In one of our most engaging brief in the history of One Minute Briefs, we asked our creative community to share ideas to promote #NationalVegetarianWeek
The hashtag, created by the Vegetarian Society, was being used to discuss the topic but, by teaming up with us, they could create prolific content on the feed throughout the day. This resulted in lots of discussion and shared content that spread their positive message far and wide across social media.
The amount of entries we received was astounding and, with each piece of content promoting the cause, helped the campaign reach millions of people. This led to people finding out more on the website and we were able to give great prizes to the winners of our brief. They even featured in the Vegetarian Society annual and future communications.
Quote from Vegetarian Society:
“Thanks for everything you've done to help us with this project – it's been a really exciting thing for us to get involved with, and we've all loved it here in the office. And I'm still astounded at the quantity of entries.”
Facebook Link to Shortlist: