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Getting in with a slice of the One Minute Brief action, Beauty Pie wanted our equally beautiful OMBLES to bring to life how they are the place to access the best products at a fraction of the price of bigger brands.
Throughout the day, the OMBLES were able to give Beauty Pie the ultimate glow up by creating entries that really were disruptive, simple, clever, impactful and distinctly Beauty Pie. Showing that they weren’t just here for cheap thrills, but here to make waves in the beauty industry as a whole, one entry at a time.
180+ entries were received that day, achieving millions of impression, sticking a perfectly nail-varnished middle finger up to high priced make-up. We look forward to seeing Beauty Pie join us back in the future, perhaps to highlight more of their wonderful missions to disrupt the industry.
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