Hydration is a key component of a healthy lifestyle, influencing everything from energy levels and brain function to skin health and digestion. If you’re not keen on plain water, there are plenty of healthy ways to stay hydrated. Products like Sipgood offer a great alternative to sugary or artificially flavoured drinks, giving you hydration with added health benefits.
A single Sipgood Infusion Drop can turn your water into a delicious, healthy soft drink. With no added sugar or artificial sweeteners, and packed with electrolytes and vitamins, it's the ultimate hydration solution.
That’s we’ve teamed up with the OMBLES today to spread the word to encourage the public to make a conscious effort to drink up – because your body will thank you!
One Minute Brief of the Day:
Create impactful posters that encourage the public to rethink the way they drink with #SipGood Natural Infusion Drops
To enter…post your entries on X to @OneMinuteBriefs with the hashtag #SipGood & link to drinksipgood.com
Get creative and enter as many times as you wish. Remember your name/handle in the top-left corner of your entries. Deadline 6pm BST
You can also enter by sharing your entries in the comments on our pinned Linkedin post.
Prizes:
WINNER: £150 cash + a year’s supply of Sipgood Infusion Drops!!!
Runner-Up: £100 cash + a month’s bundle of Sipgood goodies!!
3rd place: £50 cash + a month’s bundle of Sipgood goodies!
Background
We're a nation of water bottle collectors who forget to actually use them. 45% of Brits drink one glass of water or less a day, yet we own an average of 3 water bottles each. Make it make sense.
Here's the thing: water’s pretty boring. That's why people reach for the fizzy stuff instead, leaving themselves properly dehydrated. In fact, the average Brit consumes 3 soft drinks a day, making it the 2nd biggest source of added sugar in British diets. Enter SipGood, the tiny drop that gives your water a tasty personality upgrade.
One drop turns plain water into something you'll actually want to drink. No sugar, artificial sweeteners, or calories, just real fruit & plant extracts, blended with vitamins, electrolytes and flavour that tastes like it wants to be there. Plus SipGood donates water for every drop sold. Transforming your daily water into moments of wonder.
We’ve teamed up with OMBLES today to spread the word to encourage the public to make a conscious effort to drink up. Time to make your water bottle feel useful again. Sip more, sip better, SipGood.
About Sipgood
Drinking water is one of the simplest things you can do for your health. But nothing really makes water fun… Which is why SipGood was born.
We blend and compress real fruit and plant extracts into little drops of joy. No plastic bottles, no shipping water around the world, no added sugar, no weird additives that you can’t even pronounce.
Just pure, delicious hydration that’s good for you. Plus, for every drop sold, we donate water via our charity partner Just a Drop. (Fits so perfectly, right?)
It took two years of research, taste testing, and perfecting, until, in 2024, our flavour-packed drops finally arrived to transform the way you hydrate for good. A year in, we’ve donated almost half a million litres of water and created a community of water drinkers ready to rethink the way you drink.
3 reasons to hydrate with Sipgood
1. You're probably dehydrated
80% of Brits are dehydrated every single day. Busy lives. Boring water. It's not just feeling thirsty – headaches, fatigue, and muscle cramps can all be signs of dehydration.
2. 82% of people drink more water with Sipgood
The biggest reason people don’t drink more water? The taste. SipGood makes it easy with 5 delicious all-natural flavours, packed with real fruit & plant extracts and a blend of essential vitamins and electrolytes. No added sugar, artificial sweeteners, or calories. So you know you’re getting all of the good stuff, without any of the bad stuff. Just drop it into water, let it infuse, and sip away. Hydration never tasted this good before.
3. What makes Sipgood different?
Whether you’re struggling to drink water or trying to cut out sugary soft drinks, SipGood is here for you. We’re not rehydration and electrolytes for gym bros, we’re about everyday delicious sipping. Made of all-natural fruit flavours and real plant extracts, blended & pressed into miniature infusion drops, SipGood transforms your water from ordinary to extraordinary. No messy powders, added sugar, artificial sweeteners or nasty preservatives we can’t even pronounce. With 5 delicious flavours, a carbon footprint 95% less than a bottled or canned drink, and water donated for every drop sold, what's not to like?
Find out more about Sipgood here: https://drinksipgood.com/pages/blog
Links:
https://www.instagram.com/drinksipgood/
https://www.tiktok.com/@drinksipgood
https://www.linkedin.com/company/sipgood/