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Bank of Creativity

Statement
Work
Services
One Minute Briefs
OMBlog
THE SOCIALS
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Interest
Shop
The Vault
Contact
Creative Account
May 31, 2018

One Minute Brief of the Day: Advertise @HowNowTeam and how you can teach what you love from anywhere. #teachwhatyoulove

Creative Account
May 31, 2018
One Minute Brief of the Day:
Advertise @HowNowTeam and how you can teach what you love from anywhere. #teachwhatyoulove



Today we are collaborating with a brilliant new start-up who have a great idea to help education reach wider audiences. We've got some nice prizes for the winner and are looking forward to seeing some great fun ideas.

Brief:

Advertise HowNow and how you can teach what you love from anywhere.

Please tweet all entries to @HowNowTeam and please include the hashtag #teachwhatyoulove
Please refer to the company as HowNow in all communication and not "learnhownow" or "hownowteam" or "Hownowhq" unless you are tagging us on social.

Prizes:

Winner:
- £50 
- Shared and promoted on all social Networks
- Free access to use HowNow Essential plan for a month for you or a friend.

2 Runner Ups:
- Free access to use HowNow Essential plan for a month for you or a friend.


Background:

HowNow is an educational software company. Through us, you can create your own online school and sell courses in your expertise. You can teach through a virtual classroom to: a group, one to one or even broadcast your lessons/ host webinars. You can have access to an online whiteboard, set up quizzes, assessments and even provide certificates and badges to your learners.

If you want to teach globally you have the option to price your courses in many different currencies, so your learners can see the price of the course/lesson in their local currency.  You have total control over the price of your lessons and courses.  We are not a marketplace and do not provide students but give you the freedom of a white label software solution to create and brand your own online school/business how you like. HowNow can be a great platform for you to host and sell your online courses in an area of your expertise, tutor or it can even be a great training tool internally for businesses. You only need a good WiFi connection, webcam, mic and laptop to get started - making it possible to teach from almost anywhere.  We offer a 14 day free trial for you to test it out for yourself. 

Website: https://learnhownow.com/
Instagram: https://www.instagram.com/hownowhq/
Twitter: https://twitter.com/HowNowTeam
Facebook: https://www.facebook.com/hownowhq/
Blog:http://blog.learnhownow.com/

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Creative Account
May 18, 2018

One Minute Brief of the Day: Create campaign posters that encourage students to support their own and their friends' mental health & raise awareness of the issue of student suicide with @theCALMzone @ChasingStigma @TheSocialChain & StudentProblems.com #StudentProblems #MentalHealthAwarenessWeek

Creative Account
May 18, 2018
One Minute Brief of the Day:
Create campaign posters that encourage students to support their own and their friends' mental health 
& raise awareness of the issue of student suicide with @theCALMzone @ChasingStigma @TheSocialChain & StudentProblems.com #StudentProblems #MentalHealthAwarenessWeek



Having spoken at events about Mental Health recently and seen the amazing job @DominicMcGregor is doing to generate conversation around the subject, we have decided to collaborate on today's brief during #MentalHealthAwarenessWeek and we want the message to reach as far wide as possible so please get involved. And remember to Retweet as much as you can... who knows... it could save lives!

Tweet your posters to @OneMinuteBriefs with the hashtags #MentalHealthAwarenessWeek #StudentProblems Include @theCALMzone @TheSocialChain @ChasingStigma in your tweets too. 


Feel free to tag in any celebs etc or do what you can to get these messages shared!! Just remember to avoid depiction of suicide methods and gloomy pictures of people with their head in hands. We want this to be a positive message!!
Prizes for the winning idea:

- OMB Tee-Shirt

- CALM Tee-shirt and goody bag

- Potential to have your idea created and featured in Universities nationwide.

- Social Chain Merchandise

- The chance to spend time with Social Chain mentor...possibly leading to interview/internship!

- Chasing the Stigma Tee-shirt


About the problem:

Universities have a suicide problem, researchers have said, as a study shows that the number of students taking their own lives has overtaken the general population for the first time.

Research by independent researchers found that the suicide rate among UK students had risen by 56 per cent in the 10 years between 2007 and 2016, from from 6.6 to 10.3 per 100,000 people.

The student suicide rate in 2016 was 9 per cent higher than in 2015 and 25 per cent higher than 2012, when it was 8.3.

ONS figures show that the average suicide rate among the general population of 15-19 year olds was 5.9, while the rate for 20-24 year-olds was 10.4.

"This is the first time we can conclusively say that as far as suicide is concerned, there is a real problem in higher education.”

Sir Anthony Seldon, vice-chancellor of the University of Buckingham and a campaigner on student well-being, told the BBC: "Student suicide rates and emotional distress levels could be reduced at university if we acted differently.

"More support in transitions, better tutoring and early warning, more peer to peer support, an enhanced sense of belonging, would all enhance wellbeing and reduce risk.

"We are obsessed by reactive policy once students hit the bottom of the waterfall; we need to be putting preventative policies in place to prevent them ever tipping over the edge."

Good luck with today's brief and we hope you can help us spread a very important message across the world with today's brief. Thank you.


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Creative Account
May 17, 2018

One Minute Brief of the Day: Advertise @VitaminTalent with the line “Don’t Hire A Robot”

Creative Account
May 17, 2018
One Minute Brief of the Day: 
Advertise @VitaminTalent with the line “Don’t Hire A Robot”




Today we've got a great brief and prize with our friends at Vitamin T in London. We're looking for some fun ideas that are based around the idea of not hiring a robot, but being able to get a close match and fit with your agency that matches your company's ethos and personality. Looking forward to what the OMBLES come up with for this!!

Prizes:
● £100 in amazon vouchers to the winner and some Vitamin T robots too!!

About
Vitamin T is a global recruitment agency. We are a division of Aquent, created to exclusively meet the unique needs of creative agencies, start-ups and mid-sized companies. We are specialists in marketing, creative and digital roles, placing both freelance and permanent staff. We go above and beyond to ensure a perfect match by making human connections with both talent and clients. We offer thorough assessments with our ‘Independent Assessments’ for specialist disciplines, meaning we can match our talent much more accurately so you can guarantee you won’t be hiring a robot.

We’re definitely not your typical recruitment agency, we truly believe in creativity and go out of our way to support both clients and talent through our speaker events, our free Gymnasium courses, or rewarding creatives through our Talent Awards.

Why don’t we want to hire robots?
A robot is programmed to do a task, but nothing outside that. It can’t use it’s brain to solve problems or do any of the other things humans are great at (communication, team work, personal relationships, empathy, curiosity, creativity). Which is why we believe it’s important to match more than just skills when hiring for a role.

Ad Goals
● We often use robots in our advertising, this is an opportunity to explore the theme of human interaction vs robots.
● We want an advert that stands out in a competitive market
● Feature our Vitamin T branding

Tone
● We are looking for something fun or quirky
● Robot can be any style, we have used retro, cartoon, chocolate, Lego and paper robots previously
● Targeting UK audience

Reference
Website - https://vitamintalent.co.uk/


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Creative Account
May 16, 2018

One Minute Briefs of the Day: Create posters to celebrate the #CELEADERS event with @CreativeEquals

Creative Account
May 16, 2018
One Minute Briefs of the Day: 
Create posters to celebrate the #CELEADERS event with @CreativeEquals







#CELEADERS: CREATE THE FUTURE
Today, May 16, 

Today we've got a great brief to coincide with our appearance at the #CELeaders event with @CreativeEquals. We're looking for posters that celebrate this great event, creative equality and communicate what we can all do to create the future.
We want to see your stories, opinions and experiences coming across in your work and these can include your experiences within the One Minute Briefs community and what creative equality means to you. 

Tweet your entries to @OneMinuteBriefs @CreativeEquals with the hashtag #CELeaders

Prize: Bottle of Champagne.

About #CELeaders
Our goal is to double the number of women in creative leadership roles over the next 24 months, as women at director level in design, film, tech, UX and creative is just 11-12%.  

To do that, we provide a stellar one-day event of inspiration, training and know-how.
• Learn the challenges of the 2018 operating landscape for the creative sector
• Hear from top clients what’s keeping them up at night (and how you can work to these challenges)
• Discover critical leadership skills to step up to directorship roles from industry leaders
• See what trends are emerging in terms of innovation, tech and creativity
• Have the opportunity to join a ‘leadership track’, ‘rising stars’ or ‘mentoring’ track at lunchtime (25 delegates each) • Join a ‘mentor mixer’ dinner where you’ll gain advice from the industry’s top leaders
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Creative Account
May 14, 2018

One Minute Brief of the Day: Campaign to promote #NationalVegetarianWeek

Creative Account
May 14, 2018
One Minute Brief of the Day:
Campaign to promote #NationalVegetarianWeek




Today we've got a great brief to be part of a trending topic this week and generate some positive content online. We're also pleased to announce a great prize is on offer to the winner too!

Tweet your ideas to @OneMinuteBriefs with hashtag #NationalVegetarianWeek including your Twitter handle in the corner of your entries.

Prize:
The winner will receive £150 cash and a goody bag packed with veggie treats!!

Brief:

Create posters to promote #NationalVegetarianWeek 2018.

This week (14 to 20 May 2018) is National Vegetarian Week, which is all about eating delicious and exciting veggie food! The National Vegetarian Week website has loads of brilliant stuff to help people get involved, including mouth‑watering recipes, tips and videos. National Vegetarian Week is a great excuse to try something different and delicious!

It's all about the positives of veggie food, giving it a try, and having fun – especially to encourage those who don't usually eat it.

(It's not about using 'preachy' messages, nor being negative about other people's choices, nor using shocking or graphic images.) 


Social/web links:

www.nationalvegetarianweek.org

#NationalVegetarianWeek
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Creative Account
May 11, 2018

One Minute Brief of the Day: Campaign to promote a healthy work/life balance with #Thrive and @MPAweareyou

Creative Account
May 11, 2018
One Minute Brief of the Day: 
Campaign to promote a healthy work/life balance with the #Thrive event brought to you by @MPAweareyou



Today we have a great brief and prizes with our friends at the MPA. We are excited to see lots of ideas shared on an important subject as well as spread the word about this great event! Tweet your posters to @OneMinuteBriefs and @MPAweareyou for the chance to win!

Prizes:
1 x free ticket to the event for you or a friend.
1 x free entry into the MPA Awards

The brief in a nutshell:Help people working in the creative industries to achieve a happier work/life balance, for themselves or their colleagues, by getting them along to Thrive – a ‘positivity and wellbeing’ event, hosted by the MPA in Manchester on 16th May at The Principal Hotel featuring a global line up of world class speakers and contributors. 

Manchester Evening News extract…
People ask ‘How are you doing?’ Our default response to this is invariably, ‘I’m good, thanks…how are you?’….whereby we quickly deflect the question back. Just habit? Too often I suspect it’s because we aren’t feeling great but feel vulnerable revealing the truth; worried that it will be seen as an admission of frailty that will be used against us. I’ll leave it to others to comment on the ethics, but from a commercial point of view, this is equally tragic. You don’t need to read The Social Market Foundation study. It’s obvious; people are more productive when they are happy. 12% more apparently. Feeling like you should bottle up worries (personal or work) when you get to the office seems archaic to me but I’m becoming increasingly aware that it is an issue in the creative, media and digital sector as much as every other.

Event info:

EVERYONE SHOULD THRIVE!

WEDNESDAY 16TH MAY

THE PRINCIPAL HOTEL, MANCHESTER

JOIN IN THE UNIQUE POSITIVITY/PRODUCTIVITY EVENT FOR EVERYONE WORKING IN GREATER MANCHESTER’S BUSINESS COMMUNITY


Thrive is the unique day of seminars and workshops that helps put health, wellbeing and positivity right back on your daily agenda.

How can you remain positive when you feel like you are working harder, longer and under increasing levels of stress?

For individuals, this can quickly become a depressing downward spiral. For managers, the resultant drop in productivity, the sight of an unhappy colleague, or the dip in morale across the team can be alarming.

Thrive is for business owners, individuals, managers or team leaders. A dynamic day of workshops and key note speeches that aims to address both the causes and the symptoms of stress in the workplace; sharing experiences and practical solutions to empower you and your team and deliver more positivity and more productivity.

Thrive brings together a world class line up of panellists and keynote speakers to deliver truly inspiring sessions on areas such as Mental Health, Self Love and Survival.

Read about our stellar line up of speakers and panellists here

The MPA brings you Thrive - an engaging and enlightening event that is all about you and your team being prepared to do the best work of their lives.

Don’t miss out on a unique and interactive day - we promise you will leave feeling re-energised, re-motivated and more empowered to tackle challenges that come your way. 



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Creative Account
May 10, 2018

One Minute Brief of the Day: Campaign to promote #Entrepreneurship in the UK with @EntrepreneursGB

Creative Account
May 10, 2018
One Minute Brief of the Day:
Campaign to promote #Entrepreneurship in the UK with @EntrepreneursGB




Today we've got a great brief to celebrate entrepreneurs around the UK for the chance to win a brilliant prize.

Remember to tweet your entries to @OneMinuteBriefs and @EntrepreneursGB for the chance to win!

Prize: Two tickets to the final gala event worth over £300. Get your gladrags on and network with some of the UK's most influential entrepreneurs at this amazing event.

“The NatWest Great British Entrepreneur Awards celebrates the hard work and inspiring stories of entrepreneurs in Great Britain.

Now entering its sixth year, the awards have celebrated entrepreneurs from across the UK who have gone on to become household names, including; Julie Deane OBE of the Cambridge Satchel Company, James Watt of BrewDog, Shaun Pulfrey of Tangle Teezer and Hannah and Sophie Pycroft of Spectrum Collections.

But this is far more than just an awards ceremony!

The NatWest Great British Entrepreneur Awards are fast becoming an incredibly powerful eco-system of entrepreneurs, made up of the who's who when it comes to entrepreneurship in Great Britain!”
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Creative Account
May 9, 2018

One Minute Brief of the Day: Advertise the Kinsale @SharkAwards

Creative Account
May 9, 2018
One Minute Brief of the Day:
Advertise the Kinsale @SharkAwards


Today we've got a brilliant brief and prize with our friends at Kinsale. Looking forward to seeing what the OMBLES come up with for this one. Remember to tweet your entries to @OneMinuteBriefs and @SharkAwards for the chance to win.

Prize: 
We are offering 2 tickets to the amazing Kinsale Festival worth over £400 to the winner of this today's OMB. One Minute Briefs will also be attending the event and you can use the tickets yourself or share with a friend/s etc. Find out more: https://www.kinsalesharks.com/

Brief:
Advertise The Kinsale Shark Awards 27-29 Sept ‘18
International Creative Festival
Advertising. Digital. Design. Short Film. Music Video.

For 56 years we have rewarded, nurtured, debated, and celebrated creative excellence and thinking. We are an intimate festival located in the picturesque seaside town of Kinsale Ireland.

The Kinsale Shark is awarded to outstanding work in the fields of Advertising & Advertising Craft, Design, Digital, Social, Short Films & Music Videos.

Every September hundred's of creative people from all over the world (writers, directors, producers, muso’s, designers, photographers, editors, animators etc) assemble hoping to receive an award for their creative endeavours. 



Links:


https://twitter.com/SharkAwards

https://www.instagram.com/kinsalesharkawards/


https://www.facebook.com/KinsaleSharks/
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Creative Account
May 4, 2018

One Minute Brief of the Day: Advertise #FreelanceLife with @Become_MCR

Creative Account
May 4, 2018
One Minute Brief of the Day: 
Advertise #FreelanceLife with @Become_MCR


Today we've got a great brief with our Manchester neighbours, Become.
And they're offering a brilliant prize to the winning idea!
With the brief, we're focussing on the freelance angle because it can be difficult for freelancers to promote themselves as they don't know where they will be working from one week to the next and whilst working they may miss other opportunities that come up for them.
That's where Become are there for you...suggesting great new roles and putting you forward for them, without you having to do anything, This means less stress, more opportunities and, of course, more money!! Looking forward to see all your exciting OMBs.

Tweet your entries mentioning @OneMinuteBriefs and @Become_MCR and remember to put your Twitter handle in the corner of your ads.

Prize: £150 Amazon vouchers for the winner.

About:

“Become Recruitment specialise in providing creatives, digital specialists, production staff, account handlers and marketeers for advertising agencies, design groups and corporate in-house studios. We have been established for over 12 years in Manchester covering the North of England for both freelance and permanent staff needs.”

Links for more info:
Website - https://becomerecruitment.com/uk
LinkedIn - https://www.linkedin.com/company/become-recruitment-uk/
Instagram - https://www.instagram.com/becomemanchester/
Twitter - https://twitter.com/Become_MCR
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Creative Account
April 29, 2018

One Minute Brief of the Day: Create posters for #WorldWishDay with @MakeAWishUK

Creative Account
April 29, 2018
One Minute Brief of the Day:
Create posters for #WorldWishDay with @MakeAWishUK


Brief
Create an ad to celebrate World Wish Day by creating a poster of what your wish was as a child, in order to encourage people to sponsor a child’s wish this World Wish Day.
Tweet it to @OneMinuteBriefs & @MakeAWishUK with the hashtag #WorldWishDay

Prize
The winner will receive £150, a Make-A-Wish UK goody bag and their design will feature on Make-A-Wish UK’s social channels.

Key messaging
Help us to grant more life-changing wishes this World Wish Day by sponsoring a wish.

About World Wish Day
April 29 is World Wish Day®, the anniversary of the wish that inspired the founding of 
Make-A-Wish and the wish-granting movement. It is a worldwide awareness day of gratitude to thank donors, volunteers, medical professionals, sponsors, wish children and families. 
It is a day where we can highlight all the unique and wonderful wishes we grant – from having a pirate party on a real ship to becoming a teacher for the day, children have the most imaginative wishes. 
We’re asking people to get involved and help us to grant even more life-changing wishes to seriously ill children this World Wish Day by sponsoring a wish.

About Make-A-Wish UK
Make-A-Wish UK is a children’s wishgranting charity which grants life-changing wishes to children with critical illnesses. 
In 1980, 7-year-old Chris Greicius inspired the creation of Make-A-Wish. Chris was diagnosed with leukaemia and wished to be a Policeman. Thanks to his mother, her friends and a group of police officers – his wish was made a life-changing reality.
In 1986, Make-A-Wish was founded in the UK – 31 years later we’ve helped transform the lives of more than 12,000 seriously ill children by granting their One True Wish.
Whether it's being a superhero for a day, to operating a lift by pressing buttons all day long or meeting their celebrity hero; our wishes are varied, personal and life-changing. We go above and beyond to grant amazing wishes to very amazing children; their One True Wish made a reality at a time when they need it most. 
Because a child's life shouldn't be about illness, hospitals and diagnosis - it should be about wonder, joy and hope.

Social/Web Links
Facebook – https://www.facebook.com/makeawishuk/ 
Twitter – https://twitter.com/MakeAWishUK 
Instagram – https://www.instagram.com/makeawishuk/ 
Website – https://www.make-a-wish.org.uk/worldwishday 
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Creative Account
April 3, 2018

Pitch in Launch.

Creative Account
April 3, 2018
Pitch in Launch.



Coming Soon.


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Creative Account
March 1, 2018

One Minute Brief of the Day: Advertise @we_are_soak and win a job!

Creative Account
March 1, 2018

One Minute Brief of the Day: 
Advertise @we_are_soak and win a job!


Today we've got a great opportunity for someone with our friends at soak.com. We want the OMBLES to help get someone a job or you may want to go for it yourself! And, we've got some great prizes to be won too. We want to see your fun, clever and quick ideas for one of soak.com's great products!


The brief
Advertise the illuminated LED mirror Cabinet – equipped with Bluetooth Speaker and Shaver Socket.



More info here -

https://soak.com/en-gb/furniture/cabinets-and-storage/mirror-cabinets/500x650mm-luminaire-illuminated-led-mirror-cabinet---bluetooth-speaker-and-shaver-socket/2000959.html#q=illuminated+LED+mirror+Cabinet&lang=default&start=12



About:
soak.com are a friendly, helpful online retailer who help customers kick start their bathroom revolution.

Based in Nuneaton, they’ve just launched their first showroom on-site and are due to launch their new website very soon… (watch this space!)

They’re recruiting for a creative designer to join the team on a permanent basis.

So, if your ideas make a splash, they’ll interview you for the job*.
*Please note – as the role is based in Nuneaton (Warwickshire), the ideal candidate should live close enough to commute for it.

Win yourself some great prizes with today's brief:
- Bottle of Bubbly


- Tully Toys


- Plus, for any OMBLES looking for work in the Midlands, you can also win yourself a job by getting involved!!!!!


Please include your handle on your entry and be sure to include – 
@we_are_soak
@confid3ntial

You can also include the OMBLE @john_protheroe in your tweets too!


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Creative Account
February 28, 2018

One Minute Brief of the Day: Advertise #HeadUpNorth with @TweetsByTrunk at #PNLive

Creative Account
February 28, 2018
One Minute Brief of the Day: 
Advertise #HeadUpNorth with @TweetsByTrunk at #PNLive





Today we are heading to Prolific North Live where you will find us at the Trunk stand 69!
We've got an exciting theme and a game to go with it called #HeadUpNorth.

It's as simple as heading a ball north as far as you can with some obstacles along the way!!

You can play the game here.
http://headupnorth.trunk.agency/

We're looking for posters to advertise the game and the winner will receive a bottle of fizz for their man/woman of the match performance.

Tweet your ads to @OneMinuteBriefs @TweetsByTrunk @ProlificNorth with hashtag #PNLive 

About Trunk at the Event:


Trunk are heading to Prolific North Live: an event which has been labelled the biggest annual marketing expo outside of London. The event is taking place across two days, the 28th of February and 1st of March, at EventCity in Manchester.

For their second year at the event, Trunk are theming their stand around the bold claim that they are “The Best Team in Manchester”. Manchester is home to two teams already, big rivals City and United, but Trunk are providing a third option, stating that red and blue together makes… purple!

From the AstroTurf on the floor, to the crowd of people on the wall, the Trunk stand will be football-themed to emphasise the talents of their 11-strong team. Some of the Trunk team will be at their stand to talk to people about how they can help other agencies win over their own crowds. They’ll be wearing Trunk’s very own football shirts, so you’ll be able to spot them easily!

Trunk have created a game especially for the event and have aptly named it ‘Head Up North’; the game will be released on the first day of the event and is available to play on their stand and online. Players will be able to control a floating head with their finger with the aim to do as many headers as possible to get higher and higher. The game encapsulates both the nature and location of the Prolific North event, as well as highlighting how people should head up north in order to find Trunk and their work! Those with the highest scores will be in with the chance of winning the ‘Player of the Event’ title and a bottle of champers.

In addition, Dan Magness, a world-record football freestyler, will become an honorary member of the Trunk squad for a day as he’ll be at their stand showcasing his skills! For the brave few out there, you’ll be able to challenge Dan at keepie-uppies, so get some practise in before the event!

As well as filming some of the event, Trunk will be showing a highlights reel of their work. This themed show-reel features everything from viral videos and TV ads to games and interactives. Trunk will also be releasing football-style tickets for their stand before the event; these will be released via email on so keep an eye on those inboxes!

Check out Trunk on social for all the pre-match talk (@TweetsByTrunk) and don’t forget to head to stand 69 to see the action - kick off 9:30am!

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Creative Account
February 23, 2018

One Minute Brief of the Day: Using the photo below... help @wearebottle advertise Weasels.

Creative Account
February 23, 2018
One Minute Brief of the Day:
Using the photo below... help @wearebottle advertise Weasels. 
Tweet your ads to feature at facebook.com/oneminutebriefs. 
Our favourite will win 50 BIG MACS delivered to your desk (or meat free alternative) 
RT #WeaselFriday #Creative





About:
Bottle are a brand PR agency, so we do everything from film and animation, to events and experiential, to tell the story in digital and traditional earned media channels.
We're all about brand energy, and weasels.

Brief:
Advertise Weasels. 
We want to see creative and witty ways get people talking about Weasels. We’ve supplied you with a photo of our office Weasel to get things started https://goo.gl/YBpRbq.
Remember to include your twitter handle in the corner of your ad and tweet your entries to @OneMinuteBriefs @wearebottle and include the hashtag #WeaselFriday

Prize:
Ever seen 50 Big Macs in one place? (insert 50 burger emoji here) ...No?...Neither have we, that’s why we’re doing it. Entries will be shortlisted by the judging panel and the winner have a burger mountain delivered right to their desk.
(if the winner is vege then we’ll rethink)

Links:
https://www.wearebottle.com/
https://www.wearebottle.com/advertise-weasels/
https://www.instagram.com/wearebottle/
https://www.facebook.com/wearebottle/


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Creative Account
February 20, 2018

One Minute Brief of the Day: Campaign to encourage band sign-ups and donations for #RivFest18 in memory of Viola Beach

Creative Account
February 20, 2018







One Minute Brief of the Day: 
Campaign to encourage band sign-ups and donations for #RivFest18 in memory of Viola Beach






Today we have an opportunity to get across a great message to encourage band sign ups and donations for #RivFest18

The River Reeves Foundation was set up in memory of River and Viola Beach and their manager Craig Tarry by River's mum Sharon. She has created the foundation to provide support and assistance to young musicians to get them started in their musical career. RivFest is a musical event which should be entering its second year, with the aim of raising funds, but also to get the community to gather to sing, dance and have fun in memory of the boys. 

However, RivFest is in danger of not happening this year. There is no shortage of unsigned younger bands, however, the festival needs buy-in from more established, signed bands/groups in order to attract a bigger audience.

The foundation is looking for musicians to donate their time and, as they're a non-profit charity, they're unable to pay cash up front for well-known headliners, so we are looking for bands to help by getting behind the ethos of the charity and put something back into the musical community. 

We want to attract the attention of bands (and their management teams!) or potential sponsors to create a great line-up for the festival. So it would be great to mention these bands in your tweets.


More info:
http://www.riverreevesfoundation.org/

https://www.itv.com/news/granada/update/2018-02-13/music-industry-urged-to-support-festival-in-memory-of-viola-beach/


Prizes: RivFest Tickets and Hoodies.

ColdPlay, Jamie Oliver and the Vaccines (to name a few) have all done piece to cameras in the past to show their support and we're looking for others to pledge their support and get involved too. Please include the hashtag #RivFest18 mentioning @OfficialRivFest and @OneMinuteBriefs

You can also donate to the cause here:
https://mydonate.bt.com/charities/theriverreevesfoundation

Vaccines:
https://www.youtube.com/watch?v=CxmJ75QSsmk&feature=youtu.be

Chis from Coldplay
https://www.youtube.com/watch?v=2exaqSYn0NY&feature=youtu.be

Previous Rivfest Highlights
https://www.youtube.com/watch?v=Sa118QHXnfI&feature=youtu.be

https://www.youtube.com/watch?v=ntteaxFxn6c&feature=youtu.be

https://www.youtube.com/watch?v=FgmqAFaWrS0&feature=youtu.be

https://www.youtube.com/watch?v=DxsL5XkyQMw&feature=youtu.be

https://www.youtube.com/watch?v=p1i3Fo2B9KY&feature=youtu.be



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Creative Account
February 19, 2018

One Minute Brief of the Day: Campaign to celebrate the power of male friendship with @theCALMzone #DateWithAMate

Creative Account
February 19, 2018
One Minute Brief of the Day:
Campaign to celebrate the power of male friendship with @theCALMzone #DateWithAMate




Today we've got the chance to get an incredibly positive message out these with our friends at CALM. Would like to see everyone get involved to win some interesting prizes!!
Tweet your entries to @OneMinuteBriefs and @theCALMzone for the chance to win.

Top line brief
As part of the #BestManProject, CALM want to celebrate the power of male friendship. Sell the concept of a #DateWithAMate 

Target Audience
Men in late 20s, 30s and 40s (the ages where social connections can wane)

About:
The Campaign Against Living Miserably (CALM) is an award-winning charity dedicated to preventing male suicide, the single biggest killer of men under the age of 45 in the UK. In 2016, 75% of all UK suicides were male.

Men's social connections can wane over time but mate's can be so important for our wellbeing.
The Campaign Against Living Miserably wants to celebrate the fact that alongside all the banter and healthy competition, mates can be crucial in getting through life's challenges, big and small.

Ad Goals
- Men are reminded and empowered to think of and value their friends
- Friendships – and their power to improve our wellbeing – are celebrated
- Men feel confident in looking out for their mates

Tone
We don't want soppy, twee and worthy, we want honest, direct and hilarious. Funny doesn't have to be frivolous, and serious doesn't have to be sombre.
CALM is a suicide prevention charity but the focus here is more on celebrating the positive aspects of male friendship rather than the subjects of suicide and mental health.

Prizes:

- CALM Goodies - CALMzines, badges, plectrums, postcards etc etc


- Signed CD's from some of the noughties most respected artists. Mel C. Jamie Cullum & McBusted!! Timeless. 

- A pair of Love Island's Chris Hughes signed pants!

- £20 M&S voucher.

Reference Material
Best Man Project https://www.thecalmzone.net/2018/02/join-the-bestmanproject/

Assets 
CALM brand bible: https://thecalmzone.box.com/s/5orez0aqyzhyuzw24b3r92h34qvmvsac
CALM logos https://thecalmzone.box.com/s/kdc2fg9i1bhssqfl2v82fh6x2r3jhhav
Guide to using CALM logo https://thecalmzone.box.com/s/uk8ldnwgb9xtexl21u4f6oz2216f2bui 




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Creative Account
February 16, 2018

One Minute Brief of the Day: Advertise your local fast food joint for the chance to win the OMB @ChipShopAwards Challenge Chip!!

Creative Account
February 16, 2018
One Minute Brief of the Day:
Advertise your local fast food joint for the chance to win the OMB @ChipShopAwards Challenge Chip!!




The Drum Chip Shop Awards have now been around for 15 years, but do you know the story of our origins?  
There was a time when Barnacles Fish & Chip shop in Llandudno was the talk of Soho. It’s advertising had just scooped a heap of awards - knocking bigger brands off the winners’ podium. The campaign was the work of an advertising nobody, Andy Cheetham. The client was his mum. His budget, was his beer money. His secret weapon was persistence. 

Cheetham had been made redundant three times in three years and found design to be a tough career to get into, despite his experience he didn’t have the reputation to land a job. 

The answer was awards, but you can’t win awards without a client, right? And that’s how Cheetham’s mum’s chippy became the project. The outcome was ads that were simple, strong and fresh ‘Other Chip Shops Don’t Give a Fork’ was the original.  A year later the loophole was closed, and Cheetham’s Barnacle ads could no longer be entered but it got Cheetham to where he is today.

Andy’s story inspired us to start The Drum Chip Shop Awards and celebrate creativity without limits.
The awards are a place where professionals, students or anyone for that matter can compete on a level playing field, no matter how the piece of work came about, brief or no brief, client or no client, a great idea is still a great idea. And we know that the greatest ideas often come from the most unexpected places.

BRIEF 
Advertise your local fast food joint. 
We’re looking for relevant, clever, fun and witty ads for your local chippy, kebab shop, pizza place, Chinese, Curry etc etc...

Remember to include your Twitter handle in the corner of your ad and tweet your entries to @OneMinuteBriefs @ChipShopAwards and include the hashtags #ChipShopAwards and #Barnacles


PRIZE
Entries will be shortlisted by the judging panel and the winner will receive a coveted Chip trophy presented at the awards night in June.

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Creative Account
February 15, 2018

One Minute Brief of the Day: Promote the entry deadline extension for The Drum #RosesCreative Awards 2018.

Creative Account
February 15, 2018
One Minute Brief of the Day: 
Promote the entry deadline extension for The Drum #RosesCreative Awards 2018.




You still have time to enter The Drum Roses Creative Awards 2018!

The Roses Creative Awards recognise the very best creativity in advertising, design and digital. Each year sees the best regional agencies compete for a gold, silver or bronze accolade, awarded by our prestigious judging panel. This year The Drum is more determined than ever to use its global platforms to promote the amazing talent that exists beyond the M25, and we need your entries to no doubt help us prove; there is a life outside London!

Anyone producing great creative work is eligible to enter, provided your headquarters are based in the UK or Ireland but outside London’s M25. 

BRIEF - Promote the entry deadline extension for The Drum Roses Creative Awards 2018.

We want to celebrate the very best creativity outside of London.

Trust us, we’ve heard all the excuses imaginable for needing an extension. So if the dog ate your submission, don’t sweat it – we can give you a bit more time to get those all important entries in!

Details to include: Extensions Available – 21 February 2018

Remember to include your Twitter handle in the corner of your ad and tweet your entries to @OneMinuteBriefs @RosesAwards and include the hashtag #RosesCreative

PRIZES

x 1 free entry for The Drum Roses Creative Awards 2018
x 2 tickets to The Drum Roses Creative Awards 2018
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Creative Account
February 14, 2018

One Minute Brief of the Day: Advertise the @ChipShopAwards

Creative Account
February 14, 2018
One Minute Brief of the Day:
Advertise the @ChipShopAwards 



The Drum Chip Shop Awards are back for 2018 with entries open to anyone brave enough to compete.

We pride ourselves on celebrating creativity with no limits and no rules. Because we know it’s all about the idea and that the best ideas come from the most unexpected places.

You don’t even have to work in advertising to compete, last year a teacher won the Grand Prix!

We want the controversial, relevant, witty and down right brilliant ideas you know you're capable of. So, don’t hold back.


BRIEF
Promote the call for entries phase for The Drum Chip Shop Awards 2018.
We want to encourage the very best to enter because the competition should be stiff!
You might be able to win at Cannes or D&AD but that doesn’t mean you’re capable of bagging a Chip Shop Award.

Details to include: Entry Deadline – 12 March 2018

Remember to include your Twitter handle in the corner of your ad and tweet your entries to @OneMinuteBriefs @ChipShopAwards and include the hashtag #ChipShopAwards

PRIZES
x 1 free entry for The Drum Chip Shop Awards 2018

x 2 tickets to The Drum Chip Shop Awards 2018
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Creative Account
January 29, 2018
Events

OMBmeet: 29/01/18 7pm, Soho.

Creative Account
January 29, 2018
Events

OMBmeet: 29/01/18 7pm, Soho.

A few of the OMBLES are meeting up for a few drinks, networking, creative chat and perhaps a few 'Live OMBs' this evening.

If you'd like to join us, we'll be in there from 7pm.

If you're coming, tweet me at @OneMinuteBriefs or e-mail me at interest@bankofcreativity.co.uk

The Sun & 13 Cantons, Soho, is located on the corner of Great Pulteney St & Beak St - an intersection you'll find at the end of Carnaby Street. Nearest Tube stations are a short walk away at Oxford Circus or Piccadilly Circus.

Hope to see a few of you there!

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