanne_hopley with a different take on the Tampax mother nature ad. Different way of thinking.

@cheehuat with 'stop pulling my strings' Fantastic copy that works on so many levels.

@jimbobaggins75 with 'Spongers' This gets the brief down to one word! Simple and very effective in delivering the message.

@james_boyers with 3 ideas. One using the strong middle finger visual, 'Bloody Cunts' shockingly good and 'Stick your Tax' Great line and cheeky visual.

@chorles with a big thought to 'reduce period pain' Very strong meaningful line.

@sanzikei with 'if you think this is a luxury then maybe we should trade?' Very personal message that is extremely strong and based on experience. Excellent ad.

@matthewartiman with 'period drama' Totally different yet brilliant thinking. Would love to see a selection of videos or TV ads like this.

@sarahlong_xx with 'time of the month' Giving it a whole new meaning.

@red_shark with 'Bloodsucker' Great headline targetted at someone in particular. Controversial. Just how it should be.

@louegancreative with a great visual using 'luxuries' to create a tampon image.

@dissential with 2 ideas. 'STOP sign visual' powerful thought and a superb observation actually on tax forms!! 'Tax deducted this period' would make a great direct mail piece.

So impressed with the results of this brief. Well done everyone!

One Minute Brief ENTRIES: Campaign to #STOPTamponTax

One Minute Brief ENTRIES:
Campaign to #STOPTamponTax

One Minute Brief WINNERS: Advertise #TWITTER

One Minute Brief WINNERS:
Advertise #TWITTER

After an amazing response to the Facebook it was only fair to do Twitter the next day and the amount of entries was even better! Glad about this as Twitter is our main platform. But remember we do have Facebook...give us a like at www.facebook.com/oneminutebriefs

Winners below:

@dognbonesjones with 'I like Facebook' Nice comparison ad.

@dissential with the simple yet effective 'where it's @'

@sharp_1988 with the brilliant 'eat, sleep, fave, retweet' Simple CTA. Great stuff.

@worldofolly with 'follow the bigger picture' Twitter allows you to see everyone's opinion so you can make up your own mind what the news is so this is a very strong thought.

@little_scamp85 with the 'little birdy messenger' Will make a great campaign. No words needed.

@liambruce1 with 'the only place you get excited when a stranger follows you' Humorous eye-catchin headline here.

@jamieyesyes with a dig at Facebook and an ad that tells you what it doesn't do. Nice approach.

@_johnford with 'Short and tweet' Say no more.

One Minute Brief WINNERS: Advertise #FACEBOOK

One Minute Brief WINNERS:
Advertise #FACEBOOK

Decided to do back to back briefs of Facebook & Twitter this week and the response was exceptional. So many entries it was hard to keep up with! As a result we have some fantastic winners below:

@ruandewit 'more than just likes' An emotional advert about family which is very true. It's a great way to keep in touch with loved ones. Great line too.

@matthew__wyatt with 'everybody does it' Superb parody of Nike's famous strapline.

@jay_pegg who is lucky I remembered the ad as there is no name on it :| Great visual!!

@chorles with a couple of simple visual ideas '2 thumbs up and Cool as F' Nice.

@osamayyy with 'refresh your faith' Facebook is almost a religion in itself and this is a brilliant visual that got lots of attention over Twitter.

@paperjamcreate with 'have a look' using the logo as a periscope. There was also an animation of this which worked brilliantly.

@alvo_muses & @boc_atm collaboration using the famous 'this is your life' image and turning the book blue.

Well done everyone!

One Minute Brief WINNERS: Advertise Dog Food

One Minute Brief WINNERS:
Advertise Dog Food

Some brilliant winners for this brief for dog food. Seems to have inspired the OMBLES as there were lots of different thoughts sent in which is reflected in the diverse winners here.

@alvo_muses with 'Snowy loves Tin-Tin' Not your typically brilliant ad but it is so different and hilarious that it becomes a great piece of work.

@stephenhunter21 with 'Scooby Snacks' Nice simple and impactful.

@skgraphic with humans eating the dog food with a great line. Would work nicely on TV.

@Paperjamcreate with 'super food for super dogs' Nice line to go with a great ad visual.

@misterdjc using a visual of a cat to advertise dog food. Just goes to show you can go totally out of category and away from the product to advertise something in a unique way.

@_HHCreative with a nice TV ad thought.

One Minute Brief WINNERS: Advertise #HumanRightsDay

One Minute Brief WINNERS:
Advertise #HumanRightsDay

As ever, with thought provoking briefs like this the OMBLES get their serious hats on and produce the goods. Some amazing entries and the 3 winners deserve credit in different ways for how they approached the brief.

@downatheel with a nice idea to not have a Human Rights Day anymore. Very strong.

@dr_draper with 'Wednesday' stunning piece of copy.

@louegancreative using the new age of human rights on social media to get her point across to a younger audience. Nice. These ads could be in the actual platform to target them directly.

Great work by everyone.